March 19, 2024 • 21 mins
Olive and Kayla, MBA students at Feliciano School of Business, dive into the Stanley cups phenomenon. In this casual conversation, they question the price of popularity and ask if it's time for the company to take a stand against overconsumption. Tune into this episode and be part of the discussion on all things Stanley!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 2 (00:03):
The weekend.
How was it?
Well, it's already Tuesday, sonow I have to think back a few
days.
Speaker 1 (00:08):
Give me a little bit, give me a little bit Work.
Oh, discussion boards, why, Iasked?
Speaker 2 (00:13):
that Some downtime, I guess Outtime.
The sun was out, so that wascool, that was cool.
Speaker 1 (00:19):
So that's uptime.
How was your weekend?
So, yeah, the discussion boards, yeah, it's that time in the
semester.
You know what I mean.
I'm loving that.
But I also achieved a littlebalance, which has been kind of
not customary lately, because Ifeel like I've been really
(00:39):
trying to stay in the schoolzone.
But you know, my friend had his30th birthday, which was nice.
I was like oh, I have friendsand they have birthdays and they
invite me to that.
Speaker 2 (00:50):
You got a little reminder Are you a friend A
little?
Speaker 1 (00:53):
reminder, because I feel like business school make
you forget that some days.
Let me just sit in my water,because now I'm like I can't
even think about it.
There's so many things ahead.
It's only Tuesday.
We're getting through it,though, from your fake Stanley.
No, you know what.
Let's talk about the fakeStanley.
Let's talk about the fakeStanley.
(01:13):
First of all, where's the logo?
And I'm glad that you asked,because I actually got this from
the lobby of the FelicianoSchool of Business.
Okay, the Evertax office saidwe got the real swag and I'm
like yeah, because really Iwould never pay $100 for a cup,
(01:36):
so it's giving free 99?
It's giving free 99, not even$299, not even Walmart bin.
I'm talking like I took thechapstick, you know I took the
other swag and then I doubledback like can I have that?
And now I'm here.
Now I'm here and you know it'sdoing exactly what a Stanley
(01:56):
does.
Speaker 2 (01:57):
Where's the straw?
No straw, you should know.
Speaker 1 (02:00):
You have it.
That like, oh, fake Stanley,that kind of reminds me of like
iPhone, android, kind of vibe,you know what I mean Like, or
even like fake, expensivedesigner stuff.
Speaker 2 (02:15):
It's all the same thing.
You know people are justchasing the brand, the logo that
comes with it, but you couldget the same thing for $5 or
free.
In your case, it's just theviral component that comes with
the Stanley's.
That's currently taking place,like this has happened before
with other water bottles.
Speaker 1 (02:33):
I mean, first of all, the first water bottle
situation was right after, likethat's what I think.
But if I think after that andas far back as at least I can
remember, like now Jean was big,now Jean was a big, I think,
proponent of what now became thevirality of the, the Stanley,
(02:53):
because you know you have thisbig thing of water, it's
reusable, so you can get yourlike I'm taking care of the
plana like thing going right.
Speaker 2 (03:02):
It also fits in the cup holder in your car, so that
was like a big thing.
Speaker 1 (03:08):
That's true.
And then they, then they madethe big ones that used to like,
and then that's why they got thestrap.
Speaker 2 (03:12):
That's like kind of like the entire shape of it, so
like the bottom is smaller so itcould fit in the cup holder and
then kind of bite it's out.
Speaker 1 (03:19):
What even is the size of a water bottle, like a
Poland spring?
What is that?
16 ounces, I think 16.
So that's two, eight ounceglasses of water.
The math is mathin.
That is a water bottle for ants, first of all.
I'm constantly refilling thosein this building, like if I have
one.
That's the thing that I loveabout this the most, I'll be
honest with you, because itsaves the trip back and forth.
But like I just feel that's nottested.
(03:43):
Yeah, this one does but I dolike it because the feature,
what I haven't seen Stanley dois one of these like a little
like you could like cover itright.
What is those bills?
And yeah, it's statically proof, but neither is it Stanley,
right?
Speaker 2 (03:59):
so Producer question are you gonna throw away your
cup if someone gifts you astandlint?
Speaker 1 (04:06):
You know what?
Speaker 2 (04:07):
I'll see, but I think this is what comes into
question.
Yeah, the colors.
It becomes like a thing tomatch with your outfits.
It's an accessory type of thing.
Have you seen all the littlethings where you can have the
snack, the little arms?
So it's becoming like the newiPhone type of thing.
Speaker 1 (04:25):
It's looking like the dashboard of my car, like it's
like it's getting there.
It is worth thinking about,like if somebody gave one to me,
what would happen to this cup.
I mean, first of all, like thisis you have to switch it out
now.
Maybe, one is in a dishwasher,yeah, but then.
But then, how many days are welike?
When is the?
You know?
When is the end there's?
Speaker 2 (04:47):
seven days out of the week, so you need seven.
Speaker 1 (04:49):
But the collections just grow.
You know, it's like I don'tknow.
