September 22, 2024 • 34 mins
Tired of chasing followers for financial gain? It's time to ditch the vanity metrics and focus on building a business that delivers real value. This episode exposes the pitfalls of equating followers with success and empowers you to prioritize purpose over ego. Get ready for a refreshing dose of encouragement, actionable insights, and strategies to help you break through and achieve lasting success. Let's redefine what it means to grow a thriving business!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome to the Business Launch Podcast.
I'm your host, Kimberly, AnnJimenez and familia.
I am back and I'm so excitedbecause today we're going to
talk about whether or not morefollowers actually mean more
dollars in your bank account.
Once and for all, we're goingto bust some myths, we're going
to talk about the data and we'regoing to talk also about why
(00:25):
it's so important that you arecrystal clear on what areas of
your content marketing you needto be investing in to get the
most return for your investment.
It's going to be a good one.
Let's get into it.
Speaker 2 (00:54):
Welcome to the Business Lounge Podcast, where
each week, we unpack the hottestonline marketing and business
strategies so you can grow yourbusiness, increase your bottom
line and make a bigger impact.
And now here's your host,kimberly Ann Jimenez.
And now here's your host,kimberly.
Speaker 1 (01:07):
Ann Jimenez.
What is up, familia?
I hope that you are having anawesome kind of back to school,
back to business moment.
You know it's September.
Things are shifting.
We're going into the mostprofitable time of the year.
I love.
I love the fall, because it'swhere we like most businesses
(01:29):
quarter four, um, you know,entry into quarter four.
Now we make the most amount ofrevenue all year long in this
quarter and it's amazing.
So I hope that you're alsogearing up for things like black
Friday launches, you know,Christmas sales, even New Year's
stuff.
We start planning that way aheadof time because it's the time
(01:50):
of the year to make it happen,and I think that that's a very
timely concept that we're goingto explore today with the whole
idea right the more followersequals more dollars.
Listen, I'm not going to namenames.
Not going to name names, but Iwas doing some digging for our
next big content series thatwe're going to name names.
Not going to name names, but Iwas doing some digging for our
next big content series thatwe're going to be releasing here
on the podcast.
And, by the way, if you haven'tfilled out the advice form yet,
(02:13):
I would love your thoughts onhow we can make our content
better, how, like, whatquestions you have, what you're
struggling with when it comes tocontent, what are the biggest
obstacles that you have?
And if you click on the littletext me link below this episode,
you're going to be able to askme your question directly via
(02:35):
text, and it's super fun.
I can't text you back, but Ican give you a shout out on the
episode which the next episode,which is going to be super fun.
So I'd love to hear yourquestions.
Make sure that you do that,because it's going to inform a
lot of what we cover, and I wantto make sure that I'm tackling
your questions specifically Now.
As I was doing research for thisnext content series, I stumbled
(02:57):
on this article by, you know, abig brand in the online
marketing space, and the articlehad a headline that said more
followers equals more dollars,and I'm not gonna lie, I'm not
gonna lie.
My Puerto Rican blood waspretty much boiling at that
point.
I sent the article to our teamand literally said at team this
(03:20):
is the crap out there from ourcompetitors.
It makes me furious, becausehere's the thing as a social
media manager as an ex socialmedia manager I spent a lot of
time behind the scenes in socialmedia campaigns running, uh,
you know, big, big, big brand uh, kind of I guess the word is
(03:40):
campaigns, social mediacampaigns.
Um managed a $4 millionmarketing budget and I had all
kinds of clients, from localreal estate companies to student
housing to online businessowners, to like coaches and
fitness experts, an art gallery,a roofing company.
I did social media for plasticsurgery clients, heart surgeons,
(04:05):
eye doctors, you name it Like Idid the whole like local scene.
I actually worked with 52clients before I even launched,
like my on the online side of mybusiness, because I wanted to
get in there, I want to get inthe trenches, I wanted to know
what you know drove the move,the needle for businesses and
what did not.
And so I can honestly say thatso many experts are still
(04:28):
pushing this ridiculous ideathat more followers
automatically means more dollars, and I'm not going to judge you
if you feel that way, like ifyou have believed that in the
past.
Zero judgment, because I'vebeen there.
When I was in my social mediamanager era, I remember thinking
like, oh my gosh, when I hit10,000 followers, I'm going to
(04:49):
be rich, I'm going to have tonsof clients, I'm going to get
like viral posts, a flood ofengagement.
I won't have to worry aboutwhere my next clients are going
to come from, because I wouldhave made it, you know, like
that was the hill to climb.
And so I worked my little buttoff to hit 10,000 followers and
help a bunch of my clients alsoreach that milestone, thinking
(05:11):
like surely this is going to bethe thing that puts me on the
map, like I'm going to get somany leads, clients will be
lining up to work with me.
And I was heartbroken becausethat didn't happen.
The 10,000 follower milestonecame and went and my bank
account didn't even feel it.
Guys, like it did not even feelit.
Of course I was so excited andI was so elated to get to that
(05:36):
point.
My ego for sure loved it, likewho doesn't love a shiny
follower count?
Okay, but if I was being superreal with myself at that point,
I had to face the facts thatafter all that hard work, it
didn't really move the needleLike I thought it would.
It took me a really long time toadmit it, but I kind of felt
(05:58):
misguided and kind of betrayedbecause that's what I was sold
on the idea, like so manyexperts shared the idea of, like
you needed to get to 10, likeso many experts shared the idea
that like you needed to get to10,000 followers, and then the
next milestone from there was ahundred thousand.
Um, and so I kept thinking inthe back of my mind, like, why
am I putting this level ofenergy and effort into my
content?
Um, why am I like, chasing thisvanity metric that?
(06:22):
You know, at the time I didn'tbelieve it was a vanity metric,
I was still kind of drinking theKool-Aid.
But the back of my head, in theback of my head, like I was
always thinking, the whole pointof content marketing is to
attract more buyers, not justmore followers.
You know, like what's happeninghere, something is not making
sense.
On the other hand, my clientswere totally ecstatic.
(06:44):
You know.
They loved the vanity, the ego,the excitement of getting to
like 10,000 plus followers, asocial proof.
They felt like, you know,they'd made it.
And it was funny because Ioften talk to our team and to
our TBL members about how I feellike Joshua ushering our
(07:04):
clients into the promised landof social media.
That's what they believed.
They were super happy with me,but behind the scenes, their
sales were not going up.
Their leads were not changing,their DMs were not like
exploding.
You know what I mean.
It was kind of crickets.
And so I didn't feel rightselling this idea even back then
(07:25):
as a social media manager.
This was 10 plus years ago.
I didn't feel right sellingthis idea even back then as a
social media manager this was 10plus years ago.
I didn't feel right abouthaving the idea of like, hey,
I'm going to get you X amount offollowers and that's going to
be the hype.
