September 1, 2024 • 46 mins
Feeling overwhelmed by content creation? This episode is your solution! Learn how to maintain a consistent content flow without sacrificing your time or quality. Discover the four proven strategies to streamline your content creation process! Boost your online presence, engage your audience, and achieve your business goals with effortless content consistency!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to the Business Knowledge Podcast.
I'm your host, kimberly AnnJimenez, and in today's episode
we're going to be tackling aquestion, a concern, a challenge
that I've been hearing a tonfrom you guys.
See, a couple of months ago Iasked you to send out a massive,
massive feedback form and weasked you guys what was the
(00:22):
number one challenge you hadwith content marketing?
And, over and over and overagain, the answer was time.
So I'm really excited becausetoday I'm going to tackle the
topic of what do I do if I amreally busy?
I have a full-time job, I run abusiness on the side, I'm a
busy mom, busy wife, I'm a busydad, busy husband, and I just
(00:47):
don't have a team.
How do I actually reallyleverage content marketing to my
benefit without having to spendall of my time glued on social
media?
So we're going to get into it.
I got three really goodstrategies for you today.
Let's begin.
Speaker 2 (01:18):
Welcome to the Business Lounge podcast where
each week, we unpack the hottestonline marketing and business
strategies so you can grow yourbusiness, increase your bottom
line and make a bigger impact.
And now here's your host,kimberly Ann Jimenez.
Speaker 1 (01:35):
So I wanted to kick things off by reading to you one
of the responses that wereceived.
And again, I received hundredsand hundreds and hundreds of
responses.
We've since organized andcategorized and tracked all of
them so that we can createcontent for you guys.
But I love this because it's sorelatable and it's so real, and
I want to read it word by wordfrom one of our subscribers.
(01:57):
So this person says I know Iwould be able to do much better
on socials if I could devotemore time to content creation
and strategy, but I work afull-time professional job at
this time.
Part of me also doesn't want togive up my whole life in order
to run socials and be on all thetime.
Please tell me that I'm notalone.
(02:19):
Lol, you are not alone.
Not in the least.
In fact, I feel like themajority of us, if not all of us
, can 100000 percent relate tothis.
There's so many things going onin life, right, we have
important responsibilities, wehave people that are counting on
us, we have jobs and maybemultiple businesses, and it can
(02:41):
get really overwhelming, and itcan get really overwhelming.
Not to mention, we have so manyresponsibilities as
entrepreneurs, and I've beentalking about this at length,
both on the podcast as well ason the YouTube channel, as well
as on Instagram and on myTelegram channel, and that is
that we cannot live our entirelives on social media.
I see this push that has beenhappening the past few years of
(03:03):
like, create more and do moreand post more frequently and
like there's very littlestrategy and a lot of content
creation.
I love my friend, sean Cannell.
He talks about this all thetime and it's creating random
acts of content and how.
We love random acts of kindness, but we don't want to create
random acts of content.
(03:23):
We want our content to beresearched, we want our content
to be strategic, we want ourcontent to be purposeful, we
want our content to actuallylead our fans and followers down
the path of becoming buyers.
And so very frequently, we'llget caught up in this shiny
optic syndrome, trying to chaseafter the latest trends, and we
(03:44):
try to do it from a place of hey, we want to get the word out
there, right, we want to buildbrand awareness, we want to
build a big community, we wantto serve more people, and it's
really coming out of a place ofa lot of heart.
Right, we're doing it with thebest of intentions, but that
isn't always the best ofintentions.
Isn't a strategy right?
We want to be aware that we arein business to serve people, to
(04:09):
grow a company, and it's ourresponsibility to become
profitable, and I see way toomany entrepreneurs, particularly
in the online space, just usingtheir business as an expensive
hobby.
It's not actually generatingrevenue because they're focused
on the wrong things.
So we've talked about this atlength and I want to encourage
(04:29):
you, if you haven't, pleasecheck out the previous episodes
that we've been releasingthroughout the month of
September and October, and wewill link them both in the show
notes as well as in the blogthat accompanies every single
one of our episodes.
So if you didn't know that wehave a blog, we do.
You don't want to miss it.
We're always posting andlinking and adding really
(04:51):
awesome resources that you willnot access in a podcast or in a
video on YouTube, because wejust don't have the time to do
that, not to mention the formatdoesn't allow for that.
So definitely check out theblog that accompanies this
episode for those resources.
Now getting back to the questionof OK, so how do we actually
(05:12):
create content?
How do we deploy strategy whenwe're busy when we don't have a
lot of time, and I can tell youfirsthand I have been here and I
completely understand it wasreally overwhelming for me,
particularly as a serviceprovider running two different
service businesses, to have thetime and energy to create my own
(05:33):
content and to recreate my ownmarketing.
So a lot of the resources thatI share with you, a lot of the
episodes that we're putting outin the world, come from
first-hand experience.
It's not some theory that youknow.
I learned from a book, orsomeone told me once in another
podcast, the stuff that I'velived through, and because I've
lived through it, I want to giveyou really practical,
(05:53):
actionable strategies that youcan leverage.
Number one the first thing thatyou want to think about is
really doubling down on yourworkflow and your productivity,
and this is something that somany of us know is important,
and I know that you guys knowit's important because some of
our most popular episodes arearound Trello marketing and
productivity and time management.
(06:15):
All these things are importantand we want to leverage them,
but the majority ofentrepreneurs are operating at a
deficit when it comes toproductivity.
They don't have systems, theydon't have an organizational
workflow and they don't havehabits that actually support
those systems and thoseorganizational workflows.
And yes, it's great that welearn new tools and that we're
(06:36):
excited about jumping from onetool to the other, but, at the
end of the day, if you don'thave a habit and a system and a
strategy to make the best out ofthe time that you have, you're
not going to get very far.
You know, I've sent my emailaudience, my newsletter peeps,
my VIPs, the people who get toaccess everything that we've
released before anyone else andthey get exclusive content that
(06:59):
I don't put out anywhere else.
Definitely always make surethat you're on our email list,
and so I tell them.
I remember writing this emailabout Joanna Gaines and how
she's an incredible contentcreator.
If you think of someone likeChip and Joanna Gaines, these
people have it going on.
I mean, we're talking.
They're running restaurants.
They're still running theirbusiness when it comes to, like,
(07:21):
renovating homes, and thenthey're also just launched their
own freaking network.
They have their own show now.
They're writing books.
They're creating content online.
They're running what now bakeryas well.
There's just so many thingsthat they're running, and if you
haven't had a chance to go toWaco Texas, please do.
(07:41):
It's just such an amazingexperience.
It's like a couple, like lessthan like an hour and a half
from where we live and we gooften.
But that really reminds me thatpeople who are at the top of
their game, they have the same24 hours in a day than we do.
They have multiple jobs andmultiple responsibilities.
So it's easy to say listen, I'mrunning a full-time job, I
(08:05):
don't have the time to createcontent or to market my business
.
We all know that that's nottrue.
Yes, it is way harder to marketa business and grow a side
hustle when you are working afull-time job and or you have
kiddos that you need to feed andbathe and take to school, or
you're a busy husband and you'resupporting busy husband and
you're supporting your wife andyou come home late at night.
(08:28):
Maybe you work night shifts.
It's a lot, but it is possible.
And so I want to give you hopeand I want to excite you and I
want to ignite a fire inside ofyou today, because it's not just
possible and doable, it'ssomething that you can
accomplish without sacrificingall of your extra time, the very
little amount of time that youhave left, and not have to be
(08:48):
glued on your computer or onyour phone 24 seven to make it
happen.
So get your productivity onpoint.
We have so many resources onthis topic that we're going to
link over on the blog againrelated to this episode, the
blog that goes along with thisparticular video slash podcast.
So make sure that you'rechecking that out.
(09:08):
But productivity and timemanagement is just such a
complicated topic and what Iwill say right now is this start
tracking your time, trackeverything that you do
throughout the day, and myhusband, Chris, has an awesome
process he calls the paidprocess.
He teaches that inside of hisstartup launch factory program
and I think it's so brilliantbecause it shows you how you can
(09:31):
track your time step by stepand back.
Like a few years ago, 2017, whenI was really ramping up the
business lounge, I was workingover 80 hours a week.
I was running at it mostly solo.
We had one other team member,pearl, who's being my sidekick.
Right-hand woman shout out toPearl and kind of running
(09:52):
through that process of oh mygosh, there's just not enough
hours in the day to both createcontent that isn't free, build
up a YouTube channel, start apodcast and also build up over
1,400 videos training, marketing, videos on business and on
digital strategies for socialmedia and content marketing.
(10:13):
Inside the business lounge, Iwas literally going crazy.
If we backtrack even furtherthan that, I was working a
full-time job, working 60 plushours a week.
Plus, I had clients on the sideas a side hustle and I was
helping to run my husband'scompany, so it was just a lot
going on.
Now I didn't have kiddos, stilldon't have kiddos hopefully
(10:34):
sometime soon.
But I do understand the pressureof having so many different
things that you're working on atthe same time, and tracking
what you're doing on aday-to-day basis like not even
day-to-day hour to hour, evenlike in 30 minute sprints will
give you so much clarity, interms of being strategic versus
(10:55):
being judgmental, as to whereyou could be optimizing your
time.
