February 17, 2025 • 18 mins
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This episode explores how listening to clinical peers can unintentionally sabotage your success. It emphasizes the need for transparency in mentorship and the importance of seeking diverse expertise beyond your immediate professional bubble.
• The importance of choosing mentors carefully
• Recognizing that clinical speakers may present an unrealistic image
• The need for honest discussions about challenges faced in practice
• Valuing insights from outside of your industry for balanced guidance
• Defining a true expert as someone who shares both successes and struggles
• Reevaluating the advice one follows based on personal business goals
• Encouraging critical thinking when consuming mentorship advice
• The impact of industry trends on individualized practices
• Promoting an authentic approach to professional growth
• A call to actively seek mentorship that aligns with one's personal vision
New Patient Group - The Employee & Patient Experience Co. Learn Advanced and Cutting Edge Skill Sets Used by the Finest People Businesses in the World, such as the Ritz Carlton and more. We are experts in the following areas and found a niche in orthodontics, dentistry and other healthcare professions years ago. We teach this expertise to enhance every interaction your team has with people you want to become patients or those who already are patients.
- Leadership
- Sales
- Hospitality
- Consumer Psychology
- Verbiage
- Presentation
- Communication
- Much More
The result of the above mentioned skill-sets is a much improved culture, new patients, treatment conversion, efficiency, profitability, treatment starts, revenue, patient referrals, patient compliance and more.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
You have to be extremely careful who you listen
to, who you take guidance from,who you view as a mentor, who
you take coaching from, advicefrom about what to go back and
do at your practice.
Extremely careful Unlike everbefore, by the way.
Extremely careful.
You have to understand that thepeople on stage may have a
(00:20):
different vision than you, mayhave a different mission than
you, may want something moredifferent out of their life than
you, run a completely differentbusiness model than you, so
therefore they're going to needdifferent treatment modalities,
different outsource partners,different ways to accomplish it
than possibly you need.
The reality is, just because youhear it on stage doesn't mean
(00:43):
that it's going to work for you.
And in this ongoing series,which today is part two of how
your clinical peers aresabotaging your success without
you even knowing it, today I'mgoing to talk about something
that is very startling that Isaw an event a couple years ago
with a expert panel or I use airquotes when I say that expert
panel, because the ones up theretalking it's a perfect example
(01:05):
on how they are unintentionallyso by no doubt is it with intent
, but unintentionally sabotagingthe businesses in the audience,
and this is another reason repslistening, companies out there
listening.
This is why you cannot justhave clinicians be your speakers
.
This is why you must haveentrepreneurs from outside the
(01:25):
bubble that can look at thingslike I'm going to talk about
today and give a completelydifferent perspective to the
audience Because, make nomistake about it, your clinical
peers are unintentionallysabotaging your success, and
today we're going to talk aboutanother way they're doing it in
part two of this ongoing serieson the New Patient Group podcast
.
Speaker 2 (01:45):
They're doing it in part two of this ongoing series
on the new patient group podcast.
The time for real change is now, when tough times test us, we
overcome.
When hardship hits us, wepersevere, we innovate, we
transform, we transform.
(02:05):
If you're ready to achievesomething special, buckle up and
get ready for the ride of yourlife.
Welcome to season eight of thenew patient group audio
experience, a podcast dedicatedto revolutionizing lives,
careers and business.
(02:26):
So you, your team and yourpractice forever flourish in the
new economy.
And now your host.
He's a husband, father of two,a founder and CEO of New Patient
Group and RightChat faculty forAlign Technology, and a trusted
speaker for Invisalign andOrthoFi, Brian Wright.
Speaker 1 (02:50):
Hey, new Patient Group and RightChat Nation.
Welcome inside the broadcastbooth, brian Wright here, and
welcome in to another edition ofthe New Patient Group podcast.
Hope you're doing great outthere.
Everybody and everything isrolling along in your lives and
your careers and your practices.
If you're watching on YouTube,as always, thumb this up, make
some comments, get some gooddialogue going.
If you're listening on theaudio experience channels out
(03:11):
there, please write us afive-star review on whatever
experience channel you'relistening to us on.
As we continue growing thisunderground cult following baby,
we are up.
The global listens are justcrazy.
