Free Consultation: https://calendly.com/stephanie-npg/30min-1?month=2025-03
Book Brian Wright: https://newpatientgroup.com/book-brian-wright/
Iconic Events: https://newpatientgroup.com/npg-iconic/
Live Bootcamps: https://newpatientgroup.com/ortho-bootcamps/#bootcamp-overview
In today's fast-paced world of business, the importance of a professional image cannot be overstated, yet many business owners overlook it. This podcast episode explores the connection between personal presentation and the success of a business, drawing on relatable anecdotes and real-life examples. The discussion stems from an amusing incident involving a coffee lid, which serves as a metaphor for the inexplicable challenges we face when we are too close to a situation to see its obvious resolution. The underlying message here is clear: businesses often become fixated on intricate problems while ignoring straightforward solutions that may be staring them right in the face.
Throughout the conversation, the hosts emphasize that just as two grown men struggled to put a lid on a coffee mug, professionals often fail to recognize simple issues that compromise their effectiveness and credibility. As we continue our exploration, it becomes apparent that examining one's professional image is crucial across various industries. Businesses from hospitality to healthcare must maintain a favorable impression. For instance, how can a plastic surgeon expect clients to trust them if they themselves do not embody the care and precision they promise?
There is significant power in aligning personal and professional credibility. The episode also dives into the world of orthodontics, spotlighting the irony of orthodontists potentially having crooked teeth. This paradox highlights how perception can greatly influence decision-making and sales. If patients see that their provider has not addressed their own dental issues, they might question the quality of care they would receive, thereby impacting the provider’s credibility and business success.
The episode further discusses a major rebranding announcement, shifting from the New Patient Group to The Brian Wright Show. The rebranding aims to appeal to a broader audience, demonstrating the need for businesses to adapt and innovate continually. The hosts clarify that this transformation does not signify a departure from their core values but rather an expansion of their reach to serve various entrepreneurial sectors.
This podcast episode serves as a powerful reminder to all business owners: Sometimes, the most straightforward solutions can have the most staggering impacts. The episode urges listeners to take a step back, assess their professional image, and reflect on how it influences customer perceptions and sales. The need for clarity in communication and self-presentation is paramount, as these elements can either hinder or enhance business growth. As we conclude our discussion, listeners are encouraged to embrace change and actively look for improvements, thereby ensuring they remain competitive in an ever-evolving market.
Why Us? https://newpatientgroup.com/
According to Dental Economics, conversion in Dentistry has dipped to 32%. That same study done in Orthodontics shows a dip into the high 40% for conversion. Conversion for all other specialties has crashed as well. Facts are the consumer has changed and is always changing. This course targets those changes and teaches you advanced skill-sets that will grow your practice and
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
A few years ago now, I am at Dr Richard Portalupe's
house and we are going in for acoaching session and Rich and I
were in the kitchen and he hadwalked away for whatever reason
and I decided hey, I'm going tomake some coffee, so make some
coffee.
I put it in this new patientgroup.
We give out these cool thermalmugs.
They're like Yetis, I thinkit's a different brand, but
(00:21):
they're really nice.
New patient group logo and allthat good stuff, colors.
And so I put the coffee in itand I go to put the lid on and
this sucker wouldn't close.
And I'm thinking to myself whatthe heck is going on here?
I am pushing as hard as I can,can't get it on.
I go well, I just took the lidoff a minute ago, so I know it's
(00:42):
the right lid, I know it fitsWell.
Well, I just took the lid off aminute ago, so I know it's the
right lid, I know it fits Well.
Then comes Rich a few minuteslater and I'm like Rich, what
the heck am I doing wrong?
He comes over and he is pushingthe lid on and he can't figure
it out.
We're sitting there going.
What the hell is going on withthis lid.
Well, we're sitting there,we're getting ready because we
have to leave for the office.
We have a team, like I said, wehad a team coaching session
(01:05):
that day.
So the team's showing up andwe're gonna train on sales and
hospitality and just have alarge session like we do.
And all of a sudden I flip upthe piece that you sip out of
right.
So that little piece that flipsup that you sip out of the lid,
I just flip it up and naturally, like I didn't even I wasn't
even thinking about this andthen I put it on and guess what
(01:29):
fit, perfectly Right.
And he and I look at each otherlike, are you kidding?
Like two grown men, you know,can't figure it out.
How many, how many people doesit take to to put a lid on a
coffee cup or a coffee mug,whatever it is, this thermal mug
?
And obviously the reason wasright is it released?
The pressure, right?
(01:49):
That pressure, as I pushed itdown, was just popping that baby
right back up.
And you know, sometimes the mostobvious things can be staring
at us right in the face.
And this is so true in lifeEmployees out there that listen
to the show.
And this is so true in lifeEmployees out there that listen
to the show.
So true in your career on hey,why am I not getting a promotion
(02:09):
?
Why am I not getting a payraise?
Why am I not getting the jobthat I want?
Same thing in life why can't Ibuy the house that I want?
Why can't I do this?
Why can't I do that?
Business owners out there thisis so true in your business.
Sometimes the most obviousthings are staring at us right
in the face while sales are downor they're not where you want
New customers, new patientsright, they're not.
(02:30):
The phone's not ringing, theonline reservation button isn't
being clicked.
Efficiency, you know, if youhave high turnover, whatever it
is, there's obvious reasons thatare staring at us many times
right in the face, butoftentimes we are too damn close
to the things going on in ourlives, going on in our careers,
going on in our businesses, tosee sometimes the most simple of
(02:54):
answers.
And hey, everybody, welcomeinside the broadcast booth.
We've got a really good one foryou today and this is going to
be.
I have two kind ofannouncements here before we
kick off that I'm really excitedabout and we're going to be.
I have two kind ofannouncements here before we
kick off, that I'm reallyexcited about and we're going to
be having further announcementslater on as well and one of
before I get to theseannouncements, just one more
piece on the obvious.
Here is Richard told me a storywhen I was there and this is a
(03:19):
well-publicized story,publicized story and we talked
about it whenever we went intothe office and I was coaching
the team and we were goingthrough role play sessions to
get these amazing thingsinstalled into his practice,
into his business.
And one of them, many years ago.
There's a semi truck drivingdown the street and it gets
(03:40):
stuck going under an overpassand overpass and the the semi
was too tall for for theoverpass, the bridge.
It gets stuck and they have allthese.
They can't get it out.
They have all these scientistsand engineers looking at it.
Like what do we do?
Like we can't get this thingout.
I mean, I mean it's blockingthe highway, like we're really
screwed here.
Well, you know, some little kidcomes along, we're talking.
(04:03):
Little kid comes along and sayswhy don't you just let the air
out of the tires?
And all these very intelligentpeople just start looking at
each other like, oh my God, howthe hell did we not think about
that?
They let the air out of thetires.
It sunk down.
They towed the semi away.
Rest is history.
Then it just goes back to thistheme of obvious, and there's a
very specific reason why Iwanted to do the episode today.
(04:26):
Around the obvious is going tobe around professional image,
some things that may be going onwith you as an individual and
how that can impact the salehabit as entrepreneurs, as
business owners, into thissingular focus, forgetting that
(04:46):
everything, the whole journey,is what creates sales, it's
what's create referrals, it'sreally what represents your
brand.
It's never about one simplething, but so many of these
obvious things are staring usout of the face.
And today we're going to bedoing our very first co-host
series.