I can't tell you how many timeswe've done this with our
one-on-one clients.
When we run accelerators forour business launch members, we
have them track their tasks overa period of a week, literally
every 30 minutes.
What are they doing, how muchtime are they spending doing
that?
And we use a Trello a reallygreat Trello integration called
(11:18):
toggle, where you can actuallytrack everything inside of
Trello and then you can create acard and say okay, you know I
am prepping breakfast on yourphone, just like type that in,
hit the timer and it'llautomatically track the time
that you're spending on thatparticular task.
If you do that for seven days,you can really get an idea for
(11:38):
where you're spending time andwhere time is leaking out of
your day.
Remember, there's people who areat the top of their game.
You know people like Oprah, orthe president, or Jim and Joe,
as we've talked about that areat the top of their game.
They're running multiplebusinesses, doing multiple
things every single day, and ifthey can do it, you can do it
too.
So I want to encourage you tojust look at your time, at your
(12:00):
schedule, and figure out againwhere, where are those holes,
and then really get strategicabout how you're going to be
improving your time and yourenergy.
I cannot tell you how manytimes I've done this in my
career.
Chris actually sat down with mein 2017, as I was saying, and he
was like listen, you need totrack every single thing that
you do.
We need to figure out how we'regoing to delegate some of the
(12:22):
tasks that you are doingyourself, that you should no
longer be doing in your business.
We're going to delete some ofthe tasks, remove some of the
things that are unnecessary, andwe're actually going to
optimize some of the time thatyou are losing by consuming
content that you should not beconsuming, by watching too many
Netflix series, by wasting timeat X, y or Z, and so I found
(12:45):
myself really leveragingstrategically my time and my
energy and my mental focus in away that allowed me to shrink my
schedule back from almost 80hours a week to 40 hours we're
talking half and that allowed meto live a normal life, and it
was a game changer for me and mybusiness.
So, again, running your time isso important and that has
(13:15):
effects on your personal life,bleeding into your personal life
.
Start thinking about how youcan run your personal life like
you run your business.
It's one of the things that wepreach and we talk about all the
time inside the business lounge, and I want to encourage you to
do that as well.
Think about how you can betteroptimize your family schedule,
your personal schedule, yourschedule with your spouse.
How is it that you're going tobe really tracking the time that
(13:38):
you spend and making time for,you know, spending with friends
and spending with family andstill finding that balance
because you're optimizing howyou run your household.
This is especially importantfor those of you who are mamas.
I'm not a mama, but I canimagine the extra pressure and
the amount of work that it takesto actually help a little child
(14:02):
develop and grow, and nurturethose little kiddos and help
them become incredible citizens.
So I really want you to startthinking about okay, is it going
to be a thing where we sit downand we plan out all the chores
so I don't have to feel likeafter I come home from work,
there is this laundry list ofthings that I need to accomplish
(14:22):
every day and it's scatteredand it's chaotic and I have no
time, no quiet time, to sit downand batch my content ahead of
time.
How can I actually optimize theway that I run my household?
How can I optimize the way thatyou know I actually get
different errands done, or thatI show up for soccer practice or
(14:43):
for dance classes?
How can I get that system down?
And then, who can I recruitright, whether it's a partner,
your spouse, a friend, a familymember, a parent, your cousin,
the little kid who lives nextdoor, who can maybe take some of
the household things out ofyour plate, like you like mowing
(15:05):
the lawn, or getting some helpwith cooking and meal prep, or
getting someone to help you withthe cleaning.
You want to recruit a supportsystem, whether it's paid or
free, so that you can reallyspend a little bit more time
strategically creating marketingassets, creating and developing
(15:25):
your product.
And, by the way, this isn't justabout content creation.
There's so many other things inbusiness that we need to be
able to do, and so that leads meinto the next tip, the next
strategy, the next thing thatyou need to get done when it
comes to your business andrunning it like a real company,
and start thinking less like anemployee and more like an
(15:50):
entrepreneur, not just like anentrepreneur, like a successful,
wealthy, well-establishedentrepreneur who understands how
a real company is run.
And so I think that this is abig thing, a big point of
contention that we tend to have.
We have been taught andprogrammed and indoctrinated in
this whole system of being anemployee, and when you start a
(16:12):
business, when you dive intoentrepreneurship, all of that
goes out the window.
I don't know if you've noticedthis, but this was a huge
reality check for me when Istarted my own company and, as I
was part of, you know, buildingour first local moving service
and developing that and scalingthat out to multiple seven
figures.
It was such a shock to thesystem to realize that there was
(16:35):
no structure.
I had to create my ownstructure.
There was no boss who was goingto be.
Like you need to be at theoffice at seven o'clock in the
morning and you need to makesure that you know we leave by 6
pm.
That's not how it works.
There is no particular handbookor a strategy that every
entrepreneur receives on day one.
This is how you do business.
(16:58):
So for me, I think that one ofthe core things is educating
yourself on those systems,figuring out how you can better
leverage the way that you runyour company and divorcing your
inner employee, that personinside of you that's constantly
asking for permission, who'safraid to try something new or
(17:18):
else the boss will get angry,who sets these crazy deadlines
that are completely invisible,untangible and unattainable just
because you think that's whatyou should be doing.
Question the way that you arerunning your company Constantly.
Think about okay, what am Iactually bringing from corporate
?
What am I bringing from myconditioning?
(17:39):
You know, going through schoolor college that I need to
completely divorce, that I needto eliminate from my personal
conditioning and my mindset.
How can I break free from thosenorms and start really living
my life how I want to live itand running my company how I
want to run it?
(18:00):
There's so often, as I coachentrepreneurs and business
owners and leaders and creators,I noticed this happens a lot
and I can relate so deeplybecause this is what I
experienced too.
We need so much permission andso much validation because we
have never really built anythingon our own, and that is the
(18:21):
environment that we wereconditioned to live in or
experience in the traditionalworkplace, right, whether it was
corporate or you worked for asmall business, or you're just
going through college, right,like the professor graded you on
things and was like you did agood job or you didn't do a good
job, and so much of that isingrained in us.
And so we're trying to getvalidation.
(18:42):
We're trying to figure out, youknow who's going to give me
permission so that I can go, trythis thing or do this a
different way.
Again, there's no rules when itcomes to entrepreneurship and
growing a company.
I want to encourage you to justtap into your know-how, tap
into the experiences that youwant to have in your business.
(19:02):
Break free from this box rightthat we constantly put ourselves
into this is how things need tolook, or how things need to be,
or I can't do that because X, yor Z.
So many of us have limitingbeliefs and a lot of mindset
issues that we have to workthrough, myself included.
I've been there.
I am still working on thosethings.
(19:24):
I have not arrived by anystretch of the imagination, and
I've accomplished a lot in thelast decade, but I'm still a
perpetual learner.
I'm still a perpetual student,someone who's constantly trying
to level up her game and everysingle aspect of life, whether
it's my family life or my career, and I think that adopting that
(19:45):
mindset is so important.
So start running your personallife like you would a business.
It's one of the best thingswe've ever done, chris and I,
for our individual careers.
As well as thinking of waysthat you can start tracking your
time and optimizing where it is, you're spending the majority
of it.
Some of you guys have so muchgoing on but you don't think
(20:08):
about.
You don't have the space, youhaven't created that white space
to be like holy crap, like whatcould I be doing different
today?
What could I be doing differentthis week?
How could I change the way thatI run my life so that I do have
time to create that offer, tosend out those emails, to post
consistently, to actually golive, to finally launch that
(20:29):
YouTube channel?
You've been hearing about itand I've been telling you for
years and years and years andyears and years, but you haven't
actually sat down to have themental clarity, to give yourself
the white space to just think.
And maybe that means you know,hiring a babysitter or asking
your parents to come over andwatch the kids while you and
your husband strategize and yougo on a lunch date or you go on
a dinner date and really planout how you want to run your
(20:52):
household.
Or maybe it looks like takingthat PTO time that you've been
putting off and going to thepark, going on a walk, thinking,
bringing a notebook and justdreaming of different ways that
you could really leverage thetime that you do have.
Maybe it means listening tosome training and a podcast that
inspires you on your way to andfrom work or while you're
(21:14):
getting ready in the morning.
There isn't a day where I'm notactually educating myself on a
particular area of life orbusiness while I'm in the shower
every morning which is like,hey, we gotta do double duty I'm
getting ready and I'm puttingmy makeup on and I'm listening
to something, got my headphoneson, or I'm just listening on my
phone and that's how you kind ofhack it.
(21:34):
That's something I've beendoing since I started my career.
On the way to work, I waslistening to training and
coaching.
While I was doing menial tasksthings that were not super
important I had my headphones onand I was watching a webinar.
I was listening to a course, Iwas getting knowledge and
inspiration so that I couldactually output all the things
(21:55):
that I was learning andimplement them in my particular
career.
All right, so the next thingthat I'm going to encourage you
to do I know for a fact that itwill trigger resistance.
No matter where you're at inyour journey, there will always
be resistance to delegate andoutsource, and I get it.
I have been there.
(22:16):
I understand there is a lotthat goes into this, but we're
going to break it down into apretty simple process.
