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This is a rebroadcast episode of my conversation with SEO expert and DJ, Lily Ray. If you are looking for successful SEO strategies today, this is the episode for you!
Show Notes:
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The SEO Landscape: Decoding Google’s Algorithm Updates
What are essential SEO strategies for success today? In this episode of The Blogger Genius Podcast, we delve into the recent Google algorithm updates that have sent shockwaves through the blogging community. Lily Ray, a seasoned SEO strategist, sheds light on what Google is seeking and how to adapt to these changes. We discuss the importance of expanding your digital footprint, embracing platforms like YouTube, and creating content that resonates with your audience and Google’s algorithms.
Deciphering Google’s Current Mindset
Google’s recent updates, particularly the Helpful Content Update. (HCU), have targeted specific types of content, emphasizing expertise, authority, and trust. Lily emphasizes the importance of understanding that these cycles of updates are not new and that recovery from such hits can take time. She encourages publishers to look beyond SEO and consider building a brand that engages with audiences across various platforms.
The Plight of Niche Bloggers
The impact of Google’s updates on niche bloggers can be devastating, as seen with a Trader Joe’s enthusiast who lost significant traffic overnight. Lily advises affected bloggers to diversify their content and presence, such as starting a YouTube channel, lean into food blogging, or exploring other social media platforms like Pinterest for traffic. This approach can help break free from the patterns that led to being grouped with negatively impacted sites.
Embracing AI in Content Creation
The rise of AI in content creation presents both opportunities and challenges. Lily cautions against mass auto-generating content, which goes against Google’s guidelines. Instead, she suggests using AI tools j
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