I know the.
Speaker 2 (04:52):
Starbucks and Target collection was really crazy.
There was a line outside of thestore people were waiting
through the night for theselimited edition kind of standlis
.
Speaker 1 (05:02):
Pause.
Are you sleeping outside for abrand new cup?
Because I don't mean.
I wonder what people aretelling their jobs if they have
one.
Like I'm not coming in tomorrow, why like?
Speaker 2 (05:12):
but it's also the demographic.
If you see, it's a lot of younggirls kind of carrying these 10
pound standlis with the charmsin the snacks.
You don't really see mencarrying these standlis, and
that's originally what it wasmade for.
Speaker 1 (05:27):
Yeah, that's a fact Kind of like.
Speaker 2 (05:28):
That was their original demographic, for, you
know, middle-aged men.
Speaker 1 (05:33):
So you think there's an excessorial pull.
Is that what I'm hearing, likekind of like bag shoes, standlis
, because that's that's what I'mgetting.
Speaker 2 (05:40):
Definitely.
It's kind of like interestinghow the viral virality of it has
catered to the youngerdemographic and how that's
really playing a role into kindof switching the brand and what
it represents over time.
Speaker 1 (05:53):
I can't even really pinpoint when it became like the
thing.
Yeah, like for women, becauseit was mostly like huntsmen and
outdoorsmen that had standlis.
I mean, this brand is over 100years old.
I mean I I think of like someguy in a hard hat like up on
some scaffolding and he's, youknow, has this like little tin
(06:17):
lunchbox and the standlis inthere, like that's what I think.
Speaker 2 (06:19):
But I also remember you telling me briefly about how
there were like these twoinfluencers at the time that
kind of helped bring Stanleyinto like I guess, into its name
, you know, recently, and thenkind of it being like, oh,
they're about to go out ofbusiness, or something like that
, and then this new model.
Speaker 1 (06:38):
That's right, okay, so you know what?
It's good that I don't rememberthe influencers because they
don't need to Hala at me.
If you want a little, you know,shout out.
But it's like, essentiallythere was kind of like this
special, you know, so they weredoing this before it kind of
picked up into this, you know,got we all got swept up in the
(07:02):
craze.
I can't not call it a crazebecause I really feel like it's
like that's like a collectivedelusion.
Speaker 2 (07:07):
The function is the same as any other water bottle,
you know.
Speaker 1 (07:09):
I like contigo Conti, siempre contigo amor, which is
my favorite, but, like,essentially, the girl or the
woman Got her special editionStanley, whatever and then,
because of her, the influentialnature of her, her personality
(07:29):
and her channel, she was saying,you know, you don't want to
miss out on these, like andessentially alluded to it being
a limited release and it not bebasically something that was
here today and gone tomorrow.
And so began the craze that weunderstand now to be actually
pretty deeply ingrained inculture because, yes, for us
(07:51):
it's a water puddle, but likeI've heard people be like, it's
so much more.
Yeah, and and, honestly, this isthe that is.
That's really the thing.
It is a status symbol, first ofall, who has you have to have
disposable income or you gottasave up for that, which is like
even crazier, you know.
But it's like, essentially, shekind of painted this picture
(08:14):
that Essentially this productwas here today and gone tomorrow
, and then Everybody went outand bought one for today,
tomorrow, the next day and therest of the year.
Like you know, it really justspeaks to the level of like
hyper consumerism that we're soused to, even in a post COVID
world, which is so because, like, honestly, where are the times
(08:37):
where we just staying inside andbaking bread and like no, no,
you know I'm saying I mean, forsome people there was hyper
consumerism, but a lot of thatwas because, for what?
This?
Speaker 2 (08:46):
is well.
We were hitting up Amazonbecause we couldn't leave our
homes.
Speaker 1 (08:49):
But I feel like people were like there was a
point to that, like you'regetting your crafts, you're
making your crafts, but rightnow, I mean, what is the use,
beyond Every other thing in yourhouse that can hold liquid?
Speaker 2 (09:04):
And I also wonder it does Stanley feel like it's in
their mission to reduce thisover consumption and have, say,
like, buy what you need and thenthat's it like Patagonia has
done that and that's why they'rea respected brand?
Yeah not for just the profits,but really.
What do we represent?
Speaker 1 (09:23):
I'm gonna take a second to Google him.
Vco of Patagonia, recentlyretired and he put all of his
every spy heard this every everycrumb of equity he left and put
back into the company, so thatyou know he essentially put a
hundred percent of everything hemade there to help support that
(09:44):
mission, to support thatmission of like.
We are Very steadfast inkeeping this company as one that
is essentially green, that isessentially eco-friendly, and I
don't know if you know too, theyalso had a jacket that they put
out that was like for life andwhen it was done you could like
recycle it through them.
(10:04):
We have a really good returnpolicy had a Gonia founder,
yvonne Schoonard, and his familyMade a ten-figure fortune from
his outdoor outfitter empire.
