November 3, 2024 • 39 mins
Ready to discover why content marketing should be at the heart of your business strategy? In this episode, we break down the biggest opportunities you need to seize this year to outshine the competition. I’ll show you why content marketing matters more than ever and share how it’s transformed the businesses of entrepreneurs who dared to go against the grain.
Learn to create an intentional content strategy that amplifies your unique vision, builds authentic connections, and drives long-term success. Whether you're a seasoned pro or just starting out, tune in to harness content marketing's true potential and claim your share of the market.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Welcome back to the Business Launch Podcast.
I'm your host, kimberly, annJimenez and familia.
Today, we are going to unpacksome of the biggest
opportunities in this year thatyou need to capitalize on when
it comes to content marketing.
Growing your small business ina tough economy how do you
actually zig when everyone iszagging?
(00:23):
How do you go against the grainand really stand out with your
content?
We're going to unpack some ofthe coolest, most awesome
opportunities that you need tobe leveraging this year when it
comes to content marketing.
I'm bringing the receipts.
I'm bringing all the studiesand the data.
It's going to be awesome.
I'm also going to remind youabout why content marketing
(00:44):
matters the why behind what youdo, why you're posting, why
you're creating, what is it thatyou're trying to accomplish?
This is going to be awesome.
Let's get into it.
Speaker 2 (01:02):
Welcome to the Business Lounge Podcast, where
each week, we unpack the hottestonline marketing and business
strategies so you can grow yourbusiness, increase your bottom
line and make a bigger impact.
And now here's your host,kimberly Ann Jimenez.
Speaker 1 (01:23):
Familia, I hope you're doing amazing.
We just got done wrapping upour launch of the business
lounge membership and so todayactually I just as I'm filming
this got off um, our first liveworkshop for this new cohort.
It was freaking awesome.
We had such a good time on justgoing back and forth, answering
questions and unpacking.
(01:45):
How do you actually createmarketing that connects your
posts to your offers?
How do you actually sell withcontent creation and how do you
do it intentionally?
How do you build desire for thethings that you're selling
through your content and how doyou actually show up as an
entrepreneur?
And let me tell you, the tideshave turned.
(02:05):
I have been preaching thismessage from the rooftops since
like 2018.
Chris and I both actually inthe business lounge for such a
long time and we just got a lotof pushback around it,
understandably so.
I think most people were justso enamored right At like the
height of the love stage withsocial media, which is totally
(02:28):
understandable, and we're notagainst social media, but we are
for making sure that you arekeeping the focus of focus and
so I think for a long time, wewere a little delirious a little
delirious as online businessowners about social media and
just doing it for the sake ofdoing it, instead of doing it as
(02:50):
a vehicle to market what wesell.
And I think the tides haveturned.
I think since the pandemic, allthe crazy, you know political
division on social media, theinformation wars right, because
I think that's exactly what'shappening information wars as
they unfold in our space.
It's just created just anxiety.
(03:12):
You know that, coupled with thealgorithms being basically
trash right now and a lot ofcreators shifting completely to
long form, as we've beencovering on the podcast
throughout the whole year,there's just been a
receptiveness around thismessage like I've never seen
before.
And so we're just going to keeppreaching it, we're going to
(03:32):
keep teaching it, we're going tokeep encouraging you to fall in
love with content, to post andhave fun with it, but also to
make sure that you are creatingcontent with a purpose.
And so today I wanted to, as,like we wrap up our launch for
the business launch, I wanted tojust share with you some
highlights from day number threein content to customers.
(03:53):
If you missed it, uh, you haveto get in there next time, and
if you did go through it, thisis going to be a really good
reminder.
So we're going to talk about,you know, what are some of the
opportunities that are happeningright now, right this year, for
small business owners like youand I.
I'm bringing receipts.
I mean, I pulled out the stopswith Chris and I actually both
(04:16):
of us hosted this class and sowe're going to show you why this
is the perfect time to startleveling up your content
marketing, to really stand inthe gap for what is happening in
the marketplace and how youcould be filling a massive void
(04:37):
as a small business owner.
With media distressed and major, major eyeballs being taken
away from, you know, mainstreammedia.
People are looking to consumecontent and buy from small
businesses, and I'm going toshow you why in today's episode.
But also we're going to talkabout the why behind content,
(04:58):
like, why is it that you'recreating content?
Why are you posting?
Why are you spending time, youknow, editing reels, posting
YouTube videos, doing a podcastlike this one?
What's the why behind whatyou're doing?
And hopefully help you justclarify all of that with some
really great questions.
We're going to like get into itand like apply, and it's gonna
(05:18):
be practical and fun.
So I can't wait to get into it.
So, without further ado, I'mgoing to actually play a clip
from the recording of day numberthree, so enjoy.
So today we're really going tofocus on some key things.
What are some levers that we'regoing to be pulling in our
business in order to reallystart seeing momentum on the
(05:41):
side of the money train, right?
I don't know if you guys havebeen in that situation where
maybe you're posting somecontent and you might be getting
some engagement, maybe you'reseeing a little bit of your
audience growth, but you're notreally turning people who are
engaged or who are following youinto customers.
Some of you might just not bedoing content consistently at
(06:03):
all, so your expectation isn'teven that right.
You just need to get it going.
You just need to actually startposting, start creating some
content.
But I still want to equip youwith the tools that you're going
to need in order to actuallystart being strategic with the
content you are creating and bethinking ahead.
So I don't know if you guysremember, yesterday we talked
(06:24):
about the 80-20 rule, right?
We talked about how often youshould be promoting versus how
often you should be creatingvalue-focused content, depending
on your business model.
And so, because every businessis different guys, you guys are
all in different stages andwe're going to talk about what
are some of the stages.
What are you going to beworking on individual stages so
that you leave today with areally good blueprint?
(06:46):
Okay, so I'm seeing some peoplestart thinking ahead.
People are like, for real, yes,I've been there.
Same.
So one of the things withcontent creation is remembering
y'all that we are all in thisplace in this world.
We're all given special giftsand special callings, and I want
(07:07):
to connect.
Before we get into the moneyaspect of things, I want to
remind you of why you're doingcontent to begin with.
So we're going to turn over toour workbook and we're going to
start talking about some of theimportant questions that we need
to answer, but before we getinto that, I want to give you
(07:27):
some stats that I pulledyesterday, actually from a
really interesting article thatI was reading, and so I would
love for you guys to guess inthe comments.
How big do you think thee-commerce, online sales
industry actually is?
(07:48):
So how much money do you thinkworldwide?
What is the global economy Like?
What is actually happening ine-commerce in 2023?
Give me a figure.
Do you think it's like you?
Speaker 3 (08:01):
know $50 billion, billion.
Another said billion, billions,two, okay, billions, two
hundred billion.
Somebody said trillions, rubysaid trillions, matt says 20
trillion okay, okay, good, goodguesses.
Speaker 1 (08:15):
This is really good.
Some of you getting close.
You're getting close, gettingclose.
All right, hold on, let me pullup that figure.
Did I lose it?
Oh, here it is.
Can you guys see it?
Speaker 3 (08:26):
Yep.
Speaker 1 (08:27):
Okay, it's not billions, guys, it's trillions
with a T.
Speaker 3 (08:32):
Okay, $5.8 trillion in 2023.
8.9% over the previous year.
Speaker 1 (08:44):
And so this is really interesting because we know
that we are in a place where theeconomy isn't the best in the
US.
Right, there's definitely a lotof fear.
There's a lot of talk aboutwhat's happening, and I just
want to encourage you becauseevery single time there is some
kind of disruption, anytime thatthere's, you know, a flow in
(09:08):
the market up or down, there'sopportunity.
And this shocked me, becausewhat Chris said about the
increase over the previous yearwas mind blowing to me.
8.9% increase is not anythingto be ashamed of.
Okay, when we're talking abouttrillions of dollars, this is a
(09:30):
ridiculous figure.
And so we have seen the trends.
