Outbound Metrics | B2B Outbound Sales

Outbound Metrics | B2B Outbound Sales

TL;DR - Audio case studies of outbound sales campaigns What if you knew exactly how to use cold email, LinkedIn, the phone, and other sales channels to get new customers for your B2B product or service? Each week I’ll interview salespeople, consultants, and entrepreneurs about actual outbound sales campaigns with real numbers and results. Each conversation will be a deep dive into deconstructing a specific campaign’s metrics as well as the strategy behind it. Peek behind the curtain and see what’s actually working now in cold outreach (Formerly the B2B Sales Tech Podcast).

Episodes

November 23, 2021 28 min

Kyle Vamvouris the CEO of Vouris, a strategic sales advisory for early-stage startups. Vouris offers Sales and SDR advisory for teams serious about exceeding their goals as well as strategy and process recommendations to help accelerate growth.

Newsletter - A weekly, B2B SaaS-focused newsletter sharing the latest in outbound sales from around the web. Join 1,500+ readers (Outbound Weekly): https://outboundweekly.substack.com/

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Jon Selig is a former salesperson turned stand up comic and consultant that helps salespeople get more positive responses from prospects using humor to get a deeper understanding of their buyers and their relevance to them.

Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup

--- Send in a voice message: https://anchor.fm/morgan-williams0/message
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My guest in this episode is getting a high ROI from his outbound sales campaigns with only a two-step email sequence and in spite of low open and response rates. We’ll even take a look under the hood at my guest’s Lemlist account and discover the exact email copy he’s using and his stats across the 11 cold email accounts he’s running.

Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup

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Jason Cutter is the Founder of Cutter Consulting Group, a specialized advisory firm focused on inside sales call center operations that offers Business-To-Consumer (B2C) or Business-To-Business (B2B) products and services. The fundamental goal is to help companies achieve a profitable and scalable Cost Per Acquisition through performance improvement of systems that support the sales process. This could include scripting, training, ...

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Guillaume Moubeche is the Founder & CEO of Lemlist. Lemlist is an all-in-one outbound sales solution that allows you to Personalize cold emails, automate follow-ups, and engage with leads across all channels.

Join the Facebook Group (B2B SaaS Cold Outreach Mastery): https://morgandwilliams.com/fbgroup


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Tell me if you can relate to this:

What worked several years ago in the cold outreach space simply doesn’t work as well because there are so many more people fighting over prospect attention spans. This becomes a vicious cycle of declining open rates, lower reply rates, fewer conversions, and diminishing ROI.

Today you’re going to learn exactly what it takes to succeed in this new era of cold outreach. We’ll look at exactly how to ...

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Nick Abraham is  a B2B lead generation expert who runs a portfolio of SaaS companies in the cold outreach space, including: Inboxy.io - a cold email domain warming tool, Quicklines.ai - an AI-powered email personalization tool, and Closify.com - a service that matches your business with proven salespeople.

--- Send in a voice message: https://anchor.fm/morgan-williams0/message
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Curtis Boyd is the Founder of Objection.co, Objection.co is a reputation SaaS platform that uses AI and Machine Learning to identify and dispute illegitimate online reviews. Their software flags and submits removal requests to administrators on most major review websites. They have successfully helped clients across the USA, Canada and Europe.

Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgr...

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Well, what do you do when cold email doesn’t work? You find the right prospects and use the right messaging but the sales meetings just don’t come.

That’s exactly what happened to my guest.

Ayhan Isaacs is the Founder of Growth Rhino. A sales agency that works with SaaS companies to build scalable outbound engines.

He got into a situation where he was working with a client to drive sales meetings using cold email but his campaigns ...

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Alex Gray is the Co-Founder and CMO of List Kit. ListKit is a Done-For-You, hyper-personalized B2B list building service that delivers contact lists straight to your inbox.

Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup

--- Send in a voice message: https://anchor.fm/morgan-williams0/message
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Justin Stephens is the President of Prospecting Done For You, prospecting Done for You is built to take the headache of lead generation and prospecting off of high-trained closers and instead let them focus solely on closing. Their team of expert business development reps take leads through an 17 step follow-up process. This process allows them to build a relationship with the customer and then once they are ready for help solving ...

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Mohit Asthana is the Co-Founder of SocialCycle.io, social sales enablement tool that helps coaches find new business on social media.

Join the Facebook Group (B2B SaaS Cold Outreach Mastery): http://morgandwilliams.com/fbgroup

--- Send in a voice message: https://anchor.fm/morgan-williams0/message
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Leon Coe is the co-founder of Bound, a prospect intelligence platform that uses AI to bring context to your sales conversations and create engaging and effective outreach in just seconds. Bound instantly finds topics for you to personalize on so you don't have to spend hours doing prospect research. Simply select a topic, and Bound creates an engaging, personal and unique message that's ready to send at any stage of your ou...

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Brie Moreau is the Founder and CEO of White Light Digital Marketing. White Light Digital Marketing is the anti-agency: a smart, lean, remote league of e-commerce entrepreneurs who partner with the best in the industry. They believe that numbers speak louder than words, and use their streetwise style of business intelligence to cut through the bullshit, growing your ROI while you sleep at night.

Join the Facebook Group (B2B SaaS Col...

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Jeroun Corthout is the Co-Founder of Sales Flare. Salesflare is a simply powerful CRM that automates your data to build better relationships and make more sales. It's a fast, visual and easy-to-use sales machine. Built on happiness with the latest tech, by humans for humans. Salesflare is the most popular CRM ever on both Product Hunt and AppSumo. It also got featured on TechCrunch and Entrepreneur.com.

If you’ve been paying at...

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In this episode we’ll take a look at how the Co-Founders of a lead generation agency developed a method for helping their client book meetings and start relationships with some of the biggest names in U.S. real estate. This clever approach turned into a method that their client continues to use to open doors to some of the largest brokerages in North America

After reaching out to 500 people using a simple, 3 step automated process ...

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On this podcast I typically walkthrough an audio case study of a cold outreach campaign with a guest. We go through the specifics of the principles, strategies, and tactics that they used in a campaign as well as the results.

But, what happens after you’ve generated the lead and that person has entered your sales process. How do you take them through a sales process that turns prospects into customers at a high percentage. What are...

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In this episode I speak to a serial entrepreneur who’s built a cold outreach SaaS that’s growing rapidly. During our conversation we’ll go into multiple, unique ways to use cold outreach that I’m sure you haven’t thought of before. This conversation will change the way you think about cold outreach and get you excited about the possibilities that come from scaling it.

Abdul Mukati is the founder of Outreach Bin. Outreach bin is the...

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In this episode I speak with the founder of a fast-growing, business intelligence SaaS that’s revolutionizing the B2B data industry. My guest’s company has over 10,000 success stories of customers who’ve been able to explode their sales pipelines using his proprietary technology. During our conversation we’ll take a deep dive into his formula for generating scalable, repeatable, and predictable revenue for his company. This include...

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In this episode we talk to an agency owner in a very niche, specific market who’s dialed in a process for generating high quality leads using a multichannel approach. In fact, one of these channels is one that’s rarely talked about but it’s highly effective. I know you’ll enjoy this one. I’ll see you on the other side.

James Harper is the Founder of Agency Flare a results driven outbound sales agency that has a narrow focus on B2B ...

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