They relinquish the ownershipof the 49 year old company and
trust transferred it to trustand nonprofit organizations,
(10:25):
which you know helps theirpledge of essentially being
forever, how you say, like not apartner, but like a contributor
, a facilitator of any effortsthat need to be made to combat
climate change, and so that'sthe part that, like, actually I
really want to focus on.
Do you think that there is aresponsibility with Stanley?
(10:49):
Like, I mean, they made theirmission very clear.
Anybody can go to their websiteand read their sustainability
policy and their missionstatement.
Speaker 2 (10:56):
So I think there's somewhat two sides to that point
.
So you have the shareholdersthat you try to please and you
make decisions that are going tobe somewhat profitable for the
company, and then you also havethe consumer base that you're
trying to cater in a differentway.
More or less so I think fromthe consumer standpoint they
(11:18):
don't really have this need, butthere are people that are have
a growing concern for the planetand only want to support
businesses that stand by thatmission.
In general, if you have asustainability pledge, I feel
like the actions that thecompany does should support that
.
So I think just generallysaying this is a viral product,
(11:41):
but be mindful of how muchyou're consuming should also
kind of be in there as well.
That makes sense.
Speaker 1 (11:49):
I'm going to hit you with something.
So from kind of marketing,communications, media people,
how do you think like from oneto another, how do you think
using our kind of field Like,how do you think that would look
like?
Because I feel like at thispoint they need to just come and
do like a whole PSA, likelisten but are they really going
(12:11):
to do that?
Speaker 2 (12:12):
You know, I just think.
Also, sustainability soundsgreat and people love the idea
of supporting brands that backthat up, but when it comes down
to it, they don't really supporttheir dollars, don't support
that.
So when Stanley does take astand if they do, about
sustainability, products aregoing to be more expensive.
(12:34):
Are people willing to pay thatprice for sustainability?
I don't know, and they have theplatforms to market, you know,
whatever they choose, I needthese consumers to take a stand,
Anyways yeah, I don't know.
Speaker 1 (12:55):
And that's exactly what I mean by all of that.
It's like I don't know how much, I don't even know where I
stand, really, because I feellike people that consume these
products they know, they know,they know what the thing is,
they know it's a reusable cup.
Speaker 2 (13:11):
Yeah, I don't mean all that, but it's just, I guess
, that human desire to like,keep up and it's also
interesting that you mentionedthat that we recently just did a
little TikTok Instagram videoasking students if they think
their standings are worth thehype, and a lot of them that had
them were like no, not really.
Speaker 1 (13:31):
Yeah.
Speaker 2 (13:32):
And one was gifted.
The Stanley was like yeah, it'swhatever, I have it, but what I
spent my own money on.
It is a little bit of adifferent story.
So I think it was also theChristmas, you know birthday,
holiday situation that justfurther intense the viral
component of it that people weregifting them as you know, gift
the president, you know type ofthing.
Speaker 1 (13:54):
But I did find it fascinating that, even though it
was a gift to her, that she wasstill indifferent.
You know what I mean, becauseit was like of course she was
grateful and I remember her kindof mentioning that like, oh,
I'm not saying like I don't loveit, but at the end of the day
it's just another water bottleLike, and that echoed the
sentiments of a lot of I mean, Ithink pretty much everyone, I
(14:16):
mean I think people.
What people love is that it'smaking hydration more convenient
, because I feel like over thepast 15 years it's been really
popular and cool to be hydratedLike and now, if I don't have my
water bottle on me, I'm like,I'm dehydrated, yeah, and I feel
that water in it, I feel thatit was definitely born of drink
water in mind.
Your business, remember that,remember that.
(14:36):
Yeah, that's what that camefrom, I think.
I sincerely find that thisparticular trend is such a
unique mix of, like,hyper-consumerism, the status
symbol element it's like.
And then the demographics too,because, okay, women, right, but
who are those women?
They're young women in school.
(14:57):
It's a lot of nurses which.
Speaker 2 (14:59):
I love Like actually I just can't imagine carrying
that all day.
I feel like that's a many wordgo.
Speaker 1 (15:05):
I don't know if I was a nurse I would do it either,
and this is not a critique, butlike it's actually part of why I
gave my straw away.
Speaker 2 (15:12):
That wouldn't have the handle.
Speaker 1 (15:14):
What the oh?
Speaker 2 (15:15):
yes, it does.
Speaker 1 (15:17):
But the thing is, I need like you know what I was
gonna say an idea for a designfor a Stanley.
Exactly.
I'm gonna have to just-.
Speaker 2 (15:26):
Your time will come.
There's a rotation my time willcome.
Speaker 1 (15:29):
My time will come, because the next new water
bottle is always coming.
I mean, we even have a I meanat this point I'm about to just
fill up a camel back when I cometo school and just have the
little you know, like at thispoint, because you know
seriously.
But the handle is actuallysomething I do want to get into,
(15:51):
because I think that this isactually one of the reasons that
people love it the design.
The now jean didn't have ahandle.