As you'll see here, the globale-commerce market size was
valued at $9 trillion in 2009and is expected to grow at a
compounding annual growth rateof 14.7 from 2020 to 2027.
So we're seeing like justskyrocketing in terms of
(09:52):
e-commerce sales.
Everyone is really used to.
Consumers are starting to getused to buying from companies,
buying from brands.
At the same time that this ishappening which is absolutely
crazy for me At the same timethat this is happening which is
absolutely crazy for me the sametime that this is happening,
we're also seeing a lot ofinstitutional distrust, right.
(10:13):
We've seen that across the boardsince 2020.
And what that's actuallycreating is this firestorm of
we're seeing e-commerce sales goup, up, up, up, up, up up and,
at the same time, we're seeing alot of distrust in the
marketplace with larger,established institutions, which
means consumers want to dobusiness with small businesses,
(10:34):
they want to do business withbrands they trust, they want to
do business with people thatthey can get to know on social
media and that they feelconfident.
Know on social media and thatthey feel confident.
That is the most insane,amazing opportunity for you and
I, because when we actuallyfigure out how to build trust
with the people that find us onsocial media, the people that
(10:56):
find us through our long formcontent, the people who find us
through the internet, throughour website, we then are able to
create lifelong customers.
And that is the actual play.
The flex isn't getting one-timesales, it's getting sales from
people who come back to us overand over and over again.
Speaker 3 (11:16):
That's the opportunity today, so do you
guys yeah, and I see a lot ofpeople, based on what you just
said, having a big mindset shift.
So thumbs up if that was a hugejust now, if that was a huge
like light bulb mindset shiftmoment.
Yeah, Charmaine said huge,Brian says a hundred percent
Huge.
Jennifer says yeah, so massiveopportunity and you wouldn't
(11:39):
think that.
Speaker 1 (11:40):
So really, really powerful that you presented that
Kim think that so really,really powerful, that you
presented that, kim, yeah, so soimportant.
And so, guys, are you startingto see what is possible when you
actually figure out yourcontent marketing system?
Do you see why this is soimpactful and important?
Do you see why this can be ahuge shift in your business,
like I?
Just it's so interesting to me,chris, because sometimes we're
(12:02):
like, oh, like, 5.8 trillion ohwell, you know, that's for, like
, the bigger brands, that's forbigger companies, and it's like,
why, why can that be you?
You know, we talked about AmberLida and how she has an amazing
six-figure business and she'sgetting approached by brands who
want to pay her even more moneyjust to have access to her
audience.
(12:22):
We talked about Tanya and howshe actually launched with a
hundred 112 followers onInstagram and made $500 in her
first launch, and she's stillmaking sales right and counting.
We're going to show you more ofher strategy today.
We talked about you, chris,right Starting the moving
company and how we actually usecontent to get our first massive
(12:44):
$60,000 contract.
Speaker 3 (12:45):
Not only do we use content guys to speak to a whole
like you have an advantage overbig companies and big
corporations.
I jumped two men in a truck.
I took millions of dollars outof their pocket.
We jumped them in that areawhere we ranked because of
content marketing, and they were.
They could not figure out howthe heck they hated me.
They couldn't figure out howit's true we're getting, we're
(13:10):
taking the big.
I saw somebody say I want apiece of that pie.
We took 75 of their pie.
They were freaking out in thatarea they wanted me to go away
and I I often say this, and youknow we're people of faith here
um content is david versusgoliath it's your slingshot,
it's your shot.
big corporations.
They don't understand how to dothis stuff.
(13:31):
They understand brand marketing, they understand putting a you
know a logo out there and aproduct out there, but they
don't understand how to do whatyou guys are learning to do,
which is to connect, make thatrelationship, connection through
that content, through the,through the authenticity of your
brand, and meet people wherethey're at.
And that's something that youguys have a huge advantage over
(13:52):
all these other companies thathave even million dollar
marketing budgets.
You can do it for free.
You can do it for free.
So when you're overwhelmed andyou're feeling like, oh my gosh,
like I got to create thiscontent, guys, you can now do
with this with your smartphonewhat they can't do with
multi-million dollar budgets.
That's real.
So that should get you excitedAnytime you're feeling
(14:14):
overwhelmed.
Think about that.
My power is right here.
It doesn't have to be fancy, itdoesn't have to be perfect.
I just need to do it, and thatalone is going to connect with
people in a way that they justsimply can't do.
Speaker 1 (14:24):
I love that, Chris, and that message like really hit
for people.
I can tell a lot of commentsright now saying like Ooh,
that's powerful.
Content is your slingshot.
Ooh, that's amazing.
So I hope that you guys arewriting this down.
Guys, write it down.
When you actually put pen topaper it makes a huge, massive
difference.
So we're going to go over tothe workbook, guys, and we're
(14:46):
going to make this real.
So let me know if you can seemy screen, Chris.
Can you see my screen?
Okay?
Speaker 3 (14:53):
Yep, good to go.
Speaker 1 (14:53):
Yep, okay, awesome.
Because what I want to do, guys, is I want to connect you to
that purpose.
I want you to actually reallythink through what the
opportunity is for you.
There's no reason you can'thave a piece of that $5.8
trillion pie.
There's so many creators, somany entrepreneurs, so many
leaders who are doing this anddoing it successfully.
This can be you, too.
(15:14):
So let's talk about and getreal for a second.
What is the main reason that youhaven't started growing your
business with content marketingyet?
What's the main reason, like,what is that for you?
Maybe it's because, like, youdon't know you know how to get
started.
Maybe you're not totally clearon what you're going to be
selling.
You haven't decided what yourniche is.
(15:35):
Maybe you just need somedirection, right, someone to
walk you through step-by-step.
Maybe you're just feelingoverwhelmed with the amount of
content and you're thinking Ineed to stay consistent first.
Maybe you don't know what tosay or how to sell it, or you're
just trying a lot of things butthey're not working.
So let us know, write it downfirst.
Right, write whatever that isfor you right here in that spot
(15:56):
that we've provided for you.
By the way, this is workbookday number three and I am in
page 13.
Okay, so, what is that mainreason?
I'm going to give you a coupleof seconds here to think about
that.
And, as I read your comments,this is so good.
Okay, so I have on.
Oh my gosh guys, this is sogood, so good, so good.
(16:17):
So Jennifer says I'm feelinglike I'm not marketing savvy.
Yep, yep, imposter syndrome.
There, I've been there.
Charmaine says I haven't showedup consistently on one platform
, on one platform.
I'm in too many places.
Okay, so good.
Natalie, procrastination andimposter syndrome.
Ruby perfectionism, fear,spotlight effect.
Danielle syndrome.
(16:39):
Ruby, perfectionism, fear,spotlight effect.
Danielle, stuck in the how hunt.
I need to find the best way todo it.
Allison Allison says my vision,I want everything to be perfect
.
Oh my goodness.
Kelsey, mostly just wanting asolid plan, so it doesn't eat up
my life.
Matt says no plan, so I won'tstart.
Aisha, procrastination oh myGod, guys.
Unclear environment.
Yes, overthinking, so, so good.
All of these are so, soimpactful.
(17:00):
Okay Now, now that we answeredthat one, I want you to tell me
what do you want to get out ofcontent marketing?
What do you want to get out ofyour content marketing strategy?
What does that look like foryou, right.
So it could be that you want tomake a bigger impact.
Maybe you want to just servemore people, help more people.
(17:23):
Maybe you want to make moremoney.
Maybe you want more visibilityfor your brand.
Maybe you want a steady streamof like, leads and sales.
Maybe you have a successfulbusiness already and you just
want to get the online side ofthings right.
I heard from a few of you guysin the Facebook group where
you're like I already have alocal business, or I already
have an establishedservice-based business, or I
(17:45):
already have physical productsthat I'm rocking and rolling,
but I want to tap into thisdigital space right, I want to
tap into the e-com, but I'm notsure how to do that.