You have two options.
You either run yourself intothe ground trying to do all the
things on your own thinking thatyou're the only one who can do
things perfectly, or you canchallenge yourself to think
bigger, to think like a reallysuccessful entrepreneur, a
(22:39):
wealth builder, a legacy builder, somebody who really
understands that their time islimited and they have to
leverage other people's time inorder to achieve the mission.
And this goes back to yourpurpose and your why.
At the end of the day, if wedon't learn to delegate, if we
don't learn to trust otherpeople, with some of the things
(23:00):
that we have on our plate, it'llbe impossible to achieve the
mission.
You will never reach your fullpotential or serve the amount of
people that you were put onthis earth to serve.
If you're always running thingson your own and I get it there
is a comfort associated withcontrol.
I am a control freak.
Okay, I have no problemadmitting that.
(23:23):
You can ask my team.
I'm a perfectionist at heart.
I am such a pain to work forsometimes because every little
detail has to be corrected.
I see everything.
I'm the kind of person that,like I, will catch all the
little things and be like, oh,this is wrong except my own
stuff.
Then my team has to catch whatI do.
(23:44):
But it's really comfortable tohave that level of control and
oftentimes, if we don't learn tobreak free of that and realize
that the mission is moreimportant than our ego, we're
not going to achieve what weneed to achieve, what we were
designed to achieve, what Godput us on this earth to do.
(24:06):
So I want to encourage you torealize that what I'm going to
say is going to trigger some ifs, buts and maybes, and that's
totally normal.
We're going to talk about it,we're going to break it down.
So delegation outsourcing,let's do it.
You have two different routesthat you can take, based on
where you're at in your successpath, and so if you're not
(24:28):
familiar yet with our onlinesuccess path, definitely check
that out.
If you're in the businesslounge, you know that you have
access to literally the entirething, including all of the
programs and courses that wehave in there.
But I've seen so many peopletry to replicate the success
path, and a lot of big names inour space practically just
(24:48):
replicate it, try to replicateit on their own platforms, and I
think that's pretty cute.
But at the end of the day, wehave the original thing and you
should definitely check it out.
It's going to give you a listof all the things that you need
to be tackling, based on thestage of business that you're in
.
It's going to help you identifywhat stage of business you're
in and it's going to show youwhat you should be ignoring in a
(25:10):
particular stage versus whatyou should be working on.
So, if you're anywhere from thevalidation stage through the
hustle stage, this is where youcan get really good at
delegating and using outsourcingon a per project basis.
That means you're not going tobe hiring a team.
It is not for you.
It's not the time to be hiringa team.
(25:31):
When you're in those threestages, what you really want to
focus on is leveraging yourresources, building your social
media assets, building acommunity, building your email
list, creating your website,doubling down on validating your
offers and getting your firstfew clients so that you can hire
yourself, so that you cansupplement the income that you
would otherwise be making in atraditional job, or help
(25:55):
supplement the income that maybeyour family needs if you are
married, and it's something thatwould be helpful for your
family, which so many of youguys are in that situation.
So, again, if you're in thevalidation stage, through the
hustle stage, you want to startoutsourcing per project Once
you've reached breakthroughthrough scale, which is the next
(26:16):
three stages we havebreakthrough, profit and scale.
At those stages you want tostart considering bringing more
people on deck.
That's when you start hiring,building your team of superstar
A players, people who can reallytake your vision and run with
it.
And I really want to encourageyou, because a lot of people get
overwhelmed when it comes tooutsourcing.
(26:37):
When you're in the first threestages, do not worry about
having to hire someone full time.
It is way too much pressure.
I see this going awryconstantly.
I've done it myself and it justcreates this place where you're
not mature enough as anentrepreneur to be able to give
someone else direction,instruction, training and have
(27:00):
realistic expectations of whatthey can and cannot accomplish.
So most of the time,entrepreneurs fail when it comes
to outsourcing and hiringbecause they have this insane
expectation that people are justgoing to be in their mind and
they're going to know exactlywhat it is that you want
achieved.
That's not how it works.
I don't care how talented youremployee is, I don't care where
(27:21):
you poach them from.
At the end of the day, you haveto have training and you have
to provide that time and thatspace to delegate and give
something off to somebody, andthe resistance that most
entrepreneurs have in this stage, when they're again kind of
starting to build their team andhire, is that they're thinking,
holy crap, like I could do thisbetter.
(27:43):
I spent all this time training,and then this person doesn't
work out, or this person doesn'tget it, or what I get back is
not what I expected.
They get frustrated, they firethat person and they start the
cycle all over again.
So you don't want to get stuckin that particular place.
What you can do instead is startgetting a feel for what it's
like to work with other peopleby outsourcing on a per project
(28:06):
basis, and so you can leverageplaces like firewritercom or
Upwork to start delegating smallthings.
On our website, we have a listof over 100 tasks that you
should be outsourcing to abrilliant virtual assistant, and
we want to start with some ofthose tasks.
They will be different based onwhere you're at in your
business journey, what kind ofbusiness you run, what kind of
content you're producing, whatyour marketing strategy looks
(28:27):
like, what platforms you'releveraging, but at the end of
the day, it's just going to giveyou some ideas so you can pull
some things from that list andmaybe have 10 things that you
want to start putting off takingoff your plate.
Now, one of the things that Iwant to make super clear is you
do not have to just use virtualservices or online services.
You can 100% give this to oneof your kids, who maybe is a
(28:50):
teenager and is into graphicdesign, and they could be
creating your YouTube thumbnails.
Or you can delegate it to anintern from a college nearby who
wants more marketing experience, and that person can be in
charge of doing simple thingslike designing your graphics on
Canva or styling your blog post,or editing and proofreading
your newsletters.
All of those strategies, all ofthose things, all those tasks,
(29:14):
are smaller things that otherpeople can do, so that you can
focus only on the things thatyou can do in the business.
For example, if you're apersonal brand like me, nobody
else is going to come on thischannel and talk to you about
online marketing, because that'snot how I have set up my
business.
I'm the one who's creating thepodcast.
I'm creating the trainingcourses inside the business
(29:35):
lounge and our other programs,like content calendar 2.0.
I'm the one who's coaching andoffering and rendering the
service.
I'm the one showing up for livestreams.
I'm the one filming the podcastepisodes and writing the
captions for social media.
Everything else outside of thatis something that can be
delegated to my team.
Why?
Because I am the talent in mybusiness and you are the talent
(29:59):
in yours.
There's things that only you cando and you want to point and
really be very, very, veryhonest.
Ok, this is this is where youget caught up.
When I say that write down thethings that only you can do.
You're going to start writingthings that you think that only
you can do.
That's not the reality.
(30:20):
You got to be honest withyourself.
You got to really challengeyourself on that list.
That list should be prettyshort.
Okay, I don't want there to bewritten.
Uh, you know, design graphics,edit YouTube videos, create blog
drafts All of that stuff youcan delegate to someone else.
Okay, do not kid yourself.
I see a lot of control freakswho are like writing the whole
(30:43):
list and it's the list of thingsthat only they can do and it's
the entire list of tasks intheir business.
Do not do that, for the love ofGod.
That is 100% counterproductiveto what we're trying to achieve.
So be honest with yourself.
If you're not honest withyourself, you're not going to
achieve results and you're justgoing to be stuck in this
perpetual cycle of feeling youdon't have enough time, you
can't create content and that'swhy you're sucking.
(31:04):
Don't blame time.
It is not time.
It is strategy that you needand mindset that you need.
You need to heal some of thethings that you've been putting
off and you have to confrontsome of the limiting beliefs and
the realities that are going onin your head.
Okay, so we got the list ofthings that only you can do.
Be honest about it again.
And then we're going to reallystart delegating one to three of
(31:27):
those things that are not onthe list.
Again, very simple examplesediting your videos or your
podcast, publishing your videosor podcast, creating summaries
for the show notes or for yourblog draft or for your YouTube
description.
You should not be needing to doany of that stuff If you're
running a YouTube channel, likeI do setting up your tasks,
(31:49):
doing research on potentialcontent ideas, looking through
Facebook groups and Quora anddifferent forums for post ideas
or questions that your idealaudience is actually sending,
maybe replying to some of thebasic DMs that you're getting
often, or handling your customersupport.
Those are all things that youcould delegate eventually, but
(32:11):
as a one off project, startdoing small things like maybe
you get your logo designed ormaybe you get a few photos for
your Instagram grid edited.
Maybe you have someone designsome of your graphics or edit
your thumbnails or write one ofyour blog posts.
Yes, you can hire awesomewriters.
It's going to take time and youhave to be willing to give them
(32:33):
instruction and direction andtraining, but once you start
delegating and you get back anamazing product, you will be
hooked.
It will change your entireworld and you will get so much
of your time back.
It is so worth it.
One of the resources I wanted toshare with you today is virtual
freedom.
I read this book in 2016 or no2015, and it really changed the
(32:58):
game for me.
So, chris Decker amazing dudethis is like the Bible of
delegation.
Now, it's focuses mainly ondelegating and outsourcing to
the Philippines, which we havedone extremely successfully.