It had just that loop when itgot like really popular, because
then you could put it like onyour backpack strap or whatever,
but then you can't put it it'sinconvenience to put it in your
purse.
Speaker 2 (16:09):
You can't put it in the side of your book bag, so
then it's like you're literallyhaving to carry it in your hands
and then you only have one freehand.
Speaker 1 (16:17):
But maybe that works because I've even said this out
loud If I don't see my water,sometimes I forget to drink it.
So it's like, if it's justright there, like hey girl,
drink me, like, or you'reholding it all day, then it's
like yeah.
And just while I end it up,Excuse me, I just need to take a
little water break.
(16:38):
But why do we take it back?
Does it taste better?
Yeah, exactly.
Speaker 2 (16:47):
How did I know?
Because you can feel it, youknow and but I wonder if it
tastes better because it's freeor it would taste better because
it's $40.
Oh, both and you're trying toget money for it.
Speaker 1 (16:56):
Both, both, both, I mean both.
Speaker 2 (16:59):
I mean, there's no way.
Speaker 1 (17:00):
I mean, first of all, if it's for free, it's for me
and also I just feel like, forthe same reasons, that most
people, especially students, youknow that could probably spend
their money on other things.
Speaker 2 (17:16):
That's a cool lunches .
Speaker 1 (17:19):
Okay, or one big one, if you're stressed out.
But, it's like that's fine.
I just feel like I don't know.
I'm not going to lie to you.
This kind of did something forme.
Speaker 2 (17:30):
Like it did, like I wouldn't have bought it how many
weeks has it been that yourlife has been?
Speaker 1 (17:33):
It's been a few weeks .
You know we're doing good andit's funny because I actually,
you know, we recently had thecareer fair and this particular
tax firm was there and I got toI walked by and the woman
recognized me.
She's like oh no, no, no, I'mlike I was just going to come
over and like say hey, whatever,just so, you know, I've been
enjoying my cup very much.
(17:53):
Of course she laughed becauseI'm like, but really Like this
is have you checked if thisone's lead free?
No lead core.
I'll tell you that much.
Well, the bottom is flat, so-.
Speaker 2 (18:09):
Is that the deciding factor?
Speaker 1 (18:10):
I think so because I think there might be like a
reservoir here, because it'slike a thing that can come out.
We're gonna have to do it all.
Speaker 2 (18:18):
But is it exactly contaminating the water?
Speaker 1 (18:22):
No, even the whole lead craze with Stanley.
The lead is not actuallytouching anything that you
ingest.
And that's honestly anotherfunny part that speaks to the
virality of it.
Because I feel like, can anyonethink for themselves Like,
literally the lead part is nottouching it, but now people are
throwing their Stanley's away.
So now you're throwing awayyour 45 Stanley's.
Speaker 2 (18:44):
A moment of silence because you know, and they're
just getting sued.
A Stanley is getting sued.
Yeah, because of the lead.
Speaker 1 (18:54):
Okay, let's get into that.
Speaker 2 (18:55):
Breaking news.
Speaker 1 (18:56):
Breaking news.
Speaker 2 (18:57):
But I don't know anything for the rest of the day
.
Speaker 1 (19:02):
I swear this.
Phil told me on the way overhere oh my gosh, no, we need.
Ah, yeah, no, but see, here'sthe thing.
What is the basis of the case?
The lead, but what?
Because it's just there.
Speaker 2 (19:17):
Probably Money's money.
Speaker 1 (19:23):
All right.
So all right, like, just tellme this like for real, because I
know that you evaluate trendsoften, and I mean, first of all,
it's a pleasure working withyou putting together all these
campaigns.
So, as the people we are, youknow we're master students.
I mean, I have concentrationsand I have one of my
(19:45):
concentrations in digitalmarketing.
You know your background andeverything you've done
extensively in marketing andbeing in the marketing
department evaluating thesetrends, making this work with
you know, together with thedepartment and for the whole
school, I'm curious what do youthink the next trend is gonna be
Like in terms of water?
(20:06):
I mean, because the fact thatwater, because let's talk about
the real star, the real star iswater, right, like we're
centering the whole story, eventhough some people don't be
having water in their standings,but we're not gonna talk about
that that's another story.
What?
It's?
Five o'clock somewhere.
Just, do you have any insightson that?
Like where we might be goingwith it?
Speaker 2 (20:26):
Like I think eventually people are just going
to be walking around with IVJust literally Attached to their
veins.
That's it.
Speaker 1 (20:33):
Literally I've transcended water.
I'm just gonna be likebasically like osmosis, like I'm
just gonna like get it from thesource.
Yeah just you know like, justwalking around with, like the.
Speaker 2 (20:45):
It's kind of like the same thing.
The IV tree Can't tell thedifference, I can't.
Speaker 1 (20:49):
I cannot, I cannot.
Well, I was gonna talk aboutthe economic state of the nation
, but you wanted to talk aboutfake Stanley's stuff.
Speaker 2 (20:57):
I think this is a little bit more interesting.
Speaker 1 (20:59):
I don't know.
We're doing it for the people.
