July 21, 2025 • 26 mins
From High Ticket to Ecosystem: Rethinking Coaching Success
Is your one-off, high-ticket offer secretly stalling your business growth?
In this episode of The Amanda Kaufman Show, I’m joined by coach and marketer Sahil Sehgal for a real talk about what happens when you stop putting all your eggs in one high-ticket basket. Sahil gets candid about how one aha moment at a live event helped him shift from a burnout-prone model into a thriving coaching ecosystem that supports clients at every level—without the cold DMs or nonstop hustle.
We unpack the mindset shifts, the real numbers behind his launch strategy, and how building a dynamic offer suite is fueling sustainable success in 2025 (and beyond!). If you’re ready to scale with intention and less stress, this one’s for you.
🎧 Tune in to explore:
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How to pivot from one-size-fits-all to a product ecosystem
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The real reason “trust recession” is reshaping the coaching space
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Turning a $7 masterclass into a high-ticket client—without chasing
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Why failure isn’t something to hide—it’s your most valuable asset
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How to stay in the game when others are dropping out
Whether you’re feeling stuck in your business model or just want to serve deeper without selling harder, this episode will meet you exactly where you are.
📢 Connect with Sahil
https://www.facebook.com/share/1EeDLnk8w3/?mibextid=wwXIfr https://www.instagram.com/sahilsehgalofficial
📢 Connect with Amanda
📸 Instagram: https://www.instagram.com/theamandakaufman
💼 LinkedIn: https://www.linkedin.com/in/amandackaufman/
🎙️ More episodes: https://podcasts.apple.com/us/podcast/the-amanda-kaufman-show/id1450993176
👇 Resources mentioned:
💡 Take the SCORE Quiz – Your Messaging Clarity Checker: https://score.thecoachesplaza.com/
📕 Free Thrive & Scale Blueprint: https://thecoachesplaza.com/the-thrive-and-scale-blueprint
👥 Join Clients Over Chaos: https://login.thecoachesplaza.com/communities/groups/clients-over-chaos/home
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
winner is not who always sees success.
(00:02):
Winner is someone who's full of all the failures, ups and downs, and have been intotrenches, they have more failures than successes,
(00:27):
Well, hey, hey, welcome back to the Amanda Kaufman show.
I am so excited that you are here.
And I am here with a friend that I met mainly because we have very snazzy glasses.
So, say hello, welcome to the Amanda Kaufman show, a fellow coach, a fellow marketer withsome unique perspectives to share today.
(00:49):
So welcome, welcome.
Thank you so much for a meta for bringing and I hope it will be valuable to your audience.
And yeah, we got this catchy specs.
So I love it.
I love your red more than that.
something because if you're watching us on YouTube, it's two people wearing glasses.
This is going to be a smart conversation.
So, so, so Hill, why don't you take like 30 seconds, introduce us to like, who are you,you know, as a coach?
(01:15):
What is it that you do and how do you help people?
Yeah, so basically I am helping freelancers and coaches, other business coaches basicallyto help them scale to their first six figures and beyond.
we have, before we met actually, we had this program called Six Figure Accelerator.
And after we met at that event, we got obviously great takeaways and how they werediscussing about industry is transforming or transitioning into more like when trust
(01:40):
recession came.
So I reshaped my business a little after that, tweaked it.
And now I have a, yes, I was doing organic and high ticket coaching.
Now I added more of low ticket and now jumping into paid ads as well.
instead of six figure accelerator, it become micro for accelerator program.
That's a newly new launch program that we did.
(02:02):
We launched it just like a week ago and we got few people into that.
So I'm working with them to two sessions have been delivered to those people.
So now it is like entire ecosystem that I've built up.
can dive deep more into the session, but for 30 seconds.
Yeah, that's what I'm doing, helping freelancers and coaches to scale to six figures andbeyond.
Amazing, I love that.
(02:23):
you know, I was thinking about this episode and I'm like, what can my friend telleverybody that maybe they're not hearing somewhere else?
So I just really want to point out, y'all, when we met, he heard this idea from the stage,what, a month and a half ago, six weeks ago, something like that.
It was like, yeah.
(02:44):
And sometimes you just hear something.
And how many times have you heard something but just went into a journal?
know, went to a journal to die.
And I think something I really admire about you is I've seen like just how quickly youtook some of the things that we learned in the room and you were like, boom, put it on the
internet.
Boom, got a new page up.
(03:04):
Boom, started a new conversation.
So talk to me a little bit about how your philosophy as a coach has changed to now focuson this ecosystem model.
So what is that and why?
Why'd you do that?
Right, so great point.
So what first like philosophy thing on events, I want to talk about that touch base onthat.
(03:25):
Basically, whenever we go to attend any of the events, whether virtual or in person, oneof my mentors taught me this thing that you cannot pick everything from any event that you
go to, just pick for one thing that you can get from that and implement that in yourbusiness rather than trying to just jot down all the notes and taking pictures and clips
and all that stuff.
So I think that's sticked with me and any event I go to, whether in person, master classesor challenges or summits that I attend, I always make sure that what is that one thing I
(03:52):
can pick from?
And then I go like really dial down into that.
So for me, the one thing that I picked from that was how a lot of online businesses, orespecially info product owners are shifting.
Like there was a wave which was high ticket, high ticket, high ticket.
Like I think I personally,
uh, wasn't that way from 2020 to 2023 ish end or starting 2024.
(04:16):
And then I started seeing some things like, okay, what used to work before are not workingas compared to earlier.
So at that point I started hearing this noise of like digital products, low tickets andall, like there were some posts from like other influencers and other legends out there.
They were talking about how industry is shifting from this to this.
(04:37):
High ticket is not dying.
That's not the case, but middle tier.
what I see anything that you're selling from $3,000 to up to seven to $10,000.
