S8 EP1: The Marketing Game has Changed...FOREVER

Episode Transcript
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Speaker 1 (00:00):
What's up, Amelia?
It's Kim and Chris and you'relistening to the Business Lounge
Podcast.

Speaker 2 (00:05):
In each episode, we'll break down all the latest
in online marketing, give youall the deets on what's working
now to turn your content intocustomers, boost your leads and
sales and scale your businessfast.

Speaker 1 (00:15):
All without compromising on what you care
about most faith, family andfreedom.
And listen, it's all real, rawand unfiltered.
So let's start the show.
What's up guys?
Welcome back to the show.
I'm here with Chris, who is myamazing co-host.
Hi and I'm super pumped.

(00:36):
I mean, we are bringing a wholenew season to the Business
Knowledge Podcast and it's goingto be fun're going to talk.
Listen, we've been talking toyou guys for a while.
We get a lot of feedback fromy'all via text message, via chat
, etc.
Um, and I asked you guys lastyear if you would like it if I
brought on a new segment, kindof like a new direction to the

(00:58):
show, where we talk about what'sworking right now to grow an
online business, how all thesecrazy economic trends, political
trends, cultural shifts areimpacting the online space, and
you said a resounding absolutelyyes.
I even asked if you would likeme to do it with Chris and
everyone was like please haveChris on which was awesome,

(01:20):
thank you.
So we're excited we're launchingthis show now on YouTube as
well.

Speaker 2 (01:25):
well, we've been doing the podcast since yeah
like 2017, I think subscribe tothe new podcast channel please
do we need all the subscribersum which?
Was kind of a which was kind oflike a bummer, because we were
just we were just going toupload it to kim's we were, and
then like consolidate the power,you know, and like it was, like
we.
We work with, uh, a strategistand he was like no, you need to

(01:47):
start new channels for all thesethings.

Speaker 1 (01:48):
And I was like.

Speaker 2 (01:49):
No, oh man, it's like you climb Everest.
You know, I know, and you'relike I almost had 100,000
subscribers on Kim's channel andthen it's like no, back to base
camp.

Speaker 1 (01:58):
Back to base camp.

Speaker 2 (01:59):
Sweet sweet.

Speaker 1 (02:06):
It's like great, no, but we're excited.
Um, I think that's part ofwhat's working right now.
Chris, if, if we're talkingabout trends and things that are
shifting, video has always beensomething we've encouraged our
clients to do forever and ever,and we've been doing coaching
for 10 plus years, if you guyshave been following along, but
for those of you who are new,video has always been our thing.
We've done video for a reallylong time and we wanted to just

(02:27):
capitalize on this new trend.
I feel like everyone is reallycrushing right now with video
and especially video podcasts.
I think they're absolutely thefuture.
I've been saying in some of ournewsletters that we've sent out
if you're not part of the emaillist, there's going to be a
link below the description.
You're not going to want tomiss it.

(02:48):
They're really good.
But essentially, I've beentelling you guys, if you're
subscribed to the newsletter,that, dude, the election was won
through podcast it was likethat's a big deal and because we
talk youtube uh, about youtube,because we talk so much about
content creation.
There are are some seriousshifts.
I follow political campaignsreally closely.
People are like, oh gosh, blessyour heart.

(03:09):
But listen, they're the highestfunded marketing campaigns in
the world.

Speaker 2 (03:14):
We'd be foolish not to.

Speaker 1 (03:16):
Absolutely.
So I'm always looking andpaying attention to like, okay,
what is this campaign doingright?
What is that campaign doingright?
And there's so much that I feellike we can learn from online
businesses.
And so, like, I'm going totreat you guys like adults.
I don't want to hear in thecomments oh, you're talking
about politics.
Well, listen, it's 2025.
So, like, this is theconversation and we're going to
talk about it, we're not goingto be like a lot of people in

(03:38):
the online space it's true.

Speaker 2 (03:39):
Who?

Speaker 1 (03:40):
are just like can't sing anything.

Speaker 2 (03:41):
They wouldn't even say the word politics, the p
word, get out of here the p word, p word.

Speaker 1 (03:46):
I don't know if that actually happened, by the way I
just made that up, but it's but.

Speaker 2 (03:50):
But if you know the energy in the online space,
that's the energy you know, it'sprobably real so we're gonna be
real.

Speaker 1 (03:55):
I, I don't have time, you don't have time, to kind of
like beat around the bush andsort of wink at it.
I'm like no, I'm, I'm justgoing to tell you like it is.

Speaker 2 (04:03):
It's too.
There was a notable person thatwas basically kind of
dismissing the importance offollowing politics as it relates
to growing your business likeit was some kind of distraction.

Speaker 1 (04:12):
For sure.

Speaker 2 (04:13):
But if you lived the last four years, you know that
politics had a prettysignificant impact on your life
and on your business.
And I think also too it didimpact a cultural shift.
And I think also too it didimpact a cultural shift.

Speaker 1 (04:24):
A hundred percent.

Speaker 2 (04:25):
I think it's foolish to deny that, and so you know.
Sure you can put your head inthe sand, and I do think there's
a degree of overconsumption, Ido think there's a degree of
getting a little bit obsessivewith it.
But to not at least be educatedabout what's happening or aware
, I think you quickly fall outof touch.
Yep, I don't think.
And especially in a marketingcapacity, you need to be able to
speak to where people are atall the time.

(04:47):
And so I think, if you disengagefrom that to such a degree and
keep your distance from that tothe point that you have no idea
what's going on, even theindustry leaders have fallen out
of touch, and I think they maynot admit that because they
probably don't even realize.