Speaker 2 (21:00):
yes, yes, yes, you can follow the human side of
business and check out any othercontent that we mentioned today
At Moncler underscore Feliciano.
The weekend.
How was it?
Well, it's already Tuesday, sonow I have to think back a few
days.
Speaker 1 (00:08):
Give me a little bit, give me a little bit Work.
Oh, discussion boards, why, Iasked?
Speaker 2 (00:13):
that Some downtime, I guess Outtime.
The sun was out, so that wascool, that was cool.
Speaker 1 (00:19):
So that's uptime.
How was your weekend?
So, yeah, the discussion boards, yeah, it's that time in the
semester.
You know what I mean.
I'm loving that.
But I also achieved a littlebalance, which has been kind of
not customary lately, because Ifeel like I've been really
(00:39):
trying to stay in the schoolzone.
But you know, my friend had his30th birthday, which was nice.
I was like oh, I have friendsand they have birthdays and they
invite me to that.
Speaker 2 (00:50):
You got a little reminder Are you a friend A
little?
Speaker 1 (00:53):
reminder, because I feel like business school make
you forget that some days.
Let me just sit in my water,because now I'm like I can't
even think about it.
There's so many things ahead.
It's only Tuesday.
We're getting through it,though, from your fake Stanley.
No, you know what.
Let's talk about the fakeStanley.
Let's talk about the fakeStanley.
(01:13):
First of all, where's the logo?
And I'm glad that you asked,because I actually got this from
the lobby of the FelicianoSchool of Business.
Okay, the Evertax office saidwe got the real swag and I'm
like yeah, because really Iwould never pay $100 for a cup,
(01:36):
so it's giving free 99?
It's giving free 99, not even$299, not even Walmart bin.
I'm talking like I took thechapstick, you know I took the
other swag and then I doubledback like can I have that?
And now I'm here.
Now I'm here and you know it'sdoing exactly what a Stanley
(01:56):
does.
Speaker 2 (01:57):
Where's the straw?
No straw, you should know.
Speaker 1 (02:00):
You have it.
That like, oh, fake Stanley,that kind of reminds me of like
iPhone, android, kind of vibe,you know what I mean Like, or
even like fake, expensivedesigner stuff.
Speaker 2 (02:15):
It's all the same thing.
You know people are justchasing the brand, the logo that
comes with it, but you couldget the same thing for $5 or
free.
In your case, it's just theviral component that comes with
the Stanley's.
That's currently taking place,like this has happened before
with other water bottles.
Speaker 1 (02:33):
I mean, first of all, the first water bottle
situation was right after, likethat's what I think.
But if I think after that andas far back as at least I can
remember, like now Jean was big,now Jean was a big, I think,
proponent of what now became thevirality of the, the Stanley,
(02:53):
because you know you have thisbig thing of water, it's
reusable, so you can get yourlike I'm taking care of the
plana like thing going right.
Speaker 2 (03:02):
It also fits in the cup holder in your car, so that
was like a big thing.
Speaker 1 (03:08):
That's true.
And then they, then they madethe big ones that used to like,
and then that's why they got thestrap.
Speaker 2 (03:12):
That's like kind of like the entire shape of it, so
like the bottom is smaller so itcould fit in the cup holder and
then kind of bite it's out.
Speaker 1 (03:19):
What even is the size of a water bottle, like a
Poland spring?
What is that?
16 ounces, I think 16.
So that's two, eight ounceglasses of water.
The math is mathin.
That is a water bottle for ants, first of all.
I'm constantly refilling thosein this building, like if I have
one.
That's the thing that I loveabout this the most, I'll be
honest with you, because itsaves the trip back and forth.
But like I just feel that's nottested.
(03:43):
Yeah, this one does but I dolike it because the feature,
what I haven't seen Stanley dois one of these like a little
like you could like cover itright.
What is those bills?
And yeah, it's statically proof, but neither is it Stanley,
right?
Speaker 2 (03:59):
so Producer question are you gonna throw away your
cup if someone gifts you astandlint?
Speaker 1 (04:06):
You know what?
Speaker 2 (04:07):
I'll see, but I think this is what comes into
question.
Yeah, the colors.
It becomes like a thing tomatch with your outfits.
It's an accessory type of thing.
Have you seen all the littlethings where you can have the
snack, the little arms?
So it's becoming like the newiPhone type of thing.
Speaker 1 (04:25):
It's looking like the dashboard of my car, like it's
like it's getting there.
It is worth thinking about,like if somebody gave one to me,
what would happen to this cup.
I mean, first of all, like thisis you have to switch it out
now.
Maybe, one is in a dishwasher,yeah, but then.
But then, how many days are welike?
When is the?
You know?
When is the end there's?
Speaker 2 (04:47):
seven days out of the week, so you need seven.
Speaker 1 (04:49):
But the collections just grow.
You know, it's like I don'tknow.
I know the.
Speaker 2 (04:52):
Starbucks and Target collection was really crazy.
There was a line outside of thestore people were waiting
through the night for theselimited edition kind of standlis
.