And I knew I could make a lotof money.
I knew I could sell a ton moreclients in my agency if I just
promised that I was going to getthem to that milestone.
They were obsessed.
That was the thing that theywanted so badly.
(07:47):
And I understand why I get it.
Because all we see on the otherside of social media, like all
we see right from the exterior,is like tons of engagement,
people with big accounts, and weautomatically assume that
they're super successful, andsometimes that's true.
Sometimes followers equal moredollars, for sure, but what we
(08:09):
never see the part like theother side of the story that I
was constantly seeing as asocial media manager was the
leads and the sales, the numbers, the data right, and no one
really sees that part.
When you're scrolling throughInstagram, you're scrolling
through YouTube, when you'rescrolling through X, what you're
looking at is literally 10percent of what happens behind
(08:34):
the scenes.
This is not adding up what isgoing on, and so it's got me
thinking.
You know, I started this wholesocial media thing after I had
helped build our first localbusiness to multiple six figures
(08:54):
and then seven figures down theline, and so we did that
without a ton of followers.
It was a local business.
It was a local moving companyand furniture installation
company.
We operated in 30 differentstates.
It was a local business.
It was a local moving companyand furniture installation
company.
We operated in 30 differentstates.
It was a lot.
It was a lot, but I was.
I built that company alongsideChris and also, at the same time
(09:17):
, got into marketing, launchedmy social media agency, worked
in corporate for a while,partnered with another agency in
town, and so I saw a lot of thebehind the scenes, both the
corporate level, you know, andthe local level.
Tons of different clients, bigclients, small clients,
successful clients, notsuccessful clients and so I kept
(09:37):
thinking why am I working sohard in my own business to push
to these like big follower countnumbers if it's not going to
bring in more clients, if it'snot going to bring.
Looking back, I remember likedesperately wanting a ton of
followers, like the business,like the vanity inside of me,
(09:58):
you know, wanted to get to thatmilestone.
But the entrepreneur, thebusiness owner, the person who
had already been in the trenchesand this is why I'm so grateful
I'm so grateful, you guys thatI really built a business before
I even started doing socialmedia for other clients and I
didn't even start coaching untillike five or six years later.
(10:21):
Um, I really was in thetrenches.
You know I'm I pride myself inthat because I'd saw a lot.
I did the thing and I wasn't.
I'm not one of these marketingcoaches that just like, has
never built a business outsideof.
I'm not one of these marketingcoaches that just like, has
never built a business outsideof, you know, the actual
marketing coach business.
That's not the case for me andI'm very, very, very grateful.
(10:41):
You know, I had the movingcompany.
Then I launched my social mediamarketing agency.
That was very much a localbusiness before it turned into
an online brand, and so thatexperience taught me a lot, and
so the business owner inside ofme, who had seen what it looked
like to build a big businesswith small numbers not with a
ton of followers through content, through marketing, through
(11:03):
online, but not necessarilyhaving a ton of followers kept
pushing back Like, listen, hello, wake up.
Who cares how many followersyou have?
I know you have a ton of socialpressure to get to a certain
milestone, but content is vanityif it doesn't make you sales.
And so, of course, creating thecontent was fun, of course it
was pretty and it was, you know,lighting up the creative side
(11:27):
of me, and I love that feeling.
But if I was going to spendhours and hours and hours to
please the algorithm so that Icould get to like X amount of
followers, there had to be moreto the content.
Game Like this was going tobecome my career.
You know what I'm saying.
And so, even though everyonearound me was still chasing that
, more followers equals moredollars advice which, at this
(11:49):
point, is over a decade old Ihave heard this from a very long
time ago and it just I just tosee it still being repeated.
It's like guys, really, um.
So anyway, back to the story.
I was in a place where I kind ofwas in a crossroad.
I had to make a choice.
Was I going to give in to thepressure to like look big online
(12:09):
, or would I focus on creatingcontent that would actually
speak to my ideal clients andinvest in building something
real, something that wasactually profitable, as in with
receipts, cold hard cash, moreclients, a real business?
Not just I look like I'msuccessful, not just I have all
these followers, but my bankaccount is like zero, just like
(12:33):
the hundreds of influencers andcontent creators and online
business personalities thatChris and I have coached.
When we see their followers andwe're like, oh my gosh, they
have 250,000 followers, 500,000followers, a million followers.
And then when we start digginginto their numbers, um, there's
(12:54):
no profitability.
Like there, it's literally pure, crazy, unhinged vanity.
And then we start askingquestions like okay, how long
can I remember this one specificclient?
Um, she's an artist and such aan amazing craft and so she
builds these incrediblesculptures.
Um, and she just went absolutelyviral on Facebook, absolutely
(13:18):
viral on Instagram.
She grew her audience from like5,000 to a quarter of a million
super quickly and she wastelling me like I'm so exhausted
, kim, like I am spending atleast 15 hours shooting
individual reels, just one reel.
And I'm like, what, like, what?
(13:38):
Like?
She was, you know, buying intothe hype that, like you know,
one day, if you get to a certainamount of followers, you're
going to be able to make bank.
And so she had this academywhere she taught other people
who were also into sculpting howto have, like, all these
awesome techniques, and itwasn't even a very expensive um
(13:59):
academy.
But I was asking her like okay,how, like, how many people are
buying your stuff because ofthese videos?
These videos are incredible.
You would think that she wasmaking millions of dollars.
And, um, the opposite wasactually true.
She was barely profitable, um,and was so burnt out creatively
because she was having to investso much time and energy, you
(14:19):
know, chasing this idea thatmore followers equals more
dollars.
And she had a business partnerand I kept telling her like
listen, this is not working.
You need to throw away theinfluencer playbook.
Like, you have to run this likea business, because that's who
you are.
Her competitors were just leapsand bounds ahead of her
financially.
(14:39):
She kind of, you know, figuredout through their grapevine how
many members they had in theiracademy, and it was just this
heart crushing moment for me,because she had been drinking
the Kool-Aid.
Her business partner wasdrinking the Kool-Aid and it was
so ingrained in her that italmost drove her completely out
of business.
And so I remember having thatexact same cross point, you know
(15:01):
, crossroads point where I waslike, look, even if my audience
stays pretty small and all mycompetitors are preaching and
teaching the exact opposite ofwhat I'm preaching and teaching,
like, I need to make the choice.
And, of course, as a socialmedia manager, I felt so much
pressure to like, keep growingand growing and growing my
audience, because that's thesocial proof, right, that what I
(15:23):
do is real.
And so, um, I kept thinking inthe back of my head, like, but
why?
Like?
For what?
So that people respect you, youknow, so that people respect
you, you know, so that peoplelike, do the little clap from
afar and think that you're, youknow, the boss but you're not
actually making money behind thescenes, like that's being a
(15:44):
fraud.