Speaker 1 (05:00):
That's the problem with falling out of touch you
don't realize it until you'relike wait what happened yeah,
and Chris, we've been havingthese conversations behind the
scenes with our community forfour years and they've all been
like, oh my, because we have aninternal, we had an internal
podcast yeah we justtransitioned it to being like
let's just release it toeverybody.

Speaker 2 (05:19):
yeah, why are we Exclusive too?

Speaker 1 (05:20):
yeah, Well like we were getting all these people
who are like, hey, this podcastwas so mind-blowing and so real.
I feel like if you guys post itpublicly, it would benefit so
many people.
Because we went there Plusthey're like I'm trying to
actually share it with myfriends and I can't because it's
behind a paywall.

Speaker 2 (05:36):
Yeah.

Speaker 1 (05:37):
So we're like, you know what it's so true.

Speaker 2 (05:51):
Let's just be who we are behind the scenes.
We got a fancy new sign.
We got a studio and a newbehind door number one.
Shout out to lc sign.
Shout out to yeah, lc tony,tony yeah, no, it was awesome we
mounted it on this black.

Speaker 1 (05:54):
Uh, if you're listening, you're not gonna what
the heck we're talking about.
He said we.
He means he we.

Speaker 2 (05:58):
It was a we effort here but so this piece of uh,
it's just um plywood, yeah, andthen we painted it black and
then mounted it to.
It turned out really cool, butit might be flickering.
We got to work on the camera.

Speaker 1 (06:07):
Sorry if it's like a little flickery.

Speaker 2 (06:08):
Now you're gonna notice.
Sorry I shouldn't have told you.
Stop noticing, um, but yeah, sowe, we just you know, the brand
overhaul I'm pointing to my hatif you're listening, not
watching yeah, like, we justreally felt like it was time to,
as kim says, that we're gonnatalk about throughout this
episode.
Probably many of you may be.
We hear often, like you guysare hidden gems, and I'm just

(06:30):
repeating what people say.
I'm not saying that that's trueor not true, but we spent a lot
of time building the businessside of things the last eight to
10 years, like let's make money.
You guys know, kim, what we'reall about.
Right, we're aboutprofitability over popularity
and not just being popular onthe internet, and that involves
making money.
And so it has come to a point,though, where it's like we've
really done that well and it'stime we start building the brand

(06:53):
, and so we figured out a way tokind of like make them all play
together, obviously with mebeing involved.
We're gonna talk about that.
Why the heck am I here all thetime now, like, why is Chris all
of?

Speaker 1 (07:01):
a sudden going to be a part of this?
No, no, yeah, I think a lot ofpeople have questions and listen
.
You know if you're new and youdon't care about the behind the
scenes.

Speaker 2 (07:08):
Yeah, just zoom through.
Timestamp it.

Speaker 1 (07:09):
We have timestamps Like please just go through the
trends and the things that arenew that are happening, but this
is for, like our existing folks, people who are changed in our
company.
We need to do a whole episodeabout that.
But essentially, chris wasrunning solo for many years, I
was running solo for many yearsas well, and we always

(07:30):
collaborated on the background,always.

Speaker 2 (07:32):
We were basically partners.
You know what I mean.
That's the part people didn'tsee.
It's like we were always likeunofficial partners regardless.

Speaker 1 (07:37):
So you, since the start of the Business Lounge,
which was our membership.
Now it's called TBL Academy andwe have our whole entire brand
is called the business lounge.

Speaker 2 (07:47):
Yeah, it just became a company.

Speaker 1 (07:48):
But in the early days of like baby TBL, Chris was
always doing coaching calls withme because they were very
overwhelming.

Speaker 2 (07:57):
I don't think I've ever missed one.
Literally Even when I wastraveling I did a remote with
Kim A hundred percent, so it'skind of like I've always been
there, so you've been there forlike hundreds of coaching calls
yeah, just not publicly all thetime.

Speaker 1 (08:08):
And then in your membership.
I've been a part of that andwhen you had the book club and
we started sharing a lot of ourclients, a lot of the people who
were in the TBL membership werealso in Chris's book club.

Speaker 2 (08:26):
And then you were doing coaching and we're like
what are we doing just separate?
Yeah, we're going to have awhole episode about
couplepreneurship and how towork with your spouse, or even
if you're an entrepreneur andyour spouse is not, how to
support the other person, andobviously that's not our
capacity.
But we have a lot of clientsthat we engage with where the
partner's not an entrepreneur.
And so there's some things thatwe've picked up along the way,
like how to support that personthrough going through that, Like
it's.
You know, it's a lot, it's alot.

(08:48):
So, yeah, we'll probably talkabout that too.
There's so many topics we cancover.
That's the I think that's theexciting part about making this
public facing now.

Speaker 1 (08:55):
For sure, and so, essentially, long story short,
we really felt like God wasleading us to partner and that
my brother came in and so he wasrunning his own company as well
.
So we've basically partneredand, um, chris and I, we're now
the business lounge together.
So we had a lot of people we'relike are you kim and co?
Are you kim and chris?

Speaker 2 (09:15):
yeah, what is happening here, confusing to
everybody, I was like no,including us.

Speaker 1 (09:18):
Sometimes we're just we're the business lounge
together.
Chris has his own website, Ihave my own website he has his
own, I have my own channel, andthen we're collaborating here.

Speaker 2 (09:26):
Yeah, so if you know, like John and Lisa Bevere, or
you know, chip and Joanna Gaines, like, think, both their
personal brands, but they allserve the greater good of the
business that they support,right?
So, like Magnolia or MessengerInternational, like so that's
kind of the dynamic that we'reborrowing from them.
Shout out to their mentorshipin that regard of like cool, how
do these two play together butserve the same thing?