Speaker 1 (05:02):
Pause.
Are you sleeping outside for abrand new cup?
Because I don't mean.
I wonder what people aretelling their jobs if they have
one.
Like I'm not coming in tomorrow, why like?
Speaker 2 (05:12):
but it's also the demographic.
If you see, it's a lot of younggirls kind of carrying these 10
pound standlis with the charmsin the snacks.
You don't really see mencarrying these standlis, and
that's originally what it wasmade for.
Speaker 1 (05:27):
Yeah, that's a fact Kind of like.
Speaker 2 (05:28):
That was their original demographic, for, you
know, middle-aged men.
Speaker 1 (05:33):
So you think there's an excessorial pull.
Is that what I'm hearing, likekind of like bag shoes, standlis
, because that's that's what I'mgetting.
Speaker 2 (05:40):
Definitely.
It's kind of like interestinghow the viral virality of it has
catered to the youngerdemographic and how that's
really playing a role into kindof switching the brand and what
it represents over time.
Speaker 1 (05:53):
I can't even really pinpoint when it became like the
thing.
Yeah, like for women, becauseit was mostly like huntsmen and
outdoorsmen that had standlis.
I mean, this brand is over 100years old.
I mean I I think of like someguy in a hard hat like up on
some scaffolding and he's, youknow, has this like little tin
(06:17):
lunchbox and the standlis inthere, like that's what I think.
Speaker 2 (06:19):
But I also remember you telling me briefly about how
there were like these twoinfluencers at the time that
kind of helped bring Stanleyinto like I guess, into its name
, you know, recently, and thenkind of it being like, oh,
they're about to go out ofbusiness, or something like that
, and then this new model.
Speaker 1 (06:38):
That's right, okay, so you know what?
It's good that I don't rememberthe influencers because they
don't need to Hala at me.
If you want a little, you know,shout out.
But it's like, essentiallythere was kind of like this
special, you know, so they weredoing this before it kind of
picked up into this, you know,got we all got swept up in the
(07:02):
craze.
I can't not call it a crazebecause I really feel like it's
like that's like a collectivedelusion.
Speaker 2 (07:07):
The function is the same as any other water bottle,
you know.
Speaker 1 (07:09):
I like contigo Conti, siempre contigo amor, which is
my favorite, but, like,essentially, the girl or the
woman Got her special editionStanley, whatever and then,
because of her, the influentialnature of her, her personality
(07:29):
and her channel, she was saying,you know, you don't want to
miss out on these, like andessentially alluded to it being
a limited release and it not bebasically something that was
here today and gone tomorrow.
And so began the craze that weunderstand now to be actually
pretty deeply ingrained inculture because, yes, for us
(07:51):
it's a water puddle, but likeI've heard people be like, it's
so much more.
Yeah, and and, honestly, this isthe that is.
That's really the thing.
It is a status symbol, first ofall, who has you have to have
disposable income or you gottasave up for that, which is like
even crazier, you know.
But it's like, essentially, shekind of painted this picture
(08:14):
that Essentially this productwas here today and gone tomorrow
, and then Everybody went outand bought one for today,
tomorrow, the next day and therest of the year.
Like you know, it really justspeaks to the level of like
hyper consumerism that we're soused to, even in a post COVID
world, which is so because, like, honestly, where are the times
(08:37):
where we just staying inside andbaking bread and like no, no,
you know I'm saying I mean, forsome people there was hyper
consumerism, but a lot of thatwas because, for what?
This?
Speaker 2 (08:46):
is well.
We were hitting up Amazonbecause we couldn't leave our
homes.
Speaker 1 (08:49):
But I feel like people were like there was a
point to that, like you'regetting your crafts, you're
making your crafts, but rightnow, I mean, what is the use,
beyond Every other thing in yourhouse that can hold liquid?
Speaker 2 (09:04):
And I also wonder it does Stanley feel like it's in
their mission to reduce thisover consumption and have, say,
like, buy what you need and thenthat's it like Patagonia has
done that and that's why they'rea respected brand?
Yeah not for just the profits,but really.
What do we represent?
Speaker 1 (09:23):
I'm gonna take a second to Google him.
Vco of Patagonia, recentlyretired and he put all of his
every spy heard this every everycrumb of equity he left and put
back into the company, so thatyou know he essentially put a
hundred percent of everything hemade there to help support that
(09:44):
mission, to support thatmission of like.
We are Very steadfast inkeeping this company as one that
is essentially green, that isessentially eco-friendly, and I
don't know if you know too, theyalso had a jacket that they put
out that was like for life andwhen it was done you could like
recycle it through them.
(10:04):
We have a really good returnpolicy had a Gonia founder,
yvonne Schoonard, and his familyMade a ten-figure fortune from
his outdoor outfitter empire.
They relinquish the ownershipof the 49 year old company and
trust transferred it to trustand nonprofit organizations,
(10:25):
which you know helps theirpledge of essentially being
forever, how you say, like not apartner, but like a contributor
, a facilitator of any effortsthat need to be made to combat
climate change, and so that'sthe part that, like, actually I
really want to focus on.