That does not make any sense.
And so for me, the choice wasreally hard, because I wanted
the clout, like, I wanted peopleto see that my follower count,
um, you know, was growing andgrowing and think like, oh my
gosh, she's made it.
You know like I want that.
But I also really knew that deepdown inside, god was not
(16:05):
calling me to chase vanitymetrics.
He had a bigger plan.
And the thing is, if I hadgiven in to the follower game, I
would have been spending all ofmy time and energy trying to
please the algorithm, notfulfilling my purpose.
And so fulfilling my purposewas way more important to me.
(16:26):
I knew that I was meant to workwith the right people, even if
it didn't mean that I was goingto be famous, even if it didn't
mean there's going to catapultme into like big name status,
you know, and I would one dayhave like the stadium full of
people and I would give like mytech talk and have like an
amazing dance party and it wouldbe so cool to have a conference
.
And, um, that was just not whatGod was calling me to and that
(16:49):
was hard.
That was hard.
It's still been hard, like eventhough I made that decision
years and years ago.
It's still hard today.
It's something I'm having tochoose every single week to
focus on.
Nope, you're not going to focusand chase the vanity metrics.
Nope, your ego is not moreimportant than the mission.
(17:09):
Your ego is not more importantthan the mission.
No, you do not get to investall of your time and energy
chasing something that isabsolutely going to lead you to
insanity.
Because, at the end of the dayChris says this all the time
when the bank dries, the dreamdies.
(17:30):
Sorry, I butchered that.
Let me say that again when thebank dries, the dream dies, and
that's so true.
I was meant to serve people whowere real business owners, who
were in the trenches.
I was not called to be a herobrand, you know.
I was not called to be, youknow, just like taking selfies
(17:51):
on a yacht in the middle ofnowhere because I'm like this
traveling influencer.
I was not called to the fameand the accolades.
I was called to do the work.
I was called to talk and teachand train and serve and coach
the people that God had for meto do and to coach.
(18:12):
And so in that moment, I made upmy mind, right then and there,
to say no, thank you to thevanity metrics, to focus instead
on creating content that wouldhelp me not just look popular
but actually be profitable.
You know what I'm saying?
Like, there's a big differencethere.
That's why we coined the termprofitability over popularity.
And people get mad at me.
(18:33):
I get hate mail.
We get hate mail all the timebecause people are like I know
you're right, but like I,literally this one girl recently
was so funny.
She emailed I know you're right, but I just I just can't deal
with the word profitability.
It just doesn't sit right forme.
And she's an influencer slashcreator and I was like, of
(18:54):
course it doesn't, becausethat's not how you've been
programmed.
If you go to YouTube, the amountof content creators who are
just killing themselvesproducing incredible, beautiful
content but are not monetizingthat content is absurd.
It's actually absurd.
But are not monetizing thatcontent is absurd.
It's actually absurd, like it'sit's.
It's actually kind of scary tome to see this trend of creators
(19:15):
who are just producingincredible content and then
they're they're like they haveproducts, they have services,
they are a business, but they'relike almost scared to share
that in their content.
They're like still taking umbrand deals, still still taking,
still relying on you know,adsense revenue to make it on
(19:35):
places like YouTube.
It's like they're shying awayfrom being entrepreneurs.
Like that's like a bad word,you know, like you've, like I
don't know like it's a cop outand it's like that's so sad, man
.
It's so sad because here youare literally doing the hard
work to grow other people'sbusinesses.
Like that's what ad spots are,that's what brand deals are.
(19:57):
Like you're sending so muchbusiness their way instead of
you advertising your ownservices, advertising your own
products, you actually being thebusiness owner who creates
incredible content and guesswhat?
That content helps catapultyour business.
It's completely backwardsbecause we've totally bought
into the influencer playbook.
(20:19):
And so, guys, I'll tell you Ihave zero regrets.
Zero regrets Because, fastforward 10 years, we have served
33,181 customers, we built twoseven-figure businesses before I
even turned 30, and I havenever looked back.
Sure, there's times where myego hurts because I'm like, oh,
(20:42):
we should have way morefollowers than we do, but the
reality is we have a realbusiness, we have a growing
business and it's a businessthat I'm so freaking proud of.
I look at our clients, I lookat our members inside the
business launch, I look at ourgroup coaching clients inside
TBL plus, and I am blown away bythe level of impact, the amount
(21:03):
of testimonials that come inevery week.
We have, like our team has achat thread Um like.
It's basically like a Slackchannel, um, and that's where we
share all the wins and everysingle week our clients are
having breakthroughs, likethey're building real businesses
.
They're pulling, um, you know,their entire families out of
poverty.
They're actually moving theneedle in their brands.
(21:25):
They're they're breakingthrough you know they're
breaking through you know crazyrevenue milestones.
They've been stuck maybe at,like you know, $3,000 a month
and then they're like breakingthrough and growing that.
We just had a client who wasliterally doubled her prices and
went from charging $2,000 for awebsite design to $5,000.
(21:46):
And her clients are not evenbalking at the price.
At the price point, that alonehas like 5x her business um.
We have another client who hadbeen at, you know, the, the
quarter million dollar milestonefor a long time, for years.
He's just now breaking throughum and is having the best months
he has ever had.
He's been in business for sixyears, always made multiple six
(22:09):
figures, and now he's like onhis way to seven um in a
downturn economy.
Right now he's having his bestmonths he has ever had, which is
absolutely crazy.
So that is worth more than goldto me.
That is worth so much more thanthe Vandy, the ego stroking.
You know the clout of saying,ooh, you know, I have like a
(22:30):
million followers, which wouldbe amazing.
I'm not going to lie, like thatwould be so cool, but it's not
the most important thing.
And so you have to know whatthe most important thing is.
If not, you're going to be likea ship with literally no
compass, just you know, at themercy of the seas, like drifting
from one place to the otherwithout a clear path, and you
(22:53):
don't want to be that way.
It's not a good way to grow abusiness.
It's definitely not a good wayto run your business.
It will definitely lead you tochaos and stress, and you don't
want that.
So, listen, I want to makesomething really, really clear.
I am not saying that gettingmore followers is a bad idea or
that social media is a waste oftime.
It's not.
(23:13):
You know, followers aren't bad.
They're actually great.
We want more followers.
What we want to be supercareful of is thinking that more
followers automatically equalsmore dollars, because it's not
true.
It's a straight up lie.
In fact, I was looking at someresearch from Sprout Social and
(23:33):
it was so interesting kind ofhow they put it.
They emphasized that highengagement rates were way more
significant predictors ofrevenue than follower count
alone.
A smaller account with higherengagement often sees a better
ROI compared to a larger accountwith minimal interaction, and
(23:53):
that is even more proof of whatis happening in the influencer
world.
Let me tell you right now, therise of the micro influencer is
here.
