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The Brian Wright Show is dedicated to entrepreneurs, their team and family members and for anyone that wants to transform their life, career and/or business. Welcome to the dawn of a new era! After eight successful seasons as the New Patient Group podcast, we're evolving into The Brian Wright Show—same trusted expertise, broader mission. This isn't just a name change; it's an expansion of our commitment to helping you thrive in today's dynamic marketplace.
What if you approached each business day with the same urgent focus you feel when a one-star review appears? This transformative mindset shift could revolutionize your business's online reputation and eliminate the anxiety that comes with negative feedback.
Most business owners operate in reactive mode - they're completely engaged with daily clinical or operational tasks until something goes wrong. When that dreaded one-star review appears, suddenly there's panic, emergency meetings, and a desperate scramble to offset the damage. But this reactive approach misses the fundamental opportunity to build a proactive review strategy from day one.
The modern consumer researches more thoroughly than ever before, often contacting five or more businesses before making decisions. In this landscape, your review profile serves as your digital storefront, with authenticity being the key differentiator. Rather than obsessing over a perfect 5.0 score (which consumers increasingly view with skepticism), the goal should be a substantial collection of genuine reviews averaging around 4.8-4.9 - a range that communicates excellence while maintaining credibility.
Implementing this proactive approach requires structural commitment: weekly strategy sessions focusing specifically on review generation, incorporating review objectives into morning team meetings, training staff to recognize satisfaction cues, and creating effective asking techniques. The real power comes from consistency - collecting one positive review daily creates a powerful buffer against the occasional negative experience that every business inevitably encounters.
For employees, becoming a champion of the review-gathering process adds tremendous value both personally and professionally. In a job market where finding dedicated, growth-oriented talent remains challenging, being the team member who consistently contributes to building the business's online reputation can significantly enhance your career trajectory and earning potential.
Ready to transform your approach? Stop waiting for crises to care about your reputation. Build the systems, train your team, and create the consistency that turns review management from a source of anxiety into a cornerstone of your business strategy.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey, brian Wright Show Nation.
Welcome inside the broadcastbooth, brian Wright here, and
welcome in to another edition ofthe Brian Wright Show podcast.
Hope everybody is doing greatout there.
If you're a business owner thatrealizes how important
five-star reviews are andhopefully you do they're more
important than ever before.
If you're an employee out thereworking for a business and you
(00:20):
want to know how can I add valueto what I do day in and day out
in my activities, to add morevalue to me personally so I can
get a pay raise, increase myskill sets If you're either or
out there, today's episode isfor you.
Look, we are very reactiveanimals.
You hear me talk about thisoften on this podcast.
We get overweight, we try tolose weight.
(00:41):
Our marriage goes to hell.
We seek counseling.
We lose money.
We try to make money Gettingpeople to be proactive, to keep
the problems from happening or,if they still happen, they're
always going to be minimalproblems compared to what it is.
If you're reactive, today we'regoing to be talking about a
mindset shift you must make inyour business Employees you must
(01:02):
make, walking in and out everysingle day to the business you
work for to add more value andthis mindset shift will
instantly result in you gettingmore five-star reviews for your
business.
It's going to be a really goodone.
It's all about mindset shifttoday, and before we get started
, let's fire up the music.
Speaker 2 (01:20):
Welcome to the Brian Wright Show audio experience, a
podcast dedicated totransforming lives, careers and
businesses, and now your host.
He's a husband, father of two,an international business and
life coach, the founder and CEOof New Patient Group and Wright
(01:41):
Chat, and a consultant andglobal speaker for some of the
finest companies in the world,such as Invisalign and many
others.
Now here's your host, brianWright.
Speaker 1 (01:56):
One of the things that drives our digital
marketing team absolutelybonkers is the reactiveness that
I talked about on the front endof this podcast, where
sometimes they'll be trying toget a hold of the business owner
, the employee that is in chargeof social media, to help us out
internally carry out ourprogram.
(02:17):
For all of you out there, andsometimes as business owners and
this is especially true in ourniche and orthodontics,
dentistry, other healthcarespaces sometimes you could be
the worst at that, where you'llcompletely go dark and ignore
the business that's going onevery day inside your practice.
But many of other businessowners that we work with as well
(02:37):
and oftentimes the case they'rejust as bad where they get into
this state where you knowwhatever it is, you're a chef
and whatever you're doing as achef sucks you dry.
You're a clinician Orthodontistis an example and you're so in
the weeds.
Clinically it's like yourbusiness becomes the redheaded
stepchild and you go into thesedark periods oftentimes where
(02:58):
the team cares more about thebusiness than you do, at least
on the surface, because theycan't get a hold of you.
Nobody responds, team membersdon't respond, you get the point
and then all of a sudden, outof the blue and all of you can
appreciate this, because ifyou're actually doing, you're
not paying for five-star reviews.
(03:18):
Every business on the planet isgoing to screw up from time to
time.
It's how you handle thosescrew-ups.
The real key podcast foranother time for sure, but we've
all had the one star reviews.
And have you ever been in thesituation where you wake up one
day, you come into the work, youcome into work and all of a
sudden, boom, you got a one star.
(03:39):
And think how you feel whenthat happens.
You know if you really trulycare about your customer and
your brand, reputation,reputation, everything.
It makes you feel sick to yourstomach and we've all had that
feeling.
And oftentimes what happens?
You know we, we get the onestar and we absolutely freak out
.
So, oh my God, you know wefreak our teams out.
It's like, okay, how do we getthe five star?
(04:00):
Do I respond?
What do I say?
If I respond, I want to say doI even?
You know what do I say?
Do I even respond?
Is this some guy down thestreet that paid somebody to
write a bit?
You know this may not even be acustomer.
You know it's to be a paidone-star review, if you will, by
another business down thestreet on the surface doing the
same thing I do, and we get intothis again reactive state where
(04:22):
we freak out and it's a reallybad feeling.
It's an anxiety push, right.
It just is another way toincrease your anxiety.
And then, all of a sudden, themindset becomes focused, right,
and that's when you know ourteam is an example, you know the
doctor or business owner, thechef, business owner, whatever
it may be all of a sudden, youknow we're getting blown up with
(04:44):
90 emails, 27 Slack messages.
You know I want to meet in fiveminutes on a Zoom session.
Right, it goes from them beingtotally dark and reactive and
not having any time for theirbusiness to overly obsessed
about something that justoccurred, and many of you out
there can relate to thissituation and it's being
(05:06):
reactive.
It's being reactive to thethings that are going on in your
business and, as it relatestoday this is just relating back
to Google reviews the questionbecomes what if you took that
same obsession and that samemental focus that you have when
you get a one-star review?