Whenever I have the businessowners to my house as part of
the mastermind group, wheneveryou're here moving forward,
(05:09):
we're going to sit down andwe're going to get into the
studio here and we're going todo a podcast together.
And today I welcome in Dr BrynCooper for our very first
co-host series to talk aboutprofessional image and how it's
costing you, or lack thereof,and how it's costing you new
sales, new customers, patientswhatever you want to call them
right Efficiency and so muchmore going on in your office.
(05:32):
And we're going to focus reallyon one simple thing today that
many of you out there reallyneed to pay attention to, really
need to pay attention to,because the more I look at this
and the more I've noticed it,the more it really bugs me on
how you all don't notice thatthese type of things are going
on.
And again, I think it goes backto the obvious staring at us in
(06:00):
the face and oftentimes we'reso close to it we can't even
tell.
And this co-host series isgoing to be kicked off today
with the very first one.
And the reason I'm doing thisparticular one is my other
announcement is we are going tobe changing and rebranding the
New Patient Group podcast intothe Brian Wright Show.
Now, this is not comingtomorrow, but it is coming in
the near future and I wanted tohave a couple podcasts and we've
(06:23):
been putting it out on socialmedia.
I've made several LinkedInposts, we've been posting across
all kinds of different socialmedia outlets on the name change
.
Now some of you know that along time ago I started a second
podcast called the Brian WrightShow.
That one has been deleted andtaken off of public accounts.
Okay, so you're not going tohave to go to that one,
(07:06):
no-transcript it.
And here's why Our expertise isleadership to create exceptional
cultures, run very efficient,smooth businesses that keep
great employees and organicallyget rid of the bad ones.
(07:26):
We are experts in sales,hospitality, verbiage, consumer
psychology, presentation skills,communication skills on how it
relates to the job descriptionand what they do inside your
office, via every interactionwith people that you want to buy
from you, right.
So on the initial phone call,when they call your office, when
(07:48):
they walk through the door,when you're presenting money,
and all the other interactionsthat you all can think of that
would go on leading up tosomebody making a decision on
whether or not they buy from youor somebody else.
And the other one is justorganic.
How do we create exceptional,organic digital marketing
content to make and showcase ourbusiness better than the other
(08:11):
options people have?
And we teach that Our nichethis may be the first podcast
you've ever listened to ourniche happened to fall into
orthodontics, dentistry andother healthcare specialties
years upon years ago, becausewhen you type in Invisalign, as
an example, into Google, you'regoing to get 10, 15, 20 options
(08:33):
within a very short drive,commute from your office, your
house, whatever it may be, yourkid's school right.
Which means, whether you like itor not, if you're in that
industry as a doctor, businessowner you are commoditized and
the decision-making process thata consumer goes through from A
to Z is no different than if youtyped in pasta carbonara best
(08:54):
in town and 10 Italianrestaurants came up right.
That journey to sale and repeatbusiness, referrals, et cetera,
is no different regardless ofthe industry that you are in.
Now there are some differences,there's some different
terminologies, but thefoundational things of how to be
a great leader, how to sell ata high dollar by the way, that's
(09:15):
another thing that we teach onhere is how to be the highest
priced of the 10 opinions andhow to convert at the highest
levels okay, in all businesses.
So you know I'm not going to gointo too much detail.
The name New Patient Group.
Over the course of many yearsnow we've been around, as I do
this podcast today.
The New Patient Group companyitself has been around about 13
years and this niche we have inorthodontics, dentistry and
(09:39):
beyond, like I said, is justexceptional.
But we also have a following ofhotels, restaurants,
entrepreneurs outside ofhealthcare executives of Align
Technology, dental monitoring,orthophi, et cetera reps across
many spectrums in and out ofhealth care, and because of this
expertise I wanted to rebrandthe podcast into something that
(10:01):
would not turn off.
You know, if you're arestaurant owner, as an example,
and you're shopping or lookingaround for podcasts, the second
you see new patient group,you're probably not going to
listen, right?
So it turns off.
A lot of entrepreneurs thatcould otherwise listen to the
show and the vision of so manyother things with our company is
going to be announced latersome really cool new things that
we're doing.
So the podcast is going to bethe same as far as the things I
(10:24):
talk about on here, the lessonslearned and things like that so
very loyal listener group thatwe have out there.
I mean, I appreciate it so muchto so many of you out there and
nothing's going to change.
This is only going to make itbetter.
I'm going to be bringing insome awesome entrepreneurs as
guests.
We're going to start thisco-host series.
I've got so many amazing ideasbecause the majority of this
(10:49):
podcast is a contemporary radioshow, right?
The majority of them still arenot going to be guests.
The majority of them are goingto be where I sit back here.
We're telling stories, but wehave a point right there's
something legitimate that youcan take back to whatever
business you have and you canthrive in this new economy that
I call it, which, when we do thevery first episode of the Brian
(11:10):
Wright Show I am going to ornot the first episode, but when
the very first episode comes outwith the rebrand, I am going to
dive in to and kind of redefinewhat the new economy is, why we
are the voice of so many bigname business owners out there
to guide them through thisever-evolving, ever-changing new
(11:32):
economy, this very dynamicconsumer that is always on the
go, always changing, and veryfew businesses, unfortunately,
catch up.
Right, they not only don'tcatch up, they don't stay ahead.
So the podcast everyone is justgoing to get better and better
and better.
And the topic today aboutprofessional image, regardless
(11:53):
of the type business owner youare out there Now, dr Brent
Cooper is an orthodontist andwe're going to be talking about
an orthodontic example today.
But I don't care what type ofbusiness you have, I don't care
where you are in your life, yourcareer, your business journey
today is going to make yourethink things on how sometimes
(12:14):
the reason people aren't callingyou, the reason people aren't
buying from you, the reasonpeople aren't referring, et
cetera the whole process thatevery business owner we all
dream of right is staring rightat the face, and a lot of times
it's you Okay, and we're goingto dive in one that I think
you'll go oh crap, that'sobvious, why didn't I think
about it?
(12:35):
And then hopefully make thenecessary switch if you do fall
into this category.
But the point today isn't justthe one topic that we're going
to be talking about.
It is across the board ofambiance.
Anything to related toprofessional image right, do you
?
You work out, right is is anexample like how, how you look,
how how you present yourself,how you speak, ambiance and so
(12:58):
much more.
We're going to narrow it downto one thing that I tell you if
you're an orthodontist or you'rein really any dental profession
or any doctor out there, andyou have this, you may want to
think about fixing it all right,everybody, and look all
business owners out there this,you have this.
You may want to think aboutfixing it All right, everybody,
and look all business owners outthere.
This is a perfect example of whywe are rebranding the podcast
to the Brian Wright Show because, yes, we're going to be talking
(13:19):
about something that isorthodontic related in nature,
but it just regardless of whatyou do out there plumber, lawyer
, I always use the restaurantexample.
Right, because I'm obsessed withfood, I love to cook, I love
the restaurant, I love to helprestaurants.
Just, this is an example all ofyou and you've got to be able
(13:43):
to look outside your industry,you've got to be able to use
your imagination and you've gotto go look that skill set.
Yes, it's an example for thistype of business and I don't
have this type of business.
Or it's an example for thistype of an employee in this role
, but I don't have that employee, that role.