Like we're seeing brands pullcompletely back from celebrity
accounts and focus their addollars where it counts in a
downturn economy.
That's where you actually seewhat's working.
(24:14):
You know everyone is winning.
Everyone was winning in 2020.
Everyone was winning in 2019.
Like you could make money offanything.
Like it was crazy.
Brands were, um, you knowdropping money.
Like it was ridiculous how muchmoney they were dropping on
influencers.
And that's a smart predictor ofwhat business.
(24:35):
You know how business is movingbecause those are businesses.
Now the economy got hard.
Twenty twenty two hit.
Twenty twenty three got harder.
Twenty twenty four has beeneven harder than that and we're
seeing brands pull completelyout of the influencer game or
follow and only invest in microinfluencers.
Why?
Because relationships.
That's the most important part.
(24:57):
So I'm not saying that youshouldn't actually want to grow
a large following, but what I amsaying is that business is not
so much about quantity as it isabout quality.
If you can get 10,000, 100,000,even a million quality
followers who actually want tobuy from you, amazing
(25:18):
congratulations, you should dothat.
But you should never, ever,ever, think that you have to
reach this artificial followercount or a milestone to grow a
wildly profitable business.
I have business owners in mysmall business coaching group
right now I should say ours,because it's not just mine
anymore in TBL Plus who have avery small follower count or no
(25:43):
followers at all, by the way.
They're leveraging otherpeople's audiences and they're
running six figure businesses.
Okay, so it's possible, it'sreal.
I have seen it for the lastdecade.
After coaching thousands, tensof thousands of small business
owners and entrepreneurs, I cantell you it is a hundred percent
(26:05):
about the relationship, it'snot about the quantity.
So what I want you to vow andwhat I want you to take away
from this episode is that yourtime and your energy are limited
and they are precious.
Choosing to invest incultivating an audience of
people who are your ideal folksand can't wait to hire you or
(26:27):
buy your products is a waybetter use of your time than
chasing followers for the sakeof being popular.
We are shifting this narrative.
We are not going to peopleespecially women, because that's
the majority of our listenerswho are just going to chase
vanity.
We're going to be women ofwisdom.
(26:48):
We're going to be women whosteward their time and their
energy wisely, who think aboutokay, how do I explode my
visibility and my sales withoutbeing a slave to the algorithm?
Here's a really cool part whenyou start focusing on creating
content for your ideal clientscontent that speaks to their
(27:08):
problems, content that givesthem more answers, not just more
information the follower partjust comes organically.
You won't even have to hustlefor it.
We don't have a huge followercount on YouTube.
It's never something that I'vechased after, but it's decent.
We have about 85,000subscribers at the time of this
recording and you better believeI have my eyes set on 100,000,
(27:31):
but not at the expense of myrelationship with my subscribers
, not at the expense with myrelationship with my clients and
my members, because I have awhole business behind YouTube.
Youtube is just one of thetools that we use to market, but
it's not our business and itwill never be our business.
(27:52):
You know we have way more Ifyou think about it.
We have about what 40% of oursubscribers on YouTube are
customers.
Like that's a big deal.
We have three times morecustomers and we have Instagram
followers and I'm freaking proudof that number, because it's
not about the number, it's aboutthe impact.
(28:14):
And so when you focus on theright things, the cool part is
like followers will come.
You won't even like have tohustle for them, and I love that
because, at the end of the day,here's the thing, and I tell
this to our coaching I wasliterally just on Voxer with one
of our coaching clients and Iwas telling them listen, I love
getting more followers, but Ilike making an impact and
(28:34):
getting paid for it even more.
So don't sweat your followercount and definitely don't
believe the lie that morefollowers just automatically
means more dollars, because itdoesn't.
You need to focus on attractingthe right people and serving
them with phenomenal contentthat leads them to the sale,
that primes them seamlessly forthe sale, because, at the end of
the day, this is a reality.
(28:55):
Your work really matters.
You have a God-given assignmentand that assignment matters.
The people that you are meantto serve, they're waiting for
you and don't forget, this isway more than just content or
marketing.
It's about stewardship.
It's about multiplication.
God gave you gifts and thepeople that you're meant to
(29:18):
serve are out there.
So you need to be smart withyour time and energy if you want
to break through and makecontent that actually drives
your business forward, contentthat attracts the right people,
content that gets you a lot ofengagement but also gets you
sales.
Content that makes people belike, hey, I want to buy from
you, how can I hire you?
How can I get in your world?
Those are the kinds of DMS thatI get all the time on Instagram
.
Those are the kinds of emailswe get all the time the chats,
(29:41):
the social media messages youknow, comments, but also the
text messages.
There's all like sales processhappening behind the scenes that
no one actually sees, becausethey're all just.
You know they don't have accessto the behind the scenes, right
, they're just seeing thecontent that we put out, and so
it's so important that youchoose rightly and you invest
the time and energy that youhave in the right places.
(30:04):
It'll make the biggestdifference.
And so, listen, familia, I hopethat you're enjoying this
episode.
Would you text me and let meknow again that link underneath,
whether you're listening onSpotify or listening on Apple
podcasts or you're listening, um, you know, on the podcast app
or on, uh, I don't know.
There's like a million podcastplayers.
There is going to be on allthose players a link below this
(30:25):
episode that says text me, letme know.
I want to hear your thoughts.
I'd love to read them in thenext one, because this is
kicking off our brand newcontent series where I'm going
to be answering your topquestions around content
marketing, around creatingcontent that actually drives the
needle in your business, thatmakes you sales, that helps you
close clients, because we'reabout building real businesses
(30:49):
in this house.
All right, and I am I don't knowif you noticed, but listen, I
am in my like, tell it like.
It is era.
I've been in that era behindthe scenes for a long time, but
that energy is just coming outin the podcast, coming out on
the YouTube, and I'm just.
I just don't have time.
I don't have time, and youdon't have time to work on
strategies that don't work, thatdon't make you money, that
don't move the needle forward,to work on strategies that don't
(31:11):
work, that don't make you money, that don't move the needle
forward.
Okay, so we are really excitedabout this series.
Make sure that you hit thatsubscribe button.
Don't forget to sign up for ouremails If you haven't already.
There's going to be links belowall the things in this episode.
You are alerted when the nextepisode drops.
It's going to be episode numbertwo in this series and it's
going to be a good one.
We're going to talk about againanswering some of those
questions that you've beenasking about content creation
(31:38):
and also how do you build, like,a profitable content plan?
How do you actually createcontent that moves the needle?
Ooh, we're going to talk aboutall of that and so much more.
I am hyped, and so I love you.
I will see you in the next one.
Don't forget what I saidearlier your work matters.
Right, you are in this earth.
God placed you on this earth toshare your gifts and your
talents with other people, toserve at the highest level and
to build a profitable businessfrom the standpoint the biblical
(32:00):
principle of multiplication.