And what if you could create astrategy around it where you're
(05:30):
like that every single day,consistently, to where you can
get more five-star reviews.
You know, if you had the sameobsession, the same focus, the
same freak out, if you will,whenever you got the one, as you
do whenever you want more fives, right, you wouldn't have to
worry about the ones.
I think the majority ofconsumers, who are smarter than
(05:51):
ever before, that do homeworkunlike ever before, which is why
you know.
If you look 10 years ago wherefive-star reviews important, of
course they were and you shouldhave been getting more of them.
But if you look today, withpeople shopping around more than
ever before, if you listen tothe previous podcast all around
consumer data trends and how touse that to transform your life,
career and business, theconsumer data trends people are
(06:14):
looking for convenience andwilling to pay more for it,
unlike ever before.
They're shopping around andcalling more businesses unlike
ever before.
Our niche out there you'veheard me say it in the previous
podcast.
There's plenty of studies thatpeople are calling at least five
practices usually now even morebefore deciding even who to
schedule with.
So as they're looking aroundgetting all this information,
(06:36):
the five-star reviews and whatthey say, so that's not exactly
that's not the topic today, butwhat they say is as important
arguably more important thangetting the five star review to
even begin with.
There's a lot of things that gointo that, which we will talk
about on a future podcast.
One star what the hell do we do?
(07:06):
How do we go out and get morefive stars If you just show up
to work every single day andyou've got a mindset of, okay,
how do we get one today, right.
And when we show up tomorrow,how do we get another one
tomorrow?
And the consistency andconsistency guys you heard me
talk about this on here all thetime and it's so difficult the
shorter the attention span ofall of you out there, the
(07:27):
shorter attention span to theconsumer you want to become a
customer, a patient, whatever,as well as those that you want
to remain a customer, a patient,and refer and do video
testimonials.
You have to do things and speakdifferently because of these
consumer data trends.
And it is a real thing,everybody, that getting you all
to focus on being proactive is avery difficult thing for us.
(07:52):
It's a very difficult thing,obviously, for other companies
trying to help you as well.
And if we don't freak out on theone star, instead let's have
the same business obsession andlet's turn this into a strategy.
You know, one of the things iswhatever company is helping you
on the digital marketing side ofthings if they're any good at
(08:13):
what they do they're going towant to meet with you regularly
not over the top, but once amonth, right and you're going to
show up to that meeting as abusiness owner and you're going
to learn the data.
You're going to learn from theposts that worked.
You're going to learn from theposts that didn't work.
You're going to learn frommistakes.
You're going to take theirexpert guidance and make sure
you and the team are carrying itout.
(08:36):
And part of that consistency ofmeeting when we do it with
customers we see this too is,all of a sudden, you know the
doctor's not in the meeting, asan example, or the chef isn't on
the meeting, right, it's likeyou guys do it and it's an
instant sign of weak leadershipand it's also an instant sign
again, thinking that your teamhas to do all this stuff and you
(08:57):
can be disengaged.
But team members watching thisis as much on your shoulders
oftentimes as it is the businessowner, because when you show up
every day, the excuseoftentimes of why we're not
asking for them.
Why we're not actively pursuingmore five-star reviews, with
whatever method there is, isthat I'm too busy.
(09:18):
But whenever the one-starreview comes in, all of a sudden
, none of you are too busy,you're all freaking out and
you've got to have a plan.
So see, you've got to turn thisone-star anxiety into a true
five-star strategy, and one ofthe ways you do that is you can
block time, like many of our newpatient group customers out
(09:39):
there and other businesses thatbring me in personally outside
of healthcare.
The strategy is you need anhour blocked every single week
to work on your playbook, towork on the strategy practice.
Your strategy to make sure whenyou're in the game, when you're
in your practice and patientsare there, when you're in your
restaurant and the audience isthere at the tables, that you're
(10:01):
really freaking good at whatyou do.
And one of those strategies isasking, and asking consistently
and asking people on a dailybasis, and that could be coming
up your weekly meeting roleplaying.
How to ask it's it's makingsure the mindset of yourself and
your team sees extreme value inmaking sure people are being
(10:22):
asked and that you're beingproactive.
I was saying earlier on how theconsumer is smarter than ever.
One of the one of the ways Iwas going with I didn't finish
the.
The point of that was your.
Your goals should not be let'shave 500 five-star Google
reviews.
If you're that business, youneed to understand that.
Consumers understand thatyou're full of crap, right?
(10:46):
A lot of those are your mommyand daddy, your brother and
sister and your friends, as wellas other paid-for ads, people
going in there and writing fakereviews.
The best ones are the genuineones that are actually real, and
you should be striving more for500 reviews at a four eight, a
four nine, right?
I think four eight is thatmagic number.
(11:06):
Four eight, four nine.
I wouldn't want you to everdrop below that, and I think
four eight, four nine is isauthenticity.
I think the consumer looks at.
That is okay.
These, these are real reviewsand we dealt with this.
I'll tell you a story in just aminute, but we've dealt with
this in the past.
What I'm about to say is all ofyou sometimes you can't control
the ones you could implement ourfull program of hospitality,
(11:30):
customer service, customerexperience, which are three very
different things, by the way.
Do not get those confused andlump them into one Sales
verbiage presentation.
You could do everything rightand you're always going to run
into the family or the personwhatever that you can't make
happy right, and it's like beinga waiter out there.
You guys can appreciate this isthat a lot of times the tables
(11:52):
are the biggest pain in the buttand they're constantly
complaining and you can't makethem happy, no matter what you
do.
Leave you the worst tips rightand we all run into those people
.
In every business, in everyindustry.
Everybody deals with that.
How you deal with it is goingto minimize the one-star reviews
, but we're all going to getthem.
It's just going to happen.
(12:13):
So if you freak out and then allof a sudden you have this
relentless focus on how to getmore and you're reactive, it's
just not creating a goodenvironment.
It's a bad mindset, because ifyou can get more and you can
focus on it after you get a one,tell me why you can't do the
same thing before you get theone.
This is the bogus thing you'retelling yourself is that you're
(12:37):
too busy to focus on thebusiness, because whatever you
do is sucking you dry, but allof a sudden you have the energy
and the effort wheneversomething bad happens and you're
trying to overcome it.
So, if we can go in everysingle day with a strategy of
okay, we just had our weeklymeeting as an example, now let's
start our day on a Monday,following that one hour, and now
let's go out and make sure thatwe get at least one today,
(13:00):
right, and then another one.
A lot of you do morning meetingsin our niche you certainly do.
Now, a lot of them are not good.
You call them a morning huddle,which just in itself devalues
what that whole thing is.
