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June 20, 2023 โ€ข 37 mins
๐ŸŽ™๏ธ Get ready for a dose of pure inspiration! ๐ŸŒŸ In this episode of ALP, Tom Christmann speaks with creative, hip hop artist and activist, Roshmond "Sum" Patten, Creative Director at creative agency GLOW. ๐Ÿ”ฅ Discover how his unique journey from music journalism to advertising has shaped his creative prowess and provided a fresh perspective in the industry. Sum comes from a long line of educators and graduated from Morehouse College with a Biology degree. But his passion for music and knack for writing led him to break into the advertising world through a social agency at a music magazine. ๐ŸŽต From there, he embarked on an exciting freelancing career, taking on various roles as a social media manager, deal-maker for hip-hop artists, and even training the genre AI on streaming services. Talk about versatility! ๐ŸŽง But Sum's quest for a life of experimentation and creating his own sources of revenue didn't stop there. Sum's music has made waves too, being featured in numerous TV shows and video games. ๐ŸŽฎ In this conversation, Sum shares his insights into crafting award-winning social media campaigns, including his work on the acclaimed Donald Glover show "Atlanta" while at Cashmere Agency. ๐Ÿ† If you're an ad student or creative professional seeking inspiration, this episode is a must-listen. Gain valuable insights from Sum's journey, his unconventional career choices, and his unique approach to creativity. ๐Ÿš€ The A-List Podcast is proudly sponsored by Adhouse Advertising School, where you can unlock your creative potential and take your skills to the next level. You get 10 weeks of zoom classes with a working ad pro for just $699. Register now at adhousenyc.com! ๐ŸŽ“ Enjoy the episode!
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