If you look in Asia and justAustralia, you're just all over
the place.
The global listenings are justgrowing like crazy.
(03:32):
They're growing in Canada, theUnited States and I owe it to
all of you.
So I appreciate your support,as always everybody.
A couple years ago I'm speakingat an event and as we go through
this ongoing series, I don'twant anybody.
If this may be the firstpodcast you've ever listened to,
this could be the first part ofthis series that you're
listening to and if you see thetitle, I don't believe anybody
(03:55):
is going up on stage or creatingcourses that are intentionally
sabotaging your success.
I guess maybe somebody might bewhere they have ill intent, but
the purpose of this ongoingseries is not hey, your clinical
peers are up there on stage thedentist you just listened to,
(04:18):
the orthodontist you justlistened to at the AAO.
Whatever type of doctor you areout there, they're not hopping
up there and sabotaging yourbusiness on purpose.
But and this puts a greatemphasis on why you must
continually go outside yourbubble, regardless of whatever
your bubble is.
(04:38):
If you're a chef out there,that listen because we do have
restaurants that listen to thispodcast, whatever it is you've
got to go beyond your industryto seek people that are true
experts in the non-whatever youdo, the non-dentistry, the
non-orthodontics, the non-food,et cetera, et cetera.
And this series really provesthe point.
Because if you get peopleconsistently up on stage talking
(05:01):
about the non-food things, upon stage talking about the
non-food things, thenon-orthodontist things, you're
going to run into scenarioswhere people are talking about
things that they are not expertsin and companies out there.
I think it's a real flaw and Ihave made some success over the
years not as much as I wouldlike, but I've certainly made
some success.
Otherwise, you know the oneconstant at these events
(05:23):
throughout dentistry andorthodontics, the one constant
that's the outsider that isconstantly speaking on stage is
me, and it's something that youknow today's not about us, but
it's something I'm very proud ofbecause we're able to bring in
a message that really conflictsand really debunks a lot of the
things that are being taught byin industry people and that,
(05:45):
over time, has created a.
You know, some of the biggestnames in orthodontics, biggest
names in dentistry and beyondthat, are customers, because
they are attracted to that andwhen you are constantly going to
events inside your bubble andonly listening to people inside
your bubble, this is what thisis what's going to happen.
So a couple years ago I'mspeaking at this event and it
(06:09):
was a good event overall goodevent, and we had some of our
customers actually speakingthere.
Mark Olson was speaking there,a couple others, and I noticed
that the final kind of show theyhad, the final closeout, was an
expert panel, five or sixdoctors, five or six, and this
was an orthodontic event.
So five or six orthodontistswere up there and you know I'm
(06:33):
sitting in the audience and I'mlistening and you know just one
thing after another, thesedoctors are up there going yeah,
my practice is awesome and justdo it this way and you'll be
fine.
And my practice is growing andconversions up and I've got no
problems and you know theoutsourcing has solved it all
and you know, blah, blah, blah,blah, blah.
(06:54):
And and I made it about I don'tknow 30 or 40% through and I
couldn't take it anymore becausewhat I was watching is exactly
what I teach these companies onwhy you have to have speakers
come from with outside thebubble.
Because the speakers that wereup there on stage and I do think
this is a speaker flaw, meincluded where if you sit back
(07:18):
and listen to this podcast or ifyou go watch me speak or you
watch a clinician speak, we canget into this habit where we
make everything in our worldsound so easy and beautiful and
perfect.
And why aren't you like us andhow come you have problems?
We don't.
And I do think it's a realspeaker flaw.
It's like the clinical speakersthat get up and they only show
(07:41):
you their great cases.
All that does is demoralize andput fear into people that are
maybe just getting started withclear aligners.
It just it has the oppositeeffect.
So if you don't get up thereand show your not great cases
and say this is where I started,or just last week I screwed one
up, like it's going to happento you and here's how to avoid
(08:02):
that.
If you're not doing that, itcan really have the opposite
effect on an audience, becausethe reality is we all have
problems, like I mean, we've gotproblems internally.
You know it's all about payingattention to them and constantly
making the employee moves thatare necessary and obsessing over
your customer.
It doesn't mean you're notgoing to screw up.