(09:47):
And that's what we're doing.

Speaker 1 (09:48):
Mentorship from afar.

Speaker 2 (09:49):
Mentorship from afar, all right.
Hopefully not from afar always.
That'd be cool to know them.

Speaker 1 (09:54):
Yeah, that's true.
That's true.
All right, so end of our banter.
Are you getting ready to talkabout all the shifts?
Yes, all.

Speaker 2 (10:00):
Yes, all right, so we've got a whole list.
Guys, we actually covered this.
I'm curious to see, becausethis was a few months ago now I
pulled this from.
We hosted a workshop inside ofTBL Academy, which is our
self-study program, shamelessplug and so we're going to go
over some of these not all ofthese, this was like a two-hour
thing, so we're going to go oversome of these.

Speaker 1 (10:20):
The online space.
Everything has changed,everything has changed and if
you're still operating with a2019 mentality, you're going to
get left behind.
It's just not going to work.
So we're seeing right now, 50%,I would say, of our clients are
having probably record monthsright now, like they're, they're

(10:41):
making more than they did prepandemic.
And then we have another 50% ofclients who we've been telling
for the past few years you needto pivot, you need to pivot, you
need to pivot.
Now they're really feeling thepain of not staying ahead of the
game of these trends, and so wewant, as a cautionary tale, to
like be like hey, let's talkabout all the things, let's be

(11:02):
transparent about what'sactually happening in the online
space, let's have theconversation that no one's
willing to have.

Speaker 2 (11:06):
Yeah.

Speaker 1 (11:07):
And talk about all the shifts, but also talk about
the opportunity, because I don'tknow about you, chris, but I'm
more excited about onlinebusiness than I have been in a
very long time.

Speaker 2 (11:18):
I think that goes without saying.

Speaker 1 (11:19):
I think we've been.

Speaker 2 (11:20):
And a lot of it has to do with what we call the old
way versus the new way.

Speaker 1 (11:24):
Exactly.

Speaker 2 (11:24):
Alignment, the old way of running a business like
this, of marketing a businesslike this.
It was so tedious, it was soarduous, it was so dynamic.
There's so many moving partsand pieces.
You couldn't tell people yousold something too fast because
they're like, ew, gross.
And it's like, well, we used tohave to tell people all the
time.
Would you walk into a Walmartand be offended that they tried

(11:44):
to sell you something?
And you'd be like, no, ofcourse, like you're there with
that intention, right, and yet,for whatever stupid reason, when
you get online, it's like howdare he sell something?
And I don't understand why.
That was the coming from theoffline space, because my first
business was offline, just atraditional moving and
installation business.
Like if you're not selling,you're dead, you know.

(12:05):
But man, you get into theonline space and it gets, so it
got was so weird.
It was like you went tosomebody's personal brand
website.
You didn't know what the heckthey did there was nothing to
buy nothing to buy.
There was no shop page you hadto like start here.

Speaker 1 (12:18):
And it was like a resource list a resource list
and then Y'all remember thestart here, pages.

Speaker 2 (12:24):
Maybe six years later you get introduced that they
actually sell something Rightand it's $12.
And then you, three years later, introduced to another thing,
you buy that's $99.
And it's like man, you're goingto monetize these people after
a decade.
So for me, again coming intothis world, I'm like this is
crazy, like this isn't business.
What is this?
So, for me, I prefer this.

(12:44):
It's straightforward, it's cutand dry, it's do you have what
I'm looking for?
I want to grow my business.
Hence I find somebody to helpme grow my business.
What do you have to offer?
Boom, clean, dunzo,transactional.
Now that doesn't mean that youcan't also provide value.
You can also have be anattractive character to your
specific ideal client avatar,like all those things exist.

(13:05):
But man, everything behindwalls and everything was so
secretive and tongue-in-cheek, Idon't know.

Speaker 1 (13:11):
It was just weird there was just a lot of
complicated things too, like youhave to set funnels and
automations and autorespondersand five trillion drips of
campaigns and um we did all thisemail at this time and then you
, you split test.

Speaker 2 (13:27):
That.

Speaker 1 (13:27):
It's like, oh my gosh in fairness, though, we've made
millions of dollars yes, withthe old way.
With the old way, it was justhard, the old way still pseudo
works, so we're going to talkabout adapting it.
Um, but you cannot stay stuckin the old way or like your
business is not going to doanything.
Even yesterday, sorry, whatwere you going to say?

Speaker 2 (13:47):
We've been saying you can't sell a 2019 offer.
No, it's true, they're dead.
Like you got to move on, yougot to adapt.
I was telling one of ourclients yesterday I was like you
have to divorce the old way.
Like you are still likeclinging to parts of it and so
much of it has adapted.
Now, like kim said, there areways that it were.
We are hybrid, hybridizing.
I made that word out.

Speaker 1 (14:09):
That's not really, I mean, if you had already figured
.
I made that word up um, butyeah, but yeah, I think like
yesterday in coaching, literallyyesterday, um, I had a client
who was like oh my gosh, kim,you have been telling us this
for the longest time me andchris, she dropped a podcast
from Amy Porterfield and JennaKutcher.
They were talking about howorganic traffic is dead and how

(14:30):
they're pivoting and shiftingtheir whole businesses, and it's
the same thing we were talkingabout in the Sam Card Mastermind
back in February.
So we went to top 40 onlinesellers.