We have a team in Romania andwe have a team in the
Philippines, and we have hadpeople in Puerto Rico and here
in the States that we hire onand off, but for the most part,
(33:20):
that's where our core team hasbeen and we've scaled to seven
figures just by doing that.
So it is possible.
I'm living proof and we teachan entire course inside the
business lounge.
So if you're in there,definitely check out the
outsourcing formula I sharethere, like where to find people
, how to design your job postand your listing, how to train
them with Trello resources.
(33:41):
We have an entire Trellotraining library how to train
them without spending a crop tonof your time to do that.
All of that is in theoutsourcing formula, but for now
, doing per project outsourcingis so strong and so important
and so easy to do on sites likeFiverr and Upwork and those
sites have come such a long way.
You can even do things likedelegating your podcast intro to
(34:04):
an awesome voiceover talent.
You can have a great animationfor your YouTube intro as well,
or your outro.
All those things are reallygreat.
You can have people clipsmaller clips from your podcast
or a keynote presentation thatyou did, or maybe even a YouTube
video, and have those postsclipped into smaller ones so
(34:26):
that you can distribute that onsocial media.
You can have people who curatea bunch of social media posts
and queue them up on yourscheduling platform.
So many ideas, so many waysthat you can go about this.
So I want to challenge you tostart thinking about outsourcing
on a per project basis.
And now, for those of you whoare a little bit more advanced,
you are past the validation,through the hustle stage, you're
(34:48):
maybe in the breakthrough,you're in the profit or you're
in the scale, and when you gothrough those three stages, it
can be really scary to startbuilding a team.
So I have a couple of resourcesfor you.
Number one I highly recommendreading 21 Irrefutable Laws of
Leadership by John C Maxwell.
I have that book here.
Hold on, okay, here's the book.
Love this book.
(35:09):
It's amazing.
Really, anything by Maxwell isfantastic, but that's a really
great resource to startunderstanding the psychology of
being a leader, to startunderstanding team building and
what that's going to take, andthen, when you hire, hire slowly
, understand that culture fit isextremely important.
Skills can be taught.
It can be optimized.
(35:31):
Oftentimes we hire for the skilland not for the culture fit,
and I've found in my businessthat hiring for the culture fit
is 10 times more important.
In fact, right now, the personwho's in charge of our content
marketing she's our contentmanager, her name is Belle and
she's amazing.
We hired her for a support roleand she did fantastic as a
(35:51):
customer service person and nowshe's being promoted into our
content manager because she hadthis willingness to learn more
about content marketing.
She had already been practicingand deploying some graphic
design strategies and videoediting and she started just
running with it.
We gave her a couple tasks andshe's just stellar fantastic
(36:15):
running with it.
We gave her a couple tasks andshe's just stellar Fantastic.
So I love Belle and I love thatshe is growing into that role
because she is a culture fit.
She's been amazing, you guys.
So, so good.
You can ask Chris, he loves her.
But more importantly, I justwant to contrast that by saying
last year we hired two socialmedia managers girls who are
super experienced, already hadrun their own businesses, had
multiple clients hired.
(36:36):
Two of them had all the skills,were not the culture fit and it
was a disaster, a complete andutter disaster.
I mean it's been the worsthiring experience I've ever had
and I, chris and I have hiredlike we had like 300 employees
at one time in our movingcompany days when we were
(36:57):
running a local service.
So we have experience hiringpeople in person and virtually
have experience working withpeople in the States and in
foreign countries, and so one ofthe worst experience we ever
had last year and these arepeople who are very, very, very
good at what they do it was justnot the right fit culturally.
There was clashing and lots ofissues and drama and it just did
(37:18):
not work out for that reason.
So you want to start thinkingabout prioritizing culture fit
and, yes, it's important thatthey have some skills, but they
don't have to be the mostincredible skills you've ever
seen.
If they do not have the culturefit, please skip on that person
.
It's just one of the biggesthiring hacks and tips that that
(37:40):
I can give you.
And, of course, you want totest those people on their
particular skills before youactually hire them.
We actually have paid projectsthat we have our candidates go
through and we analyze thoseprojects.
We look at really differentthings and we'll talk more about
this in our upcoming episode onthe ultimate guide to
(38:01):
outsourcing and hiring, but forright now, I just want you to
start dipping your toe in thewater.
Right, try one thing.
You may or may not like it,that's okay.
Keep trying and finding otherpeople.
These days, with things likeUpwork and Fiverr, you can
really get a feel for who is agreat designer, who is a great
editor and who just doesn't havea lot of experience.
(38:22):
Now, as you're thinking aboutbringing on your first team
member, one of the things thatChris Decker recommends in his
book Virtual Freedom is to bringin a general virtual assistant.
I have done this many times inmy business as people have come
and gone from the company, and Ihighly highly recommend that
you do bring in a virtualassistant, somebody who can just
(38:43):
kind of run all those thingsand you can do that on a foreign
country for, let's say, threeto five dollars an hour, if not
a little bit more.
Or you could do it here in theStates or in a Western country
and have someone who's working,you know, remotely with you or
even in person.
Then they would not be virtual,but they would still be an
(39:11):
assistant calendar.
Someone who can, you know, runwith creating landing pages and
syncing up your newsletters andmaking sure that your blog
drafts are styled correctly andthat you're publishing at the
right time, can remind you tocreate content, can distribute
that on social media, can answerbasic questions from people on
(39:31):
your socials or your inbox, canmanage your inbox for you, which
is such a big deal.
All those things are thingsthat you can delegate to someone
who can become your right handperson.
Every strong leader, everyexecutive in the real business
world and I hate using that wordbecause it is a real business
when you're running an onlinebusiness, but you get the point
(39:55):
Every single one of those people.
They rely on other team memberswho shine at things that maybe
they don't or they don't havetime to do, so why would you run
your business solo forever?
I mean, that's great that youare able to have all those tasks
, but you can't keep yourselfsmall intentionally.
So please, please, please,please, start educating yourself
at the very least on thosetopics.
(40:16):
Grab these books, read them andtake action.
Start looking at who you couldpotentially hire.
My first hire, I only hired herfor five hours a week.
That's all I could afford andslowly over time, I started
adding more hours 10 hours, 20hours, 30 hours, 40 hours, a
bigger pay raise.
All those things startedhappening slowly and they
(40:37):
allowed me the white space andthe time that I needed to create
and to be the talent in mycompany and to do more of what I
was gifted to do without havingto compromise on my energy, my
time and my schedule.
So now you have no excuse.
Yes, you could absolutelydevote more time with content
creation and your own marketingif you didn't have a full-time
(41:00):
job, a family, a spouse orwhatever else that's going on in
your world, but, at the end ofthe day, there's plenty of
people who are making it happenregardless.
They're having those thingsthat you're going through, plus
10 others.
They're making it happen andthey're doing it because they're
getting really resourceful, andthat's the key to running a
(41:20):
successful business.
So I hope this episode washelpful and it started getting
your wheels turning in terms ofhow you can creatively start
looking at optimizing yourschedule, really nailing your
time management and thenleveraging other people's time
to grow your business.
At the end of the day, that'swhat entrepreneurs do best, and
(41:40):
we really need to start thinkingbigger as online business
owners.
Hey, if you found this episodehelpful, it would be an amazing
help for me and my team If youwould share it with someone
who's also starting their ownbusiness, with either starting a
side hustle or they're full onworking full time in their
business and they're thinkingabout creative ways that they
(42:01):
can scale and make better use oftheir time.
And, hey, if you are listeningto this or watching it on our
YouTube channel, would youscreenshot it and tag me over on
Instagram stories?
I would love to hear from you,give you a little shout and get
to know you better.
Thank you so much for watching.
Make sure that you'resubscribing to the channel, if
you haven't already, as well asthe podcast.
It's a small thing that goes areally long way for our business
(42:24):
.
And, hey, if you're wonderinghow you can work with us to take
your content, marketing or yourbusiness to the next level,
here are three ways that you canget started.
Number one make sure todownload our success path.
It's completely free and it'llgive you the six stages of
online business success, fromvalidating your business all the
(42:44):
way through scale.
We're going to give you adetailed overview of what
particular strategies you needto be deploying, but also, just
as importantly, what areas youshould leave for the next stage.
You should not be worryingabout Now.
It's not a comprehensive list,but it definitely is going to
get you started on the righttrack.
(43:06):
Number two come over to ContentCalendar System 2.0 and check it
out.
Visit our most popular productis going to give you everything
that you need to know aboutcontent creation that's
efficient and will save you aridiculous amount of time from
the lens of profitability,because we don't want to just
(43:27):
create content for the sake ofcreating content.
We want to do it for a purposeand we want to get results.
Number three come join usinside the business lounge.
It's our premier signatureprogram where I teach my very
best work around marketing ingeneral, as well as designing
(43:52):
funnels and creating webinarsand selling via Facebook ads.
All of that training is jampacked inside the business
lounge.
Not just that, but you're alsogoing to get monthly coaching
calls with me and my co-pilot,chris, where you get to ask us
questions, we review your salesstrategies and your sales
funnels and we give you feedbackin real time.
(44:15):
You're also going to haveaccess to our Facebook group and
our private forum where you canconnect with thousands of other
online entrepreneurs who arejust where you're at right now,
and you're going to be able tofeel that sense of community and
get feedback from those peoplein real time as well.