It doesn't mean you're notgoing to have screw ups.
(08:24):
It just means that you got tostay on top of it.
And I think to audiences we cansometimes come across that
everything's rosy and what thehell's wrong with you and stuff
like that.
And that's how this air quotesexpert panel came across big
time.
And the reason why I got sodisgusted early on in it is
(08:45):
because every single one ofthose doctors that were up there
acting like their life andtheir team and their practice,
their business, and what adisaster it was, how it wasn't
(09:09):
growing, conversion was down, hrproblems, expenses are through
the roof, can't get new patientsI mean they are and they all
had their own issues and thenthey all had a lot of
similarities at the same time,but they were a lot.
And and I, I, I ask all of youout there is that does.
Do you see?
(09:29):
The problem Like this is you goin as an audience member and
you watch them up on stage andeverything is hunky dory, but
yet they're at our booth the daybefore saying what a what a
mess their practices and theirlife, and you know, one of them
hadn't paid himself in like twoyears, and things like that.
And and I will say, you know,if you're going to have, you
know, a true expert is the onethat's asking for help,
(09:52):
receiving help, realizing thatthey're they're not the
know-it-all and the be-all.
Uh, you know, they're seekingguidance, they're seeking
mentorship.
You know, that's.
That's an expert.
Um, an expert is also somebodythat gets on stage and says, hey
, look, I've got problems Rightnow we're not growing.
And here are the things thatI'm doing and the advice that
(10:15):
I'm seeking and the steps thatI'm taking to make sure next
year is not like this year.
Hey, everybody, brian, righthere, let's step away from
today's podcast.
Hope you're enjoying it, butlet's step away for a minute and
talk about our MPG mastermindgroup and how you know, the
messaging today on the podcastis get yourself uncomfortable
(10:36):
and go outside your bubble andseek the advice of famous
entrepreneurs that are expertsin the non whatever it is that
you do sales, psychology,hospitality, verbiage,
presentation, right Just expertsat owning successful businesses
that produce a return on yourtime.
So you have the time freedom,as well as the financial freedom
(10:57):
to enjoy whatever it is youwant out of your life, and those
are things that we dive heavilyinto in my mastermind group.
We have the most forwardthinking doctors on the planet
involved in this and it's such awonderful clinical think tank
that advances your clinicalskill sets forward, but also a
business entrepreneur life thinktank that is so, so advanced
(11:19):
and you will get so much out ofit, and we really want you to
join and make 2025 the year thatyou really took action and
really went outside your bubbleto absolutely advance your life,
advance the careers of youremployees right.
You get wonderful on-demandcontent as, being a mastermind
member, you get our livebootcamp coaching sessions where
(11:39):
Coach Eric and myself arecoaching these things into your
organization.
You get to get on these livesessions with our other
customers that are going throughthe same journey.
It's just an amazing,close-knit group and there's so
much more that comes with it.
As well as our Wednesdaysessions, our in-person event,
every year you get a trip to myhouse with your spouse to stay
with some other doctors for somegreat life and business
(12:01):
sessions.
It's just an amazing, amazinggroup of people all the way
around.
So make 2025 the year you tookaction, joined our mastermind
group, and let us really takeyour business, your practice,
your life, to a whole notherlevel that you may have thought
not even possible before.
All right, so look forward toseeing you in our new patient
group, mastermind.
(12:21):
There's a link to schedule withStephanie, our director of
client experiences, in thedescription below.
Let her describe more and, if Ican, I can hop on that meeting
with her if I have the time andlooking forward to seeing you
soon in our Mastermind Group.
Now let's get back to today'sepisode.
Right, that's an expert and,unfortunately, a lot of speakers
(12:42):
you know get up there and theyjust want to tell you everything
is so perfect and you know itgoes so far beyond.
This, too, is is that, you knowand these are for future
podcasts where you know audiencemembers will go to the AO or
some dental event and it's likeyou see some, some person
speaking on stage and the nextthing you know, you're going and
(13:02):
buying everything that they,that they use, and they're just
sitting here going.
Guys, the person on stage mayrun a totally different business
model.
Once we just talked about this,you know a little bit, uh, when
I had Bob Scopac on to kick offthis season is, you know, you
you've got to have your visionfirst and and then you've got to
start filling in the gaps.
