Dr. Robert Cialdini has spent his entire career conducting scientific research on what leads people to say “Yes” to requests. The results of his research, his ensuing articles, and New York Times bestselling books have earned him an acclaimed reputation as The Godfather of Influence. His books, including Influence and Pre-Suasion, have sold more than five million copies in 41 different languages.
TIMESTAMPS
01:45 First encounter with influence
04:30 Principle of Unity
14:20 Principle of Social Proof
18:50 Principle of Reciprocation
21:25 Principle of Scarcity
24:20 Cialdini Institute
26:25 Principle of Authority
29:50 Principle of Liking
32:50 Principle of Commitment and Consistency
35:30 Pre-Suasion
38:00 Growing up in Post-war Milwaukie
42:20 Favorite childhood memory
48:10 University and writing The Influence
51:10 Influence at Work
53:15 Blitz
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!