That's where it got hit.
And a lot of, a lot of people reshape their business.
That's what I was looking for actually before attending that event.
So I got my that one thing and I'm like, okay, how can I tweak it so that I don't becomejust like, I don't end up becoming that victim or ended up closing my business.
(05:06):
I've seen a lot of my like,
my coaches literally shut down their business for different reasons.
And I'm like, no, I want to figure it out.
So during that event, I got this thing is like where we talked about trust recession, wetalked about how you have like awareness offers, entry level offers, and then you have
your sweet spot offer, call it as 1000 to $2,000, whatever that event organizer, Aniktalked about it.
(05:29):
So
That's what those were my gold nuggets that I was like, it's like more of validation like,okay Yes, if I'm hearing this again and again and that everyone was just like for me.
It was more of kickstart that Let's do this.
Let's let's see what happens in that.
So I was ready before that.
It was just another validation for me So after that event I came back home and we lookedback into my business what because when you have I'm doing this from last five years you
(05:56):
have different
things is like mini journeys that you have walked yourself in your business.
What can you pick from that?
And based on how industry is evolving, how you can fit into those buckets.
That's what eventually I did.
I had sold low tickets, multiple high tickets, super high tickets as well.
So I was seeing how can I take lessons and things that I built up earlier and adapt towhat's working in 2025.
(06:23):
Yeah.
you know, I was sitting in the same presentations as you hearing the same things about thetrust recession.
So dear listener, if you've not heard of this, maybe you may be earlier in your marketingjourney.
But like like Sahil said, you know, in 2020, there was this massive move online by allindustries.
I'm not even talking just about coaching.
(06:45):
So people who previously were not as exposed to to the
world of coaching or the online marketing world, suddenly they're bored, they're at home,they gotta spend their time.
And so it ended up being a bit of a gold rush for coaches everywhere.
And I can't think of a business owner that doesn't wanna make more money more quickly.
So it makes a lot of sense that with all of that opportunity, high ticket everywhere,short sales cycles, higher pressure tactics to get people to make fast decisions.
(07:16):
and was a lot of fast money without a lot of structure.
So I remember sitting there in the same presentation as you, and I've been doing this alittle longer, like at eight years.
So I had like the pre-pandemic context and it was still such a validating experience forme as well because I had learned from some of the people who have been in this industry
(07:38):
for 20 plus years.
And they had told me way back when I started 2016-17,
hey, you wanna have, know, some people called it a product matrix, some people called itan ascension value ladder, but like the really prolific and long-term people that have
been running a strategy, they've all said that you wanna have a mix, a product mix.
(08:01):
And it was only like in 2020, to 2023, around the same timeline that you were saying, thatthe rhetoric was always like,
Just focus on one thing, focus on that, you know, one, one, one, one, one.
And it's like, I get that, but the model, I realized when they said it at the event, as acoach, we're leading people through an ecosystem.
(08:24):
We're leading them through levels of commitment, and the people who are ready to move tothe next level of commitment will, and the people who aren't ready won't, but there won't
be this like crazy resentment that gets caused by.
always going for the high ticket hopeful, fast, fast sale, high pressure kind ofsituation, right?
(08:45):
Yeah.
Yeah.
what I've gone through, went through my entire journey.
So exactly, that's right on.
It's like foundations and basics were like this.
Even when you see the value ladder, that's what it was.
But I personally also, I remember I was teaching this concept of reverse value ladder.
Start with high ticket and then go towards bottom.
(09:07):
step down and then do that.
So the concepts got tweaked.
Yes, they got modified based on what you have walked through the journey.
You are making your own frameworks basically.
Okay.
This is what worked for me.
Nothing is wrong or right here.
It's just something worked for someone, not for others.
Right.
was like, I remember I had, when you talked about that one offer, wasn't exactly sixfigure accelerator was over that core offer.
(09:33):
That one offer, nothing less than that.
So what happened, I used to do master classes and challenges.
Those were like $47, $97 and straight then it was $6,000 offer.
I saw a big chunk of people that were like, can not invest $6,000, but is it something forus as well?
And that was like a very big chunk of people.
(09:54):
And I'm like, Nope.
That's what I've been taught by my mentor that one offer, one thing.
Yes.
I don't have anything else.
So keep attending over this.
sessions, the mini sessions or micro offers.
And next thing is you got to invest high ticket, you know, so a lot of, I, found it as alot of leakages.
want to call it as a lot of people that slipped through that.
(10:17):
Uh, I could have served them if I would have maybe something of lower level as well, likeone to $2,000, what I call it a sweet spot offer in that there were a lot of them.
I feel something bad as well.
A lot of people have quit as well when they see like, okay, we tried it for
Some people like paid heavy amount, didn't get results for various reasons.
And some like lose the hope.
(10:37):
won.
Like if I cannot invest high ticket, there is nothing for me.
Nobody's helping me out.
Kind of that stuff.
So a lot of things.
Yeah.
want to have that conversation or realize that you were, you know, you were that coachthat their heart was broken, you know, but versus like something that's lower ticket, like
how many people buy a book, you know, and they never read the book, but they also neverfeel guilty about it.
(11:01):
But also have you ever read a book that changed your life?
Right.
And it's a similar level of investment book to book.
And I think it's the same thing when we start kind of moving down the value ladder fromvery high ticket, expensive, you know, coaching programs that are extremely high touch.
Having options that people can be more casual with before they decide that they're goingto commit at that higher level, it really does make a lot of sense.
(11:27):
So I'm just so curious when you went through this launch and you used to be the six figureaccelerator guys and then you kind of flipped and shifted to adding more of this ecosystem
conversation, I would love to know if you don't mind sharing with us, what did you learnin that launch that you couldn't have known before you started?
(11:48):
Very good question.
there were lot of things which I learned through that launch.
it's like all the lessons, all the takeaways fits different people into different levelsof their journey.