But how do I take that andapply it to the journey that the
(14:04):
consumer goes through with meand how my business goes through
with them to create a brandthat is absolutely dominant and
you will get so much more out ofyour life, your career,
business, everybody if you'reconstantly thinking outside the
industry and look back to therebrand, the reason so many
(14:25):
orthodontists, dentists, others,doctors look to us to help them
kick butt as we come fromoutside your world, just like we
come outside many of yourworlds out there, but they are
able to use their imaginationand go look, these people are
experts in these skill sets, andthese skill sets are not
orthodontics, not dentistry, etc.
(14:46):
They have nothing to do with it.
They're everything about beingan exceptional, people first
business that sells more of yourproduct or service because of
it.
So, looking forward to thesechanges, co-host series we're
going to launch today Upcomingrebrand of the new patient group
podcast into the Brian Wrightshow and, like I said, there's
not a thing you need to do ifyou're already subscribed.
(15:07):
Just simply sit there.
The episodes are going to startcoming right and the pictures
are going to start coming rightand the pictures are going to
change, but everything else isgoing to be right there for you,
okay?
So I wanted to start educatingeverybody.
So, before we get started,let's fire up the music and
we're going to kick it off witha great co-host series with Dr
Bryn Cooper.
We'll see you on the other side.
Speaker 2 (15:29):
The time for real change is now, when tough times
test us, we overcome.
When hardship hits us, wepersevere.
We innovate, we transform, wetransform.
If you're ready to achievesomething special, buckle up and
(15:52):
get ready for the ride of yourlife.
Welcome to Season 8 of the NewPatient Group Audio Experience,
A podcast dedicated torevolutionizing lives, careers
and business.
So you, your team and yourpractice forever flourish in the
(16:13):
new economy.
And now your host.
He's a husband, father of two,a founder and CEO of New Patient
Group and RightChat faculty forAlign Technology, and a trusted
speaker for Invisalign andOrthoFi, Brian Wright.
Speaker 3 (16:32):
Hi, this is Dr Brynn Cooper.
Speaker 1 (16:35):
Am I supposed to talk now?
Yes, hey everybody, I'm BrianWright.
Speaker 3 (16:41):
And we are going to talk about something today that
Brian and I have both noticed aswe've walked around a ton of
orthodontic meetings and talkedto orthodontists.
Speaker 1 (16:51):
This drives me nuts.
Speaker 3 (16:53):
And I always wondered this as I went through school,
and it's just a conundrum.
Speaker 1 (16:59):
So one of our team members, Stephanie Solomon,
actually was the one thatpointed this out to me one day.
I actually had never noticed it, but since she's brought it up
at one of the events, I noticedit like.
It stands out like the biggestsore thumb ever.
Speaker 3 (17:12):
Pause.
Stephanie Solomon has only beenon your team what?
Two or three years?
Speaker 1 (17:16):
Yeah, something like that.
Speaker 3 (17:17):
How long were you in orthodontics before you noticed
this?
Speaker 1 (17:22):
Well, as we do this podcast today, she's been with
us two or three years, but I'vebeen in orthodontics now I guess
11.
Now, I guess 11.
So in November of 2024, a newpatient group will have now been
around 12 years which is kindof unbelievable, right.
Speaker 3 (17:40):
So then, like you were, you were in orthodontics
for a few years before he was onthe team.
Speaker 1 (17:43):
You can see that I'm very, I have a wonderful sense
of my surroundings, because Ididn't, I never noticed it, I
never noticed it, but I do nowand, and I guarantee you, other
people notice it.
And why in the world do you allhave crooked teeth?
Speaker 3 (17:57):
Well, I don't.
Speaker 1 (17:57):
It makes no sense.
Speaker 3 (17:59):
My grandfather was a orthodontist and I had braces
three times, so mine are notcrooked Like.
Let's let the record stand.
Speaker 1 (18:08):
So you smile into the into the hey YouTube followers
record stand.
So you smile into the into thehey YouTube followers, the.
I mean what I mean.
It was in plastic surgery fornumerous years and that would be
like the employees and theplastic surgeon having droopy
skin and or zits all over theirface while trying to tell people
the importance of them havinggreat skin, nice and firm, and
(18:29):
blah, blah, blah.
What the hell is this?
Speaker 3 (18:37):
I don't know.
I also think this is probablywhy people don't understand that
adults need orthodontics forprevention of wearing down their
teeth, keeping them for forever.
Speaker 1 (18:42):
You think?
I think, it's a huge problem.
You do, do you?
I mean, can you imagine that's?
Imagine that, necessarily, youguys are in your exam, sitting
in front of the patient tryingto create value, wondering why
they don't want to spend whatyou charge, and you've got
whatever?
A social six completely jackedup.
Speaker 3 (19:01):
And they're sitting there looking at you like you
function just fine.
Why are you telling me I haveto have straight teeth to
actually function, or get thisimplant or have a bridge or
whatever it is.
And then, as teenagers, I meanI guess they just accept it or
like that's what you're supposedto do, it's your rite of
passage, and so that's why theteenage orthodontics has not
particularly been hurt by this,but I definitely think it hurts
(19:25):
adults considering orthodonticsin the exam.
Speaker 1 (19:28):
Well, if nothing else , it hurts the sale.
I mean, if you're going aroundto I mean this is what I preach
for a living If you're shoppingbetween three, four, five
practices, as an example, andyou go into three of the four
and the orthodontist says jackedup teeth, and you go into the
other one and the teeth arebeautiful and you're paying
attention to that.
(19:49):
Who has the upper hand?
Speaker 3 (19:51):
Uh people who have.
Speaker 1 (19:52):
I mean, I mean, hi, trust me to straighten your
teeth.
My teeth are crooked, but trustme to straighten yours.
Yeah, I, I don't.
I don't understand it.
I mean, this is a businesslesson, but it's also
encompasses so much other stuff.
Speaker 3 (20:04):
Well, the other thing is that as an orthodontist, I
practice in my clinic right, andthen the people closest to me
are my competitors.
They're not particularly myfriends, so it's like you can't
be friends with your competitors.
We try sometimes, but I'm sorry, the ones around me are a
little cutthroat.
Speaker 1 (20:23):
So it's territorial I know.
Speaker 3 (20:26):
But I mean, once you get about 10, 15 miles away,
then I started having friends.
It's like, okay, I'm not such abad person.
Speaker 1 (20:32):
Why is the industry like that?
I?
Speaker 3 (20:36):
Well, there's lots of theories on that, Brian.
Speaker 1 (20:38):
The podcast for another time.
Speaker 3 (20:40):
That's another podcast.
Speaker 1 (20:41):
Yeah Well, rob Schaefer and Matt Josie, you'll
enjoy that, they will have.
You seen the shirt Rob Schaefermade for me?
I did.
Oh yeah, you were there.
Speaker 3 (20:49):
I was there in person and saw it.
Speaker 1 (20:51):
Yeah yeah.
It's the first time in my lifeI got a call from a non-spam
person right podcast.
I'm going to take it later.
That was Haley.
Say hi to Haley.
Speaker 3 (21:01):
Hi Haley, hi Haley.
Speaker 1 (21:08):
Well, everybody, straighten your teeth.
I mean everything.
Ambiance.
It's like going into a meatmarket and all the cuts of
fillets, and this happens.
This drives me nuts too.
You go and you look in thewindow and all the cuts of the
fillets look like Helen Kellerdesigned them.
Can I say that?
Am I allowed to say that?
I don't know.
Well, I did so, that's just theway it's going to be.