(13:23):
Right, you've got to know thetype practice you want, the type
business you want, the type oflife you want, and as you fill
in those things, then you go outand you find people that will
help you get there.
You will find outsourcepartners, speakers, things like
that, right, and that's kind ofwhat Bob did with with us, right
, it's like we fit the vision ofwhat he wanted to be in two,
(13:47):
three, four, five, six years,and that's why we've had this,
this long, powerful relationship.
Same way with with many of ourother customers is we're not an
overnight fix.
We don't intend to be anovernight fix.
We we tend to be an ongoingpartnership to get you through
the journey, and the journey isdifferent every single year, but
(14:09):
I proudly sit behind this micand go hey, we got problems.
Man, when you run, you know,coaching and digital marketing
under one roof with New PatientGroup and then over on RightChat
, you know what we do there andanswer new patient calls for
people, it requires a lot ofhumans and look, humans
including me.
We're not perfect.
We make mistakes.
So it's this ebb and flow of,okay, things are going really
(14:33):
well, let's stay on top ofthings to make sure they keep
going well and then, regardless,things are going to drop off,
whether it be sales, whether itbe the experience our customers
receive.
And I have a podcast, the TrueSign of an Exceptional Company,
that will come out someday.
But what the premise of that is, what I'm talking about right
now is is the true sign of anexceptional company and a true
(14:54):
sign of an expert is people thatare on top of stuff.
They fix stuff, they admittheir faults, they admit things
are going wrong, they make theproper HR moves, the proper
ongoing you know shifts in thecompany to make sure you get to
the next level.
And there should be a comfortas a customer out there knowing
that you are investing in aleadership team, like with new
(15:15):
patient group, that's alwaysgoing to be on top of it Doesn't
mean we're going to be perfect,doesn't mean there's not going
to be issues, but we will alwaysget them fixed.
Whether it be overnight or insix months, they're always going
to be fixed.
See, those are things that makeup an expert.
An expert panel is not five orsix people sitting on stage
telling you everything's perfect, just do it my way.
(15:35):
And yet the day before they'reat the booth complaining their
life and business is a nightmare.
Right, you really have to watcheverybody who you're listening
to, and it could be for a couplereasons.
It could be, like I said, youmay be listening to somebody who
their practice is rocking androlling, but it's an entirely
different business model andthey want completely different
(15:57):
things out of their life andtheir practice than you.
Right, that is not a person.
It doesn't mean that you can'tlisten, but it is not a person
that's going to get you whereyou need to be.
And then, as the example I usedtoday, it could be a person
telling you everything's great,just do what I do.
Meanwhile, their life and theirpractice is an absolute
disaster and, like I said, atrue expert would get up there
(16:19):
and say that to the audience andthen say this is how I'm making
it better.
That's an expert.
An expert is not what I justdescribed, who's complaining at
the booth and you know, saying,hey, we listen to your podcast,
we're trying to do this and youknow we need further.
It's just not.
If they would have gone up onstage and said those things OK,
(16:39):
great, now they're an expert,but just be careful, everybody
and this is how and I do againthink with most people it's
unintentional, but this is howyour people in your bubble, your
clinical peers and I also seeit with consultants that are in
this industry that have no otherexperience outside of it, right
Like a hotel or a restaurantwouldn't hire them in a million
(17:00):
years to teach the equivalent ofthe same thing.
They go around insideorthodontics, as an example, or
dentistry to teach theequivalent of the same thing.
They go around insideorthodontics as an example, or
dentistry to teach.
And they are teaching thingsthat are against the
psychological definitions that Iknow exist and the way the
consumer is changing.
And I just sit there and listento some of them on stage.
(17:20):
I was at an event earlier thispast year on stage.
I was at an event earlier thispast year, in 2024, and
listening to some consultants onstage and I'm just like, oh my
God, like you are teachingpeople things that are going to
ruin them, when the economiesthat you know, when tough times
are tough, et cetera, but theydon't know what they don't know.
And there are things that Idon't know what I don't know.
(17:41):
There's things all of you don'tknow.
What you don't know, right, ithappens to all of us, but you
just need to be careful whoyou're following out there
everybody.