When we install into practicesand the businesses as a
communication and customerservice meeting in the mornings,
well, what that is is toenhance your team's
(13:21):
communication in order tobrighten and enhance the
customer service experience toyour perspective and existing
customers.
Well, in there, there isstrategy breakouts.
Right, there is divisions ofthe morning meeting that
different people are in chargeof.
Well, one of those is to talkabout your social media.
You know the people coming intoday to get their braces off as
(13:43):
an example, right?
What's our plan to if wehaven't already get a five-star
review?
Right?
What's the plan to get a videotestimonial?
Right, you're setting astrategy every single morning
and identifying people that youknow are happy, and it doesn't
mean you should wait until theend of your journey with
somebody to ask, but throughoutthe journey, anytime, they're
(14:06):
giving you clues on how they'rehappy.
Your team has to be trained toidentify those clues and then
ask.
And today's not about asking orhow you ask.
Today is understanding that youmust have this relentless focus
before you get the one-starreviews.
You must be engaged with yourbusiness.
You must meet with the digitalmarketing team.
(14:27):
If it's us and you're usingthat division of new patient
group as an example, you've gotto make the meetings.
You can't pass it off to othermeetings.
You can't pass it off to otherpeople and call yourself a
leader.
You've got to be engaged withit.
And you can't only be engagedwhen things are wrong.
I mean, this is a podcast foranother time, but I see so many
(14:47):
leadership flaws out there inthe sense of you become very
engaged when something goeswrong.
Your employees make a mistake.
You're all over them.
You get a one-star review.
You jump down whoever's to howcould we do this?
Blah, blah, blah.
And employees make a mistake.
You're all over them.
You get a one-star review.
You jump down whoever's to howcould we do this?
Blah, blah, blah and all of asudden, there's this relentless
focus, like I'm saying, and it'sa bad way to lead your business
.
And this is why, whether it beyour social media content,
(15:10):
google reviews, youtube, how yougreet people when they walk
through the door, how youpresent how you present money,
how you use your tech, peoplewhen they walk through the door,
how you present how you presentmoney, how you use your tech
All of this stuff is trainableskill sets.
Part of it, like today, ismindset shift.
You can't wait to have therelentless focus once something
bad happens.
And you all can apply this toso many things beyond the
(15:31):
five-star reviews as well.
Right, you know, that is thatthis could apply to so many
different things.
Everybody, brian, right here,let's step away from the podcast
.
Hope you're enjoying it today,as the proactive mindset is
invaluable for so many differentthings.
But I want to step away andannounce registration has begun
for our October iconic event.
(15:51):
This event is a full team eventand will be the ultimate in
transformation of life, careerand business.
If you're a practice out therethat wants to get better
culturally, if you want toincrease your numbers, if you
want to be more efficient,whatever it may be.
This event is for you.
I want you to be thinking, tonyRobbins, I need you to think
outside your space, get yourhead outside your bubble and if
(16:14):
you want to learn real lifeskills developing your hourly
employees so they go backpersonally and professionally
and do a better job for you,take the headaches off of you.
If you want them to view theircareer differently, if you want
them to learn real sales skillsets from experts in sales that
are hired in businesses allacross the world Hospitality,
(16:37):
customer experience, consumerpsychology so they know what to
say, when to say, how to say,why to say communication,
verbiage, presentation skillsets and how to apply that to
every interaction they havebefore, sale and after this
event is for you.
This event is also going toteach you some amazing
(16:57):
technology that you can bringback into your practice, into
your business, to increaseengagement and increase
conversion in your numbersacross the board.
But and I want you to thinkthis always the reason why we
are so popular, the reason whypeople say the Iconic Event is
unlike anything they've everbeen to, is that our expertise
(17:18):
comes from outside your bubble,but we know your bubble and how
to apply that expertise to makeyou unique in the utmost of ways
.
Bring your team and at minimumthis is for the doctor office
manager, your lead clinicalassistant and lead front desk,
lead admin position at minimum.
Ideally, your whole team isthere.
You will be blown away andnever want to attend another
(17:41):
event in your space.
All right, it is a popularevent.
It is growing like crazy andlimited seats will be available.
I am going to put the link toclick to register for our
October Iconic event inNashville, tennessee.
We have an awesome hotel rentedout, awesome parties that we're
going to have for you and wehave changed Iconic from just
being in Colorado Springs at ourtraining center and we're going
(18:03):
to go on the road now and thefirst one in October is going to
be in Nashville, tennessee.
It is going to be beautiful.
Join us for Iconic.
Do not miss out, becauseOctober, towards the end of the
year, right, we will set you upfor success for 2026 and beyond.
Registration link is in thedescription of this podcast
below.
See everybody there.
(18:24):
And now let's get back totoday's episode.
And it's funny in our niche.
You all understand that if apatient waits and they're
reactive, what happens A lot oftimes it's too late.
You can still fix the problems,but now they're looking at
multiple things to correct theproblem.
They're looking at a lot oflost time, they're looking at
(18:46):
higher financial costs to fix itas opposed to just being
proactive.
And a lot of you out there getfrustrated when patients don't
accept treatment because youknow it's better for them and
they do wait.
Well, in our world, we getfrustrated because you're the
same way.
You just do that to yourbusiness is.
You're extremely reactive andinstead of being proactive to
(19:08):
fix the solutions, you'll saythings like ah, that solution is
too expensive.
Meanwhile, you have 50 newpatient no-shows a year and your
conversion could be 10% higher.
That's expensive year and yourconversion could be 10% higher.
That's expensive.
I think this mindset appliesthroughout, but today, as far as
Google reviews, you've got towalk into the business every day
(19:28):
.
You've got to use your weeklymeetings, you've got to use your
morning meetings.
You just have to use yourmindset to be proactive and
whenever you get a one, like Iwas leading to, you shouldn't be
in a situation where you freakout.
You should be in a situationwhere you know what.
We just got 10 five-starreviews in the last two weeks.
We happen to get a one.
(19:49):
But now we're at 150 five-starreviews and three one-stars.
So now we're getting this mixof reality, of authenticity, and
nobody wants a one-star review.
Like I said, sometimes, nomatter what you do, it's
unavoidable.
So, knowing that, why don't yougo in with a proactive mindset
and get one every day?
Now you get one every day bycreating a culture of your
(20:13):
people are going to ask, they'regoing to learn how to ask,
they're going to look toidentify clues.
That's how you're going to doit.
Asking will destroy automationany day of the week.
Now, if you have someautomation, like a five-star
Google review link that goes outthat, in combination with
asking, the human element withthe automation element, best of
both worlds, and we're not goingto talk about the automation
(20:34):
and kind of what.
