466. Blending Masters: Inside Barrel Craft Spirits with Joe and Tripp

Jim and Todd welcome Joe Beatrice, Founder, and Tripp Stimson, Chief Whiskey Scientist, from the highly acclaimed Barrel Craft Spirits to the studio. While their award-winning whiskeys have graced the show before, this episode offers listeners a chance to hear directly from the minds behind the brand. Joe and Tripp share the origin story of Barrel Craft Spirits, their unique philosophy as non-distilling producers (NDPs), and their intricate approach to sourcing, blending, and finishing exceptional spirits.

The tasting kicks off with a Barrel Foundation Single Barrel release, clocking in at 105.8 proof. Tripp explains this expression builds upon their original Foundation bourbon (their first product bottled below cask strength at 100 proof). It involves selecting unique barrels, creating a micro-blend just above proofing strength, re-barreling that blend into a single cask, and allowing it further maturation in a specific rickhouse location before final bottling. This particular barrel, sourced from Indiana, offers delightful notes of stone fruit like peach and apricot.

Next up is the Barrel Foundation Double Barrel. This takes select whiskeys used in the original Foundation blend (aged 5-9 years) and finishes them in new, heavily toasted American oak barrels. The result is a darker, richer expression compared to the single barrel, showcasing notes of milk chocolate, apple, and nuanced pepper, demonstrating the transformative power of a secondary maturation in toasted oak.

Joe Beatrice then takes listeners back nearly 14 years to the brand's inception. He recounts a random distillery visit sparking the idea, quickly realizing he wanted to build a brand, not necessarily a distillery, focusing intensely on sourcing and blending the best possible liquid. He discusses the early days, embracing cask strength when few others did, championing transparency as an NDP during a time of consumer skepticism, and gambling on the idea that drinkers would crave variety and new experiences over consistency – a gamble that clearly paid off. Tripp Stimson shares his extensive background in biochemistry and spirits R&D, explaining how his path converged with Joe's. They bonded over a shared philosophy, recognizing the immense challenge and capital required to build a distillery versus the creative freedom and market potential of focusing on sourcing and blending expertise, drawing parallels to the esteemed merchant bottler tradition in Scotland.

The conversation delves deep into the art and science of their blending process. The core team, consisting of Joe, Tripp, and Nick Christensen, starts with whiteboard concepts and intent but allows the whiskeys themselves to guide the final creation. They meticulously sample and catalog thousands of barrels, developing a unique shorthand to understand the characteristics imparted by different distilleries, mash bills, ages, yeast strains, distillation styles, cooperage, and even micro-climates from various maturation locations across the country. They speak of layering flavors like building a symphony, using different barrels (young and old) to "fill the gaps" across the palate – from the initial taste to the mid-palate complexity and the lingering finish – iterating until the blend reaches its optimal saturation point of complexity without any single component overpowering the others. They also explain their "derived mash bill" calculation, providing consumers with valuable data points even for complex blends.

The third tasting features Barrel Bourbon Batch 37, a blend of 8-to-15-year-old bourbons from Kentucky, Indiana, and Tennessee, bottled at 111.38 proof. Joe describes these numbered batches as their flagship line, representing a high bar for their blending prowess. Tripp elaborates on the value of incorporating significantly aged whiskeys (like 15-year-old) not necessarily for the age statement itself, but for the specific, nuanced qualities they bring, balancing them with younger components to achieve a complete, well-rounded, and complex flavor profile that avoids being overly oaked.

Finally, they pour the Barrel Cask Finish Series: Armagnac Finish. This series highlights the interaction between their whiskey blends and specific cask types. This expression uses bourbons aged 7-to-15 years, finished in Armagnac casks for up to two years. Tripp emphasizes their patient approach to finishing, sometimes waiting years for the whiskey and cask to fully integrate and reach their peak potential, rather than adhering to rigid timelines. The result is a rich, complex whiskey redolent with dark fruit notes like fig and raisin, perfect for contemplative sipping. Throughout the episode, Joe and Tripp offer fascinating insights into the evolution of the whiskey market, the rise of the educated consumer, navigating market fluctuations, and Barrel Craft Spirits' strategy of continuous innovation and quality across various price poi