And you need to make sure thatyour vision is set.
You've got the treatmentmodalities and things picked out
on the business side that aregoing to help you get there, and
then you're going to go out andbuy from the outsource partners
and follow people like and itmay not be me, right, I may want
(18:04):
and envision something for allof you that is different than
what you want.
If that's the case, you need tobe very careful about what I
teach on here, right?
So that's how it works.
Just be careful, everybody,because your clinical peers are
sabotaging, unintentionally,your success out there and
you've gotta be very, verycareful who you listen to who
you follow.
All right, thanks so mucheverybody for listening and, as
(18:26):
always, appreciate your sportuntil next time.
We'll see everybody soon.
Bye-bye.
You have to be extremely careful who you listen
to, who you take guidance from,who you view as a mentor, who
you take coaching from, advicefrom about what to go back and
do at your practice.
Extremely careful Unlike everbefore, by the way.
Extremely careful.
You have to understand that thepeople on stage may have a
(00:20):
different vision than you, mayhave a different mission than
you, may want something moredifferent out of their life than
you, run a completely differentbusiness model than you, so
therefore they're going to needdifferent treatment modalities,
different outsource partners,different ways to accomplish it
than possibly you need.
The reality is, just because youhear it on stage doesn't mean
(00:43):
that it's going to work for you.
And in this ongoing series,which today is part two of how
your clinical peers aresabotaging your success without
you even knowing it, today I'mgoing to talk about something
that is very startling that Isaw an event a couple years ago
with a expert panel or I use airquotes when I say that expert
panel, because the ones up theretalking it's a perfect example
(01:05):
on how they are unintentionallyso by no doubt is it with intent
, but unintentionally sabotagingthe businesses in the audience,
and this is another reason repslistening, companies out there
listening.
This is why you cannot justhave clinicians be your speakers
.
This is why you must haveentrepreneurs from outside the
(01:25):
bubble that can look at thingslike I'm going to talk about
today and give a completelydifferent perspective to the
audience Because, make nomistake about it, your clinical
peers are unintentionallysabotaging your success, and
today we're going to talk aboutanother way they're doing it in
part two of this ongoing serieson the New Patient Group podcast
.
Speaker 2 (01:45):
They're doing it in part two of this ongoing series
on the new patient group podcast.
The time for real change is now, when tough times test us, we
overcome.
When hardship hits us, wepersevere, we innovate, we
transform, we transform.
(02:05):
If you're ready to achievesomething special, buckle up and
get ready for the ride of yourlife.
Welcome to season eight of thenew patient group audio
experience, a podcast dedicatedto revolutionizing lives,
careers and business.
(02:26):
So you, your team and yourpractice forever flourish in the
new economy.
And now your host.
He's a husband, father of two,a founder and CEO of New Patient
Group and RightChat faculty forAlign Technology, and a trusted
speaker for Invisalign andOrthoFi, Brian Wright.
Speaker 1 (02:50):
Hey, new Patient Group and RightChat Nation.
Welcome inside the broadcastbooth, brian Wright here, and
welcome in to another edition ofthe New Patient Group podcast.
Hope you're doing great outthere.
Everybody and everything isrolling along in your lives and
your careers and your practices.
If you're watching on YouTube,as always, thumb this up, make
some comments, get some gooddialogue going.
If you're listening on theaudio experience channels out
(03:11):
there, please write us afive-star review on whatever
experience channel you'relistening to us on.
As we continue growing thisunderground cult following baby,
we are up.
The global listens are justcrazy.
If you look in Asia and justAustralia, you're just all over
the place.
The global listenings are justgrowing like crazy.
(03:32):
They're growing in Canada, theUnited States and I owe it to
all of you.
So I appreciate your support,as always everybody.
A couple years ago I'm speakingat an event and as we go through
this ongoing series, I don'twant anybody.
If this may be the firstpodcast you've ever listened to,
this could be the first part ofthis series that you're
listening to and if you see thetitle, I don't believe anybody
(03:55):
is going up on stage or creatingcourses that are intentionally
sabotaging your success.
I guess maybe somebody might bewhere they have ill intent, but
the purpose of this ongoingseries is not hey, your clinical
peers are up there on stage thedentist you just listened to,
(04:18):
the orthodontist you justlistened to at the AAO.