I was getting in there A longtime ago this was, I mean, year
two of New Patient Group and wedidn't have our you know what
together.
We were still on the coachingside.
At the time, it was just me.
The coaching was fine, butwe're still building out the
digital marketing.
The team wasn't great and theteam we have today is just
phenomenal, and that's why.
(20:54):
That's why they get sofrustrated when some of you out
there go dark or they can't getyou to do stuff and carry out
the marketing assignments andlook at the content calendar and
engage, because they knowsomething bad's going to happen
around the corner where you willengage and they want you to be
proactive.
But the team now is so amazing.
Well, we did a website anddigital, just social media for
(21:16):
this doctor in Florida and now,to our credit, this doctor in
Florida was a little nutso Allright, when I say little, I'm
being politically correct.
So there's a lot of moreaccurate things I probably could
.
I could probably describe thislady as, but at the same time,
our processes and ourcommunication and things like
(21:37):
that weren't as streamlined oreven close to how they are now,
and the people we had weren't asgood to the people we have now.
So it was also on us and Ithink the lesson for another
time, podcast for another time,but I think a lot of times.
Many of you out there, you needto take and accept blame more
than you do.
You'll get the one-star reviewand instead of learning from it,
(22:01):
you freak out about it andinstead of taking the whatever
situation caused the one-starreview and oftentimes it's
several I did a podcast a longtime ago a few seasons ago, it
wasn't that long ago and ittalked about the real reasons
behind your one-star review.
It's a really good podcast togo check out because oftentimes
if one thing happens, peoplewill not hit the Internet.
(22:23):
But typically they hit theInternet once one thing turns
into seven things and a lot oftimes those seven things you as
a business owner don't even knoware happening.
Right, they walk in the doorand you don't have their
appointment down.
Right, they walk in the doorand they have to sit for 30
minutes in your waiting room.
They call your practice, leavea voicemail.
(22:44):
Nobody calls them back.
It's that kind of thing.
It's this domino thing thatfinally somebody goes all right,
I've had enough.
And they hit the internet.
Rarely, is it one thing?
Now sometimes they'll talkabout it just being one thing
online.
But if you get the one star, Idon't want to go in the weeds on
this, but you've got to learnfrom it.
You can't just poo-poo it andsay, ah, bad patient, bad
customer, whatever it is.
You've got to look at it andyou've got to actually learn
(23:07):
from it.
And if you have these meetingsand this proactive mindset,
you're going to be getting somany fives that the one star
really doesn't move you back.
But whenever you do get the onestar, you can use it as
training content to make yourpeople better in those scenarios
, to make sure the one stardoesn't happen again.
As it relates to thosescenarios.
But this lady was veryunreasonable and, like I said,
(23:33):
there were several things thatwe did that were our fault and
that, like I just taught you,the reason I got into it is we
did look at it.
We're like, hey, look, thisperson's a crazy person.
But there are several thingsthat we did that we should have
done better.
So let's use that as a learningtool, as a training tool.
You get the point.
So she eventually hits theinternet.
(23:56):
And if you look at our historyof five-star reviews with new
patient group, we're at afive-star ranking right now,
even though we have twoone-stars.
And we do that because onGoogle, once you're at like a
4.97 as an example, they'regoing to bump you up because
there's no decimal points beyondthe 4.9, right, it's not going
to show you 4.9778.
(24:17):
This is eventually going tobump you to five.
778.
This is eventually going tobump you to five.
So if you look at our reviews,they're all five-star reviews
except for two, and this wasthis lady that wrote it and then
her husband was the officemanager and he went on and wrote
one too.
So it looks like we got twoone-star reviews from two
different practices, but wedidn't.
(24:37):
Those two one-stars are fromthe same but we had already had.
Now that knocked us backbecause we were new, but we
didn't.
Those two one stars are fromthe same, but we had already had
.
Now that knocked us backbecause we were new, but we
already had 10 five stars andthe way the one stars were
written you could tell thesepeople were crazy, right?
And we did go on and respondand we respond very politely and
I think if you look at all ofour five star reviews now, it
(24:58):
kind of proves.
My point is that when you seehow much people love us, how
different we are than anythingthat exists out there, there's
nobody else out there thatteaches and implements what we
do into businesses and into ourniche in orthodontics and
dentistry, et cetera.
Nobody else exists.
On the surface it may look likeit, but nobody else exists that
does what we do.
And if you look at how muchpeople love us and the great
(25:22):
reviews.
Then you see those two onestars.
They look like crazy people butwe didn't, oh God you know,
freak out, how do we go get morewine?
Because the culture even when Istarted this company was let's
consistently ask, let'sconsistently go beyond for the
customer and have a mindset ofbeing proactive.
So if we do have a situationwhere we didn't exceed
(25:48):
expectations, combined with aperson, that's a little bit
crazy, if we do, all the fivestars are going to offset it.
So, everybody, stop worryingabout your ones.
What you need to be worryingabout is not getting enough
fives on a consistent basis.
Create a strategy.
Meet with your digitalmarketing team.
Block time on your calendarevery single week.
Use a morning meeting.
That's actually a meeting.
You know you can't have thispodcast for another time, but
(26:08):
you can't have make-believe-nameJanice clocking in at 8.01 for
your 8 o'clock morning meetingand Susie walking through the
door putting on her makeup.
And so many of you out there doit.
And that is a culture problemthat domino effects into other
areas of your business.
In this case, your practice Beproactive.
Everybody Go in every day, saylet's get one.
(26:31):
Right, you don't have to go inand get 50 in a week.
You just need to be consistentand the only way that's ever
going to happen is you have inthe same focus, the same energy,
the same effort before you getthe one stars, as you often do
whenever a one star creeps inand you freak out.
All right, have the rightmindset.
Everybody and employees outthere, what I was hitting at
(26:53):
earlier, we'll finish on this.
Oftentimes, business owners, weget distracted.
We got a lot on our plate, soyou can absolutely take it upon
yourself to tell yourself everyperson that I come in contact
with I'm going to ask for afive-star review and I'm going
to do everything in my power toget one every single day for the
business, or two.
(27:13):
You don't have to get one everyday, just start with one a week
, then get two a week, then getthree a week, and you will be so
invaluable as an employee youcan't even believe it, because
it is very difficult to findpeople that want to work hard.
It is very difficult to findhigh level talent that's also
coachable, that wants to improvetheir skill sets every day.
(27:36):
And boy oh boy, if you're thatteam member, you're going to
make more money than you canever possibly imagine.