If I am a beginner, I would take different takeaways, beginner or advanced.
So like the biggest one what I got was when I was selling this, it was like the firstproduct was $7 masterclass, right?
(12:08):
I was thinking to keep it 27.37 and R7.
I decided, okay, let me, because I wanted to do a beta testing.
I wanted to do it with more data set.
I was like, the front end is not a money making activity.
I want maximum people to taste it what I'm doing.
Right.
So I kept it at $7.
We got almost 52 people, something bought that.
(12:33):
That was a little, it was good, but then I felt it.
Okay.
Even when I was doing it 47 or 27, I was getting same amount of people.
But then was a realization that, okay, first of all, these are not the same faces anymore.
As I said, lot of people disappeared.
They just left it.
They quit it or whatever happened.
They just were not in the game anymore.
(12:55):
Right.
And I was personally seeing all these people content.
I'm like, last content was posted in last year ago.
Like, wow.
Okay.
I felt bad at some point.
I'm like, these people were attending my events and all for them.
it now I'm coming up with something, maybe it was for them, what they were asking any yearor two years ago from me.
Right.
So that was a big realization.
(13:15):
I'm like, okay, the face has changed at this point.
All that was that lower level.
was expecting at least to get maybe a hundred people minimum.
I was expecting, but we got half of that.
not bad.
I with that.
We launched that and then we pitched a thousand dollar offer.
So that was a sweet spot offer that we did 997 in that.
(13:37):
I think it was more of now people were like, there was no hard selling that happenedearlier.
used to book calls and then close people on $6,000 offer of course.
But for this, was like, even they got value, they understood the ecosystem.
I showed them the entire thing.
Literally it was like, it yourself.
You want to do it, do it, feel free.
I gave you enough examples and have enough stuff.
Or if you want me to do it with me.
(13:58):
Then done with you coaching program that was $9.97.
Right.
So like I was seeing payments coming in.
opened up 10 spots within few days, 10 spots were gone.
And I'm like, okay, I want to limit it this time.
Earlier, we used to take more people as well, using some scarcity, but still enrollingpeople.
this time I made a decision that I'm not going to do any fake scarcity or urgency.
10 people in, close the doors.
(14:19):
So we did that.
Yeah.
Exactly.
know, and but but but beta dude, I'm like doing the maps.
So you have 52 people by.
I have to imagine most of them showed up, but like 80 percent show up rate potentially.
were there in the live session.
33, 32, 33.
(14:40):
Yeah.
So we got, yeah.
33 people in the live session, meant that you had 33 people see the offer to make then 10sales.
And I know you did a bit of follow up to get the to get the 10 that.
Okay.
Interesting part.
This time I didn't even send any message to anyone.
What I did was all through content.
(15:00):
No, I did.
Yeah.
I was going to come to, I did the content part, the Facebook content part and the emailspart.
That's it.
Earlier we used to like, Hey, where are you?
Did you watch this masterclass?
What's your takeaway?
You know, all that scripting stuff, DM scripts.
But this time I was like, I'm not, I don't want to do that.
That's what I wanted to take people away from that DM chasing.
(15:21):
That was another.
what you asked me to the lesson as well.
But content with the heavy lifting for me.
I'm like doing the math here and freaking out on your behalf because it's so awesome,right?
Because that new faces as well, 30 % conversion off of that webinar is outstanding.
Congratulations.
That's amazing.
Like y'all just for reference, if he had said anything in the range of 10 % conversion, Iwould have said that is amazing, right?
(15:48):
So he did an outstanding job of serving people.
And what's so cool is that there was no hassling in the one-on-one.
It was just a highly consensual buy.
That's pretty cool.
there is interesting part that happened that three of the people started conversation fora one on one coaching offer.
And one of them literally paid two days ago.
(16:10):
So we got one conversion of
to join your top tier.
So yes, exactly.
So that was like, okay, this person bought $7 masterclass.
This person picked, there was an upsell of $97 one hour session, VIP intensive, I call it,that they bought.
They bought a sweet spot offer of 997.
And on top of that, they made a decision literally yesterday to buy the one-on-onecoaching.
(16:32):
So, and three out of them that also converted.
Two more are already there, like we are arranging money and all that.
So I'm not counting them as sales.
We'll see.
But so far.
thing.
I'm like, verbal clothes ain't a clothes.
Yeah, exactly.
Until it's paid, it's not closed.
Yeah, yeah.
No, but I mean, like, that's still very promising and really exciting.
You know, congratulations and dear listener, I hope just by walking by the way, sogenerous to just share your metrics and everything like that, because I think I know when
(17:01):
I was starting out and I'm sure you've had this experience where you're like, well, thisis all hypotheticals, right?
And not having any kind of numbers to benchmark against can be really challenging.
So.
Thank you so much for your generosity with that.
So cool.
So at this juncture, knowing what you know now, given your experience, you've been in thegame for over five years, you said something so good.
(17:24):
I want to circle back to that real quick before I ask my next question.
And that was this decision to stay in the game and to keep playing and to just likerecognize how the game has.
Maybe it's not even that the game changed, because like I said, this whole notion is knownof having a product ladder and having a real ecosystem, as you call it.
(17:47):
But the emphasis in the industry has not been on, let's build a stable business model.
It's been, let's get as much money as quick as we can from as many people as possible.
And that is always going to have an expiry date.
So I'm really excited for you for how you're building your stability and all of that.
My next question, because you've clearly decided to stay in the game over the long term,is there anything that you would love a fellow entrepreneur to be reminded of today?
(18:18):
Like maybe they've heard this before, but like you just know in your bones it's reallyimportant for them to hear.
What is that?
I think one lesson or one takeaway that people can get from here is there's a thingsaying, I'm trying to modify my words, like winner is not who always sees success.
