AI in Fitness: Why Excellence Will Always Win

In this thought-provoking episode, we explore the rapidly growing role of artificial intelligence in the fitness industry—and why simply selling “sets and reps” will no longer cut it. Sean and Cody discuss how AI is already capable of building personalized training programs, tracking progress, and even providing habit-based coaching. The conversation highlights why the middle tier of fitness professionals is most at risk, and how those who integrate technology into their practice will thrive in the years ahead.

The discussion takes a practical turn, outlining real-world ways coaches and gym owners can leverage AI today—like streamlining SOP creation, speeding up programming, and role-playing tough client conversations. It’s not about fearmongering—it’s about identifying where AI can free up your time so you can focus on the human side of coaching that technology can’t yet replace.

You’ll also hear a forward-looking take on how advancements in pharmaceuticals, haptic technology, and automation might change what “fitness” even means over the next 50 years. The episode ends with a challenge: pursue excellence relentlessly, because that’s the last thing to be replaced—and the skillset that will help you pivot to any new opportunity the future brings.