Speaker 2 (14:41):
Yeah, we got a plaque .
Oh yeah, we did.
Where are my thumb there?
We go boom right there.
Yeah, that's for processingyeah multiple seven figures.

Speaker 1 (14:48):
I know that feels like a humble brag, but a little
bit of a humble brag it's thetruth, um, so anyway, what was
really eye-opening for me washow so many people in that space
had built huge audiences right,and I think they were still I

(15:09):
think, in many ways are stillrunning in the same exact way
they always have.
You know, they're stillbasically operating with like a
not even a 2019 mentality,almost like a 2015 mentality.
Yeah, it's true um and so, likenew seasons, y'all require new
skills you have to upskill canyou talk about, though, why some

(15:30):
of that happened?

Speaker 2 (15:31):
yes, let's do that.
That it did, because it's forsure there's reasons for there
are reasons for it.

Speaker 1 (15:35):
So the first one we've been talking about these
three major um shifts in themarket, but I think the first
one is Amazon culture.

Speaker 2 (15:42):
Yeah.

Speaker 1 (15:43):
So pre pandemic.

Speaker 2 (15:44):
Amazon brain is what I call it.

Speaker 1 (15:46):
Exactly we were.
We were still like the thegeneral public had not yet fully
adopted online commerce.

Speaker 2 (15:54):
No, like we have.

Speaker 1 (15:55):
Yeah, I feel like the online space is always like 10,
15 years ahead, sometimes atthe market pre pandemic.
Yeah, but then the pandemic hitand everyone was closed and
amazon you know, was makingmoney hand over fist.
A lot of the behaviors that wesaw in the pandemic of like
ordering everything online.
I mean we saw people who neverbought regular things from

(16:18):
amazon in our family startordering beds and mattresses and
like their toothbrush andtoilet paper and we're like what
?

Speaker 2 (16:26):
For real, for real.
That's not exaggerate, that'snot hyperbole, that's for real.

Speaker 1 (16:29):
And that those behaviors really like they how
do I say this?
Like, let me say that again,these behaviors stuck around
after the pandemic.

Speaker 2 (16:41):
Yeah.

Speaker 1 (16:42):
And a lot of what we see in the online space with
like multiple funnels and havingto warm people up and build a
lot of relationship.
That happened because we weretrying to actually correct
essentially the disconnectbetween the physical commerce
space and the online commercespace.
People still had a lot ofskepticism around giving their

(17:04):
credit card to a random websiteand getting scammed and you know
having a business, kind of liketake your money and disappear,
because those things happenedwith online businesses.
Let's not act like we're youknow like online in general,
right right and so now peopleare like I want what you offer
and I want it now.
I don't want to wait to findout what you sell in your seven

(17:26):
day email sequence.
I don't want to go through ahuge launch and maybe six months
from now when you open the cartbuy.
I want to buy today.
Yeah.

Speaker 2 (17:35):
And some of that is just a natural progression of a
market, so obviously Amazonbrain was a big part of it.
People got accustomed tospending money on the internet
but it was only an acceleration,and there wasn't the fear.
Yeah, so it accelerated and itnormalized, being like, oh yeah,
sure, now, honestly, we dothings and I don't think we
think about how weird it is.
Yeah, so for us, many of us inour generation, like uber is
hitchhiking with a smartphone,let's call it what it is.

(17:56):
You know, airbnb is literallysquatting, but you're just
paying the person to squat in abedroom.
You, you know what I mean.
Like it's weird.
And so a lot of these catalyzedand normalized the marketplace
and we can benefit from thatbecause people are less
unwilling to spend money on theinternet.
But then the second part of itand there's more.
But the second part of it isthe natural progression of a

(18:18):
marketplace.
So the reason now is they'vebeen through the webinars,
they've gone through the salesemails, they've applied, they
know you're pitching somethingat the end, so it just feels
inauthentic.
Yeah, when you're like, oh, butwait till the end there's a
surprise, a bonus.
you know, like they know it'scoming, and that doesn't mean
it's not effective as amechanism, but it means that

(18:41):
they're less willing to exhaustcalories, because they've heard
it a billion trillion times, andso getting out ahead of it and
having layers of specificity isreally important, because people
need to know what you do andwho you do it for, and if they
don't know those two things,within like I'm talking seconds,
they're gone.
They're going to find somebodyelse that actually is
communicating that well, and sowe're seeing stupid things work,

(19:04):
like putting a vsl on youtubeor running ads directly to
something that usually we wouldhave been like.
Now, now, six months of warmingyou up on our email list, you
know like those are things thatwould have been required before,
and now it's like dude, I knowI don't have the, I don't have
the appetite for it.
Just tell me what you do andwho you do it for.
I just want to know, like,what's the format?
How much is it?

(19:24):
So the hard part about that?
It's easier, right?
It's easier to get to youraudience.

Speaker 1 (19:29):
The hard part is that it's easier.
No, no, no.

Speaker 2 (19:30):
The easy part is that .
The easier part is that you cango direct.
The harder part is now thebenefit of having the old way
and extrapolating this out andhaving the two-hour webinar and
the seven days of emails is youcould slowly kind of work
through your sales process yourmessaging your different buyer
types, all the things that wepreach and teach, right, you

(19:53):
know.
Building in scarcity, uh, orworking with the deadline.
So if just going evergreenalone, you're removing the
deadline potentially unless youcreate a deadline or create
scarcity, and so now you have totruncate those mechanisms into
like small window yeah, ofopportunity.

Speaker 1 (20:08):
You have to know what your message is.
You have to be clear about it.