Winner is someone who's full of all the failures, ups and downs, and have been intotrenches, and they have more failures than successes,
(18:42):
what I've seen.
I remember I was listening to one of the podcasts, I think it was Russell or someone.
So they talked about, he said that I don't do one-on-one business or I don't do apartnership with someone unless they have failed in five businesses.
I was like, and that I heard like three years ago, I was just an year into the business.
I'm like, how does it make sense when you're a beginner, don't like five failure.
(19:04):
Why do you want to work with someone who has five failures?
Later in the journey, then you realize it's not always about that winning moments or thatthe milestones that you crack.
It's always about what lessons that you learned from that, the failures, the more youcarry that now you are more valuable.
Now you're stuff you're weighted, you know what not to do.
(19:25):
So you can literally help.
That's a coach I would invest in because they would, they have seen what I might go intoand they would have protect me like, bro, don't go into this way.
It will hurt you or it will not be something that you would be proud of building.
So when these things come,
they're a part and parcel of the business or life.
gotta just be, it's like pivoting your way into the way, okay, if this thing had thismuch, what is that?
(19:54):
There is always a time period or it's like everything has a, the product has expired date,you know, that things gonna evolve.
They're gonna change with time.
Now AI is the thing, but if like for my parents, literally, they don't know even how toplace an order online.
properly.
I have to literally go on a call and do a screen share and tell them, you know what Imean?
yes.
(20:15):
So they didn't, for them, internet is a thing which they're still trying to, you know,they can move along with it.
For us, it's like AI now, next five years, it will be different thing.
Things gonna evolve.
You have to transform.
You have to transition.
You have to pivot your way to find out how you can stay in the game for longer.
And it's the whatever.
(20:35):
Things like marketers also, yeah, we are responsible sometimes showing shiny dreams andall money figures and all that stuff.
Yes.
I did it a lot in the beginning, to be honest.
I was proudly doing it more of like, okay, if a guy like me who had no experience ofbusiness can build something like this, get inspired by that, but that can trigger
different things.
like, I also want to live like this.
I also want to make 10k, 20k, 50k months and all that stuff.
(20:57):
So, stay away from that.
That's not a long-term game.
Other than that, what I just shared, I think that's helpful that the more just take a bagand carry more failures that will make you more valuable rather than just the winning
things.
that wisdom so much because as you were sharing it, I was thinking, I'm like, gosh, themore you really pull into your heart how valuable failure really can be, it also allows
(21:21):
you to be way more valuable to other people.
So as a coach, I see so many coaches.
stuck in perfectionistic loops, denying that they are experiencing perfectionism, denyingthat they're challenged in any way because there's so much, I call this personal
development awareness guilt.
They're so like fixated on I have to be Pollyanna perfect all the time and then the firstday that you fall down and skin your knee,
(21:50):
You know, it's like, no, you know, count me out.
I can't be a coach because I'm not perfect.
And it's like, it really isn't about that.
It's more about, and I love this, like I'm seriously taking some notes on like, hmm, I'llhave to think about this for future partners.
Put it on the application.
Yeah, yeah.
like always another thing what I would help me when I had seen bad times in my business orwhere the business was not going as expected, that your surroundings and the people who
(22:19):
you are already associated with that matters because I remember one day, so it was liketwo years ago, we had this big, massive event happened in our program.
where it's like, was seeing refunds requests started happening.
was like something happened, scenario happened where one person just tried to mess up withthe community and all.
And I was like messed up really bad at that point.
(22:42):
And to, for me to come back to from that situation, people around me or people who werelike my coaches, I literally reached out to my first coach.
I called him and texted him first.
Like I was like, it possible for you to come on a call with me?
I'm like going through a very hard time.
I really want to talk to you.
It was one in his night and he's like, he called me right away.
(23:02):
He's like, Sahil, everything okay?
I'm like, I know it's late night for you, but I'm full of something and I want to justtalk to you for, if you can give me 15 minutes.
He's like, yeah, that's fine.
I like literally post out.
I'm like, this what happened and all that scenario, not just to one coach.
literally, met, I went to met someone an hour away from me just because I was
(23:24):
all alone and I was not able to share with my family, with my wife what's going on and Iwanted some expert guidance, people who have already been through.
Anytime I was talking to them, not just one, two person, three, four people I talked to,anytime I was talking to them, were taking it so casually.
I was like, oh, it's the first one.
I'm like, what do mean it's first one?
Bro, I'm not even able to open up my laptop.
(23:48):
This is how bad I am feeling and you are just saying casually it's first one.
I'm like, how come it's so easy?
right?
Because if you shared that with your spouse or you shared that with your friends, theydon't have any context.
So they don't know what's an appropriate level of reaction, but a real mentor is going tohave that experience.
Yeah, they were so casual about it.
(24:08):
They're like, it's the first one.
Oh, we saw that in 2014.
I'm like, okay.
Have you, have you gone through something similar?
Exact similar?
Oh yeah.
Yeah.
We had to issue like six figures refund.
I was like, okay.
Mine is not six figures, I'm devastated at this point.
I'm not sure what, can I recollect myself back?
And then I heard their stories.
I'm like, okay.
My, my pain is much more smaller, but glad I was able to discuss with them because now Isee how they handled it, what they did in this situation and
(24:36):
it helped me to come out of it faster rather than quitting it.
It helped me to rebuild myself.
So I cannot be thankful enough to these people who, who I was making sure that I'm intouch with these people who were helping me at my worst times of my business.
Huge kudos.
So that matters who you're surrounding because your loved ones, get, they, they love you.
(24:57):
They're going to protect you.
The best advice they might be like, okay, find something else, but that might not be thesolution.
I do solution.
You might have worked something.
Like I took three years to build something and I would not want to listen to that advice.