So have that mindset, too, as ateam member, and help out in
this proactiveness pursuit, ifyou will, of having the right
mindset to go out and get fivesso you don't have to worry about
whenever you get the ones.
All right, hope everybodyenjoyed today.
Have a proactive mindset.
(27:57):
You know this applies to somany other things in your life,
your career and your business aswell.
Hope everybody enjoyed today,as always.
Thumb this video up for us onYouTube.
Share with your friends, familyand anybody that's wanting to
transform life, career orbusiness.
We have a new YouTube station,remember everybody, so that's
going to be linked below.
Obviously, the name of thepodcast now is Switched from the
(28:18):
New Patient Group Podcast tothe Brian Wright Show, as you've
heard in previous episodes, alot of reasons we did that.
If you're listening on theaudio experience channels out
there, appreciate your supportas well.
Please write us a five-starreview on iTunes or wherever
you're listening to this podcastand share with your friends,
family, anybody that wants totransform life, career and
business.
Appreciate all of your supportout there and following us and
(28:41):
listening, and until next timewe'll see you soon.
Bye-bye.
Hey, brian Wright Show Nation.
Welcome inside the broadcastbooth, brian Wright here, and
welcome in to another edition ofthe Brian Wright Show podcast.
Hope everybody is doing greatout there.
If you're a business owner thatrealizes how important
five-star reviews are andhopefully you do they're more
important than ever before.
If you're an employee out thereworking for a business and you
(00:20):
want to know how can I add valueto what I do day in and day out
in my activities, to add morevalue to me personally so I can
get a pay raise, increase myskill sets If you're either or
out there, today's episode isfor you.
Look, we are very reactiveanimals.
You hear me talk about thisoften on this podcast.
We get overweight, we try tolose weight.
(00:41):
Our marriage goes to hell.
We seek counseling.
We lose money.
We try to make money Gettingpeople to be proactive, to keep
the problems from happening or,if they still happen, they're
always going to be minimalproblems compared to what it is.
If you're reactive, today we'regoing to be talking about a
mindset shift you must make inyour business Employees you must
(01:02):
make, walking in and out everysingle day to the business you
work for to add more value andthis mindset shift will
instantly result in you gettingmore five-star reviews for your
business.
It's going to be a really goodone.
It's all about mindset shifttoday, and before we get started
, let's fire up the music.
Speaker 2 (01:20):
Welcome to the Brian Wright Show audio experience, a
podcast dedicated totransforming lives, careers and
businesses, and now your host.
He's a husband, father of two,an international business and
life coach, the founder and CEOof New Patient Group and Wright
(01:41):
Chat, and a consultant andglobal speaker for some of the
finest companies in the world,such as Invisalign and many
others.
Now here's your host, brianWright.
Speaker 1 (01:56):
One of the things that drives our digital
marketing team absolutelybonkers is the reactiveness that
I talked about on the front endof this podcast, where
sometimes they'll be trying toget a hold of the business owner
, the employee that is in chargeof social media, to help us out
internally carry out ourprogram.
(02:17):
For all of you out there, andsometimes as business owners and
this is especially true in ourniche and orthodontics,
dentistry, other healthcarespaces sometimes you could be
the worst at that, where you'llcompletely go dark and ignore
the business that's going onevery day inside your practice.
But many of other businessowners that we work with as well
(02:37):
and oftentimes the case they'rejust as bad where they get into
this state where you knowwhatever it is, you're a chef
and whatever you're doing as achef sucks you dry.
You're a clinician Orthodontistis an example and you're so in
the weeds.
Clinically it's like yourbusiness becomes the redheaded
stepchild and you go into thesedark periods oftentimes where
(02:58):
the team cares more about thebusiness than you do, at least
on the surface, because theycan't get a hold of you.
Nobody responds, team membersdon't respond, you get the point
and then all of a sudden, outof the blue and all of you can
appreciate this, because ifyou're actually doing, you're
not paying for five-star reviews.
(03:18):
Every business on the planet isgoing to screw up from time to
time.
It's how you handle thosescrew-ups.
The real key podcast foranother time for sure, but we've
all had the one star reviews.
And have you ever been in thesituation where you wake up one
day, you come into the work, youcome into work and all of a
sudden, boom, you got a one star.
(03:39):
And think how you feel whenthat happens.
You know if you really trulycare about your customer and
your brand, reputation,reputation, everything.
It makes you feel sick to yourstomach and we've all had that
feeling.
And oftentimes what happens?
You know we, we get the onestar and we absolutely freak out
.
So, oh my God, you know wefreak our teams out.
It's like, okay, how do we getthe five star?
(04:00):
Do I respond?
What do I say?
If I respond, I want to say doI even?
You know what do I say?
Do I even respond?
Is this some guy down thestreet that paid somebody to
write a bit?
You know this may not even be acustomer.
You know it's to be a paidone-star review, if you will, by
another business down thestreet on the surface doing the
same thing I do, and we get intothis again reactive state where
(04:22):
we freak out and it's a reallybad feeling.
It's an anxiety push, right.
It just is another way toincrease your anxiety.
And then, all of a sudden, themindset becomes focused, right,
and that's when you know ourteam is an example, you know the
doctor or business owner, thechef, business owner, whatever
it may be all of a sudden, youknow we're getting blown up with
(04:44):
90 emails, 27 Slack messages.
You know I want to meet in fiveminutes on a Zoom session.
Right, it goes from them beingtotally dark and reactive and
not having any time for theirbusiness to overly obsessed
about something that justoccurred, and many of you out
there can relate to thissituation and it's being
(05:06):
reactive.
It's being reactive to thethings that are going on in your
business and, as it relatestoday this is just relating back
to Google reviews the questionbecomes what if you took that
same obsession and that samemental focus that you have when
you get a one-star review?
And what if you could create astrategy around it where you're
(05:30):
like that every single day,consistently, to where you can
get more five-star reviews.
You know, if you had the sameobsession, the same focus, the
same freak out, if you will,whenever you got the one, as you
do whenever you want more fives, right, you wouldn't have to
worry about the ones.
I think the majority ofconsumers, who are smarter than
(05:51):
ever before, that do homeworkunlike ever before, which is why
you know.
If you look 10 years ago wherefive-star reviews important, of
course they were and you shouldhave been getting more of them.
But if you look today, withpeople shopping around more than
ever before, if you listen tothe previous podcast all around
consumer data trends and how touse that to transform your life,
career and business, theconsumer data trends people are
(06:14):
looking for convenience andwilling to pay more for it,
unlike ever before.
They're shopping around andcalling more businesses unlike
ever before.
Our niche out there you'veheard me say it in the previous
podcast.
There's plenty of studies thatpeople are calling at least five
practices usually now even morebefore deciding even who to
schedule with.