I see the opportunity, I knowthat's where I need to be, but
I'm not sure how to get there.
So let us know where you're atwith that.
(18:06):
Aisha says she wants to getvisibility and brand awareness
through leaders, thought leaderand course sales.
Yes, page, more visibility andmoney so I can pay rent without
crying.
Listen, we've been there.
It's not fun, ruby, having asystem that draws clients in
without me relying on referrals.
Okay, so, so good, so good.
All right, fam.
And now I want you to thinkabout how would your life look.
(18:29):
Oh sorry, first.
First this one.
Look at your answer to theprevious question, right?
So maybe you said here, yousaid visibility, or you said you
want to make more money, or youwant to have more sales, or you
want to make more leads.
Look at that answer to thatprevious question right here,
and then we're going to reallydive into the why.
(18:52):
I want you to get honest for asecond, because this is
different for all of us.
Why did you write this answer?
What is the reason behind thatwant?
What is it really that you weretrying to accomplish?
What do you want the outcome tobe?
And some of you guys alreadyanswered this for yourself.
(19:15):
Some of you already know whatthis can unlock for you.
So some of you guys alreadyanswered this for yourself,
right?
Some of you already know whatthis can unlock for you.
So some of you want more moneyso that you can pay rent, like
Paige said.
Some of you want to be able tocontribute to organizations that
you really care about.
Some of you want to just be ablessing to your children, to
(19:35):
take care of your parents, to beable to have the ability of
taking a vacation or puttingsome money away or paying off
debt.
Some of you want impact and youwant to reach more people.
You want to help more people.
Some of you just know that ifyou had more visibility, you
(19:57):
could actually create moreopportunity in your community.
You could actually hire somepeople, you could create some
real opportunities for thepeople who already work for you.
You could give some bonuses,you could give some benefits to
the people that work for you.
You could actually createimpact and change.
And so, for others, you justwant a stream of leads.
(20:19):
Right, you want to be able tohave the freedom to grow without
the extra worry or the stressthat you have to be in hustle
mode.
You have to show up every day,you have to be able to market
and continue shifting with thealgorithms and figuring out the
new thing, and, of course, wewant to be able to do that.
But we don't necessarily wantthe pressure of constantly being
(20:42):
glued to our phones and ourcomputers and our devices in
order to have the freedom ofgrowing our business and making
an impact.
You did not start a business sothat you could just create a
job that you hate for yourself.
And let me tell you, I havebeen there and it definitely was
not fun.
So we got to know what our whyis.
(21:03):
We have to understand what isit that we're really building,
so that when the drudgery partarises right and we're stuck, or
we're feeling a littleoverwhelmed, like Chris
mentioned, or we get off thepath, we remember our why.
We remember that it's not justabout posting on social media,
(21:24):
it's not just about growing theemail list, it's not just about
building a sales strategy.
It's about impact.
It's about serving, it's abouthelping the people that we are
meant to help.
It's about making tangibleimpact in our own finances, in
our own families, because whenwe serve, when we're of service
(21:45):
to other people, when we solvetheir problems, when we connect
with them, when we actuallyspeak their language, we're
serving people and givingsomething amazing to them in the
form of value.
But we're also gettingsomething, something amazing to
them in the form of value.
But we're also gettingsomething.
We're also reinvigorated,motivated, excited about helping
other people.
We're excited about gettingmomentum and seeing progress.
We're getting, hopefully, thesales that we want to get, and
(22:09):
so we're growing our bankaccount.
We're doing some cool things.
We're giving money away.
Guys, I used to think and thisis a huge limiting belief for me
, and this is why we touched onlimiting beliefs on day one I
used to think that money sucked,that money was the root of all
evil, when that's actually notbiblical.
It says the love of money isthe root of all evil.
And so then I started abusiness and through working
(22:31):
with Chris, I realized like, ohmy goodness, wait, wait, wait,
wait, wait, wait, wait, wait,wait.
Now that we're actually makingmoney, we're creating
opportunities for 300 seasonalemployees that we had at one
point, like we're actuallygiving college students the
ability to work and study andwe're paying them a decent
(22:51):
salary.
Oh, wait, wait, wait.
We are able to now contributeto our community and create
opportunities and we're makingthis town better.
It just like shocked me, becausesociety tells us, like you know
, people who make money aregreedy people.
People who make money, you know, don't care about others, and
that's not true.
Money is just a tool.
It will expand and amplify whoyou already are right, because I
(23:14):
have met some broke people,some people who do not have two
pennies to rub together, who aregreedy and selfish and evil,
and I have met some people whohave so much money.
They are rolling in the dough.
They're building true wealth,not rich, they're not rich,
they're wealthy, and they'resome of the most humble,
(23:36):
compassionate, generous,philanthropic people that I have
ever met.
And so money just expands who.
You are right, it shows up invery interesting ways.
This is why we see people whowin the lottery usually
statistically go brokeimmediately because they spend
(23:57):
it all.
They don't have the skillset,the wisdom.
They weren't savvy and goodstewards of their money to begin
with.
So then, when they receivedmore, they kept on the same
pattern.
So it was just mind-blowing tome.
So now I love making money.
Now I love being able to sellto people, because I know that
what I bring to the table isgoing to serve them, because I
(24:18):
know that the finances thatwe're stewarding, that are
coming into our business, aregoing right into building jobs
and supporting.
We support six families in ourcompany, something that we're
really, really proud of, so wecreate opportunity.
We are able to have people workfrom home and raise their kids
at home.
This is something that I hadnever thought would ever be
possible for us.
We're able to give to thecauses that we really care about
(24:41):
.
We're able to have legacy andhelp our family when they need
it, and so these are all thingsthat money makes possible for us
, that sales makes possible forus, but we first need to
understand and make that mindsetshift, and so, if this is
resonating with you guys, let meknow.
I see the comments in the chatare exploding, and so I'm so
(25:04):
excited for you guys to unlocksome of those doors, to unlock
some of those strategies, tounderstand that you're gonna get
out there, you're gonna startcreating some content and you're
going to start building yourfuture today, not next week, not
two months from now, not a yearfrom now.
I don't want to see you in thecontent to customers workshop in
2025 and you haven't donenothing.
(25:26):
No, we're building today, we'restarting now.
This is a new beginning and anew chapter, and I hope that
you're excited about it, becausethat's really truly what it
looks like.
And so, finally, we're going totalk about how would your life
look different if contentmarketing unlocked some real
growth in your business.
So we've talked about what thatreal growth could create for
(25:48):
you, right?
So maybe it's generating afull-time income and taking care
of your little ones at home, sothat you can actually feel
connected to your family andspend more time with the people
that you love.
Maybe it's significantlyexploding your business and just
taking it to the next level.
Right, you already have somesuccess and now you're opening
some doors that are going toallow you to have a bigger
(26:09):
impact, grow a bigger brand,maybe even acquire a company or
two.
All these things have happenedfor our members and the people
that we coach, so we're nottelling you this like it's not
possible.
We've seen it happen and, infact, later today, we're going
to walk you through some of thestories of people who've been
able to do that.
Okay, maybe it's confidence.
Maybe you are in a place whereyou really want to pivot and
transition into what you reallywant to do, like what you really
(26:32):
want to do.
So tell me in the comments whatwould life look like, what
would be different, right, ifcontent marketing was able to
open that door in your businessand you would experience some
real growth.
Write it down, let me know inthe comments.
So Jennifer says I love thisapproach to selling.
(26:53):
I've been shifting my mindsetfrom feeling like a used car
salesman to knowing I'm servingour customers with the project.
However, I didn't think beyondthat to the impact we're making
with our giving and building ourcommunity.
Thank you for sharing that, kim.
Absolutely.
It's incredible, guys, right,like what we're able to do when
we actually get to work, when weget serious, when we fail
(27:17):
forward and don't get stuck inour failure because maybe you
have tried some things in thepast that haven't worked.
I get that.