Just try something else.
Like I put all my energy, time, blood, sweat into this to build it up.
I cannot just let it go.
(25:17):
So it was the hard time, but those people helped.
So Sahil, what's the best way for people to follow you?
All the social media channels, I'm most active on Facebook and Instagram.
It's sahilseggalofficial, my first name, last name and official.
We have a website sahilseggalofficial.com if you want to go connect like all of ourFacebook group link, podcast link, everything.
have all your links below.
(25:38):
uh dear listener, thank you so much for joining us.
Make sure you smash that subscribe button if you haven't already and grab this episode andshare it with three of your friends who are maybe struggling through thinking like, I got
to change things up.
You know, how do I how do I navigate these uncertain times as a coach?
This is a great episode to share with them.
And hey, if you have 30 seconds to share a review of the.
(26:01):
podcast, we always appreciate that because it helps people decide whether they want tostop by and listen.
So thank you so much for being here Sahil.
Yeah, I mean, it was incredible.
And dear listener, until next time, do what matters.
winner is not who always sees success.
(00:02):
Winner is someone who's full of all the failures, ups and downs, and have been intotrenches, they have more failures than successes,
(00:27):
Well, hey, hey, welcome back to the Amanda Kaufman show.
I am so excited that you are here.
And I am here with a friend that I met mainly because we have very snazzy glasses.
So, say hello, welcome to the Amanda Kaufman show, a fellow coach, a fellow marketer withsome unique perspectives to share today.
(00:49):
So welcome, welcome.
Thank you so much for a meta for bringing and I hope it will be valuable to your audience.
And yeah, we got this catchy specs.
So I love it.
I love your red more than that.
something because if you're watching us on YouTube, it's two people wearing glasses.
This is going to be a smart conversation.
So, so, so Hill, why don't you take like 30 seconds, introduce us to like, who are you,you know, as a coach?
(01:15):
What is it that you do and how do you help people?
Yeah, so basically I am helping freelancers and coaches, other business coaches basicallyto help them scale to their first six figures and beyond.
we have, before we met actually, we had this program called Six Figure Accelerator.
And after we met at that event, we got obviously great takeaways and how they werediscussing about industry is transforming or transitioning into more like when trust
(01:40):
recession came.
So I reshaped my business a little after that, tweaked it.
And now I have a, yes, I was doing organic and high ticket coaching.
Now I added more of low ticket and now jumping into paid ads as well.
instead of six figure accelerator, it become micro for accelerator program.
That's a newly new launch program that we did.
(02:02):
We launched it just like a week ago and we got few people into that.
So I'm working with them to two sessions have been delivered to those people.
So now it is like entire ecosystem that I've built up.
can dive deep more into the session, but for 30 seconds.
Yeah, that's what I'm doing, helping freelancers and coaches to scale to six figures andbeyond.
Amazing, I love that.
(02:23):
you know, I was thinking about this episode and I'm like, what can my friend telleverybody that maybe they're not hearing somewhere else?
So I just really want to point out, y'all, when we met, he heard this idea from the stage,what, a month and a half ago, six weeks ago, something like that.
It was like, yeah.
(02:44):
And sometimes you just hear something.
And how many times have you heard something but just went into a journal?
know, went to a journal to die.
And I think something I really admire about you is I've seen like just how quickly youtook some of the things that we learned in the room and you were like, boom, put it on the
internet.
Boom, got a new page up.
(03:04):
Boom, started a new conversation.
So talk to me a little bit about how your philosophy as a coach has changed to now focuson this ecosystem model.
So what is that and why?
Why'd you do that?
Right, so great point.
So what first like philosophy thing on events, I want to talk about that touch base onthat.
(03:25):
Basically, whenever we go to attend any of the events, whether virtual or in person, oneof my mentors taught me this thing that you cannot pick everything from any event that you
go to, just pick for one thing that you can get from that and implement that in yourbusiness rather than trying to just jot down all the notes and taking pictures and clips
and all that stuff.
So I think that's sticked with me and any event I go to, whether in person, master classesor challenges or summits that I attend, I always make sure that what is that one thing I
(03:52):
can pick from?
And then I go like really dial down into that.
So for me, the one thing that I picked from that was how a lot of online businesses, orespecially info product owners are shifting.
Like there was a wave which was high ticket, high ticket, high ticket.
Like I think I personally,
uh, wasn't that way from 2020 to 2023 ish end or starting 2024.
(04:16):
And then I started seeing some things like, okay, what used to work before are not workingas compared to earlier.
So at that point I started hearing this noise of like digital products, low tickets andall, like there were some posts from like other influencers and other legends out there.
They were talking about how industry is shifting from this to this.
(04:37):
High ticket is not dying.
That's not the case, but middle tier.
what I see anything that you're selling from $3,000 to up to seven to $10,000.
That's where it got hit.
And a lot of, a lot of people reshape their business.
That's what I was looking for actually before attending that event.
So I got my that one thing and I'm like, okay, how can I tweak it so that I don't becomejust like, I don't end up becoming that victim or ended up closing my business.
(05:06):
I've seen a lot of my like,
my coaches literally shut down their business for different reasons.
And I'm like, no, I want to figure it out.
So during that event, I got this thing is like where we talked about trust recession, wetalked about how you have like awareness offers, entry level offers, and then you have
your sweet spot offer, call it as 1000 to $2,000, whatever that event organizer, Aniktalked about it.
(05:29):
So
That's what those were my gold nuggets that I was like, it's like more of validation like,okay Yes, if I'm hearing this again and again and that everyone was just like for me.
It was more of kickstart that Let's do this.
Let's let's see what happens in that.
So I was ready before that.
It was just another validation for me So after that event I came back home and we lookedback into my business what because when you have I'm doing this from last five years you
(05:56):
have different
things is like mini journeys that you have walked yourself in your business.