And you wonder, looking in thewindow, how in the hell anybody
(21:30):
would ever cut those andshowcase it and think somebody
is going to buy those,especially if you know what
you're doing in the kitchen.
And it's the same way withteeth.
That's why everything's thesame.
It's like not plating your foodproperly in a restaurant.
Everything matters, everybody,everybody.
Brian, right here, let's breakaway from today's podcast and
you can see the topic right.
We're talking about oneparticular thing with crooked
teeth and how that relates topersonal professional image.
(21:52):
You know my dad was alive.
He was an engineer and, in theway, a lot of engineer and not
just engineers, but certainlyknowing engineers like knew my
dad and a lot of people heworked with, the way their brain
worked if they walked into yourpractice and you had a crooked
picture on the wall and youstraightened teeth for a living.
They'd be telling themselvesall day long I'm not buying from
(22:13):
this place.
I already don't trust them.
They can't get a simple tasklike straightening the picture
on the wall properly, yetthey're going to to charge me
five, six, seven, eight $9,000to straighten my kid's teeth.
This is the thought process.
And again, you can see if yourambiance is a restaurant, the
carpet pictures on the wall.
It could be in your hotel, itcould be your legal firm, it
(22:35):
could be any type ofentrepreneur, any type of
business owner.
You are out there.
You can see how all of theserelate to one another and it
goes so far beyond what so manyof you think is the real
problems.
Right, a lot of times it's notadvertising.
You don't need more.
You need to look with insideyour doors and say how can we
(22:55):
function and showcase us as apeople-first business, to drive
our sales higher, allow us tocharge higher prices and convert
at a higher level and so muchmore?
Right?
This could be a topic thatcovers hundreds upon hundreds of
things, but you've got to lookwithin and it always starts with
looking at yourself, the typeleader you are, in this case,
(23:16):
this particular topic we'retalking about today.
I mean, if you do happen tohave crooked teeth, guys, you
have to get those fixed if youwant to showcase yourself
properly from a professional,personal image standpoint.
Your team in the back can'thave crooked teeth, right?
It'd be like again the teammembers at a plastic surgery
office, right?
(23:36):
Not being in shape and lookingthe part and having great skin
and things like that.
A plastic surgeon can't survivein a competitive marketplace
like that, no different than youcan't survive with a bunch of
people, including you, inside anorthodontic practice that have
crooked teeth.
And you've got to be thinkingthis way always, regardless of
the type business owner.
You have to have theimagination to understand how
(23:58):
this relates to you.
I want to talk to you reallyfast as this podcast comes out
in March.
We're about to have ourclinical assistant iconic event
here in Colorado Springs at ourfamous training facility, and it
is beautiful and we are getting.
This event is growing.
It is the best event periodthat's out there.
We have people that attend it.
(24:19):
They say they're never going toall the bigger name events that
you all know in the industryand beyond.
They're done.
They're coming to this eventMPG Iconic and I want to talk to
you about now.
It's too late to register forthe March one.
We got a packed house, right.
We only take a certain amountof people because we do want to
keep it, even though it'sgrowing and growing and it
always will be.
We're going to try to keep thatprivateness to it as much as
(24:41):
possible for the personalattention and the role plays
that we want to make sure togive everyone that attends.
But in October, boy oh boy, dowe have an amazing iconic.
It's an all team event, right?
You bring your whole team there.
It is going to be, and I wantyou to think Tony Robbins Shark
Tank when you think of this typeof event we are going to put on
an amazing show.
(25:01):
I want you to start lookinginto it for you and your team
and make plans to come join usat our training facility in
Colorado Springs in October.
You can click on the link forthe description or I'm going to
put it in the description belowthe link.
You can contact us.
I'm going to put a how toschedule a free consult with us
in the description below as well.
You can contact us to learnmore.
But be looking for that eventand start doing something
(25:24):
different for you and your team,and you will not believe what
you're missing out on Once youfinally attend one.
You're going to be attendingfor years to come.
Okay, so hope everyone is goingto attend a great iconic in
October.
We're going to have an awesomeone in March.
And again, today's lessoneverybody professional image and
how it relates, though, to somany businesses, so many topics,
even though we're reallyrelating it to just one today.
(25:46):
All right, hope everyone'sjoined today's first co-host
series, and now back to today'sepisode.
Speaker 3 (25:52):
Yeah, you should have straight teeth.
Your assistant should havestraight teeth.
Speaker 1 (25:55):
Yeah.
Speaker 3 (25:56):
Your friends, your nucleus of family, should have
straight teeth.
Speaker 1 (25:59):
That's definitely a podcast for another time.
But if you're wanting to startmore clear aligners, what drives
me nuts is one the assistancewith crooked teeth.
It doesn't really have anythingto do with just clear aligners
is my point.
But my point is a lot of youout there will nickel and dime
because you don't want the labfee, so you'll put your
assistance in braces Meanwhile.
You're a practice that wants todo more clear aligners.
(26:20):
Do Assistance embracesMeanwhile.
You're a practice that wants todo more clear aligners.
Do you hear how ridiculous thatis?
You're missing one of the bestmarketing opportunities on the
planet for your assistants andyour TC to be able to tell their
real life story of clearaligners using the doctor they
work for, and you won't do itbecause of the lab fee.
That would be the equivalent ofand this is why, again,
everything's the same.
It's a matter of what type ofbusiness you have and I do have
(26:41):
a podcast specifically on thistopic coming, and actually
multiple of them in the futurebut that's like the restaurants
out there not having theirwaiters try the specials for the
evening, like do you hear howinsane that is right, the best
marketing is your waiter goingup to the table tell their story
about how the chef made it andwhat you felt when you tasted it
(27:02):
and how it's plated and thebeauty of the flavors and how
the flavors just go with thiscertain type of wine.
And I really suggest that youget this bottle and this special
for the table for this evening.
Like, if you don't let yourwaiters taste the specials
because you're trying to save onfood costs, right, how the hell
are the waiters going toarticulate it and make you more
(27:22):
money?
And this is the same thing.
And this is why, again, allbusinesses are the same If you
can use your imagination andcome outside the box.
It's the same thing with you,nickel and diming your clear
liner lab fee, slapping braceson your employees when you want
to do more clear liners.
It's just asinine because yourassistants your more clear
liners.
It's just asinine because your,your, your assistants, your
treatment coordinators.
(27:42):
They can't tell the story, nodifferent than your waiters can
if they don't taste the frickingspecials Everybody.
Meanwhile, you're out droppingfive grand a month on
pay-per-click.
Speaker 3 (27:51):
Yeah, no, you drive me crazy.
Speaker 1 (27:53):
Why are?
You guys like this the mydaughter.
Speaker 3 (27:56):
I was talking to her, it's about time for her to get
an expander.
Her sixes were coming in, um,and I'm like, okay, so do you
want an expander?
You want this.
And she was like and this islike two days before school.
And she goes let me want bracesbefore the end of school.
I'm like, well, that's notgonna happen.
So, um, now she's lost her twofront teeth so she doesn't have
(28:17):
those, so we can't put a two byfour on.
Speaker 1 (28:20):
So not really she's figured it out.
That's good.
Um they were in when I wasthere, right?
This was since I've been atyour house, yeah, yeah, cause I
didn't remember missing her too.
She lost them both.
Yeah, yeah, she has she showedme like 27 cheerleading moves.
The last time I was there Itried to duplicate one.
It didn't go well.
Speaker 3 (28:39):
I bet not.
She practices hard.