We've been there, in fact, Iremember guys the first.
I'll tell you the story now.
I was going to tell you alittle later, but I'll tell you
now the first big, big, bigfailure moment in my business.
And, of course, we experienceda lot of struggle and challenge
(27:39):
in the first startup.
So I was it was used to.
I was used to having somemoments that were not easy, but
I remember shifting this was2015, shifting into teaching and
coaching, and I had beenhustling with content.
Right, I had been like sharingvalue.
I had launched my YouTubechannel, I had a blog, I was
(28:01):
growing my email list and I wastrying really hard to build that
connection with my audience,and so I thought that just
giving them more information wasgoing to do that.
And so Chris was encouraging me.
Listen, people are asking youfor a program, a workshop,
something that they can actuallylearn from you.
(28:21):
And at the time I had theagency and things were going
well in the agency, but I was ina place where I was feeling
burnt out.
I was feeling overwhelmed.
There was so much that I neededto produce for clients every
single day, and so building thatplus the marketing side of the
business felt like a lot.
And so a lot of you guys arethere now.
Some of you guys kind ofunderstand where I'm coming from
(28:45):
, and Chris was reallyencouraging.
He was like, listen, you needto launch something.
Launch the course, just go forit.
You can do it.
And I had so much impostersyndrome.
It's like who the heck am I toteach any of this?
Like people know this already,you know.
Like I don't need to do this.
Like maybe they're asking youfor it.
You can do it.
So, long story short, I decidedto hire hire, not fire most of
(29:05):
my clients and took a big hit inmy revenue so I could focus on
building this first course.
It was called Zero to Social.
Some of you guys follow me sincethose days and I took four
months and I built this courseand I worked so hard on it.
I kept showing up for lives andencouraging and nurturing my
audience.
And the big day came to launchand I did a workshop and a
(29:28):
webinar and I built it and I putso much value and so much
energy and 400 people showed uplive and I was like on cloud
nine.
I was like this is going to beincredible.
I'm going to break through.
This is going to be a thingthat allows me to work less
hours and spend more time athome so that we can start a
family, all these things.
(29:48):
Chris co-hosted it with me andI get to the pitch right, so I'm
selling boom, go open cart.
Here's a link Love to work withyou guys.
It's gonna be amazing.
You've been asking for this fora year.
Crickets, nothing.
Guys, when you have beenworking on a project for four
(30:12):
months and you've been giving itall that you have and you have
burned the boats and you firedthe clients and you have very
little income coming in and thisis the thing that you're
wanting to do, which was amistake, but we'll talk about
that later.
It was a really soul crushingmoment for me and I could not
believe that I had failed thisepically.
(30:33):
Why was my content notresonating?
Why wasn't I getting through topeople?
And so three people ended upbuying after the training, and
one of them asked for a refundwithin 24 hours.
And then it was even more soulcrushing.
It was like, see, I've beenworking all this time to do all
the things and I failed.
(30:54):
I'm not good enough, I don'thave what it takes, I'm not as
good as I think that I am.
How dare I, how dare I try thisthing?
So, guys, I took some time tocry it out.
It took like two days and Icried and I cried and I cried,
and then I decided to get backup again.
And then I decided to get backup again.
I decided I needed to find somepeople who were ahead of me,
(31:19):
who knew some things that Ididn't know.
I needed to be a little morehumble and know that this was
possible because other peoplewere doing it.
And so I had to get in therooms with people who were
smarter than I was.
I had to be intimidated bymaking decisions that I wasn't
ready to make, investing somemoney that I wasn't ready to
make, investing some money thatI wasn't ready to invest.
But I got some coaching and Igot some help and I got in the
room with people who had beenthrough what I had gone through
(31:42):
but had come out the other sideand had been successful, and
eventually I figured out somethings.
I figured out some things.
I got back out there, I startedcreating content again, I went
back in the trenches and Ilaunched the business launch
which is our membership.
We have now helped 10,000 peoplein that community and I wonder,
(32:05):
I wonder, what would havehappened if I had quit.
I wonder what would havehappened if I had quit, if I
would have said no, this is it,this is my failure moment.
I've tried all the thingsbefore.
I have served all the people.
I have tried all the strategy,gone through all the courses.
This is not going to work forme.
(32:28):
We would not be here today.
We would not be here in thiscompany, we would not be serving
you.
We wouldn't have had theprivilege of serving 10,000
people through the businesslounge and 30,000 through the
rest of our courses.
We would not have the businessthat we have, the life that we
have.
We would not be able to I'mgetting emotional we would not
be able to have theopportunities that we create in
(32:51):
this company.
So, brian and Chris, being ableto do business with my best
friends.
This was my dream.
I would have never guessed thatI would be here today talking
to you about this thing, but Igave myself the chance to start
over.
I picked myself up and said I'mgoing to figure this out.
(33:13):
I don't care how long it takes,I don't care how hard it is, I
don't care what I need to learnand what I need to do.
I'm going to try and try andtry until I figure it out.
And so I'm getting emotionaltelling you this because I just
want to encourage you, I want tomotivate you.
I want you to know that I knowwhat it's like to try a lot of
things that don't work.
(33:34):
That don't work.
It's not roses and butterfliesfor everyone that you see on the
internet.
In fact, you only see theoutside, on social media.
You don't see the struggle, youdon't see the stories, you
don't see the people who areworking really hard behind the
scenes, who seem to have it alltogether on the outside, but are
really struggling with theirsales or really struggling with
(33:57):
their strategy or reallystruggling with how to pivot.
And so I just want you to knowthat we get it, and this is why
we do what we do.
All right, familia, I hope theepisode inspired you.
I hope that it got your wheelsturning and, hey, the business
is not just currently closed,but we'd love to welcome you
into our small group coachingprogram, tbl+.
(34:18):
We launched this as a betaearlier this year, in January,
and let me tell you I am shockedby the results.
Our people are just growing byleaps and bounds.
They're just building so muchincredible momentum in their
businesses, and so if you wantto learn a little bit more about
TBL Plus, which is ourone-on-one group like small
(34:39):
group coaching program, we onlytake 20 people every year in
terms of a cohort.
We work together in a smallgroup.
It's awesome.
We meet twice a month and wehave like active coaching, hot
seats training.
We talk about high levelmarketing strategies, what's
working, what's not working.
It's a really fun time and it'squickly become one of my
favorite programs we have everreleased into the world, so
(35:02):
really excited about that.
We'll leave all the links inthe description If you want to
learn more about our one-on-onecoaching program, or you can go
to our website uh, kimberly andhim and hiscom and just chat us.
You could just hit the littlechat bubble.
My team is there.
Go straight to my phone.
I often jump in and answerquestions directly, or you can
text us at our direct businessline.
(35:23):
That's 8, 6, 6, 4, 9, 8, 2, 0,8, 0.
And you want to text the wordTBL plus, so that's TBL, as in
the business lounge, and thenPLUS plus, tbl plus to.
Again, that number is866-498-2080.
And I can chat with you aboutwhether or not that program is
(35:46):
right for you.
We'd love to kind of learn moreabout your business and put you
in the right direction.
Okay, so that's what'shappening this week in the
business launch podcast.
I hope that you enjoyed it.
I love you.
Remember, I'm rooting for you.
Say yes, say yes to showing up,say yes to actually achieving
your God given mission and sayyes to marketing your business
(36:09):
with purpose, not just doing itfor the sake of doing it.
Let's let's, together, vow toreally lean in this year to
serve our people in the highestpossible ways and to profit on
purpose and not be afraid ofthat word.
I'm super excited for what's tocome.
We're going to jump into ourDear Kim series very soon here,
(36:31):
coming up as well as ourmarketing makeovers, and we're
going to be talking a lot aboutour series on really just
building a purpose-drivenbusiness.
How do you actually createpurpose behind the work that
you're doing?
How do you fall in love withthe mission that God has given
you, especially when things aretough, when you're not seeing
(36:54):
the momentum, when you're notseeing the growth, when you're
seeing a lot of rejection ordisappointments?
