The Secret to Growing Your Email List: Insights from Flodesk Co-Founder Rebecca Shostak

If you’re an online entrepreneur, coach, or blogger, you’ve likely been told that email marketing is key to growing your business. The saying is true, "The money is in your list!" Yet, the complexities of setting up email systems and crafting campaigns can feel daunting.

In my newest episode of The Blogger Genius Podcast, I interviewed Rebecca Shostak, co-founder of Flodesk (affiliate), a platform revolutionizing email marketing for small businesses. Rebecca shared her journey from designing merchandise for top music acts like Rihanna and Linkin Park to co-founding Flodesk, a tool designed to make email marketing simple, beautiful, and accessible.

In this post, we’ll unpack strategies for growing your business, simplifying your processes, and using tools like Flodesk and MiloTree to make your efforts easy, effective, and profitable.

Show Notes:

• MiloTree
• Flodesk (affiliate)
• 6 Purchasing Triggers Download
• The 3 AI Prompts You Need to Create a Freebie Cheatsheet
• Join The Blogger Genius Newsletter
• Become a Blogger Genius Facebook Group

Subscribe to the Blogger Genius Podcast:

• iTunes
• YouTube
• Spotify

Why Email Marketing is Critical in 2025

Email marketing has evolved from a "nice-to-have" to an essential pillar of a successful online business. Here’s why:

• Higher Engagement Rates: While social media posts have a 3-5% visibility rate, email open rates range from 30-80% for engaged audiences.
• Unmatched ROI: For every dollar spent on email marketing, businesses see an average return of $40.