Speaker 1 (28:42):
She does, you can tell.
Speaker 3 (28:43):
Um anyway, oh yes, but anyways, I was like okay, so
let's do, don't you want someclear aligners?
And she's like no, mom, I wantbraces.
And I was like you do, BecauseI'd really like you to show off
some clear aligners.
Speaker 1 (29:02):
I love treating in clear aligners, or you could be
the parent and tell her what todo.
Ever thought about that one?
That's a podcast for anothertime too.
Speaker 3 (29:06):
It is a podcast for another time.
Is this the battle I'm going topick?
Speaker 1 (29:11):
I don't know.
Speaker 3 (29:12):
Is this the one worth it?
Speaker 1 (29:13):
I guess I'm a jerk.
My kids aren't going to get achoice.
Are they getting liners, clearliners?
But anyway, we're going to signout.
We turned a.
What were we talking abouttoday?
Oh yeah, orthodontist withcrooked teeth.
Get your teeth straightened,everybody.
Yeah, straighten out yourbusiness and your teeth.
Speaker 3 (29:29):
There you go.
Speaker 1 (29:29):
Until next time.
We'll talk to everybody soon,right?
Yeah, we got more coming.
Speaker 3 (29:34):
We have some more coming.
Speaker 1 (29:35):
Awesome, see everybody.
Speaker 3 (29:36):
Bye.
A few years ago now, I am at Dr Richard Portalupe's
house and we are going in for acoaching session and Rich and I
were in the kitchen and he hadwalked away for whatever reason
and I decided hey, I'm going tomake some coffee, so make some
coffee.
I put it in this new patientgroup.
We give out these cool thermalmugs.
They're like Yetis, I thinkit's a different brand, but
(00:21):
they're really nice.
New patient group logo and allthat good stuff, colors.
And so I put the coffee in itand I go to put the lid on and
this sucker wouldn't close.
And I'm thinking to myself whatthe heck is going on here?
I am pushing as hard as I can,can't get it on.
I go well, I just took the lidoff a minute ago, so I know it's
(00:42):
the right lid, I know it fitsWell.
Well, I just took the lid off aminute ago, so I know it's the
right lid, I know it fits Well.
Then comes Rich a few minuteslater and I'm like Rich, what
the heck am I doing wrong?
He comes over and he is pushingthe lid on and he can't figure
it out.
We're sitting there going.
What the hell is going on withthis lid.
Well, we're sitting there,we're getting ready because we
have to leave for the office.
We have a team, like I said, wehad a team coaching session
(01:05):
that day.
So the team's showing up andwe're gonna train on sales and
hospitality and just have alarge session like we do.
And all of a sudden I flip upthe piece that you sip out of
right.
So that little piece that flipsup that you sip out of the lid,
I just flip it up and naturally, like I didn't even I wasn't
even thinking about this andthen I put it on and guess what
(01:29):
fit, perfectly Right.
And he and I look at each otherlike, are you kidding?
Like two grown men, you know,can't figure it out.
How many, how many people doesit take to to put a lid on a
coffee cup or a coffee mug,whatever it is, this thermal mug
?
And obviously the reason wasright is it released?
The pressure, right?
(01:49):
That pressure, as I pushed itdown, was just popping that baby
right back up.
And you know, sometimes the mostobvious things can be staring
at us right in the face.
And this is so true in lifeEmployees out there that listen
to the show.
And this is so true in lifeEmployees out there that listen
to the show.
So true in your career on hey,why am I not getting a promotion
(02:09):
?
Why am I not getting a payraise?
Why am I not getting the jobthat I want?
Same thing in life why can't Ibuy the house that I want?
Why can't I do this?
Why can't I do that?
Business owners out there thisis so true in your business.
Sometimes the most obviousthings are staring at us right
in the face while sales are downor they're not where you want
New customers, new patientsright, they're not.
(02:30):
The phone's not ringing, theonline reservation button isn't
being clicked.
Efficiency, you know, if youhave high turnover, whatever it
is, there's obvious reasons thatare staring at us many times
right in the face, butoftentimes we are too damn close
to the things going on in ourlives, going on in our careers,
going on in our businesses, tosee sometimes the most simple of
(02:54):
answers.
And hey, everybody, welcomeinside the broadcast booth.
We've got a really good one foryou today and this is going to
be.
I have two kind ofannouncements here before we
kick off that I'm really excitedabout and we're going to be.
I have two kind ofannouncements here before we
kick off, that I'm reallyexcited about and we're going to
be having further announcementslater on as well and one of
before I get to theseannouncements, just one more
piece on the obvious.
Here is Richard told me a storywhen I was there and this is a
(03:19):
well-publicized story,publicized story and we talked
about it whenever we went intothe office and I was coaching
the team and we were goingthrough role play sessions to
get these amazing thingsinstalled into his practice,
into his business.
And one of them, many years ago.
There's a semi truck drivingdown the street and it gets
(03:40):
stuck going under an overpassand overpass and the the semi
was too tall for for theoverpass, the bridge.
It gets stuck and they have allthese.
They can't get it out.
They have all these scientistsand engineers looking at it.
Like what do we do?
Like we can't get this thingout.
I mean, I mean it's blockingthe highway, like we're really
screwed here.
Well, you know, some little kidcomes along, we're talking.
(04:03):
Little kid comes along and sayswhy don't you just let the air
out of the tires?
And all these very intelligentpeople just start looking at
each other like, oh my God, howthe hell did we not think about
that?
They let the air out of thetires.
It sunk down.
They towed the semi away.
Rest is history.
Then it just goes back to thistheme of obvious, and there's a
very specific reason why Iwanted to do the episode today.
(04:26):
Around the obvious is going tobe around professional image,
some things that may be going onwith you as an individual and
how that can impact the salehabit as entrepreneurs, as
business owners, into thissingular focus, forgetting that
(04:46):
everything, the whole journey,is what creates sales, it's
what's create referrals, it'sreally what represents your
brand.
It's never about one simplething, but so many of these
obvious things are staring usout of the face.
And today we're going to bedoing our very first co-host
series.
Whenever I have the businessowners to my house as part of
the mastermind group, wheneveryou're here moving forward,
(05:09):
we're going to sit down andwe're going to get into the
studio here and we're going todo a podcast together.
And today I welcome in Dr BrynCooper for our very first
co-host series to talk aboutprofessional image and how it's
costing you, or lack thereof,and how it's costing you new
sales, new customers, patientswhatever you want to call them
right Efficiency and so muchmore going on in your office.
(05:32):
And we're going to focus reallyon one simple thing today that
many of you out there reallyneed to pay attention to, really
need to pay attention to,because the more I look at this
and the more I've noticed it,the more it really bugs me on
how you all don't notice thatthese type of things are going
on.
And again, I think it goes backto the obvious staring at us in
(06:00):
the face and oftentimes we'reso close to it we can't even
tell.
And this co-host series isgoing to be kicked off today
with the very first one.
And the reason I'm doing thisparticular one is my other
announcement is we are going tobe changing and rebranding the
New Patient Group podcast intothe Brian Wright Show.
Now, this is not comingtomorrow, but it is coming in
the near future and I wanted tohave a couple podcasts and we've
(06:23):
been putting it out on socialmedia.
I've made several LinkedInposts, we've been posting across
all kinds of different socialmedia outlets on the name change
.
Now some of you know that along time ago I started a second
podcast called the Brian WrightShow.