So as they're looking aroundgetting all this information,
(06:36):
the five-star reviews and whatthey say, so that's not exactly
that's not the topic today, butwhat they say is as important
arguably more important thangetting the five star review to
even begin with.
There's a lot of things that gointo that, which we will talk
about on a future podcast.
One star what the hell do we do?
(07:06):
How do we go out and get morefive stars If you just show up
to work every single day andyou've got a mindset of, okay,
how do we get one today, right.
And when we show up tomorrow,how do we get another one
tomorrow?
And the consistency andconsistency guys you heard me
talk about this on here all thetime and it's so difficult the
shorter the attention span ofall of you out there, the
(07:27):
shorter attention span to theconsumer you want to become a
customer, a patient, whatever,as well as those that you want
to remain a customer, a patient,and refer and do video
testimonials.
You have to do things and speakdifferently because of these
consumer data trends.
And it is a real thing,everybody, that getting you all
to focus on being proactive is avery difficult thing for us.
(07:52):
It's a very difficult thing,obviously, for other companies
trying to help you as well.
And if we don't freak out on theone star, instead let's have
the same business obsession andlet's turn this into a strategy.
You know, one of the things iswhatever company is helping you
on the digital marketing side ofthings if they're any good at
(08:13):
what they do they're going towant to meet with you regularly
not over the top, but once amonth, right and you're going to
show up to that meeting as abusiness owner and you're going
to learn the data.
You're going to learn from theposts that worked.
You're going to learn from theposts that didn't work.
You're going to learn frommistakes.
You're going to take theirexpert guidance and make sure
you and the team are carrying itout.
(08:36):
And part of that consistency ofmeeting when we do it with
customers we see this too is,all of a sudden, you know the
doctor's not in the meeting, asan example, or the chef isn't on
the meeting, right, it's likeyou guys do it and it's an
instant sign of weak leadershipand it's also an instant sign
again, thinking that your teamhas to do all this stuff and you
(08:57):
can be disengaged.
But team members watching thisis as much on your shoulders
oftentimes as it is the businessowner, because when you show up
every day, the excuseoftentimes of why we're not
asking for them.
Why we're not actively pursuingmore five-star reviews, with
whatever method there is, isthat I'm too busy.
(09:18):
But whenever the one-starreview comes in, all of a sudden
, none of you are too busy,you're all freaking out and
you've got to have a plan.
So see, you've got to turn thisone-star anxiety into a true
five-star strategy, and one ofthe ways you do that is you can
block time, like many of our newpatient group customers out
(09:39):
there and other businesses thatbring me in personally outside
of healthcare.
The strategy is you need anhour blocked every single week
to work on your playbook, towork on the strategy practice.
Your strategy to make sure whenyou're in the game, when you're
in your practice and patientsare there, when you're in your
restaurant and the audience isthere at the tables, that you're
(10:01):
really freaking good at whatyou do.
And one of those strategies isasking, and asking consistently
and asking people on a dailybasis, and that could be coming
up your weekly meeting roleplaying.
How to ask it's it's makingsure the mindset of yourself and
your team sees extreme value inmaking sure people are being
(10:22):
asked and that you're beingproactive.
I was saying earlier on how theconsumer is smarter than ever.
One of the one of the ways Iwas going with I didn't finish
the.
The point of that was your.
Your goals should not be let'shave 500 five-star Google
reviews.
If you're that business, youneed to understand that.
Consumers understand thatyou're full of crap, right?
(10:46):
A lot of those are your mommyand daddy, your brother and
sister and your friends, as wellas other paid-for ads, people
going in there and writing fakereviews.
The best ones are the genuineones that are actually real, and
you should be striving more for500 reviews at a four eight, a
four nine, right?
I think four eight is thatmagic number.
(11:06):
Four eight, four nine.
I wouldn't want you to everdrop below that, and I think
four eight, four nine is isauthenticity.
I think the consumer looks at.
That is okay.
These, these are real reviewsand we dealt with this.
I'll tell you a story in just aminute, but we've dealt with
this in the past.
What I'm about to say is all ofyou sometimes you can't control
the ones you could implement ourfull program of hospitality,
(11:30):
customer service, customerexperience, which are three very
different things, by the way.
Do not get those confused andlump them into one Sales
verbiage presentation.
You could do everything rightand you're always going to run
into the family or the personwhatever that you can't make
happy right, and it's like beinga waiter out there.
You guys can appreciate this isthat a lot of times the tables
(11:52):
are the biggest pain in the buttand they're constantly
complaining and you can't makethem happy, no matter what you
do.
Leave you the worst tips rightand we all run into those people
.
In every business, in everyindustry.
Everybody deals with that.
How you deal with it is goingto minimize the one-star reviews
, but we're all going to getthem.
It's just going to happen.
(12:13):
So if you freak out and then allof a sudden you have this
relentless focus on how to getmore and you're reactive, it's
just not creating a goodenvironment.
It's a bad mindset, because ifyou can get more and you can
focus on it after you get a one,tell me why you can't do the
same thing before you get theone.
This is the bogus thing you'retelling yourself is that you're
(12:37):
too busy to focus on thebusiness, because whatever you
do is sucking you dry, but allof a sudden you have the energy
and the effort wheneversomething bad happens and you're
trying to overcome it.
So, if we can go in everysingle day with a strategy of
okay, we just had our weeklymeeting as an example, now let's
start our day on a Monday,following that one hour, and now
let's go out and make sure thatwe get at least one today,
(13:00):
right, and then another one.
A lot of you do morning meetingsin our niche you certainly do.
Now, a lot of them are not good.
You call them a morning huddle,which just in itself devalues
what that whole thing is.
When we install into practicesand the businesses as a
communication and customerservice meeting in the mornings,
well, what that is is toenhance your team's
(13:21):
communication in order tobrighten and enhance the
customer service experience toyour perspective and existing
customers.
Well, in there, there isstrategy breakouts.
Right, there is divisions ofthe morning meeting that
different people are in chargeof.
Well, one of those is to talkabout your social media.
You know the people coming intoday to get their braces off as
(13:43):
an example, right?
What's our plan to if wehaven't already get a five-star
review?
Right?
What's the plan to get a videotestimonial?
Right, you're setting astrategy every single morning
and identifying people that youknow are happy, and it doesn't
mean you should wait until theend of your journey with
somebody to ask, but throughoutthe journey, anytime, they're
(14:06):
giving you clues on how they'rehappy.
Your team has to be trained toidentify those clues and then
ask.
And today's not about asking orhow you ask.
Today is understanding that youmust have this relentless focus
before you get the one-starreviews.
