Powersports dealers are working closely with manufacturers to balance supply with a decline in sales and worsened consumer confidence, themes that were prevalent during Powersports Finance Summit 2025, held Sept. 23-24 in Columbus, Ohio.
Lender Octane, for one, is working to provide the technology and finance programs needed to support dealerships as they face smaller margins compression and lower sales alongside higher promotional spend.
Dealers are also turning to used units to meet consumers’ demand for more affordable products and as many expect sales to pick up in the coming months. On the new-vehicle side, tariffs continue to be a leading concern for powersports manufacturers, especially as steel and aluminum tariffs raise costs on parts and accessories.
While powersports dealer are not faring equally amid challenges plaguing the industry, prevalent themes throughout Powersports Finance Summit 2025 included optimizing for a rise in AI usage by consumers, preparing for a potential uptick in regulatory scrutiny and continued mixed sales performance by market segment.
Listen as Auto Finance News Senior Associate Editor Truth Headlam and Associate Editor Aidan Bush recap the 2025 event and highlight news to come this week.
This episode is sponsored by The Work Number by Equifax.
Stay up to date with all the news coming out of Powersports Finance Summit 2025 here.
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