Speaker 2 (20:12):
You have to communicate it fast yeah, and so
a lot of people think we'rejust like hey, just go direct
and sell on the internet andthey think there's no strategy
involved and a thousand percent.
I don't want to say it's harder.
It's easier tech wise, but itcan be somewhat harder if you
don't know what you're doing.
To communicate the message youneed to communicate in the
smaller timeframe that you haveto do, it's only harder if you

(20:33):
don't have the tools and youdon't have the framework.
So that's basically it.

Speaker 1 (20:35):
If you're just trying to wing it.
It's harder.

Speaker 2 (20:37):
Yeah.

Speaker 1 (20:37):
But here's what I really really like, chris, and I
think you mentioned somethingthat was really important.
Kind of going back a little bit, you mentioned that you know we
do weird things on the internet.

Speaker 2 (20:48):
Yeah.

Speaker 1 (20:48):
Or we just do weird things as a society right, we're
weird, we're just weird.

Speaker 2 (20:51):
Humans are weird.

Speaker 1 (20:52):
But I remember five years ago getting someone to
give us their credit card andput it on our website was a
scary thing for them.

Speaker 2 (21:01):
Yeah, super.

Speaker 1 (21:02):
And that's part of why we love SamCart, are you
saving this?

Speaker 2 (21:04):
Yeah, right.

Speaker 1 (21:05):
It's a secure checkout.
We had to let them know wedon't save any data on our
website.

Speaker 2 (21:10):
It's stored securely through Stripe, even for email
opt-ins.
You had to put that Remember.
We will never share your yeah.

Speaker 1 (21:15):
Now, literally, our clients are like you.
Have my card on file.

Speaker 2 (21:19):
I don't want to, but thousands, thousands of dollars.
We're not talking like renew mefor 15 bucks.

Speaker 1 (21:24):
They don't want to have to put their credit card
details.
They're just like it's saved,you know.
So, that's just one way inwhich we're seeing behavior
shift and really this isn'tsomething that we're saying, oh
my gosh, like this is the newway.
It's like, no, we're looking atbehavioral patterns in the
market.
The market was not ready fiveyears ago to say, charge my card

(21:45):
, like if you charge a cardwithout someone's explicit
consent, there would be achargeback and there would be
problems.
Now it's like people are used todoing that, and so that's, I
think, one of the biggest shiftsthat a lot of online businesses
have not caught up to yet.
They're still working in theold way.
I think the second one isreally interesting too, and this

(22:09):
is all about trust y'all.
So Edelman barometer came outtwo years ago, almost three
years ago, 2022.
It's like a trust barometer,and they do.

Speaker 2 (22:20):
How do they measure stuff like that?
Polls yeah, they just askquestions.
It has to be just polling.

Speaker 1 (22:26):
So Gallup poll actually Edelman was this year,
gallup poll was in 2022.
Edelman's 2025 trust barometeris showing that trust is eroding
.
Is showing that trust iseroding Like we've had issues
with trust, especially with howthe pandemic was mishandled and
all the conspiracies that becametrue.

Speaker 2 (22:46):
Careful, we're releasing this on YouTube.

Speaker 1 (22:47):
Right and how.
People don't trust institutions, they don't trust big
government, they don't trust bigtech.
They don't trust bigcorporations, big ag, you know,
know pharma all of theseinstitutions that people used to
trust.
Now they're asking bigquestions out, and so in a lot
of ways, I feel like that hascatapulted and created

(23:09):
opportunity for the online space, in that there is a bigger
appetite for content consumptionfrom independent totally
sources right citizen journalismCitizen journalism, like you're
seeing the Independent podcasts.
Exactly.
You're seeing the explosion ofpodcasts, the explosion of
newsletters and independentpublications like Substack just
erupting All of a sudden.
Newsletters are a thing againin the online space.

Speaker 2 (23:31):
Yeah, it's crazy.

Speaker 1 (23:32):
We're like what so consumption?
The appetite for content hasnever been higher.
The problem is that we're in areally weird socioeconomic
cultural moment, and I feel likeonline business hasn't caught
up completely to that yet, andso they're still creating
content like it's 2019 with,like the PC, ultra polished.

Speaker 2 (23:57):
Yeah.

Speaker 1 (24:00):
Look at my life.
It's perfect aestheticbeautiful right here's my lunch
and then, um, it's overlyproduced yeah you know we have
like yeah, 12 angles yeah inlike 2019, let's say 2018, where
it's like oh, you have to spendtwo hundred thousand dollars to
have your course yeah overlyproduced by a company and

(24:21):
they're it's gotta look superincredible like the production
bar was really high yeah, youhad to hire scorsese to put your
your course out and now it'slike guys here's me on my iphone
.
People want exactly they wantraw and real and that's what
they connect to, becausemainstream media has been lying
to us for so many years and allthese you know talking heads and

(24:42):
pundits just the lies are soridiculous that people are like
I just want to talk to a smallbusiness, I want to talk to a
creator, like they're my friend.

Speaker 2 (24:50):
I don't know if you guys are aware of this, but
we're big.
Well, I'm Kim via osmosis, bigcomic book, movie, TV show fans.

Speaker 1 (24:59):
Yeah, kim, via osmosis, she's married to me she
has no choice.
I love them, though they'reawesome.
She does.
Don't let her fool you, I'm nota hyper nerd, but I really
enjoy them.