And I'm just.
I'm here for it.
I can't wait to see you crushit and break through, and I will
catch you in the next one.
Un beso, bye for now.
Welcome to the Business Launch Podcast.
I'm your host, Kimberly, AnnJimenez and familia.
I am back and I'm so excitedbecause today we're going to
talk about whether or not morefollowers actually mean more
dollars in your bank account.
Once and for all, we're goingto bust some myths, we're going
to talk about the data and we'regoing to talk also about why
(00:25):
it's so important that you arecrystal clear on what areas of
your content marketing you needto be investing in to get the
most return for your investment.
It's going to be a good one.
Let's get into it.
Speaker 2 (00:54):
Welcome to the Business Lounge Podcast, where
each week, we unpack the hottestonline marketing and business
strategies so you can grow yourbusiness, increase your bottom
line and make a bigger impact.
And now here's your host,kimberly Ann Jimenez.
And now here's your host,kimberly.
Speaker 1 (01:07):
Ann Jimenez.
What is up, familia?
I hope that you are having anawesome kind of back to school,
back to business moment.
You know it's September.
Things are shifting.
We're going into the mostprofitable time of the year.
I love.
I love the fall, because it'swhere we like most businesses
(01:29):
quarter four, um, you know,entry into quarter four.
Now we make the most amount ofrevenue all year long in this
quarter and it's amazing.
So I hope that you're alsogearing up for things like black
Friday launches, you know,Christmas sales, even New Year's
stuff.
We start planning that way aheadof time because it's the time
(01:50):
of the year to make it happen,and I think that that's a very
timely concept that we're goingto explore today with the whole
idea right the more followersequals more dollars.
Listen, I'm not going to namenames.
Not going to name names, but Iwas doing some digging for our
next big content series thatwe're going to name names.
Not going to name names, but Iwas doing some digging for our
next big content series thatwe're going to be releasing here
on the podcast.
And, by the way, if you haven'tfilled out the advice form yet,
(02:13):
I would love your thoughts onhow we can make our content
better, how, like, whatquestions you have, what you're
struggling with when it comes tocontent, what are the biggest
obstacles that you have?
And if you click on the littletext me link below this episode,
you're going to be able to askme your question directly via
(02:35):
text, and it's super fun.
I can't text you back, but Ican give you a shout out on the
episode which the next episode,which is going to be super fun.
So I'd love to hear yourquestions.
Make sure that you do that,because it's going to inform a
lot of what we cover, and I wantto make sure that I'm tackling
your questions specifically Now.
As I was doing research for thisnext content series, I stumbled
(02:57):
on this article by, you know, abig brand in the online
marketing space, and the articlehad a headline that said more
followers equals more dollars,and I'm not gonna lie, I'm not
gonna lie.
My Puerto Rican blood waspretty much boiling at that
point.
I sent the article to our teamand literally said at team this
(03:20):
is the crap out there from ourcompetitors.
It makes me furious, becausehere's the thing as a social
media manager as an ex socialmedia manager I spent a lot of
time behind the scenes in socialmedia campaigns running, uh,
you know, big, big, big brand uh, kind of I guess the word is
(03:40):
campaigns, social mediacampaigns.
Um managed a $4 millionmarketing budget and I had all
kinds of clients, from localreal estate companies to student
housing to online businessowners, to like coaches and
fitness experts, an art gallery,a roofing company.
I did social media for plasticsurgery clients, heart surgeons,
(04:05):
eye doctors, you name it Like Idid the whole like local scene.
I actually worked with 52clients before I even launched,
like my on the online side of mybusiness, because I wanted to
get in there, I want to get inthe trenches, I wanted to know
what you know drove the move,the needle for businesses and
what did not.
And so I can honestly say thatso many experts are still
(04:28):
pushing this ridiculous ideathat more followers
automatically means more dollars, and I'm not going to judge you
if you feel that way, like ifyou have believed that in the
past.
Zero judgment, because I'vebeen there.
When I was in my social mediamanager era, I remember thinking
like, oh my gosh, when I hit10,000 followers, I'm going to
(04:49):
be rich, I'm going to have tonsof clients, I'm going to get
like viral posts, a flood ofengagement.
I won't have to worry aboutwhere my next clients are going
to come from, because I wouldhave made it, you know, like
that was the hill to climb.
And so I worked my little buttoff to hit 10,000 followers and
help a bunch of my clients alsoreach that milestone, thinking
(05:11):
like surely this is going to bethe thing that puts me on the
map, like I'm going to get somany leads, clients will be
lining up to work with me.
And I was heartbroken becausethat didn't happen.
The 10,000 follower milestonecame and went and my bank
account didn't even feel it.
Guys, like it did not even feelit.
Of course I was so excited andI was so elated to get to that
(05:36):
point.
My ego for sure loved it, likewho doesn't love a shiny
follower count?
Okay, but if I was being superreal with myself at that point,
I had to face the facts thatafter all that hard work, it
didn't really move the needleLike I thought it would.
It took me a really long time toadmit it, but I kind of felt
(05:58):
misguided and kind of betrayedbecause that's what I was sold
on the idea, like so manyexperts shared the idea of, like
you needed to get to 10, likeso many experts shared the idea
that like you needed to get to10,000 followers, and then the
next milestone from there was ahundred thousand.
Um, and so I kept thinking inthe back of my mind, like, why
am I putting this level ofenergy and effort into my
content?
Um, why am I like, chasing thisvanity metric that?
(06:22):
You know, at the time I didn'tbelieve it was a vanity metric,
I was still kind of drinking theKool-Aid.
But the back of my head, in theback of my head, like I was
always thinking, the whole pointof content marketing is to
attract more buyers, not justmore followers.
You know, like what's happeninghere, something is not making
sense.
On the other hand, my clientswere totally ecstatic.
(06:44):
You know.
They loved the vanity, the ego,the excitement of getting to
like 10,000 plus followers, asocial proof.
They felt like, you know,they'd made it.
And it was funny because Ioften talk to our team and to
our TBL members about how I feellike Joshua ushering our
(07:04):
clients into the promised landof social media.
That's what they believed.
They were super happy with me,but behind the scenes, their
sales were not going up.
Their leads were not changing,their DMs were not like
exploding.
You know what I mean.
It was kind of crickets.
And so I didn't feel rightselling this idea even back then
(07:25):
as a social media manager.
This was 10 plus years ago.
I didn't feel right sellingthis idea even back then as a
social media manager this was 10plus years ago.
I didn't feel right abouthaving the idea of like, hey,
I'm going to get you X amount offollowers and that's going to
be the hype.
And I knew I could make a lotof money.
I knew I could sell a ton moreclients in my agency if I just
promised that I was going to getthem to that milestone.
They were obsessed.
That was the thing that theywanted so badly.
