The Association Adviser Podcast
Welcome to the Association Adviser Podcast, brought to you by Naylor Association Solutions! Hosted by Naylor CEO & President Christine Shaw, the podcast explores strategies and solutions that keep association professionals informed and inspired. Christine is joined in conversation by leading association executives and industry professionals who share their stories and lessons learned. By sharing practical tools and expert advice, the Association Adviser Podcast will give your association the competitive edge and empower you to achieve new levels of success. * Be sure to click the Follow button on your favorite podcast app, like Apple, Spotify or wherever you listen to podcasts, to be notified when a new episode releases.
Episodes
Many associations looking to increase revenue focus on pricing, sponsorships, or new offerings. But according to Sheri Jacobs, they should first look at their capacity for risk.
In today’s conversation, host Christine Shaw speaks with Sheri Jacobs, the CEO of Avenue M Group and a four-time bestselling author, whose latest boo...
Innovation is one of the most talked-about ideas in the association space, but putting it into practice in a meaningful way is often harder than defining it.
In this episode, Christine sits down with Rebecca O’Brien, Executive Director of the Institute for Real Estate Management Foundation, to discuss how associations can tur...
Sponsorships, exhibits, and partnerships are critical revenue drivers for many associations, but too often they are viewed from a transactional lens. Our guests today share a better approach for associations.
In this episode, Christine speaks with Dan Cole and Sean Soth, two longtime leaders in association sales and business develo...
When associations think about growth, the focus often turns to tactics—new offerings, sponsorships, and pricing strategies. But there’s a real opportunity in looking deeper.
In this episode, Christine sits down with Lori Anderson, President and CEO of the International Sign Association, to explore how values can shape n...
Membership dues have long been the foundation of association revenue, but that model is shifting. As dues make up a smaller share of the overall picture, associations must rethink how they generate income and deliver value.
In this episode, Christine sits down with Sheree Anne Kelly, CEO of the Association of Chamber of Commerce Executiv...
Many associations still treat revenue as something separate from their mission. But what if that thinking is actually holding them back?
In this episode, Christine sits down with John Bacon, Vice President of Sales and Partner Experiences at ASAE, to discuss a shift in how associations approach revenue—and why it needs to be more i...
What makes some associations thrive while others fade out? According to KiKi L’Italien, the answer lies in one crucial element: trust.
KiKi L’Italien is a media strategist and advisor who created the Association Chat, a community-driven media brand that evolved into a multi-platform ecosystem including a magazine, live ...
Revenue is top of mind for just about every association right now—but the real question is, are we thinking about it the right way?
In this Season 4 preview, Christine is joined by two Naylor colleagues: Taylor Kessel-Salomonsson, Chief Growth Officer, and SaraCatherine Goodwin, VP of Member Sales and Strategy. Together, they set t...
The future of associations isn’t just about adopting new technologies—it’s about building cultures where people can thrive. In this episode of the Association Adviser Podcast, host Christine Shaw sits down with Wendy-Jo Toyama, CEO of the American Epilepsy Society, to discuss what it really takes to create future-ready organizations.
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The role of an association leader has never been more complex. Today’s leaders must navigate political pressures, respond to crises, and adapt to new technologies—all while keeping their members informed, supported, and inspired.
In this episode, Larry Sloan, MBA, CAE, FASAE, CEO of the American Industrial Hygiene Association...
Community is the most powerful member benefit that associations have. And that’s exactly what Ronn Nozoe, CEO of the National Association of Secondary School Principals (NASSP), is working to build.
Ronn’s background is deeply rooted in education—from classroom teacher to principal to Deputy Assistant Secretary fo...
Culture can make or break an organization. The right culture creates safety, fuels creativity, and gives people the freedom to solve problems. But outdated mindsets, organizational politics, and micromanagement can hold even the best teams back.
In this episode, host Christine Shaw talks with Tamesha Logan, MBA, CAE, Executive Director o...
If you work for an association, you know that revenue is always top of mind. In our 2025 Association Benchmarking Survey, 61% of respondents said non-dues revenue was their top concern.
Today’s guest, Bruce Rosenthal, is a strategic adviser who has helped associations create successful corporate sponsorship and partnership pr...
Associations are all asking the same questions: How do we make AI and data work for us? How do we use it in a way that is both practical and ethical? Today’s guest, Tori Miller Liu has answers. She is the President and CEO of the Association for Intelligent Information Management and a leading voice in associations about AI ethics and data literacy.
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In today’s world, it’s more essential than ever for associations to strike the right balance between bold advocacy and thoughtful strategy. Our guest, Heather L. Maurer, CEO of the National Association of Nurse Practitioners in Women’s Health (NPWH) is intimately familiar with this balancing act. She has more than 27 years of experience leading nonprofits and associatio...
If you want to take your association’s trade show from ordinary to unforgettable, this is the episode
for you. Our guest today, Daniel McKinnon, CEM, Chief Exhibitions Officer at MHI, has been in the industry for 30 years and currently leads two of North America’s biggest supply chain trade shows.
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Running a small team doesn’t have to mean small results. In this episode, Tip Tucker Kendall, CAE, Executive Director of the National Grants Management Association (NGMA), shares how she tripled membership with just nine staff—all by focusing on community, efficiency, and technology.
Tip and Christine dig into why rethi...
How do you prepare your association for a future full of unknowns? That’s the big question we tackle in today’s episode with Jeff De Cagna, AIMP, DAIG, FRSA, FASAE,
Executive Advisor of Foresight First LLC.
With more than three decades in the association world, Jeff is known ...
What does the future hold for associations? Join us for Season Three of the Association Adviser Podcast, brought to you by Naylor Association Solutions, as our host and Naylor CEO, Christine Shaw, explores this question with expert guests who are leading the way forward!
We’ll be speaking to association executives and thought leade...
Most leaders share a common trait: they are doers. They take action, even when it means stepping outside of their comfort zones.
Jay Karen, CEO of the National Golf Course Owners Association (NGCOA), exemplifies this mindset. As a key figure in the $103 billion golf industry, Jay not only leads NGCOA but also contributes his expertise as...
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