What can you pick from that?
And based on how industry is evolving, how you can fit into those buckets.
That's what eventually I did.
I had sold low tickets, multiple high tickets, super high tickets as well.
So I was seeing how can I take lessons and things that I built up earlier and adapt towhat's working in 2025.
(06:23):
Yeah.
you know, I was sitting in the same presentations as you hearing the same things about thetrust recession.
So dear listener, if you've not heard of this, maybe you may be earlier in your marketingjourney.
But like like Sahil said, you know, in 2020, there was this massive move online by allindustries.
I'm not even talking just about coaching.
(06:45):
So people who previously were not as exposed to to the
world of coaching or the online marketing world, suddenly they're bored, they're at home,they gotta spend their time.
And so it ended up being a bit of a gold rush for coaches everywhere.
And I can't think of a business owner that doesn't wanna make more money more quickly.
So it makes a lot of sense that with all of that opportunity, high ticket everywhere,short sales cycles, higher pressure tactics to get people to make fast decisions.
(07:16):
and was a lot of fast money without a lot of structure.
So I remember sitting there in the same presentation as you, and I've been doing this alittle longer, like at eight years.
So I had like the pre-pandemic context and it was still such a validating experience forme as well because I had learned from some of the people who have been in this industry
(07:38):
for 20 plus years.
And they had told me way back when I started 2016-17,
hey, you wanna have, know, some people called it a product matrix, some people called itan ascension value ladder, but like the really prolific and long-term people that have
been running a strategy, they've all said that you wanna have a mix, a product mix.
(08:01):
And it was only like in 2020, to 2023, around the same timeline that you were saying, thatthe rhetoric was always like,
Just focus on one thing, focus on that, you know, one, one, one, one, one.
And it's like, I get that, but the model, I realized when they said it at the event, as acoach, we're leading people through an ecosystem.
(08:24):
We're leading them through levels of commitment, and the people who are ready to move tothe next level of commitment will, and the people who aren't ready won't, but there won't
be this like crazy resentment that gets caused by.
always going for the high ticket hopeful, fast, fast sale, high pressure kind ofsituation, right?
(08:45):
Yeah.
Yeah.
what I've gone through, went through my entire journey.
So exactly, that's right on.
It's like foundations and basics were like this.
Even when you see the value ladder, that's what it was.
But I personally also, I remember I was teaching this concept of reverse value ladder.
Start with high ticket and then go towards bottom.
(09:07):
step down and then do that.
So the concepts got tweaked.
Yes, they got modified based on what you have walked through the journey.
You are making your own frameworks basically.
Okay.
This is what worked for me.
Nothing is wrong or right here.
It's just something worked for someone, not for others.
Right.
was like, I remember I had, when you talked about that one offer, wasn't exactly sixfigure accelerator was over that core offer.
(09:33):
That one offer, nothing less than that.
So what happened, I used to do master classes and challenges.
Those were like $47, $97 and straight then it was $6,000 offer.
I saw a big chunk of people that were like, can not invest $6,000, but is it something forus as well?
And that was like a very big chunk of people.
(09:54):
And I'm like, Nope.
That's what I've been taught by my mentor that one offer, one thing.
Yes.
I don't have anything else.
So keep attending over this.
sessions, the mini sessions or micro offers.
And next thing is you got to invest high ticket, you know, so a lot of, I, found it as alot of leakages.
want to call it as a lot of people that slipped through that.
(10:17):
Uh, I could have served them if I would have maybe something of lower level as well, likeone to $2,000, what I call it a sweet spot offer in that there were a lot of them.
I feel something bad as well.
A lot of people have quit as well when they see like, okay, we tried it for
Some people like paid heavy amount, didn't get results for various reasons.
And some like lose the hope.
(10:37):
won.
Like if I cannot invest high ticket, there is nothing for me.
Nobody's helping me out.
Kind of that stuff.
So a lot of things.
Yeah.
want to have that conversation or realize that you were, you know, you were that coachthat their heart was broken, you know, but versus like something that's lower ticket, like
how many people buy a book, you know, and they never read the book, but they also neverfeel guilty about it.
(11:01):
But also have you ever read a book that changed your life?
Right.
And it's a similar level of investment book to book.
And I think it's the same thing when we start kind of moving down the value ladder fromvery high ticket, expensive, you know, coaching programs that are extremely high touch.
Having options that people can be more casual with before they decide that they're goingto commit at that higher level, it really does make a lot of sense.
(11:27):
So I'm just so curious when you went through this launch and you used to be the six figureaccelerator guys and then you kind of flipped and shifted to adding more of this ecosystem
conversation, I would love to know if you don't mind sharing with us, what did you learnin that launch that you couldn't have known before you started?
(11:48):
Very good question.
there were lot of things which I learned through that launch.
it's like all the lessons, all the takeaways fits different people into different levelsof their journey.
If I am a beginner, I would take different takeaways, beginner or advanced.
So like the biggest one what I got was when I was selling this, it was like the firstproduct was $7 masterclass, right?
(12:08):
I was thinking to keep it 27.37 and R7.
I decided, okay, let me, because I wanted to do a beta testing.
I wanted to do it with more data set.
I was like, the front end is not a money making activity.
I want maximum people to taste it what I'm doing.
Right.
So I kept it at $7.
We got almost 52 people, something bought that.
(12:33):
That was a little, it was good, but then I felt it.
Okay.
Even when I was doing it 47 or 27, I was getting same amount of people.
But then was a realization that, okay, first of all, these are not the same faces anymore.
As I said, lot of people disappeared.
They just left it.
They quit it or whatever happened.
They just were not in the game anymore.
(12:55):
Right.
And I was personally seeing all these people content.
I'm like, last content was posted in last year ago.
Like, wow.
Okay.