(07:47):
And I understand why I get it.
Because all we see on the otherside of social media, like all
we see right from the exterior,is like tons of engagement,
people with big accounts, and weautomatically assume that
they're super successful, andsometimes that's true.
Sometimes followers equal moredollars, for sure, but what we
(08:09):
never see the part like theother side of the story that I
was constantly seeing as asocial media manager was the
leads and the sales, the numbers, the data right, and no one
really sees that part.
When you're scrolling throughInstagram, you're scrolling
through YouTube, when you'rescrolling through X, what you're
looking at is literally 10percent of what happens behind
(08:34):
the scenes.
This is not adding up what isgoing on, and so it's got me
thinking.
You know, I started this wholesocial media thing after I had
helped build our first localbusiness to multiple six figures
(08:54):
and then seven figures down theline, and so we did that
without a ton of followers.
It was a local business.
It was a local moving companyand furniture installation
company.
We operated in 30 differentstates.
It was a local business.
It was a local moving companyand furniture installation
company.
We operated in 30 differentstates.
It was a lot.
It was a lot, but I was.
I built that company alongsideChris and also, at the same time
(09:17):
, got into marketing, launchedmy social media agency, worked
in corporate for a while,partnered with another agency in
town, and so I saw a lot of thebehind the scenes, both the
corporate level, you know, andthe local level.
Tons of different clients, bigclients, small clients,
successful clients, notsuccessful clients and so I kept
(09:37):
thinking why am I working sohard in my own business to push
to these like big follower countnumbers if it's not going to
bring in more clients, if it'snot going to bring.
Looking back, I remember likedesperately wanting a ton of
followers, like the business,like the vanity inside of me,
(09:58):
you know, wanted to get to thatmilestone.
But the entrepreneur, thebusiness owner, the person who
had already been in the trenchesand this is why I'm so grateful
I'm so grateful, you guys thatI really built a business before
I even started doing socialmedia for other clients and I
didn't even start coaching untillike five or six years later.
(10:21):
Um, I really was in thetrenches.
You know I'm I pride myself inthat because I'd saw a lot.
I did the thing and I wasn't.
I'm not one of these marketingcoaches that just like, has
never built a business outsideof.
I'm not one of these marketingcoaches that just like, has
never built a business outsideof, you know, the actual
marketing coach business.
That's not the case for me andI'm very, very, very grateful.
(10:41):
You know, I had the movingcompany.
Then I launched my social mediamarketing agency.
That was very much a localbusiness before it turned into
an online brand, and so thatexperience taught me a lot, and
so the business owner inside ofme, who had seen what it looked
like to build a big businesswith small numbers not with a
ton of followers through content, through marketing, through
(11:03):
online, but not necessarilyhaving a ton of followers kept
pushing back Like, listen, hello, wake up.
Who cares how many followersyou have?
I know you have a ton of socialpressure to get to a certain
milestone, but content is vanityif it doesn't make you sales.
And so, of course, creating thecontent was fun, of course it
was pretty and it was, you know,lighting up the creative side
(11:27):
of me, and I love that feeling.
But if I was going to spendhours and hours and hours to
please the algorithm so that Icould get to like X amount of
followers, there had to be moreto the content.
Game Like this was going tobecome my career.
You know what I'm saying.
And so, even though everyonearound me was still chasing that
, more followers equals moredollars advice which, at this
(11:49):
point, is over a decade old Ihave heard this from a very long
time ago and it just I just tosee it still being repeated.
It's like guys, really, um.
So anyway, back to the story.
I was in a place where I kind ofwas in a crossroad.
I had to make a choice.
Was I going to give in to thepressure to like look big online
(12:09):
, or would I focus on creatingcontent that would actually
speak to my ideal clients andinvest in building something
real, something that wasactually profitable, as in with
receipts, cold hard cash, moreclients, a real business?
Not just I look like I'msuccessful, not just I have all
these followers, but my bankaccount is like zero, just like
(12:33):
the hundreds of influencers andcontent creators and online
business personalities thatChris and I have coached.
When we see their followers andwe're like, oh my gosh, they
have 250,000 followers, 500,000followers, a million followers.
And then when we start digginginto their numbers, um, there's
(12:54):
no profitability.
Like there, it's literally pure, crazy, unhinged vanity.
And then we start askingquestions like okay, how long
can I remember this one specificclient?
Um, she's an artist and such aan amazing craft and so she
builds these incrediblesculptures.
Um, and she just went absolutelyviral on Facebook, absolutely
(13:18):
viral on Instagram.
She grew her audience from like5,000 to a quarter of a million
super quickly and she wastelling me like I'm so exhausted
, kim, like I am spending atleast 15 hours shooting
individual reels, just one reel.
And I'm like, what, like, what?
(13:38):
Like?
She was, you know, buying intothe hype that, like you know,
one day, if you get to a certainamount of followers, you're
going to be able to make bank.
And so she had this academywhere she taught other people
who were also into sculpting howto have, like, all these
awesome techniques, and itwasn't even a very expensive um
(13:59):
academy.
But I was asking her like okay,how, like, how many people are
buying your stuff because ofthese videos?
These videos are incredible.
You would think that she wasmaking millions of dollars.
And, um, the opposite wasactually true.
She was barely profitable, um,and was so burnt out creatively
because she was having to investso much time and energy, you
(14:19):
know, chasing this idea thatmore followers equals more
dollars.
And she had a business partnerand I kept telling her like
listen, this is not working.
You need to throw away theinfluencer playbook.
Like, you have to run this likea business, because that's who
you are.
Her competitors were just leapsand bounds ahead of her
financially.
(14:39):
She kind of, you know, figuredout through their grapevine how
many members they had in theiracademy, and it was just this
heart crushing moment for me,because she had been drinking
the Kool-Aid.
Her business partner wasdrinking the Kool-Aid and it was
so ingrained in her that italmost drove her completely out
of business.
And so I remember having thatexact same cross point, you know
(15:01):
, crossroads point where I waslike, look, even if my audience
stays pretty small and all mycompetitors are preaching and
teaching the exact opposite ofwhat I'm preaching and teaching,
like, I need to make the choice.
And, of course, as a socialmedia manager, I felt so much
pressure to like, keep growingand growing and growing my
audience, because that's thesocial proof, right, that what I
(15:23):
do is real.
And so, um, I kept thinking inthe back of my head, like, but
why?
Like?
For what?
So that people respect you, youknow, so that people respect
you, you know, so that peoplelike, do the little clap from
afar and think that you're, youknow, the boss but you're not
actually making money behind thescenes, like that's being a
(15:44):
fraud.
That does not make any sense.
And so for me, the choice wasreally hard, because I wanted
the clout, like, I wanted peopleto see that my follower count,
um, you know, was growing andgrowing and think like, oh my
gosh, she's made it.
