Synchrony’s Medrano, Broward Motorsports’ Reyes talk financing support

Powersports lender Synchrony is working closely with dealerships to align financing options with consumer appetite and sales goals. 

West Palm Beach, Fla.-based Broward Motorsports of Palm Beach, for one, benefits from offering low-rate financing options through financiers such as Synchrony, Alex Reyes, sales manager at the motorcycle dealership, told Auto Finance News. He said the Synchrony Outdoors credit card provides flexibility for consumers. 

Financing appetite has “grown tremendously” in the powersports market, Reyes said. He has more than 15 years’ management experience in the automotive and powersports industries.

Meanwhile, promotions across the market have been largely steady over the past few months, Synchrony Senior Vice President Susan Medrano, who is also general manager of Synchrony Outdoors, told AFN. Synchrony also helps educate dealers on what financing options and promotions may work best for their customer base that will meet the dealership and manufacturers’ goals.

Listen to this special episode of the “Weekly Wrap,” podcast, as Synchrony’s Medrano and dealership manager Reyes join Auto Finance News Editor Amanda Harris to discuss financing and sales trends during National Small Business Week, which takes place May 4-10.