Speaker 2 (25:08):
So I was a massive fan of I'm less now because it
is kind of dark but theDaredevil TV series and what's
crazy is so if you don't knowthe history behind it.
The show launched on Netflix.
It had three seasons.
It was really really like hadlike a cult following.
It got canceled and then therewas like a huge petition, like

(25:28):
millions of signatures.
The actors even got involvedwith sharing the link to the
changeorg.
Seriously, it was a whole thing.
Somebody like created a URL,save daredevil anyways.
So they got it saved.
Disney got, you know, procuredthe rights to it and made
another season.
They just came out.
I think it's great, like Ipersonally like it.
But the crazy thing about it isand I'm bringing it home here

(25:49):
kim was looking at me like landthe plane no I'm not land the
plane, I'm not, so I feel thelook.
Okay, I won't look at you, I godown rabbit holes and she's like
Chris, land it, land, land,land.
That's what she's going to do.

Speaker 1 (26:04):
Start like this Just hand gesture when I need to shut
up when you guys see me doingthis.
Yeah, that's what she means.

Speaker 2 (26:09):
Chris stop.
But what's crazy is that peopleare complaining because it
feels overly produced and it'stoo cgi and they like the old
gritty feel of the originaldaredevil.
And we went back and watchedsome of the episodes, guys, they
didn't even use like camerastabilizers, like literally the
camera's like shaky on shotsthat are not supposed, like not
like a jason bourne thing, whereit's like intentionally shaky,

(26:30):
it's like no, it's just lowbudget, it's very authentic, it
feels real and so the more thatai becomes a thing in the world
which is going to be the case,it's going to feel buttoned up
and pretty and perfect andunfortunately, people are going
to start to identify that as notreal real and if you think I'm
lying history repeats itself orif you think I'm exaggerating,

(26:53):
look what happened.
People started figuring out thatthere was like robo calls or
they were actually talking tochatting with a.
They would be representative.
Representative.
You know, like a bot.
You know that we push back onthings that aren't real.
It's just history, it's it'sproving that over and over again
.
And so when ai startspretending to be real and you
start seeing pictures that arefake like I was listening to him

(27:14):
and I've been listening tothese awesome youtube videos
from, like Billy Graham orNapoleon Hill and then the other
day I'm listening to a NapoleonHill.
Napoleon Hill, I'm doing airquotes and literally he's like
in the days of blogging andsocial media.
I'm like what?

Speaker 1 (27:29):
this is not real, this is AI.
And then we did a little bit ofresearch and we were like I
actually ran it by Grok.
I was like, like Grok, I have afeeling this is AI.
Can you like scrape it and letme know.

Speaker 2 (27:39):
Yeah.

Speaker 1 (27:40):
And I was like yeah, absolutely, it is AI.

Speaker 2 (27:41):
It's AI.
Here's why it's tapped this way, I'm like what.
Yeah.
So I listened to this wholething and I was so connected to
the message or Billy Graham, butpeople were calling him like a
false teacher in the commentsabout Billy Graham.
What?
Yeah, because it said somethingthat wasn't necessarily

(28:02):
scripturally accurate,biblically accurate.

Speaker 1 (28:04):
So we have a problem.

Speaker 2 (28:05):
And so people in the comments were calling out Billy
Graham, and it wasn't even BillyGraham, it was just something
that was a creation of AI, andso we've yet to see a lot of
that.

Speaker 1 (28:14):
Yeah, that's going to push more, but wait until
people are getting framed forcrimes.

Speaker 2 (28:18):
to see a lot of that, yeah, but wait until people are
getting framed for crimes orthere's I mean for real, for
real, like it could get nastywith ai, like we haven't seen
the nefarious use case yet Imean, we have a black hat small
scale yeah, but like you know,hacking accounts, like it's
going to happen, uh, and we haveto figure that out as a society
how we're going to counter that.
But the point is bringinglanding the plane.
The point is, is that as westart associating not just the

(28:39):
distrust in mainstream, buttonedup, overly produced now ai
included in that camp the morepeople are going to be like I
like this because it feels real.
I like this because it feelscozy we're talking about cozy
content um, I like this becauseit feels human and I think we're
going to start choosing humanbecause it's relatable, has a
soul.

Speaker 1 (28:57):
Yeah, a lot of stuff doesn't feel like it has a soul
yeah, and I think that thatabsolutely moves us into third
shift, which is very obvious.
It's ai right, yeah, um, I feellike the last two years have
been crazy and really it didn'treally start, I think, impacting
as much online businesses, uh,up until probably like six

(29:18):
months ago maybe longer.
Yeah, I would say the fall of2024, fall 24, that's when
everyone was like, oh my gosh,and it was weird because we
thought, oh, it's the electionand it was.
A big part of that was theelection, it was both but
another part of it that I don'tthink anyone is really talking
about that much.
Until recently, as, like dude,the value proposition has

(29:40):
changed.
It's not information anymore.
You know if you are sellingcourses, you have to pivot.
You have to change yourbusiness model to include
something else that is morevalue, because people can, just
they just don't want to gothrough.
You know 50 videos in yourcourse and members area.
They want answers now not moreinformation, and so we've been

(30:03):
saying this answer is notinformation for like two years,
but now it's actually likehitting critical mass.
We were talking about it in thecontext of content.
Now it's like oh, it's alsoyour offers.
You know you can't just staystuck in the old way, and so
that's really what we've beenworking on is helping our
clients transition theirbusiness, pivot their business
we've pivoted our own businessmassively.

(30:25):
The lord, because that is whereI feel like spiritual
discernment really comes intoplay.
Yeah, not that I'm trying tosay, oh, look at us, we're so
awesome.
No, y'all like we can be idiotsjust like everyone else.

Speaker 2 (30:37):
And the holy we wouldn't have done it in our own
strength, for sure we couldn'thave.
We wouldn't have seen this.