You know like I want that.
But I also really knew that deepdown inside, god was not
(16:05):
calling me to chase vanitymetrics.
He had a bigger plan.
And the thing is, if I hadgiven in to the follower game, I
would have been spending all ofmy time and energy trying to
please the algorithm, notfulfilling my purpose.
And so fulfilling my purposewas way more important to me.
(16:26):
I knew that I was meant to workwith the right people, even if
it didn't mean that I was goingto be famous, even if it didn't
mean there's going to catapultme into like big name status,
you know, and I would one dayhave like the stadium full of
people and I would give like mytech talk and have like an
amazing dance party and it wouldbe so cool to have a conference
.
And, um, that was just not whatGod was calling me to and that
(16:49):
was hard.
That was hard.
It's still been hard, like eventhough I made that decision
years and years ago.
It's still hard today.
It's something I'm having tochoose every single week to
focus on.
Nope, you're not going to focusand chase the vanity metrics.
Nope, your ego is not moreimportant than the mission.
(17:09):
Your ego is not more importantthan the mission.
No, you do not get to investall of your time and energy
chasing something that isabsolutely going to lead you to
insanity.
Because, at the end of the dayChris says this all the time
when the bank dries, the dreamdies.
(17:30):
Sorry, I butchered that.
Let me say that again when thebank dries, the dream dies, and
that's so true.
I was meant to serve people whowere real business owners, who
were in the trenches.
I was not called to be a herobrand, you know.
I was not called to be, youknow, just like taking selfies
(17:51):
on a yacht in the middle ofnowhere because I'm like this
traveling influencer.
I was not called to the fameand the accolades.
I was called to do the work.
I was called to talk and teachand train and serve and coach
the people that God had for meto do and to coach.
(18:12):
And so in that moment, I made upmy mind, right then and there,
to say no, thank you to thevanity metrics, to focus instead
on creating content that wouldhelp me not just look popular
but actually be profitable.
You know what I'm saying?
Like, there's a big differencethere.
That's why we coined the termprofitability over popularity.
And people get mad at me.
(18:33):
I get hate mail.
We get hate mail all the timebecause people are like I know
you're right, but like I,literally this one girl recently
was so funny.
She emailed I know you're right, but I just I just can't deal
with the word profitability.
It just doesn't sit right forme.
And she's an influencer slashcreator and I was like, of
(18:54):
course it doesn't, becausethat's not how you've been
programmed.
If you go to YouTube, the amountof content creators who are
just killing themselvesproducing incredible, beautiful
content but are not monetizingthat content is absurd.
It's actually absurd.
But are not monetizing thatcontent is absurd.
It's actually absurd, like it'sit's.
It's actually kind of scary tome to see this trend of creators
(19:15):
who are just producingincredible content and then
they're they're like they haveproducts, they have services,
they are a business, but they'relike almost scared to share
that in their content.
They're like still taking umbrand deals, still still taking,
still relying on you know,adsense revenue to make it on
(19:35):
places like YouTube.
It's like they're shying awayfrom being entrepreneurs.
Like that's like a bad word,you know, like you've, like I
don't know like it's a cop outand it's like that's so sad, man
.
It's so sad because here youare literally doing the hard
work to grow other people'sbusinesses.
Like that's what ad spots are,that's what brand deals are.
(19:57):
Like you're sending so muchbusiness their way instead of
you advertising your ownservices, advertising your own
products, you actually being thebusiness owner who creates
incredible content and guesswhat?
That content helps catapultyour business.
It's completely backwardsbecause we've totally bought
into the influencer playbook.
(20:19):
And so, guys, I'll tell you Ihave zero regrets.
Zero regrets Because, fastforward 10 years, we have served
33,181 customers, we built twoseven-figure businesses before I
even turned 30, and I havenever looked back.
Sure, there's times where myego hurts because I'm like, oh,
(20:42):
we should have way morefollowers than we do, but the
reality is we have a realbusiness, we have a growing
business and it's a businessthat I'm so freaking proud of.
I look at our clients, I lookat our members inside the
business launch, I look at ourgroup coaching clients inside
TBL plus, and I am blown away bythe level of impact, the amount
(21:03):
of testimonials that come inevery week.
We have, like our team has achat thread Um like.
It's basically like a Slackchannel, um, and that's where we
share all the wins and everysingle week our clients are
having breakthroughs, likethey're building real businesses
.
They're pulling, um, you know,their entire families out of
poverty.
They're actually moving theneedle in their brands.
(21:25):
They're they're breakingthrough you know they're
breaking through you know crazyrevenue milestones.
They've been stuck maybe at,like you know, $3,000 a month
and then they're like breakingthrough and growing that.
We just had a client who wasliterally doubled her prices and
went from charging $2,000 for awebsite design to $5,000.
(21:46):
And her clients are not evenbalking at the price.
At the price point, that alonehas like 5x her business um.
We have another client who hadbeen at, you know, the, the
quarter million dollar milestonefor a long time, for years.
He's just now breaking throughum and is having the best months
he has ever had.
He's been in business for sixyears, always made multiple six
(22:09):
figures, and now he's like onhis way to seven um in a
downturn economy.
Right now he's having his bestmonths he has ever had, which is
absolutely crazy.
So that is worth more than goldto me.
That is worth so much more thanthe Vandy, the ego stroking.
You know the clout of saying,ooh, you know, I have like a
(22:30):
million followers, which wouldbe amazing.
I'm not going to lie, like thatwould be so cool, but it's not
the most important thing.
And so you have to know whatthe most important thing is.
If not, you're going to be likea ship with literally no
compass, just you know, at themercy of the seas, like drifting
from one place to the otherwithout a clear path, and you
(22:53):
don't want to be that way.
It's not a good way to grow abusiness.
It's definitely not a good wayto run your business.
It will definitely lead you tochaos and stress, and you don't
want that.
So, listen, I want to makesomething really, really clear.
I am not saying that gettingmore followers is a bad idea or
that social media is a waste oftime.
It's not.
(23:13):
You know, followers aren't bad.
They're actually great.
We want more followers.
What we want to be supercareful of is thinking that more
followers automatically equalsmore dollars, because it's not
true.
It's a straight up lie.
In fact, I was looking at someresearch from Sprout Social and
(23:33):
it was so interesting kind ofhow they put it.
They emphasized that highengagement rates were way more
significant predictors ofrevenue than follower count
alone.
A smaller account with higherengagement often sees a better
ROI compared to a larger accountwith minimal interaction, and
(23:53):
that is even more proof of whatis happening in the influencer
world.
Let me tell you right now, therise of the micro influencer is
here.
Like we're seeing brands pullcompletely back from celebrity
accounts and focus their addollars where it counts in a
downturn economy.
That's where you actually seewhat's working.
(24:14):
You know everyone is winning.