How do you push through all ofthat?
It's going to be great.
I'm super excited.
I love you, sending you a bigbeso for now and I'll see you in
the next one.
Bye for now.
Welcome back to the Business Launch Podcast.
I'm your host, kimberly, annJimenez and familia.
Today, we are going to unpacksome of the biggest
opportunities in this year thatyou need to capitalize on when
it comes to content marketing.
Growing your small business ina tough economy how do you
actually zig when everyone iszagging?
(00:23):
How do you go against the grainand really stand out with your
content?
We're going to unpack some ofthe coolest, most awesome
opportunities that you need tobe leveraging this year when it
comes to content marketing.
I'm bringing the receipts.
I'm bringing all the studiesand the data.
It's going to be awesome.
I'm also going to remind youabout why content marketing
(00:44):
matters the why behind what youdo, why you're posting, why
you're creating, what is it thatyou're trying to accomplish?
This is going to be awesome.
Let's get into it.
Speaker 2 (01:02):
Welcome to the Business Lounge Podcast, where
each week, we unpack the hottestonline marketing and business
strategies so you can grow yourbusiness, increase your bottom
line and make a bigger impact.
And now here's your host,kimberly Ann Jimenez.
Speaker 1 (01:23):
Familia, I hope you're doing amazing.
We just got done wrapping upour launch of the business
lounge membership and so todayactually I just as I'm filming
this got off um, our first liveworkshop for this new cohort.
It was freaking awesome.
We had such a good time on justgoing back and forth, answering
questions and unpacking.
(01:45):
How do you actually createmarketing that connects your
posts to your offers?
How do you actually sell withcontent creation and how do you
do it intentionally?
How do you build desire for thethings that you're selling
through your content and how doyou actually show up as an
entrepreneur?
And let me tell you, the tideshave turned.
(02:05):
I have been preaching thismessage from the rooftops since
like 2018.
Chris and I both actually inthe business lounge for such a
long time and we just got a lotof pushback around it,
understandably so.
I think most people were justso enamored right At like the
height of the love stage withsocial media, which is totally
(02:28):
understandable, and we're notagainst social media, but we are
for making sure that you arekeeping the focus of focus and
so I think for a long time, wewere a little delirious a little
delirious as online businessowners about social media and
just doing it for the sake ofdoing it, instead of doing it as
(02:50):
a vehicle to market what wesell.
And I think the tides haveturned.
I think since the pandemic, allthe crazy, you know political
division on social media, theinformation wars right, because
I think that's exactly what'shappening information wars as
they unfold in our space.
It's just created just anxiety.
(03:12):
You know that, coupled with thealgorithms being basically
trash right now and a lot ofcreators shifting completely to
long form, as we've beencovering on the podcast
throughout the whole year,there's just been a
receptiveness around thismessage like I've never seen
before.
And so we're just going to keeppreaching it, we're going to
(03:32):
keep teaching it, we're going tokeep encouraging you to fall in
love with content, to post andhave fun with it, but also to
make sure that you are creatingcontent with a purpose.
And so today I wanted to, as,like we wrap up our launch for
the business launch, I wanted tojust share with you some
highlights from day number threein content to customers.
(03:53):
If you missed it, uh, you haveto get in there next time, and
if you did go through it, thisis going to be a really good
reminder.
So we're going to talk about,you know, what are some of the
opportunities that are happeningright now, right this year, for
small business owners like youand I.
I'm bringing receipts.
I mean, I pulled out the stopswith Chris and I actually both
(04:16):
of us hosted this class and sowe're going to show you why this
is the perfect time to startleveling up your content
marketing, to really stand inthe gap for what is happening in
the marketplace and how youcould be filling a massive void
(04:37):
as a small business owner.
With media distressed and major, major eyeballs being taken
away from, you know, mainstreammedia.
People are looking to consumecontent and buy from small
businesses, and I'm going toshow you why in today's episode.
But also we're going to talkabout the why behind content,
(04:58):
like, why is it that you'recreating content?
Why are you posting?
Why are you spending time, youknow, editing reels, posting
YouTube videos, doing a podcastlike this one?
What's the why behind whatyou're doing?
And hopefully help you justclarify all of that with some
really great questions.
We're going to like get into itand like apply, and it's gonna
(05:18):
be practical and fun.
So I can't wait to get into it.
So, without further ado, I'mgoing to actually play a clip
from the recording of day numberthree, so enjoy.
So today we're really going tofocus on some key things.
What are some levers that we'regoing to be pulling in our
business in order to reallystart seeing momentum on the
(05:41):
side of the money train, right?
I don't know if you guys havebeen in that situation where
maybe you're posting somecontent and you might be getting
some engagement, maybe you'reseeing a little bit of your
audience growth, but you're notreally turning people who are
engaged or who are following youinto customers.
Some of you might just not bedoing content consistently at
(06:03):
all, so your expectation isn'teven that right.
You just need to get it going.
You just need to actually startposting, start creating some
content.
But I still want to equip youwith the tools that you're going
to need in order to actuallystart being strategic with the
content you are creating and bethinking ahead.
So I don't know if you guysremember, yesterday we talked
(06:24):
about the 80-20 rule, right?
We talked about how often youshould be promoting versus how
often you should be creatingvalue-focused content, depending
on your business model.
And so, because every businessis different guys, you guys are
all in different stages andwe're going to talk about what
are some of the stages.
What are you going to beworking on individual stages so
that you leave today with areally good blueprint?
(06:46):
Okay, so I'm seeing some peoplestart thinking ahead.
People are like, for real, yes,I've been there.
Same.
So one of the things withcontent creation is remembering
y'all that we are all in thisplace in this world.
We're all given special giftsand special callings, and I want
(07:07):
to connect.
Before we get into the moneyaspect of things, I want to
remind you of why you're doingcontent to begin with.
So we're going to turn over toour workbook and we're going to
start talking about some of theimportant questions that we need
to answer, but before we getinto that, I want to give you
(07:27):
some stats that I pulledyesterday, actually from a
really interesting article thatI was reading, and so I would
love for you guys to guess inthe comments.
How big do you think thee-commerce, online sales
industry actually is?
(07:48):
So how much money do you thinkworldwide?
What is the global economy Like?
What is actually happening ine-commerce in 2023?
Give me a figure.
Do you think it's like you?
Speaker 3 (08:01):
know $50 billion, billion.
Another said billion, billions,two, okay, billions, two
hundred billion.
Somebody said trillions, rubysaid trillions, matt says 20
trillion okay, okay, good, goodguesses.
Speaker 1 (08:15):
This is really good.
Some of you getting close.
You're getting close, gettingclose.
All right, hold on, let me pullup that figure.
Did I lose it?
Oh, here it is.
Can you guys see it?
Speaker 3 (08:26):
Yep.
Speaker 1 (08:27):
Okay, it's not billions, guys, it's trillions
with a T.
Speaker 3 (08:32):
Okay, $5.8 trillion in 2023.
8.9% over the previous year.
Speaker 1 (08:44):
And so this is really interesting because we know
that we are in a place where theeconomy isn't the best in the
US.
Right, there's definitely a lotof fear.
There's a lot of talk aboutwhat's happening, and I just
want to encourage you becauseevery single time there is some
kind of disruption, anytime thatthere's, you know, a flow in
(09:08):
the market up or down, there'sopportunity.
And this shocked me, becausewhat Chris said about the
increase over the previous yearwas mind blowing to me.
8.9% increase is not anythingto be ashamed of.
Okay, when we're talking abouttrillions of dollars, this is a
(09:30):
ridiculous figure.
And so we have seen the trends.
As you'll see here, the globale-commerce market size was
valued at $9 trillion in 2009and is expected to grow at a
compounding annual growth rateof 14.7 from 2020 to 2027.
So we're seeing like justskyrocketing in terms of
(09:52):
e-commerce sales.
