Special Encore Show: Business Fuelling Dreams with Shay Hoelscher & Sabre Cook

About this episode:

In this Special Encore episode, we explore Fueling Dreams with Shay Hoelscher, CEO of privé products, and Sabré Cook, trailblazing racing driver and engineer, as they break new ground for women in motorsport.

As the first female driver in the Porsche Carrera Cup North America Series, Sabré defies the odds in a male-dominated field, inspiring a wave of female fans and aspiring racers alike. Supported by Shay and privé, her journey isn’t just about competition; it’s about redefining representation and championing equality on and off the track. 

With backgrounds that span engineering, motorsport, and business, both Shay and Sabré share stories that highlight the transformative power of women supporting women. Together, they embody the mission of Fueling Dreams—encouraging women to pursue their passions with determination and grace.

Sabré’s lifelong passion for racing, shaped by her early karting successes and grounded in a career across top racing series, finds its perfect partnership with Shay’s commitment to fostering an inclusive culture for women in sports and business.

In this conversation, we’ll explore how they navigate challenges, celebrate victories, and break boundaries, all while paving the way for future generations through Shay’s unique sponsorship of Sabré.

Join us as we delve into the inter-section of racing, representation, and resilience with these remarkable women, united by a shared drive for excellence and empowerment.

 

About Shay Hoelscher & Sabré Cook:

Shay Hoelscher is a veteran of the Professional Beauty Industry with more than 37 years of professional beauty experience. Currently, she is the CEO and Owner of privé products.

Prior to privé, Shay held senior leadership positions across the industry including Sebastian International, Wella International and Nioxin Research (now all owned by COTY), TIGI (now owned by Unilever), Alterna Haircare (now owned by Henkel) and Cezanne Hair.

Her experiences span a wide variety of channels of distribution, sales leadership, and cross-corporate functions in the US and internationally.

Shay is dedicated to making privé products a force for good. She brings that vision into reality with 3 core pillars:

• Empower women as a women-led company.
• Make a strong social impact by giving 1% of all revenue to a nonprofit to help women in need.
• Produce natural and clean products that are good for you and good for the planet.

 

 

Sabré Cook is a professional racing driver and mechanical engineer originally from Grand Junction, Colorado but now residing in Indianapolis.

She progressed from a successful professional karting career (14x Championships) into car racing in 2017 and has raced in a broad spectrum of series such as SCCA, Road to Indy, F4, F3, W Series, NLS, MX5, WRL, Porsche Sprint Challenge, and now Porsche Carrera Cup North America as the first female to do so.

Alongside racing, Sabré earned her Bachelor of Science in Mechanical Engineering from the Colorado School of Mines in 2017 and has gone on to work for companies like Infiniti (Nissan) Global, Renault F1 Team, Formula Mazda, and Paretta Autosport in INDYCAR.