My guest for Episode 202 is Gini Dietrich. Gini is the founder, CEO, and author of Spin Sucks — an outstanding professional development hub and blog for marketers, PR professionals, and a variety of other communicators, She is the host of the Spin Sucks podcast, and author of a bestselling book by the same name. She also has built, run, and grown her own successful agency — Arment-Dietrich — for the past 14 years. Gini is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.
Gini has a wide variety of expertise that we could have focused on, but I looped her in to talk about building trust with an audience — a core foundational ingredient that every speaker should be striving for with every speaking engagement. The idea for this particular topic came from an article that Gini had previously posted to Spin Sucks — THE DECAY OF TRUST IN TODAY’S SOCIETY.
We talked about Gini's 'mantra of trust' she uses to evaluate whether she can trust a piece of information, a news story. something on social media, etc — and how she applies that to her speaking practice. And we got to chat a teeny bit about the two-toed sloths that sometimes visit the property that my wife Ixchel and I live on in Nicaragua. Not related to building trust with an audience. Just because sloths are neat. :-)
Hope you enjoy it!
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