Everyone is really used to.
Consumers are starting to getused to buying from companies,
buying from brands.
At the same time that this ishappening which is absolutely
crazy for me At the same timethat this is happening which is
absolutely crazy for me the sametime that this is happening,
we're also seeing a lot ofinstitutional distrust, right.
(10:13):
We've seen that across the boardsince 2020.
And what that's actuallycreating is this firestorm of
we're seeing e-commerce sales goup, up, up, up, up, up up and,
at the same time, we're seeing alot of distrust in the
marketplace with larger,established institutions, which
means consumers want to dobusiness with small businesses,
(10:34):
they want to do business withbrands they trust, they want to
do business with people thatthey can get to know on social
media and that they feelconfident.
Know on social media and thatthey feel confident.
That is the most insane,amazing opportunity for you and
I, because when we actuallyfigure out how to build trust
with the people that find us onsocial media, the people that
(10:56):
find us through our long formcontent, the people who find us
through the internet, throughour website, we then are able to
create lifelong customers.
And that is the actual play.
The flex isn't getting one-timesales, it's getting sales from
people who come back to us overand over and over again.
Speaker 3 (11:16):
That's the opportunity today, so do you
guys yeah, and I see a lot ofpeople, based on what you just
said, having a big mindset shift.
So thumbs up if that was a hugejust now, if that was a huge
like light bulb mindset shiftmoment.
Yeah, Charmaine said huge,Brian says a hundred percent
Huge.
Jennifer says yeah, so massiveopportunity and you wouldn't
(11:39):
think that.
Speaker 1 (11:40):
So really, really powerful that you presented that
Kim think that so really,really powerful, that you
presented that, kim, yeah, so soimportant.
And so, guys, are you startingto see what is possible when you
actually figure out yourcontent marketing system?
Do you see why this is soimpactful and important?
Do you see why this can be ahuge shift in your business,
like I?
Just it's so interesting to me,chris, because sometimes we're
(12:02):
like, oh, like, 5.8 trillion ohwell, you know, that's for, like
, the bigger brands, that's forbigger companies, and it's like,
why, why can that be you?
You know, we talked about AmberLida and how she has an amazing
six-figure business and she'sgetting approached by brands who
want to pay her even more moneyjust to have access to her
audience.
(12:22):
We talked about Tanya and howshe actually launched with a
hundred 112 followers onInstagram and made $500 in her
first launch, and she's stillmaking sales right and counting.
We're going to show you more ofher strategy today.
We talked about you, chris,right Starting the moving
company and how we actually usecontent to get our first massive
(12:44):
$60,000 contract.
Speaker 3 (12:45):
Not only do we use content guys to speak to a whole
like you have an advantage overbig companies and big
corporations.
I jumped two men in a truck.
I took millions of dollars outof their pocket.
We jumped them in that areawhere we ranked because of
content marketing, and they were.
They could not figure out howthe heck they hated me.
They couldn't figure out howit's true we're getting, we're
(13:10):
taking the big.
I saw somebody say I want apiece of that pie.
We took 75 of their pie.
They were freaking out in thatarea they wanted me to go away
and I I often say this, and youknow we're people of faith here
um content is david versusgoliath it's your slingshot,
it's your shot.
big corporations.
They don't understand how to dothis stuff.
(13:31):
They understand brand marketing, they understand putting a you
know a logo out there and aproduct out there, but they
don't understand how to do whatyou guys are learning to do,
which is to connect, make thatrelationship, connection through
that content, through the,through the authenticity of your
brand, and meet people wherethey're at.
And that's something that youguys have a huge advantage over
(13:52):
all these other companies thathave even million dollar
marketing budgets.
You can do it for free.
You can do it for free.
So when you're overwhelmed andyou're feeling like, oh my gosh,
like I got to create thiscontent, guys, you can now do
with this with your smartphonewhat they can't do with
multi-million dollar budgets.
That's real.
So that should get you excitedAnytime you're feeling
(14:14):
overwhelmed.
Think about that.
My power is right here.
It doesn't have to be fancy, itdoesn't have to be perfect.
I just need to do it, and thatalone is going to connect with
people in a way that they justsimply can't do.
Speaker 1 (14:24):
I love that, Chris, and that message like really hit
for people.
I can tell a lot of commentsright now saying like Ooh,
that's powerful.
Content is your slingshot.
Ooh, that's amazing.
So I hope that you guys arewriting this down.
Guys, write it down.
When you actually put pen topaper it makes a huge, massive
difference.
So we're going to go over tothe workbook, guys, and we're
(14:46):
going to make this real.
So let me know if you can seemy screen, Chris.
Can you see my screen?
Okay?
Speaker 3 (14:53):
Yep, good to go.
Speaker 1 (14:53):
Yep, okay, awesome.
Because what I want to do, guys, is I want to connect you to
that purpose.
I want you to actually reallythink through what the
opportunity is for you.
There's no reason you can'thave a piece of that $5.8
trillion pie.
There's so many creators, somany entrepreneurs, so many
leaders who are doing this anddoing it successfully.
This can be you, too.
(15:14):
So let's talk about and getreal for a second.
What is the main reason that youhaven't started growing your
business with content marketingyet?
What's the main reason, like,what is that for you?
Maybe it's because, like, youdon't know you know how to get
started.
Maybe you're not totally clearon what you're going to be
selling.
You haven't decided what yourniche is.
(15:35):
Maybe you just need somedirection, right, someone to
walk you through step-by-step.
Maybe you're just feelingoverwhelmed with the amount of
content and you're thinking Ineed to stay consistent first.
Maybe you don't know what tosay or how to sell it, or you're
just trying a lot of things butthey're not working.
So let us know, write it downfirst.
Right, write whatever that isfor you right here in that spot
(15:56):
that we've provided for you.
By the way, this is workbookday number three and I am in
page 13.
Okay, so, what is that mainreason?
I'm going to give you a coupleof seconds here to think about
that.
And, as I read your comments,this is so good.
Okay, so I have on.
Oh my gosh guys, this is sogood, so good, so good.
(16:17):
So Jennifer says I'm feelinglike I'm not marketing savvy.
Yep, yep, imposter syndrome.
There, I've been there.
Charmaine says I haven't showedup consistently on one platform
, on one platform.
I'm in too many places.
Okay, so good.
Natalie, procrastination andimposter syndrome.
Ruby perfectionism, fear,spotlight effect.
Danielle syndrome.
(16:39):
Ruby, perfectionism, fear,spotlight effect.
Danielle, stuck in the how hunt.
I need to find the best way todo it.
Allison Allison says my vision,I want everything to be perfect
.
Oh my goodness.
Kelsey, mostly just wanting asolid plan, so it doesn't eat up
my life.
Matt says no plan, so I won'tstart.
Aisha, procrastination oh myGod, guys.
Unclear environment.
Yes, overthinking, so, so good.
All of these are so, soimpactful.
(17:00):
Okay Now, now that we answeredthat one, I want you to tell me
what do you want to get out ofcontent marketing?
What do you want to get out ofyour content marketing strategy?
What does that look like foryou, right.
So it could be that you want tomake a bigger impact.
Maybe you want to just servemore people, help more people.
(17:23):
Maybe you want to make moremoney.
Maybe you want more visibilityfor your brand.
Maybe you want a steady streamof like, leads and sales.
Maybe you have a successfulbusiness already and you just
want to get the online side ofthings right.
I heard from a few of you guysin the Facebook group where
you're like I already have alocal business, or I already
have an establishedservice-based business, or I
(17:45):
already have physical productsthat I'm rocking and rolling,
but I want to tap into thisdigital space right, I want to
tap into the e-com, but I'm notsure how to do that.
I see the opportunity, I knowthat's where I need to be, but
I'm not sure how to get there.
So let us know where you're atwith that.
(18:06):
Aisha says she wants to getvisibility and brand awareness
through leaders, thought leaderand course sales.