Everyone was winning in 2020.
Everyone was winning in 2019.
Like you could make money offanything.
Like it was crazy.
Brands were, um, you knowdropping money.
Like it was ridiculous how muchmoney they were dropping on
influencers.
And that's a smart predictor ofwhat business.
(24:35):
You know how business is movingbecause those are businesses.
Now the economy got hard.
Twenty twenty two hit.
Twenty twenty three got harder.
Twenty twenty four has beeneven harder than that and we're
seeing brands pull completelyout of the influencer game or
follow and only invest in microinfluencers.
Why?
Because relationships.
That's the most important part.
(24:57):
So I'm not saying that youshouldn't actually want to grow
a large following, but what I amsaying is that business is not
so much about quantity as it isabout quality.
If you can get 10,000, 100,000,even a million quality
followers who actually want tobuy from you, amazing
(25:18):
congratulations, you should dothat.
But you should never, ever,ever, think that you have to
reach this artificial followercount or a milestone to grow a
wildly profitable business.
I have business owners in mysmall business coaching group
right now I should say ours,because it's not just mine
anymore in TBL Plus who have avery small follower count or no
(25:43):
followers at all, by the way.
They're leveraging otherpeople's audiences and they're
running six figure businesses.
Okay, so it's possible, it'sreal.
I have seen it for the lastdecade.
After coaching thousands, tensof thousands of small business
owners and entrepreneurs, I cantell you it is a hundred percent
(26:05):
about the relationship, it'snot about the quantity.
So what I want you to vow andwhat I want you to take away
from this episode is that yourtime and your energy are limited
and they are precious.
Choosing to invest incultivating an audience of
people who are your ideal folksand can't wait to hire you or
(26:27):
buy your products is a waybetter use of your time than
chasing followers for the sakeof being popular.
We are shifting this narrative.
We are not going to peopleespecially women, because that's
the majority of our listenerswho are just going to chase
vanity.
We're going to be women ofwisdom.
(26:48):
We're going to be women whosteward their time and their
energy wisely, who think aboutokay, how do I explode my
visibility and my sales withoutbeing a slave to the algorithm?
Here's a really cool part whenyou start focusing on creating
content for your ideal clientscontent that speaks to their
(27:08):
problems, content that givesthem more answers, not just more
information the follower partjust comes organically.
You won't even have to hustlefor it.
We don't have a huge followercount on YouTube.
It's never something that I'vechased after, but it's decent.
We have about 85,000subscribers at the time of this
recording and you better believeI have my eyes set on 100,000,
(27:31):
but not at the expense of myrelationship with my subscribers
, not at the expense with myrelationship with my clients and
my members, because I have awhole business behind YouTube.
Youtube is just one of thetools that we use to market, but
it's not our business and itwill never be our business.
(27:52):
You know we have way more Ifyou think about it.
We have about what 40% of oursubscribers on YouTube are
customers.
Like that's a big deal.
We have three times morecustomers and we have Instagram
followers and I'm freaking proudof that number, because it's
not about the number, it's aboutthe impact.
(28:14):
And so when you focus on theright things, the cool part is
like followers will come.
You won't even like have tohustle for them, and I love that
because, at the end of the day,here's the thing, and I tell
this to our coaching I wasliterally just on Voxer with one
of our coaching clients and Iwas telling them listen, I love
getting more followers, but Ilike making an impact and
(28:34):
getting paid for it even more.
So don't sweat your followercount and definitely don't
believe the lie that morefollowers just automatically
means more dollars, because itdoesn't.
You need to focus on attractingthe right people and serving
them with phenomenal contentthat leads them to the sale,
that primes them seamlessly forthe sale, because, at the end of
the day, this is a reality.
(28:55):
Your work really matters.
You have a God-given assignmentand that assignment matters.
The people that you are meantto serve, they're waiting for
you and don't forget, this isway more than just content or
marketing.
It's about stewardship.
It's about multiplication.
God gave you gifts and thepeople that you're meant to
(29:18):
serve are out there.
So you need to be smart withyour time and energy if you want
to break through and makecontent that actually drives
your business forward, contentthat attracts the right people,
content that gets you a lot ofengagement but also gets you
sales.
Content that makes people belike, hey, I want to buy from
you, how can I hire you?
How can I get in your world?
Those are the kinds of DMS thatI get all the time on Instagram
.
Those are the kinds of emailswe get all the time the chats,
(29:41):
the social media messages youknow, comments, but also the
text messages.
There's all like sales processhappening behind the scenes that
no one actually sees, becausethey're all just.
You know they don't have accessto the behind the scenes, right
, they're just seeing thecontent that we put out, and so
it's so important that youchoose rightly and you invest
the time and energy that youhave in the right places.
(30:04):
It'll make the biggestdifference.
And so, listen, familia, I hopethat you're enjoying this
episode.
Would you text me and let meknow again that link underneath,
whether you're listening onSpotify or listening on Apple
podcasts or you're listening, um, you know, on the podcast app
or on, uh, I don't know.
There's like a million podcastplayers.
There is going to be on allthose players a link below this
(30:25):
episode that says text me, letme know.
I want to hear your thoughts.
I'd love to read them in thenext one, because this is
kicking off our brand newcontent series where I'm going
to be answering your topquestions around content
marketing, around creatingcontent that actually drives the
needle in your business, thatmakes you sales, that helps you
close clients, because we'reabout building real businesses
(30:49):
in this house.
All right, and I am I don't knowif you noticed, but listen, I
am in my like, tell it like.
It is era.
I've been in that era behindthe scenes for a long time, but
that energy is just coming outin the podcast, coming out on
the YouTube, and I'm just.
I just don't have time.
I don't have time, and youdon't have time to work on
strategies that don't work, thatdon't make you money, that
don't move the needle forward,to work on strategies that don't
(31:11):
work, that don't make you money, that don't move the needle
forward.
Okay, so we are really excitedabout this series.
Make sure that you hit thatsubscribe button.
Don't forget to sign up for ouremails If you haven't already.
There's going to be links belowall the things in this episode.
You are alerted when the nextepisode drops.
It's going to be episode numbertwo in this series and it's
going to be a good one.
We're going to talk about againanswering some of those
questions that you've beenasking about content creation
(31:38):
and also how do you build, like,a profitable content plan?
How do you actually createcontent that moves the needle?
Ooh, we're going to talk aboutall of that and so much more.
I am hyped, and so I love you.
I will see you in the next one.
Don't forget what I saidearlier your work matters.
Right, you are in this earth.
God placed you on this earth toshare your gifts and your
talents with other people, toserve at the highest level and
to build a profitable businessfrom the standpoint the biblical
(32:00):
principle of multiplication.
And I'm just.
I'm here for it.
I can't wait to see you crushit and break through, and I will
catch you in the next one.
Un beso, bye for now.
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