s5e61 Where Selling meets Negotiation :: Always Be Opening with Matthew Kimberley

Matthew Kimberley is the CEO of Book Yourself Solid Worldwide, author of Get A F*cking Grip, and creator of Delightful Emails, The School for Selling, The Single Malt Mastermind and more. Today, Matthew joins the show to discuss the nuances of negotiating and selling, how to exercise your ‘Sales Muscle,’ and the power of speaking things (or asking them) into existence.

Key Takeaways

• 01:04 – Tom introduces today’s guest, Matthew Kimberley, who joins the show to discuss his background in recruitment and how he got involved in real estate investing
• 07:24 – The Sales Muscle
• 19:43 – Overcoming the fear of selling and building confidence
• 32:05 – The power of speaking things into existence
• 34:53 – The difference between Negotiation and Sales
• 38:12 – Play the Game and have fun doing so
• 39:32 – Tom thanks Matthew for joining the show and lets listeners know where to connect with him

Tweetable Quotes

“I help people who haven’t been trained in selling, but they have got some other technical skill. And I help them marry their desire to make a decent living from their technical skill with the ability to actually make a decent living. So, they have the desire, and I show them the processes, the skills and the knowledge that they need to have in place. And I try to keep things as simple as possible.” (06:34) (Matthew)

“There is absolutely no question that there’s a direct correlation between meaningful sales activity - asking people, ‘Would you be interested in buying my thing? Would you be interested in sitting down and talking about this opportunity? Are you in the market for? - and how many sales you make. The old adage from Glengarry Glen Ross that we should ‘Always Be Closing’ is nonsense. We should always be opening. We should always be creating opportunity. And creating opportunity is as easy as asking, ‘Are you interested?’” (09:55) (Matthew)

“Nobody ever gets offended, ever, when you say, ‘Would you be interested in buying my thing?’ People get offended when you don’t listen to their answer.” (16:14) (Matthew)

“The temptation for many people - especially at the beginning of their sales journey - is to invest a lot of opportunity in anybody who expresses interest.” (21:52) (Matthew)

“We can all improve the quality of our lives by recognizing that if we ask for something, there is a much higher possibility of us receiving it. And, you can apply this to your actions as a buyer as well as your actions as a seller.” (32:05) (Matthew)

“Anybody who decides that they will learn selling can make a living. In any economy, there will always be supply and demand requirements. If you can sell, then you’ll never go hungry. And if you can remember that, it can be an awful lot of fun.” (38:51) (Matthew)

Guest Resources

Tom’s LinkedIn

Tom’s Website

Tom’s Training program

Matthew’s LinkedIn

Matthew’s Website

Matthew’s Instagram

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