Do you think that there is aresponsibility with Stanley?
(10:49):
Like, I mean, they made theirmission very clear.
Anybody can go to their websiteand read their sustainability
policy and their missionstatement.
Speaker 2 (10:56):
So I think there's somewhat two sides to that point
.
So you have the shareholdersthat you try to please and you
make decisions that are going tobe somewhat profitable for the
company, and then you also havethe consumer base that you're
trying to cater in a differentway.
More or less so I think fromthe consumer standpoint they
(11:18):
don't really have this need, butthere are people that are have
a growing concern for the planetand only want to support
businesses that stand by thatmission.
In general, if you have asustainability pledge, I feel
like the actions that thecompany does should support that
.
So I think just generallysaying this is a viral product,
(11:41):
but be mindful of how muchyou're consuming should also
kind of be in there as well.
That makes sense.
Speaker 1 (11:49):
I'm going to hit you with something.
So from kind of marketing,communications, media people,
how do you think like from oneto another, how do you think
using our kind of field Like,how do you think that would look
like?
Because I feel like at thispoint they need to just come and
do like a whole PSA, likelisten but are they really going
(12:11):
to do that?
Speaker 2 (12:12):
You know, I just think.
Also, sustainability soundsgreat and people love the idea
of supporting brands that backthat up, but when it comes down
to it, they don't really supporttheir dollars, don't support
that.
So when Stanley does take astand if they do, about
sustainability, products aregoing to be more expensive.
(12:34):
Are people willing to pay thatprice for sustainability?
I don't know, and they have theplatforms to market, you know,
whatever they choose, I needthese consumers to take a stand,
Anyways yeah, I don't know.
Speaker 1 (12:55):
And that's exactly what I mean by all of that.
It's like I don't know how much, I don't even know where I
stand, really, because I feellike people that consume these
products they know, they know,they know what the thing is,
they know it's a reusable cup.
Speaker 2 (13:11):
Yeah, I don't mean all that, but it's just, I guess
, that human desire to like,keep up and it's also
interesting that you mentionedthat that we recently just did a
little TikTok Instagram videoasking students if they think
their standings are worth thehype, and a lot of them that had
them were like no, not really.
Speaker 1 (13:31):
Yeah.
Speaker 2 (13:32):
And one was gifted.
The Stanley was like yeah, it'swhatever, I have it, but what I
spent my own money on.
It is a little bit of adifferent story.
So I think it was also theChristmas, you know birthday,
holiday situation that justfurther intense the viral
component of it that people weregifting them as you know, gift
the president, you know type ofthing.
Speaker 1 (13:54):
But I did find it fascinating that, even though it
was a gift to her, that she wasstill indifferent.
You know what I mean, becauseit was like of course she was
grateful and I remember her kindof mentioning that like, oh,
I'm not saying like I don't loveit, but at the end of the day
it's just another water bottleLike, and that echoed the
sentiments of a lot of I mean, Ithink pretty much everyone, I
(14:16):
mean I think people.
What people love is that it'smaking hydration more convenient
, because I feel like over thepast 15 years it's been really
popular and cool to be hydratedLike and now, if I don't have my
water bottle on me, I'm like,I'm dehydrated, yeah, and I feel
that water in it, I feel thatit was definitely born of drink
water in mind.
Your business, remember that,remember that.
(14:36):
Yeah, that's what that camefrom, I think.
I sincerely find that thisparticular trend is such a
unique mix of, like,hyper-consumerism, the status
symbol element it's like.
And then the demographics too,because, okay, women, right, but
who are those women?
They're young women in school.
(14:57):
It's a lot of nurses which.
Speaker 2 (14:59):
I love Like actually I just can't imagine carrying
that all day.
I feel like that's a many wordgo.
Speaker 1 (15:05):
I don't know if I was a nurse I would do it either,
and this is not a critique, butlike it's actually part of why I
gave my straw away.
Speaker 2 (15:12):
That wouldn't have the handle.
Speaker 1 (15:14):
What the oh?
Speaker 2 (15:15):
yes, it does.
Speaker 1 (15:17):
But the thing is, I need like you know what I was
gonna say an idea for a designfor a Stanley.
Exactly.
I'm gonna have to just-.
Speaker 2 (15:26):
Your time will come.
There's a rotation my time willcome.
Speaker 1 (15:29):
My time will come, because the next new water
bottle is always coming.
I mean, we even have a I meanat this point I'm about to just
fill up a camel back when I cometo school and just have the
little you know, like at thispoint, because you know
seriously.
But the handle is actuallysomething I do want to get into,
(15:51):
because I think that this isactually one of the reasons that
people love it the design.
The now jean didn't have ahandle.
It had just that loop when itgot like really popular, because
then you could put it like onyour backpack strap or whatever,
but then you can't put it it'sinconvenience to put it in your
purse.
