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But what if you could reframe selling into something positive—something that actually helps your audience? That’s exactly what Paul Ross, sales expert, hypnotherapist, and host of The Influencer's Edge Podcast shared on The Blogger Genius Podcast.
One of the first mindset shifts Paul introduces is this: you are never selling your product or service. You are always selling decisions and good feelings about decisions.
Your potential customers aren’t just weighing the pros and cons of your offer—they’re also battling their own doubts, insecurities, and decision fatigue. Today’s consumers are overloaded with choices, making it harder than ever for them to trust their ability to make the right decision. Your job isn’t to “sell” them something—it’s to help them trust themselves and guide them to a decision that benefits them.