I felt bad at some point.
I'm like, these people were attending my events and all for them.
it now I'm coming up with something, maybe it was for them, what they were asking any yearor two years ago from me.
Right.
So that was a big realization.
(13:15):
I'm like, okay, the face has changed at this point.
All that was that lower level.
was expecting at least to get maybe a hundred people minimum.
I was expecting, but we got half of that.
not bad.
I with that.
We launched that and then we pitched a thousand dollar offer.
So that was a sweet spot offer that we did 997 in that.
(13:37):
I think it was more of now people were like, there was no hard selling that happenedearlier.
used to book calls and then close people on $6,000 offer of course.
But for this, was like, even they got value, they understood the ecosystem.
I showed them the entire thing.
Literally it was like, it yourself.
You want to do it, do it, feel free.
I gave you enough examples and have enough stuff.
Or if you want me to do it with me.
(13:58):
Then done with you coaching program that was $9.97.
Right.
So like I was seeing payments coming in.
opened up 10 spots within few days, 10 spots were gone.
And I'm like, okay, I want to limit it this time.
Earlier, we used to take more people as well, using some scarcity, but still enrollingpeople.
this time I made a decision that I'm not going to do any fake scarcity or urgency.
10 people in, close the doors.
(14:19):
So we did that.
Yeah.
Exactly.
know, and but but but beta dude, I'm like doing the maps.
So you have 52 people by.
I have to imagine most of them showed up, but like 80 percent show up rate potentially.
were there in the live session.
33, 32, 33.
(14:40):
Yeah.
So we got, yeah.
33 people in the live session, meant that you had 33 people see the offer to make then 10sales.
And I know you did a bit of follow up to get the to get the 10 that.
Okay.
Interesting part.
This time I didn't even send any message to anyone.
What I did was all through content.
(15:00):
No, I did.
Yeah.
I was going to come to, I did the content part, the Facebook content part and the emailspart.
That's it.
Earlier we used to like, Hey, where are you?
Did you watch this masterclass?
What's your takeaway?
You know, all that scripting stuff, DM scripts.
But this time I was like, I'm not, I don't want to do that.
That's what I wanted to take people away from that DM chasing.
(15:21):
That was another.
what you asked me to the lesson as well.
But content with the heavy lifting for me.
I'm like doing the math here and freaking out on your behalf because it's so awesome,right?
Because that new faces as well, 30 % conversion off of that webinar is outstanding.
Congratulations.
That's amazing.
Like y'all just for reference, if he had said anything in the range of 10 % conversion, Iwould have said that is amazing, right?
(15:48):
So he did an outstanding job of serving people.
And what's so cool is that there was no hassling in the one-on-one.
It was just a highly consensual buy.
That's pretty cool.
there is interesting part that happened that three of the people started conversation fora one on one coaching offer.
And one of them literally paid two days ago.
(16:10):
So we got one conversion of
to join your top tier.
So yes, exactly.
So that was like, okay, this person bought $7 masterclass.
This person picked, there was an upsell of $97 one hour session, VIP intensive, I call it,that they bought.
They bought a sweet spot offer of 997.
And on top of that, they made a decision literally yesterday to buy the one-on-onecoaching.
(16:32):
So, and three out of them that also converted.
Two more are already there, like we are arranging money and all that.
So I'm not counting them as sales.
We'll see.
But so far.
thing.
I'm like, verbal clothes ain't a clothes.
Yeah, exactly.
Until it's paid, it's not closed.
Yeah, yeah.
No, but I mean, like, that's still very promising and really exciting.
You know, congratulations and dear listener, I hope just by walking by the way, sogenerous to just share your metrics and everything like that, because I think I know when
(17:01):
I was starting out and I'm sure you've had this experience where you're like, well, thisis all hypotheticals, right?
And not having any kind of numbers to benchmark against can be really challenging.
So.
Thank you so much for your generosity with that.
So cool.
So at this juncture, knowing what you know now, given your experience, you've been in thegame for over five years, you said something so good.
(17:24):
I want to circle back to that real quick before I ask my next question.
And that was this decision to stay in the game and to keep playing and to just likerecognize how the game has.
Maybe it's not even that the game changed, because like I said, this whole notion is knownof having a product ladder and having a real ecosystem, as you call it.
(17:47):
But the emphasis in the industry has not been on, let's build a stable business model.
It's been, let's get as much money as quick as we can from as many people as possible.
And that is always going to have an expiry date.
So I'm really excited for you for how you're building your stability and all of that.
My next question, because you've clearly decided to stay in the game over the long term,is there anything that you would love a fellow entrepreneur to be reminded of today?
(18:18):
Like maybe they've heard this before, but like you just know in your bones it's reallyimportant for them to hear.
What is that?
I think one lesson or one takeaway that people can get from here is there's a thingsaying, I'm trying to modify my words, like winner is not who always sees success.
Winner is someone who's full of all the failures, ups and downs, and have been intotrenches, and they have more failures than successes,
(18:42):
what I've seen.
I remember I was listening to one of the podcasts, I think it was Russell or someone.
So they talked about, he said that I don't do one-on-one business or I don't do apartnership with someone unless they have failed in five businesses.
I was like, and that I heard like three years ago, I was just an year into the business.
I'm like, how does it make sense when you're a beginner, don't like five failure.
(19:04):
Why do you want to work with someone who has five failures?
Later in the journey, then you realize it's not always about that winning moments or thatthe milestones that you crack.
It's always about what lessons that you learned from that, the failures, the more youcarry that now you are more valuable.
Now you're stuff you're weighted, you know what not to do.
(19:25):
So you can literally help.
That's a coach I would invest in because they would, they have seen what I might go intoand they would have protect me like, bro, don't go into this way.
It will hurt you or it will not be something that you would be proud of building.