You must be engaged with yourbusiness.
You must meet with the digitalmarketing team.
(14:27):
If it's us and you're usingthat division of new patient
group as an example, you've gotto make the meetings.
You can't pass it off to othermeetings.
You can't pass it off to otherpeople and call yourself a
leader.
You've got to be engaged withit.
And you can't only be engagedwhen things are wrong.
I mean, this is a podcast foranother time, but I see so many
(14:47):
leadership flaws out there inthe sense of you become very
engaged when something goeswrong.
Your employees make a mistake.
You're all over them.
You get a one-star review.
You jump down whoever's to howcould we do this?
Blah, blah, blah.
And employees make a mistake.
You're all over them.
You get a one-star review.
You jump down whoever's to howcould we do this?
Blah, blah, blah and all of asudden, there's this relentless
focus, like I'm saying, and it'sa bad way to lead your business
.
And this is why, whether it beyour social media content,
(15:10):
google reviews, youtube, how yougreet people when they walk
through the door, how youpresent how you present money,
how you use your tech, peoplewhen they walk through the door,
how you present how you presentmoney, how you use your tech
All of this stuff is trainableskill sets.
Part of it, like today, ismindset shift.
You can't wait to have therelentless focus once something
bad happens.
And you all can apply this toso many things beyond the
(15:31):
five-star reviews as well.
Right, you know, that is thatthis could apply to so many
different things.
Everybody, brian, right here,let's step away from the podcast
.
Hope you're enjoying it today,as the proactive mindset is
invaluable for so many differentthings.
But I want to step away andannounce registration has begun
for our October iconic event.
(15:51):
This event is a full team eventand will be the ultimate in
transformation of life, careerand business.
If you're a practice out therethat wants to get better
culturally, if you want toincrease your numbers, if you
want to be more efficient,whatever it may be.
This event is for you.
I want you to be thinking, tonyRobbins, I need you to think
outside your space, get yourhead outside your bubble and if
(16:14):
you want to learn real lifeskills developing your hourly
employees so they go backpersonally and professionally
and do a better job for you,take the headaches off of you.
If you want them to view theircareer differently, if you want
them to learn real sales skillsets from experts in sales that
are hired in businesses allacross the world Hospitality,
(16:37):
customer experience, consumerpsychology so they know what to
say, when to say, how to say,why to say communication,
verbiage, presentation skillsets and how to apply that to
every interaction they havebefore, sale and after this
event is for you.
This event is also going toteach you some amazing
(16:57):
technology that you can bringback into your practice, into
your business, to increaseengagement and increase
conversion in your numbersacross the board.
But and I want you to thinkthis always the reason why we
are so popular, the reason whypeople say the Iconic Event is
unlike anything they've everbeen to, is that our expertise
(17:18):
comes from outside your bubble,but we know your bubble and how
to apply that expertise to makeyou unique in the utmost of ways
.
Bring your team and at minimumthis is for the doctor office
manager, your lead clinicalassistant and lead front desk,
lead admin position at minimum.
Ideally, your whole team isthere.
You will be blown away andnever want to attend another
(17:41):
event in your space.
All right, it is a popularevent.
It is growing like crazy andlimited seats will be available.
I am going to put the link toclick to register for our
October Iconic event inNashville, tennessee.
We have an awesome hotel rentedout, awesome parties that we're
going to have for you and wehave changed Iconic from just
being in Colorado Springs at ourtraining center and we're going
(18:03):
to go on the road now and thefirst one in October is going to
be in Nashville, tennessee.
It is going to be beautiful.
Join us for Iconic.
Do not miss out, becauseOctober, towards the end of the
year, right, we will set you upfor success for 2026 and beyond.
Registration link is in thedescription of this podcast
below.
See everybody there.
(18:24):
And now let's get back totoday's episode.
And it's funny in our niche.
You all understand that if apatient waits and they're
reactive, what happens A lot oftimes it's too late.
You can still fix the problems,but now they're looking at
multiple things to correct theproblem.
They're looking at a lot oflost time, they're looking at
(18:46):
higher financial costs to fix itas opposed to just being
proactive.
And a lot of you out there getfrustrated when patients don't
accept treatment because youknow it's better for them and
they do wait.
Well, in our world, we getfrustrated because you're the
same way.
You just do that to yourbusiness is.
You're extremely reactive andinstead of being proactive to
(19:08):
fix the solutions, you'll saythings like ah, that solution is
too expensive.
Meanwhile, you have 50 newpatient no-shows a year and your
conversion could be 10% higher.
That's expensive year and yourconversion could be 10% higher.
That's expensive.
I think this mindset appliesthroughout, but today, as far as
Google reviews, you've got towalk into the business every day
(19:28):
.
You've got to use your weeklymeetings, you've got to use your
morning meetings.
You just have to use yourmindset to be proactive and
whenever you get a one, like Iwas leading to, you shouldn't be
in a situation where you freakout.
You should be in a situationwhere you know what.
We just got 10 five-starreviews in the last two weeks.
We happen to get a one.
(19:49):
But now we're at 150 five-starreviews and three one-stars.
So now we're getting this mixof reality, of authenticity, and
nobody wants a one-star review.
Like I said, sometimes, nomatter what you do, it's
unavoidable.
So, knowing that, why don't yougo in with a proactive mindset
and get one every day?
Now you get one every day bycreating a culture of your
(20:13):
people are going to ask, they'regoing to learn how to ask,
they're going to look toidentify clues.
That's how you're going to doit.
Asking will destroy automationany day of the week.
Now, if you have someautomation, like a five-star
Google review link that goes outthat, in combination with
asking, the human element withthe automation element, best of
both worlds, and we're not goingto talk about the automation
(20:34):
and kind of what.
I was getting in there A longtime ago this was, I mean, year
two of New Patient Group and wedidn't have our you know what
together.
We were still on the coachingside.
At the time, it was just me.
The coaching was fine, butwe're still building out the
digital marketing.
The team wasn't great and theteam we have today is just
phenomenal, and that's why.
(20:54):
That's why they get sofrustrated when some of you out
there go dark or they can't getyou to do stuff and carry out
the marketing assignments andlook at the content calendar and
engage, because they knowsomething bad's going to happen
around the corner where you willengage and they want you to be
proactive.
But the team now is so amazing.
Well, we did a website anddigital, just social media for
(21:16):
this doctor in Florida and now,to our credit, this doctor in
Florida was a little nutso Allright, when I say little, I'm
being politically correct.
So there's a lot of moreaccurate things I probably could
.
I could probably describe thislady as, but at the same time,
our processes and ourcommunication and things like
(21:37):
that weren't as streamlined oreven close to how they are now,
and the people we had weren't asgood to the people we have now.