Speaker 1 (30:41):
No, it was spirit led the holy spirit just kept
nudging us and leading us, like,hey, I remember clearly 2022,
you have to start a coachingprogram.
And I remember I had no ideawho was going to help us do that
, because I've never done thatand you've been telling us we
have to do this.
People are ready for the nextthing and I don't know what that
needs to look like, but we haveto figure it out.

(31:01):
And so we went out, hiredJennifer Allwood who's
incredible, one of my businesscoaches and mentors and she
showed us how to do it and wecrushed, but it was hard and it
was scary, and I think that'scan you speak to that.
Like can you speak to the fearsometimes that people uh
experience when they're havingto change things, when so many
things are changing at once,cause we're seeing that with our

(31:24):
clients and it's challenging,it's a lot.

Speaker 2 (31:26):
Yeah, it's a lot.
Um, I mean, obviously thebiggest piece of advice that I
think him mentioned is you gotto stay prayed up.
Um, stayed up and prayed up,because if not, man, you're
gonna look back.
I mean, at best you're gonna besecond in the race at best, and
there's a lot of ways.
And again, you know, this isnot us, this is not us driving
in our own strength.
Here we were ahead in many ways,saying things years ago that,

(31:50):
honestly, at the time, were verymuch rejected by by even our
clients, that now we're like, ohmy gosh, you're right and it's
like well, you like well, we'rejust messengers, we're just
communicating things that we'redownloading, that we're
receiving, and so I think that'sthe number one part is, you
gotta stay connected to source.
We're entering into an erawhere it's now more important

(32:12):
than ever, because we guys,within a very short period of
time, are not gonna be the mostintelligent beings on this
planet any planet, I mean.
I think we're there, and we'reprobably there Right.
And so the value, not only isthe value proposition shifted,
but you have to tap into adifferent state of being, you
have to be a spirit being, youhave to utilize your spiritual
gifts.
You know for, for, basically,since the industrial revolution,

(32:34):
if we're being candidintelligence, the seek, the
seeking of being candidintelligence, the seeking of and
the acquisition of intelligenceor furthering intelligence, was
our entire paradigm, it was ourentire focus.
It's where we Developing theintellect, developing the
intellect, and I'm not sayingthat we're going to go back to,
you know, being hillbillies andnot knowing anything Like that's
not what I'm saying but westopped flexing the spirit

(33:02):
muscle.
We stopped.
And I remember hearing frompeople you know it's good to be
cultured in here from peoplefrom other places in the world,
but like there's people in, likeNigeria, for example, that they
declare things I mean the waythey pray is very different than
the way we pray in this countryand they speak with authority.
I mean they like and theyactually see miracles.
Like one of them said I don'tremember who, I don't remember
where I saw it.
You see a lot of content on theinternet.
But he said people in Americasay that why don't we see

(33:25):
miracles like we used to see inthe Bible in today's era?
And he's like it has nothing todo with God not showing up.
It has everything to do withyou not praying that way for
those things to happen.
God doesn't show up because youdesire it.
God shows up because you showedup first and you were declaring
and praying and believing andthen God showed up.
And so I think we have to shiftthat because, at the end of the

(33:48):
day, what is going to make usmore valuable than anything else
is having that spiritualdiscernment.
That is our ultimate cheat codeas beings.
That's how God intended for usto be, and so we're trying to
compete with chat TBT.
It was funny because I used tojoke and tell our clients I
listened to books at 2.5 X onaudible because my brain just
moves really fast.
Kim has to tell me all the timelike stop.

(34:08):
She told me today after asession.
She's like stop going so fast.
Like I would hate to be yourbrain, it's so fast.

Speaker 1 (34:14):
And then would hate to be your brain.
It's so fast and this is havingit like that, though not like
that.

Speaker 2 (34:17):
that's how I received it.
I'm going so, oh my gosh, likehow do you even keep up with
that?
I'm exhausted for you, andthat's just always been my brain
.
I'm a d, d, d, d, d, d, uh, andthen some more d and so for me,
that's just how my brainoperates.
And so I joked and said I don'tknow if you watch the office,
but the episode where Dwight istrying to compete with the
website and he's like trying tomake more sales on the website,
that was like me with ChatGBT,trying to read books fast enough

(34:40):
, and it's like it's impossible.
You're not going to win thatrace, but you have spiritual
giftings.
Maybe they've been unearthedLike you don't even know they
exist or what they are, andpeople are going to create that
connection with you and it'sgoing to give you certainty in a
time of uncertainty.

Speaker 1 (34:56):
I think that's huge.
Yeah, I think that's alreadyhappening too, when Chris and I
were talking last week and wewere like what is the next
evolution for human beings?
And I absolutely agree it's areturn.
It's absolutely a return.
It's not an evolution per seRestoration.
It's a redemption of who we wereactually meant to be.

(35:19):
Yeah, I feel like we're seeingthat even in the online space
the last couple years.
Like so many people are talkingabout their faith.
You know that you would neverwe were some one of those be
like.
I don't think people would haveever guessed that I you know
I'm a pastor's kid or that I waschristian, um, and I think we
all kind of felt the calling oflike what have you been doing?

(35:40):
Like why are you leaving Jesusat the door?
And I have a whole episode onthat.

Speaker 2 (35:44):
Yeah, people comment on it all the time.

Speaker 1 (35:46):
It's crazy how all of us, at the same time, are
getting the same message.
And it's not like we're goingto church together.
You know like we don't knowhalf these people.

Speaker 2 (35:56):
We're not sharing notes from Bible study.