So when these things come,
they're a part and parcel of the business or life.
gotta just be, it's like pivoting your way into the way, okay, if this thing had thismuch, what is that?
(19:54):
There is always a time period or it's like everything has a, the product has expired date,you know, that things gonna evolve.
They're gonna change with time.
Now AI is the thing, but if like for my parents, literally, they don't know even how toplace an order online.
properly.
I have to literally go on a call and do a screen share and tell them, you know what Imean?
yes.
(20:15):
So they didn't, for them, internet is a thing which they're still trying to, you know,they can move along with it.
For us, it's like AI now, next five years, it will be different thing.
Things gonna evolve.
You have to transform.
You have to transition.
You have to pivot your way to find out how you can stay in the game for longer.
And it's the whatever.
(20:35):
Things like marketers also, yeah, we are responsible sometimes showing shiny dreams andall money figures and all that stuff.
Yes.
I did it a lot in the beginning, to be honest.
I was proudly doing it more of like, okay, if a guy like me who had no experience ofbusiness can build something like this, get inspired by that, but that can trigger
different things.
like, I also want to live like this.
I also want to make 10k, 20k, 50k months and all that stuff.
(20:57):
So, stay away from that.
That's not a long-term game.
Other than that, what I just shared, I think that's helpful that the more just take a bagand carry more failures that will make you more valuable rather than just the winning
things.
that wisdom so much because as you were sharing it, I was thinking, I'm like, gosh, themore you really pull into your heart how valuable failure really can be, it also allows
(21:21):
you to be way more valuable to other people.
So as a coach, I see so many coaches.
stuck in perfectionistic loops, denying that they are experiencing perfectionism, denyingthat they're challenged in any way because there's so much, I call this personal
development awareness guilt.
They're so like fixated on I have to be Pollyanna perfect all the time and then the firstday that you fall down and skin your knee,
(21:50):
You know, it's like, no, you know, count me out.
I can't be a coach because I'm not perfect.
And it's like, it really isn't about that.
It's more about, and I love this, like I'm seriously taking some notes on like, hmm, I'llhave to think about this for future partners.
Put it on the application.
Yeah, yeah.
like always another thing what I would help me when I had seen bad times in my business orwhere the business was not going as expected, that your surroundings and the people who
(22:19):
you are already associated with that matters because I remember one day, so it was liketwo years ago, we had this big, massive event happened in our program.
where it's like, was seeing refunds requests started happening.
was like something happened, scenario happened where one person just tried to mess up withthe community and all.
And I was like messed up really bad at that point.
(22:42):
And to, for me to come back to from that situation, people around me or people who werelike my coaches, I literally reached out to my first coach.
I called him and texted him first.
Like I was like, it possible for you to come on a call with me?
I'm like going through a very hard time.
I really want to talk to you.
It was one in his night and he's like, he called me right away.
(23:02):
He's like, Sahil, everything okay?
I'm like, I know it's late night for you, but I'm full of something and I want to justtalk to you for, if you can give me 15 minutes.
He's like, yeah, that's fine.
I like literally post out.
I'm like, this what happened and all that scenario, not just to one coach.
literally, met, I went to met someone an hour away from me just because I was
(23:24):
all alone and I was not able to share with my family, with my wife what's going on and Iwanted some expert guidance, people who have already been through.
Anytime I was talking to them, not just one, two person, three, four people I talked to,anytime I was talking to them, were taking it so casually.
I was like, oh, it's the first one.
I'm like, what do mean it's first one?
Bro, I'm not even able to open up my laptop.
(23:48):
This is how bad I am feeling and you are just saying casually it's first one.
I'm like, how come it's so easy?
right?
Because if you shared that with your spouse or you shared that with your friends, theydon't have any context.
So they don't know what's an appropriate level of reaction, but a real mentor is going tohave that experience.
Yeah, they were so casual about it.
(24:08):
They're like, it's the first one.
Oh, we saw that in 2014.
I'm like, okay.
Have you, have you gone through something similar?
Exact similar?
Oh yeah.
Yeah.
We had to issue like six figures refund.
I was like, okay.
Mine is not six figures, I'm devastated at this point.
I'm not sure what, can I recollect myself back?
And then I heard their stories.
I'm like, okay.
My, my pain is much more smaller, but glad I was able to discuss with them because now Isee how they handled it, what they did in this situation and
(24:36):
it helped me to come out of it faster rather than quitting it.
It helped me to rebuild myself.
So I cannot be thankful enough to these people who, who I was making sure that I'm intouch with these people who were helping me at my worst times of my business.
Huge kudos.
So that matters who you're surrounding because your loved ones, get, they, they love you.
(24:57):
They're going to protect you.
The best advice they might be like, okay, find something else, but that might not be thesolution.
I do solution.
You might have worked something.
Like I took three years to build something and I would not want to listen to that advice.
Just try something else.
Like I put all my energy, time, blood, sweat into this to build it up.
I cannot just let it go.
(25:17):
So it was the hard time, but those people helped.
So Sahil, what's the best way for people to follow you?
All the social media channels, I'm most active on Facebook and Instagram.
It's sahilseggalofficial, my first name, last name and official.
We have a website sahilseggalofficial.com if you want to go connect like all of ourFacebook group link, podcast link, everything.
have all your links below.
(25:38):
uh dear listener, thank you so much for joining us.
Make sure you smash that subscribe button if you haven't already and grab this episode andshare it with three of your friends who are maybe struggling through thinking like, I got
to change things up.
You know, how do I how do I navigate these uncertain times as a coach?
This is a great episode to share with them.
And hey, if you have 30 seconds to share a review of the.
(26:01):
podcast, we always appreciate that because it helps people decide whether they want tostop by and listen.
So thank you so much for being here Sahil.
Yeah, I mean, it was incredible.
And dear listener, until next time, do what matters.
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