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If you're a blogger, content creator, or entrepreneur, you've likely heard the term "influencer." But for many creators, stepping into that role can feel uncomfortable. You’re not just posting beautiful photos or writing helpful blog posts—you’re stepping forward as a recognizable brand with a human face.
In my latest Blogger Genius Podcast episode, I sat down with Gordon Glenister, an expert in influencer marketing and host of the Grow Your Influence Online podcast, to break down what it takes to make this shift without feeling inauthentic.