#72 The glam plastic-free make-up brand out to fix the beauty industry

In this episode, we’re joined by the trailblazing Nour Tayara, founder of AORA Mexico, a plastic-free makeup brand that’s shaking up the beauty industry. Nour’s on a mission to prove that beauty doesn’t have to come at the planet’s expense –  or be boring while doing it.

We dig into the big issues:

💄 The beauty industry’s massive waste problem – billions of plastic tubes and palettes that end up in landfills or our oceans

🌍 Why sustainability in beauty often means bland, beige packaging – and how Nour is flipping the script with bold, maximalist designs inspired by vibrant Mexican culture.

✨ Nour’s journey from working at L’Oréal to building a brand that makes you feel good inside and out, while challenging the status quo.

If you’re into beauty, sustainability, or just love hearing stories about people breaking the mould, this episode is a must-listen. Get ready to rethink what beauty can be.

And remember: You can find all episodes at www.narrativematters.co.uk/podcast