All the information will belinked in the description box
(44:37):
below and I will see you in thenext episode.
Un beso.
Bye for now.
Welcome back to the Business Knowledge Podcast.
I'm your host, kimberly AnnJimenez, and in today's episode
we're going to be tackling aquestion, a concern, a challenge
that I've been hearing a tonfrom you guys.
See, a couple of months ago Iasked you to send out a massive,
massive feedback form and weasked you guys what was the
(00:22):
number one challenge you hadwith content marketing?
And, over and over and overagain, the answer was time.
So I'm really excited becausetoday I'm going to tackle the
topic of what do I do if I amreally busy?
I have a full-time job, I run abusiness on the side, I'm a
busy mom, busy wife, I'm a busydad, busy husband, and I just
(00:47):
don't have a team.
How do I actually reallyleverage content marketing to my
benefit without having to spendall of my time glued on social
media?
So we're going to get into it.
I got three really goodstrategies for you today.
Let's begin.
Speaker 2 (01:18):
Welcome to the Business Lounge podcast where
each week, we unpack the hottestonline marketing and business
strategies so you can grow yourbusiness, increase your bottom
line and make a bigger impact.
And now here's your host,kimberly Ann Jimenez.
Speaker 1 (01:35):
So I wanted to kick things off by reading to you one
of the responses that wereceived.
And again, I received hundredsand hundreds and hundreds of
responses.
We've since organized andcategorized and tracked all of
them so that we can createcontent for you guys.
But I love this because it's sorelatable and it's so real, and
I want to read it word by wordfrom one of our subscribers.
(01:57):
So this person says I know Iwould be able to do much better
on socials if I could devotemore time to content creation
and strategy, but I work afull-time professional job at
this time.
Part of me also doesn't want togive up my whole life in order
to run socials and be on all thetime.
Please tell me that I'm notalone.
(02:19):
Lol, you are not alone.
Not in the least.
In fact, I feel like themajority of us, if not all of us
, can 100000 percent relate tothis.
There's so many things going onin life, right, we have
important responsibilities, wehave people that are counting on
us, we have jobs and maybemultiple businesses, and it can
(02:41):
get really overwhelming, and itcan get really overwhelming.
Not to mention, we have so manyresponsibilities as
entrepreneurs, and I've beentalking about this at length,
both on the podcast as well ason the YouTube channel, as well
as on Instagram and on myTelegram channel, and that is
that we cannot live our entirelives on social media.
I see this push that has beenhappening the past few years of
(03:03):
like, create more and do moreand post more frequently and
like there's very littlestrategy and a lot of content
creation.
I love my friend, sean Cannell.
He talks about this all thetime and it's creating random
acts of content and how.
We love random acts of kindness, but we don't want to create
random acts of content.
(03:23):
We want our content to beresearched, we want our content
to be strategic, we want ourcontent to be purposeful, we
want our content to actuallylead our fans and followers down
the path of becoming buyers.
And so very frequently, we'llget caught up in this shiny
optic syndrome, trying to chaseafter the latest trends, and we
(03:44):
try to do it from a place of hey, we want to get the word out
there, right, we want to buildbrand awareness, we want to
build a big community, we wantto serve more people, and it's
really coming out of a place ofa lot of heart.
Right, we're doing it with thebest of intentions, but that
isn't always the best ofintentions.
Isn't a strategy right?
We want to be aware that we arein business to serve people, to
(04:09):
grow a company, and it's ourresponsibility to become
profitable, and I see way toomany entrepreneurs, particularly
in the online space, just usingtheir business as an expensive
hobby.
It's not actually generatingrevenue because they're focused
on the wrong things.
So we've talked about this atlength and I want to encourage
(04:29):
you, if you haven't, pleasecheck out the previous episodes
that we've been releasingthroughout the month of
September and October, and wewill link them both in the show
notes as well as in the blogthat accompanies every single
one of our episodes.
So if you didn't know that wehave a blog, we do.
You don't want to miss it.
We're always posting andlinking and adding really
(04:51):
awesome resources that you willnot access in a podcast or in a
video on YouTube, because wejust don't have the time to do
that, not to mention the formatdoesn't allow for that.
So definitely check out theblog that accompanies this
episode for those resources.
Now getting back to the questionof OK, so how do we actually
(05:12):
create content?
How do we deploy strategy whenwe're busy when we don't have a
lot of time, and I can tell youfirsthand I have been here and I
completely understand it wasreally overwhelming for me,
particularly as a serviceprovider running two different
service businesses, to have thetime and energy to create my own
(05:33):
content and to recreate my ownmarketing.
So a lot of the resources thatI share with you, a lot of the
episodes that we're putting outin the world, come from
first-hand experience.
It's not some theory that youknow.
I learned from a book, orsomeone told me once in another
podcast, the stuff that I'velived through, and because I've
lived through it, I want to giveyou really practical,
(05:53):
actionable strategies that youcan leverage.
Number one the first thing thatyou want to think about is
really doubling down on yourworkflow and your productivity,
and this is something that somany of us know is important,
and I know that you guys knowit's important because some of
our most popular episodes arearound Trello marketing and
productivity and time management.
(06:15):
All these things are importantand we want to leverage them,
but the majority ofentrepreneurs are operating at a
deficit when it comes toproductivity.
They don't have systems, theydon't have an organizational
workflow and they don't havehabits that actually support
those systems and thoseorganizational workflows.
And yes, it's great that welearn new tools and that we're
(06:36):
excited about jumping from onetool to the other, but, at the
end of the day, if you don'thave a habit and a system and a
strategy to make the best out ofthe time that you have, you're
not going to get very far.
You know, I've sent my emailaudience, my newsletter peeps,
my VIPs, the people who get toaccess everything that we've
released before anyone else andthey get exclusive content that
(06:59):
I don't put out anywhere else.
Definitely always make surethat you're on our email list,
and so I tell them.
I remember writing this emailabout Joanna Gaines and how
she's an incredible contentcreator.
If you think of someone likeChip and Joanna Gaines, these
people have it going on.
I mean, we're talking.
They're running restaurants.
They're still running theirbusiness when it comes to, like,
(07:21):
renovating homes, and thenthey're also just launched their
own freaking network.
They have their own show now.
They're writing books.
They're creating content online.
They're running what now bakeryas well.
There's just so many thingsthat they're running, and if you
haven't had a chance to go toWaco Texas, please do.
(07:41):
It's just such an amazingexperience.
It's like a couple, like lessthan like an hour and a half
from where we live and we gooften.
But that really reminds me thatpeople who are at the top of
their game, they have the same24 hours in a day than we do.
They have multiple jobs andmultiple responsibilities.
So it's easy to say listen, I'mrunning a full-time job, I
(08:05):
don't have the time to createcontent or to market my business
.
We all know that that's nottrue.
Yes, it is way harder to marketa business and grow a side
hustle when you are working afull-time job and or you have
kiddos that you need to feed andbathe and take to school, or
you're a busy husband and you'resupporting busy husband and
you're supporting your wife andyou come home late at night.
(08:28):
Maybe you work night shifts.
It's a lot, but it is possible.
And so I want to give you hopeand I want to excite you and I
want to ignite a fire inside ofyou today, because it's not just
possible and doable, it'ssomething that you can
accomplish without sacrificingall of your extra time, the very
little amount of time that youhave left, and not have to be
(08:48):
glued on your computer or onyour phone 24 seven to make it
happen.
So get your productivity onpoint.
We have so many resources onthis topic that we're going to
link over on the blog againrelated to this episode, the
blog that goes along with thisparticular video slash podcast.
So make sure that you'rechecking that out.
(09:08):
But productivity and timemanagement is just such a
complicated topic and what Iwill say right now is this start
tracking your time, trackeverything that you do
throughout the day, and myhusband, Chris, has an awesome
process he calls the paidprocess.
He teaches that inside of hisstartup launch factory program
and I think it's so brilliantbecause it shows you how you can
(09:31):
track your time step by stepand back.
Like a few years ago, 2017, whenI was really ramping up the
business lounge, I was workingover 80 hours a week.
I was running at it mostly solo.
We had one other team member,pearl, who's being my sidekick.
Right-hand woman shout out toPearl and kind of running
(09:52):
through that process of oh mygosh, there's just not enough
hours in the day to both createcontent that isn't free, build
up a YouTube channel, start apodcast and also build up over
1,400 videos training, marketing, videos on business and on
digital strategies for socialmedia and content marketing.
(10:13):
Inside the business lounge, Iwas literally going crazy.
If we backtrack even furtherthan that, I was working a
full-time job, working 60 plushours a week.
Plus, I had clients on the sideas a side hustle and I was
helping to run my husband'scompany, so it was just a lot
going on.
Now I didn't have kiddos, stilldon't have kiddos hopefully
(10:34):
sometime soon.
But I do understand the pressureof having so many different
things that you're working on atthe same time, and tracking
what you're doing on aday-to-day basis like not even
day-to-day hour to hour, evenlike in 30 minute sprints will
give you so much clarity, interms of being strategic versus
(10:55):
being judgmental, as to whereyou could be optimizing your
time.
I can't tell you how many timeswe've done this with our
one-on-one clients.
