If you’re still relying on Google traffic and ad revenue to grow your blog, here’s the hard truth: that era is over.
In this episode of The Blogger Genius Podcast, I sat down with Katie Trant of Foodie Brand Lab to talk about the seismic shift happening in online business. AI is changing how people search, generic content is flooding the internet, and Google algorithm updates are gutting traffic overnight.
So what is working now?
Katie and I break it down: it’s time to stop chasing SEO and start building a memorable brand that people search for by name.
Show Notes:
- MiloTree
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- FREEBIE: Create a Lead Magnet in 10 Minutes
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Why SEO-Only Blogging No Longer Works
Let’s face it—depending on SEO traffic and ads was once a goldmine. Bloggers who mastered keyword research could build passive income machines.
But now? With Google’s updates and AI tools like ChatGPT answering simple questions instantly, those days are behind us.
Katie shared how even her most high-performing posts like “how to cook dried chickpeas” are losing relevance—not because they’re bad, but because users now ask AI instead of clicking through to a blog.
What’s the solution?
You Are the Unique Ingredient
The only thing that can’t be copied by AI is you.
Whether you’re sharing chocolate chip cookie recipes or parenting tips, your voice, values, personality, and brand are what make you stand out. Katie puts it perfectly: “The only truly unique thing about your recipe is you.”
That means showing up as a real person—on video, in your writing, and across your digital products. And yes, that means being relatable and even a little imperfect.
👉 Want to turn your personality into profit? Start by offering a freebie that reflects your brand’s values. With
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