533: How to Identify and Eliminate Friction with Roger Dooley

Roger Dooley talks about how eliminating friction at work can lead to better productivity.

 

You'll Learn:

1) The cardinal rule of friction

2) How to reduce the friction of meetings

3) How mistrust creates friction

 

About Roger:

Roger Dooley is an author and international keynote speaker. His books include Friction: The Untapped Force That Can Be Your Most Powerful Advantage and Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing. He is behind the popular blog, Neuromarketing, as well as a column at Forbes.com. 

He is the founder of Dooley Direct, a consultancy, and co-founded College Confidential, the leading college-bound website. He has an engineering degree from Carnegie Mellon University and an MBA from the University of Tennessee. 

• Book: "FRICTION―The Untapped Force That Can Be Your Most Powerful Advantage"
• Book: "Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing"
• Blog: Neuromarketing
• Podcast: Brainfluence
• Website: RogerDooley.com

 

Resources mentioned in the show:

• App: Pocket
• Book: “Influence: The Psychology of Persuasion” by Robert Cialdini
• Book: “Trust Factor: The Science of Creating High-Performance Companies” by Paul Zak
• Company: Gallup
• Personality: Cal Newport
• Personality: Jack Welch
• Personality: Richard Thaler
• Personality: Werner Heisenberg
• Previous episode: 124: The Science Behind Trust and High-Performance with Paul Zak
• Software: Google Tag Manager
• Survey: Customer Effort Score
• Survey: Net Promoter Score

 

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