When we run accelerators forour business launch members, we
have them track their tasks overa period of a week, literally
every 30 minutes.
What are they doing, how muchtime are they spending doing
that?
And we use a Trello a reallygreat Trello integration called
(11:18):
toggle, where you can actuallytrack everything inside of
Trello and then you can create acard and say okay, you know I
am prepping breakfast on yourphone, just like type that in,
hit the timer and it'llautomatically track the time
that you're spending on thatparticular task.
If you do that for seven days,you can really get an idea for
(11:38):
where you're spending time andwhere time is leaking out of
your day.
Remember, there's people who areat the top of their game.
You know people like Oprah, orthe president, or Jim and Joe,
as we've talked about that areat the top of their game.
They're running multiplebusinesses, doing multiple
things every single day, and ifthey can do it, you can do it
too.
So I want to encourage you tojust look at your time, at your
(12:00):
schedule, and figure out againwhere, where are those holes,
and then really get strategicabout how you're going to be
improving your time and yourenergy.
I cannot tell you how manytimes I've done this in my
career.
Chris actually sat down with mein 2017, as I was saying, and he
was like listen, you need totrack every single thing that
you do.
We need to figure out how we'regoing to delegate some of the
(12:22):
tasks that you are doingyourself, that you should no
longer be doing in your business.
We're going to delete some ofthe tasks, remove some of the
things that are unnecessary, andwe're actually going to
optimize some of the time thatyou are losing by consuming
content that you should not beconsuming, by watching too many
Netflix series, by wasting timeat X, y or Z, and so I found
(12:45):
myself really leveragingstrategically my time and my
energy and my mental focus in away that allowed me to shrink my
schedule back from almost 80hours a week to 40 hours we're
talking half and that allowed meto live a normal life, and it
was a game changer for me and mybusiness.
So, again, running your time isso important and that has
(13:15):
effects on your personal life,bleeding into your personal life
.
Start thinking about how youcan run your personal life like
you run your business.
It's one of the things that wepreach and we talk about all the
time inside the business lounge, and I want to encourage you to
do that as well.
Think about how you can betteroptimize your family schedule,
your personal schedule, yourschedule with your spouse.
How is it that you're going tobe really tracking the time that
(13:38):
you spend and making time for,you know, spending with friends
and spending with family andstill finding that balance
because you're optimizing howyou run your household.
This is especially importantfor those of you who are mamas.
I'm not a mama, but I canimagine the extra pressure and
the amount of work that it takesto actually help a little child
(14:02):
develop and grow, and nurturethose little kiddos and help
them become incredible citizens.
So I really want you to startthinking about okay, is it going
to be a thing where we sit downand we plan out all the chores
so I don't have to feel likeafter I come home from work,
there is this laundry list ofthings that I need to accomplish
(14:22):
every day and it's scatteredand it's chaotic and I have no
time, no quiet time, to sit downand batch my content ahead of
time.
How can I actually optimize theway that I run my household?
How can I optimize the way thatyou know I actually get
different errands done, or thatI show up for soccer practice or
(14:43):
for dance classes?
How can I get that system down?
And then, who can I recruitright, whether it's a partner,
your spouse, a friend, a familymember, a parent, your cousin,
the little kid who lives nextdoor, who can maybe take some of
the household things out ofyour plate, like you like mowing
(15:05):
the lawn, or getting some helpwith cooking and meal prep, or
getting someone to help you withthe cleaning.
You want to recruit a supportsystem, whether it's paid or
free, so that you can reallyspend a little bit more time
strategically creating marketingassets, creating and developing
(15:25):
your product.
And, by the way, this isn't justabout content creation.
There's so many other things inbusiness that we need to be
able to do, and so that leads meinto the next tip, the next
strategy, the next thing thatyou need to get done when it
comes to your business andrunning it like a real company,
and start thinking less like anemployee and more like an
(15:50):
entrepreneur, not just like anentrepreneur, like a successful,
wealthy, well-establishedentrepreneur who understands how
a real company is run.
And so I think that this is abig thing, a big point of
contention that we tend to have.
We have been taught andprogrammed and indoctrinated in
this whole system of being anemployee, and when you start a
(16:12):
business, when you dive intoentrepreneurship, all of that
goes out the window.
I don't know if you've noticedthis, but this was a huge
reality check for me when Istarted my own company and, as I
was part of, you know, buildingour first local moving service
and developing that and scalingthat out to multiple seven
figures.
It was such a shock to thesystem to realize that there was
(16:35):
no structure.
I had to create my ownstructure.
There was no boss who was goingto be.
Like you need to be at theoffice at seven o'clock in the
morning and you need to makesure that you know we leave by 6
pm.
That's not how it works.
There is no particular handbookor a strategy that every
entrepreneur receives on day one.
This is how you do business.
(16:58):
So for me, I think that one ofthe core things is educating
yourself on those systems,figuring out how you can better
leverage the way that you runyour company and divorcing your
inner employee, that personinside of you that's constantly
asking for permission, who'safraid to try something new or
(17:18):
else the boss will get angry,who sets these crazy deadlines
that are completely invisible,untangible and unattainable just
because you think that's whatyou should be doing.
Question the way that you arerunning your company Constantly.
Think about okay, what am Iactually bringing from corporate
?
What am I bringing from myconditioning?
(17:39):
You know, going through schoolor college that I need to
completely divorce, that I needto eliminate from my personal
conditioning and my mindset.
How can I break free from thosenorms and start really living
my life how I want to live itand running my company how I
want to run it?
(18:00):
There's so often, as I coachentrepreneurs and business
owners and leaders and creators,I noticed this happens a lot
and I can relate so deeplybecause this is what I
experienced too.
We need so much permission andso much validation because we
have never really built anythingon our own, and that is the
(18:21):
environment that we wereconditioned to live in or
experience in the traditionalworkplace, right, whether it was
corporate or you worked for asmall business, or you're just
going through college, right,like the professor graded you on
things and was like you did agood job or you didn't do a good
job, and so much of that isingrained in us.
And so we're trying to getvalidation.
(18:42):
We're trying to figure out, youknow who's going to give me
permission so that I can go, trythis thing or do this a
different way.
Again, there's no rules when itcomes to entrepreneurship and
growing a company.
I want to encourage you to justtap into your know-how, tap
into the experiences that youwant to have in your business.
(19:02):
Break free from this box rightthat we constantly put ourselves
into this is how things need tolook, or how things need to be,
or I can't do that because X, yor Z.
So many of us have limitingbeliefs and a lot of mindset
issues that we have to workthrough, myself included.
I've been there.
I am still working on thosethings.
(19:24):
I have not arrived by anystretch of the imagination, and
I've accomplished a lot in thelast decade, but I'm still a
perpetual learner.
I'm still a perpetual student,someone who's constantly trying
to level up her game and everysingle aspect of life, whether
it's my family life or my career, and I think that adopting that
(19:45):
mindset is so important.
So start running your personallife like you would a business.
It's one of the best thingswe've ever done, chris and I,
for our individual careers.
As well as thinking of waysthat you can start tracking your
time and optimizing where it is, you're spending the majority
of it.
Some of you guys have so muchgoing on but you don't think
(20:08):
about.
You don't have the space, youhaven't created that white space
to be like holy crap, like whatcould I be doing different
today?
What could I be doing differentthis week?
How could I change the way thatI run my life so that I do have
time to create that offer, tosend out those emails, to post
consistently, to actually golive, to finally launch that
(20:29):
YouTube channel?
You've been hearing about itand I've been telling you for
years and years and years andyears and years, but you haven't
actually sat down to have themental clarity, to give yourself
the white space to just think.
And maybe that means you know,hiring a babysitter or asking
your parents to come over andwatch the kids while you and
your husband strategize and yougo on a lunch date or you go on
a dinner date and really planout how you want to run your
(20:52):
household.
Or maybe it looks like takingthat PTO time that you've been
putting off and going to thepark, going on a walk, thinking,
bringing a notebook and justdreaming of different ways that
you could really leverage thetime that you do have.
Maybe it means listening tosome training and a podcast that
inspires you on your way to andfrom work or while you're
(21:14):
getting ready in the morning.
There isn't a day where I'm notactually educating myself on a
particular area of life orbusiness while I'm in the shower
every morning which is like,hey, we gotta do double duty I'm
getting ready and I'm puttingmy makeup on and I'm listening
to something, got my headphoneson, or I'm just listening on my
phone and that's how you kind ofhack it.
(21:34):
That's something I've beendoing since I started my career.
On the way to work, I waslistening to training and
coaching.
While I was doing menial tasksthings that were not super
important I had my headphones onand I was watching a webinar.
I was listening to a course, Iwas getting knowledge and
inspiration so that I couldactually output all the things
(21:55):
that I was learning andimplement them in my particular
career.
All right, so the next thingthat I'm going to encourage you
to do I know for a fact that itwill trigger resistance.
No matter where you're at inyour journey, there will always
be resistance to delegate andoutsource, and I get it.
I have been there.
(22:16):
I understand there is a lotthat goes into this, but we're
going to break it down into apretty simple process.
You have two options.