Yes, page, more visibility andmoney so I can pay rent without
crying.
Listen, we've been there.
It's not fun, ruby, having asystem that draws clients in
without me relying on referrals.
Okay, so, so good, so good.
All right, fam.
And now I want you to thinkabout how would your life look.
(18:29):
Oh sorry, first.
First this one.
Look at your answer to theprevious question, right?
So maybe you said here, yousaid visibility, or you said you
want to make more money, or youwant to have more sales, or you
want to make more leads.
Look at that answer to thatprevious question right here,
and then we're going to reallydive into the why.
(18:52):
I want you to get honest for asecond, because this is
different for all of us.
Why did you write this answer?
What is the reason behind thatwant?
What is it really that you weretrying to accomplish?
What do you want the outcome tobe?
And some of you guys alreadyanswered this for yourself.
(19:15):
Some of you already know whatthis can unlock for you.
So some of you guys alreadyanswered this for yourself,
right?
Some of you already know whatthis can unlock for you.
So some of you want more moneyso that you can pay rent, like
Paige said.
Some of you want to be able tocontribute to organizations that
you really care about.
Some of you want to just be ablessing to your children, to
(19:35):
take care of your parents, to beable to have the ability of
taking a vacation or puttingsome money away or paying off
debt.
Some of you want impact and youwant to reach more people.
You want to help more people.
Some of you just know that ifyou had more visibility, you
(19:57):
could actually create moreopportunity in your community.
You could actually hire somepeople, you could create some
real opportunities for thepeople who already work for you.
You could give some bonuses,you could give some benefits to
the people that work for you.
You could actually createimpact and change.
And so, for others, you justwant a stream of leads.
(20:19):
Right, you want to be able tohave the freedom to grow without
the extra worry or the stressthat you have to be in hustle
mode.
You have to show up every day,you have to be able to market
and continue shifting with thealgorithms and figuring out the
new thing, and, of course, wewant to be able to do that.
But we don't necessarily wantthe pressure of constantly being
(20:42):
glued to our phones and ourcomputers and our devices in
order to have the freedom ofgrowing our business and making
an impact.
You did not start a business sothat you could just create a
job that you hate for yourself.
And let me tell you, I havebeen there and it definitely was
not fun.
So we got to know what our whyis.
(21:03):
We have to understand what isit that we're really building,
so that when the drudgery partarises right and we're stuck, or
we're feeling a littleoverwhelmed, like Chris
mentioned, or we get off thepath, we remember our why.
We remember that it's not justabout posting on social media,
(21:24):
it's not just about growing theemail list, it's not just about
building a sales strategy.
It's about impact.
It's about serving, it's abouthelping the people that we are
meant to help.
It's about making tangibleimpact in our own finances, in
our own families, because whenwe serve, when we're of service
(21:45):
to other people, when we solvetheir problems, when we connect
with them, when we actuallyspeak their language, we're
serving people and givingsomething amazing to them in the
form of value.
But we're also gettingsomething, something amazing to
them in the form of value.
But we're also gettingsomething.
We're also reinvigorated,motivated, excited about helping
other people.
We're excited about gettingmomentum and seeing progress.
We're getting, hopefully, thesales that we want to get, and
(22:09):
so we're growing our bankaccount.
We're doing some cool things.
We're giving money away.
Guys, I used to think and thisis a huge limiting belief for me
, and this is why we touched onlimiting beliefs on day one I
used to think that money sucked,that money was the root of all
evil, when that's actually notbiblical.
It says the love of money isthe root of all evil.
And so then I started abusiness and through working
(22:31):
with Chris, I realized like, ohmy goodness, wait, wait, wait,
wait, wait, wait, wait, wait,wait.
Now that we're actually makingmoney, we're creating
opportunities for 300 seasonalemployees that we had at one
point, like we're actuallygiving college students the
ability to work and study andwe're paying them a decent
(22:51):
salary.
Oh, wait, wait, wait.
We are able to now contributeto our community and create
opportunities and we're makingthis town better.
It just like shocked me, becausesociety tells us, like you know
, people who make money aregreedy people.
People who make money, you know, don't care about others, and
that's not true.
Money is just a tool.
It will expand and amplify whoyou already are right, because I
(23:14):
have met some broke people,some people who do not have two
pennies to rub together, who aregreedy and selfish and evil,
and I have met some people whohave so much money.
They are rolling in the dough.
They're building true wealth,not rich, they're not rich,
they're wealthy, and they'resome of the most humble,
(23:36):
compassionate, generous,philanthropic people that I have
ever met.
And so money just expands who.
You are right, it shows up invery interesting ways.
This is why we see people whowin the lottery usually
statistically go brokeimmediately because they spend
(23:57):
it all.
They don't have the skillset,the wisdom.
They weren't savvy and goodstewards of their money to begin
with.
So then, when they receivedmore, they kept on the same
pattern.
So it was just mind-blowing tome.
So now I love making money.
Now I love being able to sellto people, because I know that
what I bring to the table isgoing to serve them, because I
(24:18):
know that the finances thatwe're stewarding, that are
coming into our business, aregoing right into building jobs
and supporting.
We support six families in ourcompany, something that we're
really, really proud of, so wecreate opportunity.
We are able to have people workfrom home and raise their kids
at home.
This is something that I hadnever thought would ever be
possible for us.
We're able to give to thecauses that we really care about
(24:41):
.
We're able to have legacy andhelp our family when they need
it, and so these are all thingsthat money makes possible for us
, that sales makes possible forus, but we first need to
understand and make that mindsetshift, and so, if this is
resonating with you guys, let meknow.
I see the comments in the chatare exploding, and so I'm so
(25:04):
excited for you guys to unlocksome of those doors, to unlock
some of those strategies, tounderstand that you're gonna get
out there, you're gonna startcreating some content and you're
going to start building yourfuture today, not next week, not
two months from now, not a yearfrom now.
I don't want to see you in thecontent to customers workshop in
2025 and you haven't donenothing.
(25:26):
No, we're building today, we'restarting now.
This is a new beginning and anew chapter, and I hope that
you're excited about it, becausethat's really truly what it
looks like.
And so, finally, we're going totalk about how would your life
look different if contentmarketing unlocked some real
growth in your business.
So we've talked about what thatreal growth could create for
(25:48):
you, right?
So maybe it's generating afull-time income and taking care
of your little ones at home, sothat you can actually feel
connected to your family andspend more time with the people
that you love.
Maybe it's significantlyexploding your business and just
taking it to the next level.
Right, you already have somesuccess and now you're opening
some doors that are going toallow you to have a bigger
(26:09):
impact, grow a bigger brand,maybe even acquire a company or
two.
All these things have happenedfor our members and the people
that we coach, so we're nottelling you this like it's not
possible.
We've seen it happen and, infact, later today, we're going
to walk you through some of thestories of people who've been
able to do that.
Okay, maybe it's confidence.
Maybe you are in a place whereyou really want to pivot and
transition into what you reallywant to do, like what you really
(26:32):
want to do.
So tell me in the comments whatwould life look like, what
would be different, right, ifcontent marketing was able to
open that door in your businessand you would experience some
real growth.
Write it down, let me know inthe comments.
So Jennifer says I love thisapproach to selling.
(26:53):
I've been shifting my mindsetfrom feeling like a used car
salesman to knowing I'm servingour customers with the project.
However, I didn't think beyondthat to the impact we're making
with our giving and building ourcommunity.
Thank you for sharing that, kim.
Absolutely.
It's incredible, guys, right,like what we're able to do when
we actually get to work, when weget serious, when we fail
(27:17):
forward and don't get stuck inour failure because maybe you
have tried some things in thepast that haven't worked.
I get that.
We've been there, in fact, Iremember guys the first.
I'll tell you the story now.
I was going to tell you alittle later, but I'll tell you
now the first big, big, bigfailure moment in my business.
And, of course, we experienceda lot of struggle and challenge
(27:39):
in the first startup.