Whatever type of doctor you areout there, they're not hopping
up there and sabotaging yourbusiness on purpose.
But and this puts a greatemphasis on why you must
continually go outside yourbubble, regardless of whatever
your bubble is.
(04:38):
If you're a chef out there,that listen because we do have
restaurants that listen to thispodcast, whatever it is you've
got to go beyond your industryto seek people that are true
experts in the non-whatever youdo, the non-dentistry, the
non-orthodontics, the non-food,et cetera, et cetera.
And this series really provesthe point.
Because if you get peopleconsistently up on stage talking
(05:01):
about the non-food things, upon stage talking about the
non-food things, thenon-orthodontist things, you're
going to run into scenarioswhere people are talking about
things that they are not expertsin and companies out there.
I think it's a real flaw and Ihave made some success over the
years not as much as I wouldlike, but I've certainly made
some success.
Otherwise, you know the oneconstant at these events
(05:23):
throughout dentistry andorthodontics, the one constant
that's the outsider that isconstantly speaking on stage is
me, and it's something that youknow today's not about us, but
it's something I'm very proud ofbecause we're able to bring in
a message that really conflictsand really debunks a lot of the
things that are being taught byin industry people and that,
(05:45):
over time, has created a.
You know, some of the biggestnames in orthodontics, biggest
names in dentistry and beyondthat, are customers, because
they are attracted to that andwhen you are constantly going to
events inside your bubble andonly listening to people inside
your bubble, this is what thisis what's going to happen.
So a couple years ago I'mspeaking at this event and it
(06:09):
was a good event overall goodevent, and we had some of our
customers actually speakingthere.
Mark Olson was speaking there,a couple others, and I noticed
that the final kind of show theyhad, the final closeout, was an
expert panel, five or sixdoctors, five or six, and this
was an orthodontic event.
So five or six orthodontistswere up there and you know I'm
(06:33):
sitting in the audience and I'mlistening and you know just one
thing after another, thesedoctors are up there going yeah,
my practice is awesome and justdo it this way and you'll be
fine.
And my practice is growing andconversions up and I've got no
problems and you know theoutsourcing has solved it all
and you know, blah, blah, blah,blah, blah.
(06:54):
And and I made it about I don'tknow 30 or 40% through and I
couldn't take it anymore becausewhat I was watching is exactly
what I teach these companies onwhy you have to have speakers
come from with outside thebubble.
Because the speakers that wereup there on stage and I do think
this is a speaker flaw, meincluded where if you sit back
(07:18):
and listen to this podcast or ifyou go watch me speak or you
watch a clinician speak, we canget into this habit where we
make everything in our worldsound so easy and beautiful and
perfect.
And why aren't you like us andhow come you have problems?
We don't.
And I do think it's a realspeaker flaw.
It's like the clinical speakersthat get up and they only show
(07:41):
you their great cases.
All that does is demoralize andput fear into people that are
maybe just getting started withclear aligners.
It just it has the oppositeeffect.
So if you don't get up thereand show your not great cases
and say this is where I started,or just last week I screwed one
up, like it's going to happento you and here's how to avoid
(08:02):
that.
If you're not doing that, itcan really have the opposite
effect on an audience, becausethe reality is we all have
problems, like I mean, we've gotproblems internally.
You know it's all about payingattention to them and constantly
making the employee moves thatare necessary and obsessing over
your customer.
It doesn't mean you're notgoing to screw up.
It doesn't mean you're notgoing to have screw ups.
(08:24):
It just means that you got tostay on top of it.
And I think to audiences we cansometimes come across that
everything's rosy and what thehell's wrong with you and stuff
like that.
And that's how this air quotesexpert panel came across big
time.
And the reason why I got sodisgusted early on in it is
(08:45):
because every single one ofthose doctors that were up there
acting like their life andtheir team and their practice,
their business, and what adisaster it was, how it wasn't
(09:09):
growing, conversion was down, hrproblems, expenses are through
the roof, can't get new patientsI mean they are and they all
had their own issues and thenthey all had a lot of
similarities at the same time,but they were a lot.
And and I, I, I ask all of youout there is that does.
