Episode 101: Scaling Your Business to $500,000: The Five Stages

In this episode, Kelsey Kerslake, the CEO of The Aligned Business, takes you through the five stages of scaling your business to $500,000 per year. She breaks down what each stage entails, the key focus areas, and the mindset shifts required for success. Whether you're just starting out or looking to reach that half-million-dollar mark, Kelsey's insights will guide you on your journey.

Introduction (00:00-02:10)

• Kelsey Kerslake introduces herself and the purpose of the episode.
• She highlights the importance of reaching five-figure months and making them a reality.

Stage 1: Making Between $0 and $1,000 (02:11-08:05)

• Kelsey explains that this stage is an experimental phase.
• The primary focus is on making money and overcoming mindset challenges around receiving money.
• She emphasizes the need to experiment with various approaches within your industry.

Stage 2: Earning Between $1,000 and $3,500 (08:06-15:13)

• Kelsey emphasizes the importance of staying in stage two if you're making between $1,000 and $3,500 per month.
• In this stage, you should focus on identifying your ideal client and learning how to sell and market to them effectively.
• She advises against jumping ahead, as it can lead to a shaky foundation for your business.

Stage 3: Earning Between $3,500 and $7,500 (15:14-22:18)

• Kelsey discusses the need to solidify your offers and create a signature offer.
• You should start defining your sales system, raising your rates, and getting specific in your marketing.
• KPIs for each position and honing in on your expertise are essential in this stage.

Stage 4: Earning Between $7,500 and $20,000 (22:19-30:30)

• Kelsey emphasizes creating consistency in your sales system and experimenting with delegating tasks.
• This is the stage to add more elements to your offer suite, like courses or group programs.
• Getting known for your unique methods and processes is a key focus.

Stage 5: Earning Between $20,000 and $50,000 (30:31-37:55)

• Kelsey discusses the transition to CEO responsibilities, overseeing the sales system, and managing the numbers.
• You start building an organizational chart and bringing in employees who own specific roles.
• Creating backups, systems, and processes becomes crucial for a well-oiled machine.

Mindset and Subconscious Alignment (37:56-43:30)

• Kelsey highlights the importance of working on your subconscious mind and mindset.
• She suggests daily habits, meditation, and envisioning your future self.
• Challenging limiting beliefs and aligning your mindset with your desired growth is essential.

Closing and Invitation (43:31-46:23)

• Kelsey invites listeners to apply for The Aligned Business Academy for personalized support.
• She mentions the limited available spots to maintain an intimate and supportive community.
• Kelsey encourages questions and comments, inviting listeners to reach out on Instagram.

Outro (46:24-End)

• Kelsey signs off, thanking the audience and looking forward to future conversations.