You either run yourself intothe ground trying to do all the
things on your own thinking thatyou're the only one who can do
things perfectly, or you canchallenge yourself to think
bigger, to think like a reallysuccessful entrepreneur, a
(22:39):
wealth builder, a legacy builder, somebody who really
understands that their time islimited and they have to
leverage other people's time inorder to achieve the mission.
And this goes back to yourpurpose and your why.
At the end of the day, if wedon't learn to delegate, if we
don't learn to trust otherpeople, with some of the things
(23:00):
that we have on our plate, it'llbe impossible to achieve the
mission.
You will never reach your fullpotential or serve the amount of
people that you were put onthis earth to serve.
If you're always running thingson your own and I get it there
is a comfort associated withcontrol.
I am a control freak.
Okay, I have no problemadmitting that.
(23:23):
You can ask my team.
I'm a perfectionist at heart.
I am such a pain to work forsometimes because every little
detail has to be corrected.
I see everything.
I'm the kind of person that,like I, will catch all the
little things and be like, oh,this is wrong except my own
stuff.
Then my team has to catch whatI do.
(23:44):
But it's really comfortable tohave that level of control and
oftentimes, if we don't learn tobreak free of that and realize
that the mission is moreimportant than our ego, we're
not going to achieve what weneed to achieve, what we were
designed to achieve, what Godput us on this earth to do.
(24:06):
So I want to encourage you torealize that what I'm going to
say is going to trigger some ifs, buts and maybes, and that's
totally normal.
We're going to talk about it,we're going to break it down.
So delegation outsourcing,let's do it.
You have two different routesthat you can take, based on
where you're at in your successpath, and so if you're not
(24:28):
familiar yet with our onlinesuccess path, definitely check
that out.
If you're in the businesslounge, you know that you have
access to literally the entirething, including all of the
programs and courses that wehave in there.
But I've seen so many peopletry to replicate the success
path, and a lot of big names inour space practically just
(24:48):
replicate it, try to replicateit on their own platforms, and I
think that's pretty cute.
But at the end of the day, wehave the original thing and you
should definitely check it out.
It's going to give you a listof all the things that you need
to be tackling, based on thestage of business that you're in
.
It's going to help you identifywhat stage of business you're
in and it's going to show youwhat you should be ignoring in a
(25:10):
particular stage versus whatyou should be working on.
So, if you're anywhere from thevalidation stage through the
hustle stage, this is where youcan get really good at
delegating and using outsourcingon a per project basis.
That means you're not going tobe hiring a team.
It is not for you.
It's not the time to be hiringa team.
(25:31):
When you're in those threestages, what you really want to
focus on is leveraging yourresources, building your social
media assets, building acommunity, building your email
list, creating your website,doubling down on validating your
offers and getting your firstfew clients so that you can hire
yourself, so that you cansupplement the income that you
would otherwise be making in atraditional job, or help
(25:55):
supplement the income that maybeyour family needs if you are
married, and it's something thatwould be helpful for your
family, which so many of youguys are in that situation.
So, again, if you're in thevalidation stage, through the
hustle stage, you want to startoutsourcing per project Once
you've reached breakthroughthrough scale, which is the next
(26:16):
three stages we havebreakthrough, profit and scale.
At those stages you want tostart considering bringing more
people on deck.
That's when you start hiring,building your team of superstar
A players, people who can reallytake your vision and run with
it.
And I really want to encourageyou, because a lot of people get
overwhelmed when it comes tooutsourcing.
(26:37):
When you're in the first threestages, do not worry about
having to hire someone full time.
It is way too much pressure.
I see this going awryconstantly.
I've done it myself and it justcreates this place where you're
not mature enough as anentrepreneur to be able to give
someone else direction,instruction, training and have
(27:00):
realistic expectations of whatthey can and cannot accomplish.
So most of the time,entrepreneurs fail when it comes
to outsourcing and hiringbecause they have this insane
expectation that people are justgoing to be in their mind and
they're going to know exactlywhat it is that you want
achieved.
That's not how it works.
I don't care how talented youremployee is, I don't care where
(27:21):
you poach them from.
At the end of the day, you haveto have training and you have
to provide that time and thatspace to delegate and give
something off to somebody, andthe resistance that most
entrepreneurs have in this stage, when they're again kind of
starting to build their team andhire, is that they're thinking,
holy crap, like I could do thisbetter.
(27:43):
I spent all this time training,and then this person doesn't
work out, or this person doesn'tget it, or what I get back is
not what I expected.
They get frustrated, they firethat person and they start the
cycle all over again.
So you don't want to get stuckin that particular place.
What you can do instead is startgetting a feel for what it's
like to work with other peopleby outsourcing on a per project
(28:06):
basis, and so you can leverageplaces like firewritercom or
Upwork to start delegating smallthings.
On our website, we have a listof over 100 tasks that you
should be outsourcing to abrilliant virtual assistant, and
we want to start with some ofthose tasks.
They will be different based onwhere you're at in your
business journey, what kind ofbusiness you run, what kind of
content you're producing, whatyour marketing strategy looks
(28:27):
like, what platforms you'releveraging, but at the end of
the day, it's just going to giveyou some ideas so you can pull
some things from that list andmaybe have 10 things that you
want to start putting off takingoff your plate.
Now, one of the things that Iwant to make super clear is you
do not have to just use virtualservices or online services.
You can 100% give this to oneof your kids, who maybe is a
(28:50):
teenager and is into graphicdesign, and they could be
creating your YouTube thumbnails.
Or you can delegate it to anintern from a college nearby who
wants more marketing experience, and that person can be in
charge of doing simple thingslike designing your graphics on
Canva or styling your blog post,or editing and proofreading
your newsletters.
All of those strategies, all ofthose things, all those tasks,
(29:14):
are smaller things that otherpeople can do, so that you can
focus only on the things thatyou can do in the business.
For example, if you're apersonal brand like me, nobody
else is going to come on thischannel and talk to you about
online marketing, because that'snot how I have set up my
business.
I'm the one who's creating thepodcast.
I'm creating the trainingcourses inside the business
(29:35):
lounge and our other programs,like content calendar 2.0.
I'm the one who's coaching andoffering and rendering the
service.
I'm the one showing up for livestreams.
I'm the one filming the podcastepisodes and writing the
captions for social media.
Everything else outside of thatis something that can be
delegated to my team.
Why?
Because I am the talent in mybusiness and you are the talent
(29:59):
in yours.
There's things that only you cando and you want to point and
really be very, very, veryhonest.
Ok, this is this is where youget caught up.
When I say that write down thethings that only you can do.
You're going to start writingthings that you think that only
you can do.
That's not the reality.
(30:20):
You got to be honest withyourself.
You got to really challengeyourself on that list.
That list should be prettyshort.
Okay, I don't want there to bewritten.
Uh, you know, design graphics,edit YouTube videos, create blog
drafts All of that stuff youcan delegate to someone else.
Okay, do not kid yourself.
I see a lot of control freakswho are like writing the whole
(30:43):
list and it's the list of thingsthat only they can do and it's
the entire list of tasks intheir business.
Do not do that, for the love ofGod.
That is 100% counterproductiveto what we're trying to achieve.
So be honest with yourself.
If you're not honest withyourself, you're not going to
achieve results and you're justgoing to be stuck in this
perpetual cycle of feeling youdon't have enough time, you
can't create content and that'swhy you're sucking.
(31:04):
Don't blame time.
It is not time.
It is strategy that you needand mindset that you need.
You need to heal some of thethings that you've been putting
off and you have to confrontsome of the limiting beliefs and
the realities that are going onin your head.
Okay, so we got the list ofthings that only you can do.
Be honest about it again.
And then we're going to reallystart delegating one to three of
(31:27):
those things that are not onthe list.
Again, very simple examplesediting your videos or your
podcast, publishing your videosor podcast, creating summaries
for the show notes or for yourblog draft or for your YouTube
description.
You should not be needing to doany of that stuff If you're
running a YouTube channel, likeI do setting up your tasks,
(31:49):
doing research on potentialcontent ideas, looking through
Facebook groups and Quora anddifferent forums for post ideas
or questions that your idealaudience is actually sending,
maybe replying to some of thebasic DMs that you're getting
often, or handling your customersupport.
Those are all things that youcould delegate eventually, but
(32:11):
as a one off project, startdoing small things like maybe
you get your logo designed ormaybe you get a few photos for
your Instagram grid edited.
Maybe you have someone designsome of your graphics or edit
your thumbnails or write one ofyour blog posts.
Yes, you can hire awesomewriters.
It's going to take time and youhave to be willing to give them
(32:33):
instruction and direction andtraining, but once you start
delegating and you get back anamazing product, you will be
hooked.
It will change your entireworld and you will get so much
of your time back.
It is so worth it.
One of the resources I wanted toshare with you today is virtual
freedom.
I read this book in 2016 or no2015, and it really changed the
(32:58):
game for me.
So, chris Decker amazing dudethis is like the Bible of
delegation.
Now, it's focuses mainly ondelegating and outsourcing to
the Philippines, which we havedone extremely successfully.
We have a team in Romania andwe have a team in the
Philippines, and we have hadpeople in Puerto Rico and here
in the States that we hire onand off, but for the most part,
(33:20):
that's where our core team hasbeen and we've scaled to seven
figures just by doing that.
So it is possible.