Do you see?
(09:29):
The problem Like this is you goin as an audience member and
you watch them up on stage andeverything is hunky dory, but
yet they're at our booth the daybefore saying what a what a
mess their practices and theirlife, and you know, one of them
hadn't paid himself in like twoyears, and things like that.
And and I will say, you know,if you're going to have, you
know, a true expert is the onethat's asking for help,
(09:52):
receiving help, realizing thatthey're they're not the
know-it-all and the be-all.
Uh, you know, they're seekingguidance, they're seeking
mentorship.
You know, that's.
That's an expert.
Um, an expert is also somebodythat gets on stage and says, hey
, look, I've got problems Rightnow we're not growing.
And here are the things thatI'm doing and the advice that
(10:15):
I'm seeking and the steps thatI'm taking to make sure next
year is not like this year.
Hey, everybody, brian, righthere, let's step away from
today's podcast.
Hope you're enjoying it, butlet's step away for a minute and
talk about our MPG mastermindgroup and how you know, the
messaging today on the podcastis get yourself uncomfortable
(10:36):
and go outside your bubble andseek the advice of famous
entrepreneurs that are expertsin the non whatever it is that
you do sales, psychology,hospitality, verbiage,
presentation, right Just expertsat owning successful businesses
that produce a return on yourtime.
So you have the time freedom,as well as the financial freedom
(10:57):
to enjoy whatever it is youwant out of your life, and those
are things that we dive heavilyinto in my mastermind group.
We have the most forwardthinking doctors on the planet
involved in this and it's such awonderful clinical think tank
that advances your clinicalskill sets forward, but also a
business entrepreneur life thinktank that is so, so advanced
(11:19):
and you will get so much out ofit, and we really want you to
join and make 2025 the year thatyou really took action and
really went outside your bubbleto absolutely advance your life,
advance the careers of youremployees right.
You get wonderful on-demandcontent as, being a mastermind
member, you get our livebootcamp coaching sessions where
(11:39):
Coach Eric and myself arecoaching these things into your
organization.
You get to get on these livesessions with our other
customers that are going throughthe same journey.
It's just an amazing,close-knit group and there's so
much more that comes with it.
As well as our Wednesdaysessions, our in-person event,
every year you get a trip to myhouse with your spouse to stay
with some other doctors for somegreat life and business
(12:01):
sessions.
It's just an amazing, amazinggroup of people all the way
around.
So make 2025 the year you tookaction, joined our mastermind
group, and let us really takeyour business, your practice,
your life, to a whole notherlevel that you may have thought
not even possible before.
All right, so look forward toseeing you in our new patient
group, mastermind.
(12:21):
There's a link to schedule withStephanie, our director of
client experiences, in thedescription below.
Let her describe more and, if Ican, I can hop on that meeting
with her if I have the time andlooking forward to seeing you
soon in our Mastermind Group.
Now let's get back to today'sepisode.
Right, that's an expert and,unfortunately, a lot of speakers
(12:42):
you know get up there and theyjust want to tell you everything
is so perfect and you know itgoes so far beyond.
This, too, is is that, you knowand these are for future
podcasts where you know audiencemembers will go to the AO or
some dental event and it's likeyou see some, some person
speaking on stage and the nextthing you know, you're going and
(13:02):
buying everything that they,that they use, and they're just
sitting here going.
Guys, the person on stage mayrun a totally different business
model.
Once we just talked about this,you know a little bit, uh, when
I had Bob Scopac on to kick offthis season is, you know, you
you've got to have your visionfirst and and then you've got to
start filling in the gaps.
(13:23):
Right, you've got to know thetype practice you want, the type
business you want, the type oflife you want, and as you fill
in those things, then you go outand you find people that will
help you get there.
You will find outsourcepartners, speakers, things like
that, right, and that's kind ofwhat Bob did with with us, right
, it's like we fit the vision ofwhat he wanted to be in two,
(13:47):
three, four, five, six years,and that's why we've had this,
this long, powerful relationship.
Same way with with many of ourother customers is we're not an
overnight fix.
We don't intend to be anovernight fix.
We we tend to be an ongoingpartnership to get you through
the journey, and the journey isdifferent every single year, but
(14:09):
I proudly sit behind this micand go hey, we got problems.