That one has been deleted andtaken off of public accounts.
Okay, so you're not going tohave to go to that one,
(07:06):
no-transcript it.
And here's why Our expertise isleadership to create exceptional
cultures, run very efficient,smooth businesses that keep
great employees and organicallyget rid of the bad ones.
(07:26):
We are experts in sales,hospitality, verbiage, consumer
psychology, presentation skills,communication skills on how it
relates to the job descriptionand what they do inside your
office, via every interactionwith people that you want to buy
from you, right.
So on the initial phone call,when they call your office, when
(07:48):
they walk through the door,when you're presenting money,
and all the other interactionsthat you all can think of that
would go on leading up tosomebody making a decision on
whether or not they buy from youor somebody else.
And the other one is justorganic.
How do we create exceptional,organic digital marketing
content to make and showcase ourbusiness better than the other
(08:11):
options people have?
And we teach that Our nichethis may be the first podcast
you've ever listened to ourniche happened to fall into
orthodontics, dentistry andother healthcare specialties
years upon years ago, becausewhen you type in Invisalign, as
an example, into Google, you'regoing to get 10, 15, 20 options
(08:33):
within a very short drive,commute from your office, your
house, whatever it may be, yourkid's school right.
Which means, whether you like itor not, if you're in that
industry as a doctor, businessowner you are commoditized and
the decision-making process thata consumer goes through from A
to Z is no different than if youtyped in pasta carbonara best
(08:54):
in town and 10 Italianrestaurants came up right.
That journey to sale and repeatbusiness, referrals, et cetera,
is no different regardless ofthe industry that you are in.
Now there are some differences,there's some different
terminologies, but thefoundational things of how to be
a great leader, how to sell ata high dollar by the way, that's
(09:15):
another thing that we teach onhere is how to be the highest
priced of the 10 opinions andhow to convert at the highest
levels okay, in all businesses.
So you know I'm not going to gointo too much detail.
The name New Patient Group.
Over the course of many yearsnow we've been around, as I do
this podcast today.
The New Patient Group companyitself has been around about 13
years and this niche we have inorthodontics, dentistry and
(09:39):
beyond, like I said, is justexceptional.
But we also have a following ofhotels, restaurants,
entrepreneurs outside ofhealthcare executives of Align
Technology, dental monitoring,orthophi, et cetera reps across
many spectrums in and out ofhealth care, and because of this
expertise I wanted to rebrandthe podcast into something that
(10:01):
would not turn off.
You know, if you're arestaurant owner, as an example,
and you're shopping or lookingaround for podcasts, the second
you see new patient group,you're probably not going to
listen, right?
So it turns off.
A lot of entrepreneurs thatcould otherwise listen to the
show and the vision of so manyother things with our company is
going to be announced latersome really cool new things that
we're doing.
So the podcast is going to bethe same as far as the things I
(10:24):
talk about on here, the lessonslearned and things like that so
very loyal listener group thatwe have out there.
I mean, I appreciate it so muchto so many of you out there and
nothing's going to change.
This is only going to make itbetter.
I'm going to be bringing insome awesome entrepreneurs as
guests.
We're going to start thisco-host series.
I've got so many amazing ideasbecause the majority of this
(10:49):
podcast is a contemporary radioshow, right?
The majority of them still arenot going to be guests.
The majority of them are goingto be where I sit back here.
We're telling stories, but wehave a point right there's
something legitimate that youcan take back to whatever
business you have and you canthrive in this new economy that
I call it, which, when we do thevery first episode of the Brian
(11:10):
Wright Show I am going to ornot the first episode, but when
the very first episode comes outwith the rebrand, I am going to
dive in to and kind of redefinewhat the new economy is, why we
are the voice of so many bigname business owners out there
to guide them through thisever-evolving, ever-changing new
(11:32):
economy, this very dynamicconsumer that is always on the
go, always changing, and veryfew businesses, unfortunately,
catch up.
Right, they not only don'tcatch up, they don't stay ahead.
So the podcast everyone is justgoing to get better and better
and better.
And the topic today aboutprofessional image, regardless
(11:53):
of the type business owner youare out there Now, dr Brent
Cooper is an orthodontist andwe're going to be talking about
an orthodontic example today.
But I don't care what type ofbusiness you have, I don't care
where you are in your life, yourcareer, your business journey
today is going to make yourethink things on how sometimes
(12:14):
the reason people aren't callingyou, the reason people aren't
buying from you, the reasonpeople aren't referring, et
cetera the whole process thatevery business owner we all
dream of right is staring rightat the face, and a lot of times
it's you Okay, and we're goingto dive in one that I think
you'll go oh crap, that'sobvious, why didn't I think
about it?
(12:35):
And then hopefully make thenecessary switch if you do fall
into this category.
But the point today isn't justthe one topic that we're going
to be talking about.
It is across the board ofambiance.
Anything to related toprofessional image right, do you
?
You work out, right is is anexample like how, how you look,
how how you present yourself,how you speak, ambiance and so
(12:58):
much more.
We're going to narrow it downto one thing that I tell you if
you're an orthodontist or you'rein really any dental profession
or any doctor out there, andyou have this, you may want to
think about fixing it all right,everybody, and look all
business owners out there this,you have this.
You may want to think aboutfixing it All right, everybody,
and look all business owners outthere.
This is a perfect example of whywe are rebranding the podcast
to the Brian Wright Show because, yes, we're going to be talking
(13:19):
about something that isorthodontic related in nature,
but it just regardless of whatyou do out there plumber, lawyer
, I always use the restaurantexample.
Right, because I'm obsessed withfood, I love to cook, I love
the restaurant, I love to helprestaurants.
Just, this is an example all ofyou and you've got to be able
(13:43):
to look outside your industry,you've got to be able to use
your imagination and you've gotto go look that skill set.
Yes, it's an example for thistype of business and I don't
have this type of business.
Or it's an example for thistype of an employee in this role
, but I don't have that employee, that role.
But how do I take that andapply it to the journey that the
(14:04):
consumer goes through with meand how my business goes through
with them to create a brandthat is absolutely dominant and
you will get so much more out ofyour life, your career,
business, everybody if you'reconstantly thinking outside the
industry and look back to therebrand, the reason so many
(14:25):
orthodontists, dentists, others,doctors look to us to help them
kick butt as we come fromoutside your world, just like we
come outside many of yourworlds out there, but they are
able to use their imaginationand go look, these people are
experts in these skill sets, andthese skill sets are not
orthodontics, not dentistry, etc.
(14:46):
They have nothing to do with it.
They're everything about beingan exceptional, people first
business that sells more of yourproduct or service because of
it.
So, looking forward to thesechanges, co-host series we're
going to launch today Upcomingrebrand of the new patient group
podcast into the Brian Wrightshow and, like I said, there's
not a thing you need to do ifyou're already subscribed.
(15:07):
Just simply sit there.
The episodes are going to startcoming right and the pictures
are going to start coming rightand the pictures are going to
change, but everything else isgoing to be right there for you,
okay?
So I wanted to start educatingeverybody.
So, before we get started,let's fire up the music and
we're going to kick it off witha great co-host series with Dr
Bryn Cooper.
We'll see you on the other side.
Speaker 2 (15:29):
The time for real change is now, when tough times
test us, we overcome.
When hardship hits us, wepersevere.
We innovate, we transform, wetransform.
If you're ready to achievesomething special, buckle up and
(15:52):
get ready for the ride of yourlife.