I'm living proof and we teachan entire course inside the
business lounge.
So if you're in there,definitely check out the
outsourcing formula I sharethere, like where to find people
, how to design your job postand your listing, how to train
them with Trello resources.
(33:41):
We have an entire Trellotraining library how to train
them without spending a crop tonof your time to do that.
All of that is in theoutsourcing formula, but for now
, doing per project outsourcingis so strong and so important
and so easy to do on sites likeFiverr and Upwork and those
sites have come such a long way.
You can even do things likedelegating your podcast intro to
(34:04):
an awesome voiceover talent.
You can have a great animationfor your YouTube intro as well,
or your outro.
All those things are reallygreat.
You can have people clipsmaller clips from your podcast
or a keynote presentation thatyou did, or maybe even a YouTube
video, and have those postsclipped into smaller ones so
(34:26):
that you can distribute that onsocial media.
You can have people who curatea bunch of social media posts
and queue them up on yourscheduling platform.
So many ideas, so many waysthat you can go about this.
So I want to challenge you tostart thinking about outsourcing
on a per project basis.
And now, for those of you whoare a little bit more advanced,
you are past the validation,through the hustle stage, you're
(34:48):
maybe in the breakthrough,you're in the profit or you're
in the scale, and when you gothrough those three stages, it
can be really scary to startbuilding a team.
So I have a couple of resourcesfor you.
Number one I highly recommendreading 21 Irrefutable Laws of
Leadership by John C Maxwell.
I have that book here.
Hold on, okay, here's the book.
Love this book.
(35:09):
It's amazing.
Really, anything by Maxwell isfantastic, but that's a really
great resource to startunderstanding the psychology of
being a leader, to startunderstanding team building and
what that's going to take, andthen, when you hire, hire slowly
, understand that culture fit isextremely important.
Skills can be taught.
It can be optimized.
(35:31):
Oftentimes we hire for the skilland not for the culture fit,
and I've found in my businessthat hiring for the culture fit
is 10 times more important.
In fact, right now, the personwho's in charge of our content
marketing she's our contentmanager, her name is Belle and
she's amazing.
We hired her for a support roleand she did fantastic as a
(35:51):
customer service person and nowshe's being promoted into our
content manager because she hadthis willingness to learn more
about content marketing.
She had already been practicingand deploying some graphic
design strategies and videoediting and she started just
running with it.
We gave her a couple tasks andshe's just stellar fantastic
(36:15):
running with it.
We gave her a couple tasks andshe's just stellar Fantastic.
So I love Belle and I love thatshe is growing into that role
because she is a culture fit.
She's been amazing, you guys.
So, so good.
You can ask Chris, he loves her.
But more importantly, I justwant to contrast that by saying
last year we hired two socialmedia managers girls who are
super experienced, already hadrun their own businesses, had
multiple clients hired.
(36:36):
Two of them had all the skills,were not the culture fit and it
was a disaster, a complete andutter disaster.
I mean it's been the worsthiring experience I've ever had
and I, chris and I have hiredlike we had like 300 employees
at one time in our movingcompany days when we were
(36:57):
running a local service.
So we have experience hiringpeople in person and virtually
have experience working withpeople in the States and in
foreign countries, and so one ofthe worst experience we ever
had last year and these arepeople who are very, very, very
good at what they do it was justnot the right fit culturally.
There was clashing and lots ofissues and drama and it just did
(37:18):
not work out for that reason.
So you want to start thinkingabout prioritizing culture fit
and, yes, it's important thatthey have some skills, but they
don't have to be the mostincredible skills you've ever
seen.
If they do not have the culturefit, please skip on that person
.
It's just one of the biggesthiring hacks and tips that that
(37:40):
I can give you.
And, of course, you want totest those people on their
particular skills before youactually hire them.
We actually have paid projectsthat we have our candidates go
through and we analyze thoseprojects.
We look at really differentthings and we'll talk more about
this in our upcoming episode onthe ultimate guide to
(38:01):
outsourcing and hiring, but forright now, I just want you to
start dipping your toe in thewater.
Right, try one thing.
You may or may not like it,that's okay.
Keep trying and finding otherpeople.
These days, with things likeUpwork and Fiverr, you can
really get a feel for who is agreat designer, who is a great
editor and who just doesn't havea lot of experience.
(38:22):
Now, as you're thinking aboutbringing on your first team
member, one of the things thatChris Decker recommends in his
book Virtual Freedom is to bringin a general virtual assistant.
I have done this many times inmy business as people have come
and gone from the company, and Ihighly highly recommend that
you do bring in a virtualassistant, somebody who can just
(38:43):
kind of run all those thingsand you can do that on a foreign
country for, let's say, threeto five dollars an hour, if not
a little bit more.
Or you could do it here in theStates or in a Western country
and have someone who's working,you know, remotely with you or
even in person.
Then they would not be virtual,but they would still be an
(39:11):
assistant calendar.
Someone who can, you know, runwith creating landing pages and
syncing up your newsletters andmaking sure that your blog
drafts are styled correctly andthat you're publishing at the
right time, can remind you tocreate content, can distribute
that on social media, can answerbasic questions from people on
(39:31):
your socials or your inbox, canmanage your inbox for you, which
is such a big deal.
All those things are thingsthat you can delegate to someone
who can become your right handperson.
Every strong leader, everyexecutive in the real business
world and I hate using that wordbecause it is a real business
when you're running an onlinebusiness, but you get the point
(39:55):
Every single one of those people.
They rely on other team memberswho shine at things that maybe
they don't or they don't havetime to do, so why would you run
your business solo forever?
I mean, that's great that youare able to have all those tasks
, but you can't keep yourselfsmall intentionally.
So please, please, please,please, start educating yourself
at the very least on thosetopics.
(40:16):
Grab these books, read them andtake action.
Start looking at who you couldpotentially hire.
My first hire, I only hired herfor five hours a week.
That's all I could afford andslowly over time, I started
adding more hours 10 hours, 20hours, 30 hours, 40 hours, a
bigger pay raise.
All those things startedhappening slowly and they
(40:37):
allowed me the white space andthe time that I needed to create
and to be the talent in mycompany and to do more of what I
was gifted to do without havingto compromise on my energy, my
time and my schedule.
So now you have no excuse.
Yes, you could absolutelydevote more time with content
creation and your own marketingif you didn't have a full-time
(41:00):
job, a family, a spouse orwhatever else that's going on in
your world, but, at the end ofthe day, there's plenty of
people who are making it happenregardless.
They're having those thingsthat you're going through, plus
10 others.
They're making it happen andthey're doing it because they're
getting really resourceful, andthat's the key to running a
(41:20):
successful business.
So I hope this episode washelpful and it started getting
your wheels turning in terms ofhow you can creatively start
looking at optimizing yourschedule, really nailing your
time management and thenleveraging other people's time
to grow your business.
At the end of the day, that'swhat entrepreneurs do best, and
(41:40):
we really need to start thinkingbigger as online business
owners.
Hey, if you found this episodehelpful, it would be an amazing
help for me and my team If youwould share it with someone
who's also starting their ownbusiness, with either starting a
side hustle or they're full onworking full time in their
business and they're thinkingabout creative ways that they
(42:01):
can scale and make better use oftheir time.
And, hey, if you are listeningto this or watching it on our
YouTube channel, would youscreenshot it and tag me over on
Instagram stories?
I would love to hear from you,give you a little shout and get
to know you better.
Thank you so much for watching.
Make sure that you'resubscribing to the channel, if
you haven't already, as well asthe podcast.
It's a small thing that goes areally long way for our business
(42:24):
.
And, hey, if you're wonderinghow you can work with us to take
your content, marketing or yourbusiness to the next level,
here are three ways that you canget started.
Number one make sure todownload our success path.
It's completely free and it'llgive you the six stages of
online business success, fromvalidating your business all the
(42:44):
way through scale.
We're going to give you adetailed overview of what
particular strategies you needto be deploying, but also, just
as importantly, what areas youshould leave for the next stage.
You should not be worryingabout Now.
It's not a comprehensive list,but it definitely is going to
get you started on the righttrack.
(43:06):
Number two come over to ContentCalendar System 2.0 and check it
out.
Visit our most popular productis going to give you everything
that you need to know aboutcontent creation that's
efficient and will save you aridiculous amount of time from
the lens of profitability,because we don't want to just
(43:27):
create content for the sake ofcreating content.
We want to do it for a purposeand we want to get results.
Number three come join usinside the business lounge.
It's our premier signatureprogram where I teach my very
best work around marketing ingeneral, as well as designing
(43:52):
funnels and creating webinarsand selling via Facebook ads.
All of that training is jampacked inside the business
lounge.
Not just that, but you're alsogoing to get monthly coaching
calls with me and my co-pilot,chris, where you get to ask us
questions, we review your salesstrategies and your sales
funnels and we give you feedbackin real time.
(44:15):
You're also going to haveaccess to our Facebook group and
our private forum where you canconnect with thousands of other
online entrepreneurs who arejust where you're at right now,
and you're going to be able tofeel that sense of community and
get feedback from those peoplein real time as well.
All the information will belinked in the description box
(44:37):
below and I will see you in thenext episode.
Un beso.
Bye for now.
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