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If you're a blogger, content creator, or entrepreneur, you've likely heard the term "influencer." But for many creators, stepping into that role can feel uncomfortable. You’re not just posting beautiful photos or writing helpful blog posts—you’re stepping forward as a recognizable brand with a human face.
In my latest Blogger Genius Podcast episode, I sat down with Gordon Glenister, an expert in influencer marketing and host of the Grow Your Influence Online podcast, to break down what it takes to make this shift without feeling inauthentic.
With the rise of AI-generated content, Gordon and I discussed how pure content creation is becoming commoditized. What remains valuable? You—the creator behind the content. Your unique personality, expertise, and personal brand are what make people engage and keep coming back.
Many bloggers see Instagram influencers as self-promoters, but Gordon argues that successful influencers are problem solvers. If you help moms, food lovers, or DIY enthusiasts, you’re already building influence—you just need to recognize and harness it.