Welcome to Season 8 of the NewPatient Group Audio Experience,
A podcast dedicated torevolutionizing lives, careers
and business.
So you, your team and yourpractice forever flourish in the
(16:13):
new economy.
And now your host.
He's a husband, father of two,a founder and CEO of New Patient
Group and RightChat faculty forAlign Technology, and a trusted
speaker for Invisalign andOrthoFi, Brian Wright.
Speaker 3 (16:32):
Hi, this is Dr Brynn Cooper.
Speaker 1 (16:35):
Am I supposed to talk now?
Yes, hey everybody, I'm BrianWright.
Speaker 3 (16:41):
And we are going to talk about something today that
Brian and I have both noticed aswe've walked around a ton of
orthodontic meetings and talkedto orthodontists.
Speaker 1 (16:51):
This drives me nuts.
Speaker 3 (16:53):
And I always wondered this as I went through school,
and it's just a conundrum.
Speaker 1 (16:59):
So one of our team members, Stephanie Solomon,
actually was the one thatpointed this out to me one day.
I actually had never noticed it, but since she's brought it up
at one of the events, I noticedit like.
It stands out like the biggestsore thumb ever.
Speaker 3 (17:12):
Pause.
Stephanie Solomon has only beenon your team what?
Two or three years?
Speaker 1 (17:16):
Yeah, something like that.
Speaker 3 (17:17):
How long were you in orthodontics before you noticed
this?
Speaker 1 (17:22):
Well, as we do this podcast today, she's been with
us two or three years, but I'vebeen in orthodontics now I guess
11.
Now, I guess 11.
So in November of 2024, a newpatient group will have now been
around 12 years which is kindof unbelievable, right.
Speaker 3 (17:40):
So then, like you were, you were in orthodontics
for a few years before he was onthe team.
Speaker 1 (17:43):
You can see that I'm very, I have a wonderful sense
of my surroundings, because Ididn't, I never noticed it, I
never noticed it, but I do nowand, and I guarantee you, other
people notice it.
And why in the world do you allhave crooked teeth?
Speaker 3 (17:57):
Well, I don't.
Speaker 1 (17:57):
It makes no sense.
Speaker 3 (17:59):
My grandfather was a orthodontist and I had braces
three times, so mine are notcrooked Like.
Let's let the record stand.
Speaker 1 (18:08):
So you smile into the into the hey YouTube followers
record stand.
So you smile into the into thehey YouTube followers, the.
I mean what I mean.
It was in plastic surgery fornumerous years and that would be
like the employees and theplastic surgeon having droopy
skin and or zits all over theirface while trying to tell people
the importance of them havinggreat skin, nice and firm, and
(18:29):
blah, blah, blah.
What the hell is this?
Speaker 3 (18:37):
I don't know.
I also think this is probablywhy people don't understand that
adults need orthodontics forprevention of wearing down their
teeth, keeping them for forever.
Speaker 1 (18:42):
You think?
I think, it's a huge problem.
You do, do you?
I mean, can you imagine that's?
Imagine that, necessarily, youguys are in your exam, sitting
in front of the patient tryingto create value, wondering why
they don't want to spend whatyou charge, and you've got
whatever?
A social six completely jackedup.
Speaker 3 (19:01):
And they're sitting there looking at you like you
function just fine.
Why are you telling me I haveto have straight teeth to
actually function, or get thisimplant or have a bridge or
whatever it is.
And then, as teenagers, I meanI guess they just accept it or
like that's what you're supposedto do, it's your rite of
passage, and so that's why theteenage orthodontics has not
particularly been hurt by this,but I definitely think it hurts
(19:25):
adults considering orthodonticsin the exam.
Speaker 1 (19:28):
Well, if nothing else , it hurts the sale.
I mean, if you're going aroundto I mean this is what I preach
for a living If you're shoppingbetween three, four, five
practices, as an example, andyou go into three of the four
and the orthodontist says jackedup teeth, and you go into the
other one and the teeth arebeautiful and you're paying
attention to that.
(19:49):
Who has the upper hand?
Speaker 3 (19:51):
Uh people who have.
Speaker 1 (19:52):
I mean, I mean, hi, trust me to straighten your
teeth.
My teeth are crooked, but trustme to straighten yours.
Yeah, I, I don't.
I don't understand it.
I mean, this is a businesslesson, but it's also
encompasses so much other stuff.
Speaker 3 (20:04):
Well, the other thing is that as an orthodontist, I
practice in my clinic right, andthen the people closest to me
are my competitors.
They're not particularly myfriends, so it's like you can't
be friends with your competitors.
We try sometimes, but I'm sorry, the ones around me are a
little cutthroat.
Speaker 1 (20:23):
So it's territorial I know.
Speaker 3 (20:26):
But I mean, once you get about 10, 15 miles away,
then I started having friends.
It's like, okay, I'm not such abad person.
Speaker 1 (20:32):
Why is the industry like that?
I?
Speaker 3 (20:36):
Well, there's lots of theories on that, Brian.
Speaker 1 (20:38):
The podcast for another time.
Speaker 3 (20:40):
That's another podcast.
Speaker 1 (20:41):
Yeah Well, rob Schaefer and Matt Josie, you'll
enjoy that, they will have.
You seen the shirt Rob Schaefermade for me?
I did.
Oh yeah, you were there.
Speaker 3 (20:49):
I was there in person and saw it.
Speaker 1 (20:51):
Yeah yeah.
It's the first time in my lifeI got a call from a non-spam
person right podcast.
I'm going to take it later.
That was Haley.
Say hi to Haley.
Speaker 3 (21:01):
Hi Haley, hi Haley.
Speaker 1 (21:08):
Well, everybody, straighten your teeth.
I mean everything.
Ambiance.
It's like going into a meatmarket and all the cuts of
fillets, and this happens.
This drives me nuts too.
You go and you look in thewindow and all the cuts of the
fillets look like Helen Kellerdesigned them.
Can I say that?
Am I allowed to say that?
I don't know.
Well, I did so, that's just theway it's going to be.
And you wonder, looking in thewindow, how in the hell anybody
(21:30):
would ever cut those andshowcase it and think somebody
is going to buy those,especially if you know what
you're doing in the kitchen.
And it's the same way withteeth.
That's why everything's thesame.
It's like not plating your foodproperly in a restaurant.
Everything matters, everybody,everybody.
Brian, right here, let's breakaway from today's podcast and
you can see the topic right.
We're talking about oneparticular thing with crooked
teeth and how that relates topersonal professional image.
(21:52):
You know my dad was alive.
He was an engineer and, in theway, a lot of engineer and not
just engineers, but certainlyknowing engineers like knew my
dad and a lot of people heworked with, the way their brain
worked if they walked into yourpractice and you had a crooked
picture on the wall and youstraightened teeth for a living.
They'd be telling themselvesall day long I'm not buying from
(22:13):
this place.
I already don't trust them.
They can't get a simple tasklike straightening the picture
on the wall properly, yetthey're going to to charge me
five, six, seven, eight $9,000to straighten my kid's teeth.
This is the thought process.
And again, you can see if yourambiance is a restaurant, the
carpet pictures on the wall.
It could be in your hotel, itcould be your legal firm, it
(22:35):
could be any type ofentrepreneur, any type of
business owner.
You are out there.
You can see how all of theserelate to one another and it
goes so far beyond what so manyof you think is the real
problems.
Right, a lot of times it's notadvertising.