So it was also on us and Ithink the lesson for another
time, podcast for another time,but I think a lot of times.
Many of you out there, you needto take and accept blame more
than you do.
You'll get the one-star reviewand instead of learning from it,
(22:01):
you freak out about it andinstead of taking the whatever
situation caused the one-starreview and oftentimes it's
several I did a podcast a longtime ago a few seasons ago, it
wasn't that long ago and ittalked about the real reasons
behind your one-star review.
It's a really good podcast togo check out because oftentimes
if one thing happens, peoplewill not hit the Internet.
(22:23):
But typically they hit theInternet once one thing turns
into seven things and a lot oftimes those seven things you as
a business owner don't even knoware happening.
Right, they walk in the doorand you don't have their
appointment down.
Right, they walk in the doorand they have to sit for 30
minutes in your waiting room.
They call your practice, leavea voicemail.
(22:44):
Nobody calls them back.
It's that kind of thing.
It's this domino thing thatfinally somebody goes all right,
I've had enough.
And they hit the internet.
Rarely, is it one thing?
Now sometimes they'll talkabout it just being one thing
online.
But if you get the one star, Idon't want to go in the weeds on
this, but you've got to learnfrom it.
You can't just poo-poo it andsay, ah, bad patient, bad
customer, whatever it is.
You've got to look at it andyou've got to actually learn
(23:07):
from it.
And if you have these meetingsand this proactive mindset,
you're going to be getting somany fives that the one star
really doesn't move you back.
But whenever you do get the onestar, you can use it as
training content to make yourpeople better in those scenarios
, to make sure the one stardoesn't happen again.
As it relates to thosescenarios.
But this lady was veryunreasonable and, like I said,
(23:33):
there were several things thatwe did that were our fault and
that, like I just taught you,the reason I got into it is we
did look at it.
We're like, hey, look, thisperson's a crazy person.
But there are several thingsthat we did that we should have
done better.
So let's use that as a learningtool, as a training tool.
You get the point.
So she eventually hits theinternet.
(23:56):
And if you look at our historyof five-star reviews with new
patient group, we're at afive-star ranking right now,
even though we have twoone-stars.
And we do that because onGoogle, once you're at like a
4.97 as an example, they'regoing to bump you up because
there's no decimal points beyondthe 4.9, right, it's not going
to show you 4.9778.
(24:17):
This is eventually going tobump you to five.
778.
This is eventually going tobump you to five.
So if you look at our reviews,they're all five-star reviews
except for two, and this wasthis lady that wrote it and then
her husband was the officemanager and he went on and wrote
one too.
So it looks like we got twoone-star reviews from two
different practices, but wedidn't.
(24:37):
Those two one-stars are fromthe same but we had already had.
Now that knocked us backbecause we were new, but we
didn't.
Those two one stars are fromthe same, but we had already had
.
Now that knocked us backbecause we were new, but we
already had 10 five stars andthe way the one stars were
written you could tell thesepeople were crazy, right?
And we did go on and respondand we respond very politely and
I think if you look at all ofour five star reviews now, it
(24:58):
kind of proves.
My point is that when you seehow much people love us, how
different we are than anythingthat exists out there, there's
nobody else out there thatteaches and implements what we
do into businesses and into ourniche in orthodontics and
dentistry, et cetera.
Nobody else exists.
On the surface it may look likeit, but nobody else exists that
does what we do.
And if you look at how muchpeople love us and the great
(25:22):
reviews.
Then you see those two onestars.
They look like crazy people butwe didn't, oh God you know,
freak out, how do we go get morewine?
Because the culture even when Istarted this company was let's
consistently ask, let'sconsistently go beyond for the
customer and have a mindset ofbeing proactive.
So if we do have a situationwhere we didn't exceed
(25:48):
expectations, combined with aperson, that's a little bit
crazy, if we do, all the fivestars are going to offset it.
So, everybody, stop worryingabout your ones.
What you need to be worryingabout is not getting enough
fives on a consistent basis.
Create a strategy.
Meet with your digitalmarketing team.
Block time on your calendarevery single week.
Use a morning meeting.
That's actually a meeting.
You know you can't have thispodcast for another time, but
(26:08):
you can't have make-believe-nameJanice clocking in at 8.01 for
your 8 o'clock morning meetingand Susie walking through the
door putting on her makeup.
And so many of you out there doit.
And that is a culture problemthat domino effects into other
areas of your business.
In this case, your practice Beproactive.
Everybody Go in every day, saylet's get one.
(26:31):
Right, you don't have to go inand get 50 in a week.
You just need to be consistentand the only way that's ever
going to happen is you have inthe same focus, the same energy,
the same effort before you getthe one stars, as you often do
whenever a one star creeps inand you freak out.
All right, have the rightmindset.
Everybody and employees outthere, what I was hitting at
(26:53):
earlier, we'll finish on this.
Oftentimes, business owners, weget distracted.
We got a lot on our plate, soyou can absolutely take it upon
yourself to tell yourself everyperson that I come in contact
with I'm going to ask for afive-star review and I'm going
to do everything in my power toget one every single day for the
business, or two.
(27:13):
You don't have to get one everyday, just start with one a week
, then get two a week, then getthree a week, and you will be so
invaluable as an employee youcan't even believe it, because
it is very difficult to findpeople that want to work hard.
It is very difficult to findhigh level talent that's also
coachable, that wants to improvetheir skill sets every day.
(27:36):
And boy oh boy, if you're thatteam member, you're going to
make more money than you canever possibly imagine.
So have that mindset, too, as ateam member, and help out in
this proactiveness pursuit, ifyou will, of having the right
mindset to go out and get fivesso you don't have to worry about
whenever you get the ones.
All right, hope everybodyenjoyed today.
Have a proactive mindset.
(27:57):
You know this applies to somany other things in your life,
your career and your business aswell.
Hope everybody enjoyed today,as always.
Thumb this video up for us onYouTube.
Share with your friends, familyand anybody that's wanting to
transform life, career orbusiness.
We have a new YouTube station,remember everybody, so that's
going to be linked below.
Obviously, the name of thepodcast now is Switched from the
(28:18):
New Patient Group Podcast tothe Brian Wright Show, as you've
heard in previous episodes, alot of reasons we did that.
If you're listening on theaudio experience channels out
there, appreciate your supportas well.
Please write us a five-starreview on iTunes or wherever
you're listening to this podcastand share with your friends,
family, anybody that wants totransform life, career and
business.
Appreciate all of your supportout there and following us and
(28:41):
listening, and until next timewe'll see you soon.
Bye-bye.
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