Man, when you run, you know,coaching and digital marketing
under one roof with New PatientGroup and then over on RightChat
, you know what we do there andanswer new patient calls for
people, it requires a lot ofhumans and look, humans
including me.
We're not perfect.
We make mistakes.
So it's this ebb and flow of,okay, things are going really
(14:33):
well, let's stay on top ofthings to make sure they keep
going well and then, regardless,things are going to drop off,
whether it be sales, whether itbe the experience our customers
receive.
And I have a podcast, the TrueSign of an Exceptional Company,
that will come out someday.
But what the premise of that is, what I'm talking about right
now is is the true sign of anexceptional company and a true
(14:54):
sign of an expert is people thatare on top of stuff.
They fix stuff, they admittheir faults, they admit things
are going wrong, they make theproper HR moves, the proper
ongoing you know shifts in thecompany to make sure you get to
the next level.
And there should be a comfortas a customer out there knowing
that you are investing in aleadership team, like with new
(15:15):
patient group, that's alwaysgoing to be on top of it Doesn't
mean we're going to be perfect,doesn't mean there's not going
to be issues, but we will alwaysget them fixed.
Whether it be overnight or insix months, they're always going
to be fixed.
See, those are things that makeup an expert.
An expert panel is not five orsix people sitting on stage
telling you everything's perfect, just do it my way.
(15:35):
And yet the day before they'reat the booth complaining their
life and business is a nightmare.
Right, you really have to watcheverybody who you're listening
to, and it could be for a couplereasons.
It could be, like I said, youmay be listening to somebody who
their practice is rocking androlling, but it's an entirely
different business model andthey want completely different
(15:57):
things out of their life andtheir practice than you.
Right, that is not a person.
It doesn't mean that you can'tlisten, but it is not a person
that's going to get you whereyou need to be.
And then, as the example I usedtoday, it could be a person
telling you everything's great,just do what I do.
Meanwhile, their life and theirpractice is an absolute
disaster and, like I said, atrue expert would get up there
(16:19):
and say that to the audience andthen say this is how I'm making
it better.
That's an expert.
An expert is not what I justdescribed, who's complaining at
the booth and you know, saying,hey, we listen to your podcast,
we're trying to do this and youknow we need further.
It's just not.
If they would have gone up onstage and said those things OK,
(16:39):
great, now they're an expert,but just be careful, everybody
and this is how and I do againthink with most people it's
unintentional, but this is howyour people in your bubble, your
clinical peers and I also seeit with consultants that are in
this industry that have no otherexperience outside of it, right
Like a hotel or a restaurantwouldn't hire them in a million
(17:00):
years to teach the equivalent ofthe same thing.
They go around insideorthodontics, as an example, or
dentistry to teach theequivalent of the same thing.
They go around insideorthodontics as an example, or
dentistry to teach.
And they are teaching thingsthat are against the
psychological definitions that Iknow exist and the way the
consumer is changing.
And I just sit there and listento some of them on stage.
(17:20):
I was at an event earlier thispast year on stage.
I was at an event earlier thispast year, in 2024, and
listening to some consultants onstage and I'm just like, oh my
God, like you are teachingpeople things that are going to
ruin them, when the economiesthat you know, when tough times
are tough, et cetera, but theydon't know what they don't know.
And there are things that Idon't know what I don't know.
(17:41):
There's things all of you don'tknow.
What you don't know, right, ithappens to all of us, but you
just need to be careful whoyou're following out there
everybody.
And you need to make sure thatyour vision is set.
You've got the treatmentmodalities and things picked out
on the business side that aregoing to help you get there, and
then you're going to go out andbuy from the outsource partners
and follow people like and itmay not be me, right, I may want
(18:04):
and envision something for allof you that is different than
what you want.
If that's the case, you need tobe very careful about what I
teach on here, right?
So that's how it works.
Just be careful, everybody,because your clinical peers are
sabotaging, unintentionally,your success out there and
you've gotta be very, verycareful who you listen to who
you follow.
All right, thanks so mucheverybody for listening and, as
(18:26):
always, appreciate your sportuntil next time.
We'll see everybody soon.
Bye-bye.
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