You don't need more.
You need to look with insideyour doors and say how can we
(22:55):
function and showcase us as apeople-first business, to drive
our sales higher, allow us tocharge higher prices and convert
at a higher level and so muchmore?
Right?
This could be a topic thatcovers hundreds upon hundreds of
things, but you've got to lookwithin and it always starts with
looking at yourself, the typeleader you are, in this case,
(23:16):
this particular topic we'retalking about today.
I mean, if you do happen tohave crooked teeth, guys, you
have to get those fixed if youwant to showcase yourself
properly from a professional,personal image standpoint.
Your team in the back can'thave crooked teeth, right?
It'd be like again the teammembers at a plastic surgery
office, right?
(23:36):
Not being in shape and lookingthe part and having great skin
and things like that.
A plastic surgeon can't survivein a competitive marketplace
like that, no different than youcan't survive with a bunch of
people, including you, inside anorthodontic practice that have
crooked teeth.
And you've got to be thinkingthis way always, regardless of
the type business owner.
You have to have theimagination to understand how
(23:58):
this relates to you.
I want to talk to you reallyfast as this podcast comes out
in March.
We're about to have ourclinical assistant iconic event
here in Colorado Springs at ourfamous training facility, and it
is beautiful and we are getting.
This event is growing.
It is the best event periodthat's out there.
We have people that attend it.
(24:19):
They say they're never going toall the bigger name events that
you all know in the industryand beyond.
They're done.
They're coming to this eventMPG Iconic and I want to talk to
you about now.
It's too late to register forthe March one.
We got a packed house, right.
We only take a certain amountof people because we do want to
keep it, even though it'sgrowing and growing and it
always will be.
We're going to try to keep thatprivateness to it as much as
(24:41):
possible for the personalattention and the role plays
that we want to make sure togive everyone that attends.
But in October, boy oh boy, dowe have an amazing iconic.
It's an all team event, right?
You bring your whole team there.
It is going to be, and I wantyou to think Tony Robbins Shark
Tank when you think of this typeof event we are going to put on
an amazing show.
(25:01):
I want you to start lookinginto it for you and your team
and make plans to come join usat our training facility in
Colorado Springs in October.
You can click on the link forthe description or I'm going to
put it in the description belowthe link.
You can contact us.
I'm going to put a how toschedule a free consult with us
in the description below as well.
You can contact us to learnmore.
But be looking for that eventand start doing something
(25:24):
different for you and your team,and you will not believe what
you're missing out on Once youfinally attend one.
You're going to be attendingfor years to come.
Okay, so hope everyone is goingto attend a great iconic in
October.
We're going to have an awesomeone in March.
And again, today's lessoneverybody professional image and
how it relates, though, to somany businesses, so many topics,
even though we're reallyrelating it to just one today.
(25:46):
All right, hope everyone'sjoined today's first co-host
series, and now back to today'sepisode.
Speaker 3 (25:52):
Yeah, you should have straight teeth.
Your assistant should havestraight teeth.
Speaker 1 (25:55):
Yeah.
Speaker 3 (25:56):
Your friends, your nucleus of family, should have
straight teeth.
Speaker 1 (25:59):
That's definitely a podcast for another time.
But if you're wanting to startmore clear aligners, what drives
me nuts is one the assistancewith crooked teeth.
It doesn't really have anythingto do with just clear aligners
is my point.
But my point is a lot of youout there will nickel and dime
because you don't want the labfee, so you'll put your
assistance in braces Meanwhile.
You're a practice that wants todo more clear aligners.
(26:20):
Do Assistance embracesMeanwhile.
You're a practice that wants todo more clear aligners.
Do you hear how ridiculous thatis?
You're missing one of the bestmarketing opportunities on the
planet for your assistants andyour TC to be able to tell their
real life story of clearaligners using the doctor they
work for, and you won't do itbecause of the lab fee.
That would be the equivalent ofand this is why, again,
everything's the same.
It's a matter of what type ofbusiness you have and I do have
(26:41):
a podcast specifically on thistopic coming, and actually
multiple of them in the futurebut that's like the restaurants
out there not having theirwaiters try the specials for the
evening, like do you hear howinsane that is right, the best
marketing is your waiter goingup to the table tell their story
about how the chef made it andwhat you felt when you tasted it
(27:02):
and how it's plated and thebeauty of the flavors and how
the flavors just go with thiscertain type of wine.
And I really suggest that youget this bottle and this special
for the table for this evening.
Like, if you don't let yourwaiters taste the specials
because you're trying to save onfood costs, right, how the hell
are the waiters going toarticulate it and make you more
(27:22):
money?
And this is the same thing.
And this is why, again, allbusinesses are the same If you
can use your imagination andcome outside the box.
It's the same thing with you,nickel and diming your clear
liner lab fee, slapping braceson your employees when you want
to do more clear liners.
It's just asinine because yourassistants your more clear
liners.
It's just asinine because your,your, your assistants, your
treatment coordinators.
(27:42):
They can't tell the story, nodifferent than your waiters can
if they don't taste the frickingspecials Everybody.
Meanwhile, you're out droppingfive grand a month on
pay-per-click.
Speaker 3 (27:51):
Yeah, no, you drive me crazy.
Speaker 1 (27:53):
Why are?
You guys like this the mydaughter.
Speaker 3 (27:56):
I was talking to her, it's about time for her to get
an expander.
Her sixes were coming in, um,and I'm like, okay, so do you
want an expander?
You want this.
And she was like and this islike two days before school.
And she goes let me want bracesbefore the end of school.
I'm like, well, that's notgonna happen.
So, um, now she's lost her twofront teeth so she doesn't have
(28:17):
those, so we can't put a two byfour on.
Speaker 1 (28:20):
So not really she's figured it out.
That's good.
Um they were in when I wasthere, right?
This was since I've been atyour house, yeah, yeah, cause I
didn't remember missing her too.
She lost them both.
Yeah, yeah, she has she showedme like 27 cheerleading moves.
The last time I was there Itried to duplicate one.
It didn't go well.
Speaker 3 (28:39):
I bet not.
She practices hard.
Speaker 1 (28:42):
She does, you can tell.
Speaker 3 (28:43):
Um anyway, oh yes, but anyways, I was like okay, so
let's do, don't you want someclear aligners?
And she's like no, mom, I wantbraces.
And I was like you do, BecauseI'd really like you to show off
some clear aligners.
Speaker 1 (29:02):
I love treating in clear aligners, or you could be
the parent and tell her what todo.
Ever thought about that one?
That's a podcast for anothertime too.
Speaker 3 (29:06):
It is a podcast for another time.
Is this the battle I'm going topick?
Speaker 1 (29:11):
I don't know.
Speaker 3 (29:12):
Is this the one worth it?
Speaker 1 (29:13):
I guess I'm a jerk.
My kids aren't going to get achoice.
Are they getting liners, clearliners?
But anyway, we're going to signout.
We turned a.
What were we talking abouttoday?
Oh yeah, orthodontist withcrooked teeth.
Get your teeth straightened,everybody.
Yeah, straighten out yourbusiness and your teeth.
Speaker 3 (29:29):
There you go.
Speaker 1 (29:29):
Until next time.
We'll talk to everybody soon,right?
Yeah, we got more coming.
Speaker 3 (29:34):
We have some more coming.
Speaker 1 (29:35):
Awesome, see everybody.
Speaker 3 (29:36):
Bye.
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