So I was it was used to.
I was used to having somemoments that were not easy, but
I remember shifting this was2015, shifting into teaching and
coaching, and I had beenhustling with content.
Right, I had been like sharingvalue.
I had launched my YouTubechannel, I had a blog, I was
(28:01):
growing my email list and I wastrying really hard to build that
connection with my audience,and so I thought that just
giving them more information wasgoing to do that.
And so Chris was encouraging me.
Listen, people are asking youfor a program, a workshop,
something that they can actuallylearn from you.
(28:21):
And at the time I had theagency and things were going
well in the agency, but I was ina place where I was feeling
burnt out.
I was feeling overwhelmed.
There was so much that I neededto produce for clients every
single day, and so building thatplus the marketing side of the
business felt like a lot.
And so a lot of you guys arethere now.
Some of you guys kind ofunderstand where I'm coming from
(28:45):
, and Chris was reallyencouraging.
He was like, listen, you needto launch something.
Launch the course, just go forit.
You can do it.
And I had so much impostersyndrome.
It's like who the heck am I toteach any of this?
Like people know this already,you know.
Like I don't need to do this.
Like maybe they're asking youfor it.
You can do it.
So, long story short, I decidedto hire hire, not fire most of
(29:05):
my clients and took a big hit inmy revenue so I could focus on
building this first course.
It was called Zero to Social.
Some of you guys follow me sincethose days and I took four
months and I built this courseand I worked so hard on it.
I kept showing up for lives andencouraging and nurturing my
audience.
And the big day came to launchand I did a workshop and a
(29:28):
webinar and I built it and I putso much value and so much
energy and 400 people showed uplive and I was like on cloud
nine.
I was like this is going to beincredible.
I'm going to break through.
This is going to be a thingthat allows me to work less
hours and spend more time athome so that we can start a
family, all these things.
(29:48):
Chris co-hosted it with me andI get to the pitch right, so I'm
selling boom, go open cart.
Here's a link Love to work withyou guys.
It's gonna be amazing.
You've been asking for this fora year.
Crickets, nothing.
Guys, when you have beenworking on a project for four
(30:12):
months and you've been giving itall that you have and you have
burned the boats and you firedthe clients and you have very
little income coming in and thisis the thing that you're
wanting to do, which was amistake, but we'll talk about
that later.
It was a really soul crushingmoment for me and I could not
believe that I had failed thisepically.
(30:33):
Why was my content notresonating?
Why wasn't I getting through topeople?
And so three people ended upbuying after the training, and
one of them asked for a refundwithin 24 hours.
And then it was even more soulcrushing.
It was like, see, I've beenworking all this time to do all
the things and I failed.
(30:54):
I'm not good enough, I don'thave what it takes, I'm not as
good as I think that I am.
How dare I, how dare I try thisthing?
So, guys, I took some time tocry it out.
It took like two days and Icried and I cried and I cried,
and then I decided to get backup again.
And then I decided to get backup again.
I decided I needed to find somepeople who were ahead of me,
(31:19):
who knew some things that Ididn't know.
I needed to be a little morehumble and know that this was
possible because other peoplewere doing it.
And so I had to get in therooms with people who were
smarter than I was.
I had to be intimidated bymaking decisions that I wasn't
ready to make, investing somemoney that I wasn't ready to
make, investing some money thatI wasn't ready to invest.
But I got some coaching and Igot some help and I got in the
room with people who had beenthrough what I had gone through
(31:42):
but had come out the other sideand had been successful, and
eventually I figured out somethings.
I figured out some things.
I got back out there, I startedcreating content again, I went
back in the trenches and Ilaunched the business launch
which is our membership.
We have now helped 10,000 peoplein that community and I wonder,
(32:05):
I wonder, what would havehappened if I had quit.
I wonder what would havehappened if I had quit, if I
would have said no, this is it,this is my failure moment.
I've tried all the thingsbefore.
I have served all the people.
I have tried all the strategy,gone through all the courses.
This is not going to work forme.
(32:28):
We would not be here today.
We would not be here in thiscompany, we would not be serving
you.
We wouldn't have had theprivilege of serving 10,000
people through the businesslounge and 30,000 through the
rest of our courses.
We would not have the businessthat we have, the life that we
have.
We would not be able to I'mgetting emotional we would not
be able to have theopportunities that we create in
(32:51):
this company.
So, brian and Chris, being ableto do business with my best
friends.
This was my dream.
I would have never guessed thatI would be here today talking
to you about this thing, but Igave myself the chance to start
over.
I picked myself up and said I'mgoing to figure this out.
(33:13):
I don't care how long it takes,I don't care how hard it is, I
don't care what I need to learnand what I need to do.
I'm going to try and try andtry until I figure it out.
And so I'm getting emotionaltelling you this because I just
want to encourage you, I want tomotivate you.
I want you to know that I knowwhat it's like to try a lot of
things that don't work.
(33:34):
That don't work.
It's not roses and butterfliesfor everyone that you see on the
internet.
In fact, you only see theoutside, on social media.
You don't see the struggle, youdon't see the stories, you
don't see the people who areworking really hard behind the
scenes, who seem to have it alltogether on the outside, but are
really struggling with theirsales or really struggling with
(33:57):
their strategy or reallystruggling with how to pivot.
And so I just want you to knowthat we get it, and this is why
we do what we do.
All right, familia, I hope theepisode inspired you.
I hope that it got your wheelsturning and, hey, the business
is not just currently closed,but we'd love to welcome you
into our small group coachingprogram, tbl+.
(34:18):
We launched this as a betaearlier this year, in January,
and let me tell you I am shockedby the results.
Our people are just growing byleaps and bounds.
They're just building so muchincredible momentum in their
businesses, and so if you wantto learn a little bit more about
TBL Plus, which is ourone-on-one group like small
(34:39):
group coaching program, we onlytake 20 people every year in
terms of a cohort.
We work together in a smallgroup.
It's awesome.
We meet twice a month and wehave like active coaching, hot
seats training.
We talk about high levelmarketing strategies, what's
working, what's not working.
It's a really fun time and it'squickly become one of my
favorite programs we have everreleased into the world, so
(35:02):
really excited about that.
We'll leave all the links inthe description If you want to
learn more about our one-on-onecoaching program, or you can go
to our website uh, kimberly andhim and hiscom and just chat us.
You could just hit the littlechat bubble.
My team is there.
Go straight to my phone.
I often jump in and answerquestions directly, or you can
text us at our direct businessline.
(35:23):
That's 8, 6, 6, 4, 9, 8, 2, 0,8, 0.
And you want to text the wordTBL plus, so that's TBL, as in
the business lounge, and thenPLUS plus, tbl plus to.
Again, that number is866-498-2080.
And I can chat with you aboutwhether or not that program is
(35:46):
right for you.
We'd love to kind of learn moreabout your business and put you
in the right direction.
Okay, so that's what'shappening this week in the
business launch podcast.
I hope that you enjoyed it.
I love you.
Remember, I'm rooting for you.
Say yes, say yes to showing up,say yes to actually achieving
your God given mission and sayyes to marketing your business
(36:09):
with purpose, not just doing itfor the sake of doing it.
Let's let's, together, vow toreally lean in this year to
serve our people in the highestpossible ways and to profit on
purpose and not be afraid ofthat word.
I'm super excited for what's tocome.
We're going to jump into ourDear Kim series very soon here,
(36:31):
coming up as well as ourmarketing makeovers, and we're
going to be talking a lot aboutour series on really just
building a purpose-drivenbusiness.
How do you actually createpurpose behind the work that
you're doing?
How do you fall in love withthe mission that God has given
you, especially when things aretough, when you're not seeing
(36:54):
the momentum, when you're notseeing the growth, when you're
seeing a lot of rejection ordisappointments?
How do you push through all ofthat?
It's going to be great.
I'm super excited.
I love you, sending you a bigbeso for now and I'll see you in
the next one.
Bye for now.
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