Speaker 2 (16:09):
You can't put it in the side of your book bag, so
then it's like you're literallyhaving to carry it in your hands
and then you only have one freehand.
Speaker 1 (16:17):
But maybe that works because I've even said this out
loud If I don't see my water,sometimes I forget to drink it.
So it's like, if it's justright there, like hey girl,
drink me, like, or you'reholding it all day, then it's
like yeah.
And just while I end it up,Excuse me, I just need to take a
little water break.
(16:38):
But why do we take it back?
Does it taste better?
Yeah, exactly.
Speaker 2 (16:47):
How did I know?
Because you can feel it, youknow and but I wonder if it
tastes better because it's freeor it would taste better because
it's $40.
Oh, both and you're trying toget money for it.
Speaker 1 (16:56):
Both, both, both, I mean both.
Speaker 2 (16:59):
I mean, there's no way.
Speaker 1 (17:00):
I mean, first of all, if it's for free, it's for me
and also I just feel like, forthe same reasons, that most
people, especially students, youknow that could probably spend
their money on other things.
Speaker 2 (17:16):
That's a cool lunches .
Speaker 1 (17:19):
Okay, or one big one, if you're stressed out.
But, it's like that's fine.
I just feel like I don't know.
I'm not going to lie to you.
This kind of did something forme.
Speaker 2 (17:30):
Like it did, like I wouldn't have bought it how many
weeks has it been that yourlife has been?
Speaker 1 (17:33):
It's been a few weeks .
You know we're doing good andit's funny because I actually,
you know, we recently had thecareer fair and this particular
tax firm was there and I got toI walked by and the woman
recognized me.
She's like oh no, no, no, I'mlike I was just going to come
over and like say hey, whatever,just so, you know, I've been
enjoying my cup very much.
(17:53):
Of course she laughed becauseI'm like, but really Like this
is have you checked if thisone's lead free?
No lead core.
I'll tell you that much.
Well, the bottom is flat, so-.
Speaker 2 (18:09):
Is that the deciding factor?
Speaker 1 (18:10):
I think so because I think there might be like a
reservoir here, because it'slike a thing that can come out.
We're gonna have to do it all.
Speaker 2 (18:18):
But is it exactly contaminating the water?
Speaker 1 (18:22):
No, even the whole lead craze with Stanley.
The lead is not actuallytouching anything that you
ingest.
And that's honestly anotherfunny part that speaks to the
virality of it.
Because I feel like, can anyonethink for themselves Like,
literally the lead part is nottouching it, but now people are
throwing their Stanley's away.
So now you're throwing awayyour 45 Stanley's.
Speaker 2 (18:44):
A moment of silence because you know, and they're
just getting sued.
A Stanley is getting sued.
Yeah, because of the lead.
Speaker 1 (18:54):
Okay, let's get into that.
Speaker 2 (18:55):
Breaking news.
Speaker 1 (18:56):
Breaking news.
Speaker 2 (18:57):
But I don't know anything for the rest of the day
.
Speaker 1 (19:02):
I swear this.
Phil told me on the way overhere oh my gosh, no, we need.
Ah, yeah, no, but see, here'sthe thing.
What is the basis of the case?
The lead, but what?
Because it's just there.
Speaker 2 (19:17):
Probably Money's money.
Speaker 1 (19:23):
All right.
So all right, like, just tellme this like for real, because I
know that you evaluate trendsoften, and I mean, first of all,
it's a pleasure working withyou putting together all these
campaigns.
So, as the people we are, youknow we're master students.
I mean, I have concentrationsand I have one of my
(19:45):
concentrations in digitalmarketing.
You know your background andeverything you've done
extensively in marketing andbeing in the marketing
department evaluating thesetrends, making this work with
you know, together with thedepartment and for the whole
school, I'm curious what do youthink the next trend is gonna be
Like in terms of water?
(20:06):
I mean, because the fact thatwater, because let's talk about
the real star, the real star iswater, right, like we're
centering the whole story, eventhough some people don't be
having water in their standings,but we're not gonna talk about
that that's another story.
What?
It's?
Five o'clock somewhere.
Just, do you have any insightson that?
Like where we might be goingwith it?
Speaker 2 (20:26):
Like I think eventually people are just going
to be walking around with IVJust literally Attached to their
veins.
That's it.
Speaker 1 (20:33):
Literally I've transcended water.
I'm just gonna be likebasically like osmosis, like I'm
just gonna like get it from thesource.
Yeah just you know like, justwalking around with, like the.
Speaker 2 (20:45):
It's kind of like the same thing.
The IV tree Can't tell thedifference, I can't.
Speaker 1 (20:49):
I cannot, I cannot.
Well, I was gonna talk aboutthe economic state of the nation
, but you wanted to talk aboutfake Stanley's stuff.
Speaker 2 (20:57):
I think this is a little bit more interesting.
Speaker 1 (20:59):
I don't know.
We're doing it for the people.
Speaker 2 (21:00):
yes, yes, yes, you can follow the human side of
business and check out any othercontent that we mentioned today
At Moncler underscore Feliciano.
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.