Speaker 1 (35:58):
Exactly so that's really really powerful.

Speaker 2 (36:00):
Yeah, we've also been saying too the counter to AI is
HR, human relationship and, Ithink, leaning into your people
and what they want.
So, for example, the client youwere referring to earlier, it
was like but what do your peoplewant?
Yep.

Speaker 1 (36:13):
What are they asking for?
What do?

Speaker 2 (36:14):
they actually want.
So not only do we get theconfirmation about coaching uh,
group coaching and one-on-onecoaching through being that
being spirit led, right, butguys like, even if it wasn't
that people were begging us, canI work with you?
Guys one-on-one like, oh mygosh, can we do like we would do
something where it was likeone-on-one touch to us, not just
membership stuff, and or likecoaching calls, right, we would

(36:35):
do code, we would do monthlycoaching calls and they would go
four hours and nobody wouldleave.
Yeah, like, literally thedrop-off was zero and we're not
that interesting so it's like no, there's something here to this
they're ready for for the nextyeah, they're craving it and so
we, so so the signs were there,uh, and sometimes we do a really
bad job and and, uh, there's a,there's a principle around this

(36:55):
.
It's a paradox, but basicallyis like there's like a blindness
that comes to you being in yoursituation and and not being
outside of and looking in onyour situation, and so maybe the
power of you know,masterminding and coaches cause
they help you overcome thatparadox.
Sometimes you know we do that,right, we see something in
somebody else's business.
Why are they doing that?
It's like, dude, you're missinglike 48 things that are so

(37:16):
obvious to everybody else.
But you right, and it saysnothing about you.
By the way, there's not an,you're not um deficit.
You don't have a deficit insome way.
It's an actual paradox.
It happens to all of us,including us as coaches like
we're, like, we're doing thatand it's like, yeah, because
you're blind to it, yeah, sosome of it is just leaning in
and being mindful of that andtalking to your people, and
always start with your person.
Who's your ICA?

(37:37):
What are they asking for?
There's always a newopportunity, guys.
Always, always, always andforever.
There's always a newopportunity.
There's always a new blue ocean.
There's always something withAI.
People are going to beunderserved in a different way.
And so what does that look like?
And it's not saying the answerfor you or everybody is oh well,
kim and Chris are coaching.
He's saying go be a coach,that's what we're saying no,
please don't do that.
It's not a it's.
It's not a matter of copyingthe playbook.

(37:58):
It's a matter of leaning intoyour people, because they'll
help you dictate that, inconjunction with a healthy
spiritual life, in, so that youhave double confirmation.

Speaker 1 (38:06):
Exactly, I love that.
That's awesome.
All right, so should we closeit here and start part two?

Speaker 2 (38:11):
and get into specifics.
No, you want to keep going,let's keep going.
We're 40 minutes in, are, or doyou want?

Speaker 1 (38:14):
to keep going, let's keep going.
We're 40 minutes in, are yousure?

Speaker 2 (38:17):
No, we're not.
We're actually not.
We're not 40 minutes in.
I think I started recordinglike 20 minutes before we
actually did, so we got moretime If it's up to this one,
we'd be here for three hours.
We'd be here for hours andhours and hours.

Speaker 1 (38:28):
Well, I, want to test .
This is the appetite for a longform.

Speaker 2 (38:41):
Do you want us to do one hour long episode 30?

Speaker 1 (38:42):
minutes three hours.

Speaker 2 (38:44):
We're here for all of it, so let us know because I'm
there why don't I do some quickrapid fire with you then about
stuff that we talked about?

Speaker 1 (38:50):
like he doesn't want to end the episode.
Do you see him like?
We'll see?

Speaker 2 (38:52):
tell us in the comments be like no shut up at
30 minutes, I have stuff to do,or hey you?
Guys can talk and I'll stay, solet us know in the comments we
can always break it down intopart two if we need to break it
down all right cool so we talkedabout relationship building um
strategic alliances and findingand sticking with your tribe
yeah, I think one thing too islike you cannot play scared in
this season no if you're playingscared, you have to get your

(39:15):
mind right.

Speaker 1 (39:16):
You have to get your mind right and I get it y'all.
Especially as a woman, I thinka lot of change and chaos
doesn't sit well with usgenerally because biologically
we're wired for protection andsafety.
Um, and chaos is really a man'sgame in a lot of ways.
Like you guys are wiredbiologically to like be the

(39:38):
warrior hunter, you know, fightthe fight and chaos almost as
exciting in a lot of waysbecause it's a new challenge,
something that you're seekingafter, whereas even if you're
like me and you're, you have weall have masculine and feminine
traits, right.
But like, even if you're a womanlike me and you have like that
fire, that hunger, like I tendto gravitate towards more of

(40:01):
like the bro circles, because Ijust I'm aggressive and
ambitious somehow I wasn't likethat before, I just just
developed into that.
But even if you're like me,it's still scary to see all the
things that you used to rely onand do not work as well.
And I'm talking practicalthings like launches are pretty
much dead right now.

Speaker 2 (40:21):
We're going to talk about that, right.
Sorry, Jeff.

Speaker 1 (40:23):
Things like no, jeff is adapting.

Speaker 2 (40:27):
No, he is adapting.
He's awesome.
Follow Jeff if you want to knowhow launches are adapting Jeff
Walker, by the way.

Speaker 1 (40:31):
He's awesome.
And then we see things likeemail is totally different now.
There's a lot of things thathave shifted there.

Speaker 2 (40:39):
Yeah, that's true.

Speaker 1 (40:40):
Social.
There's just all kinds of newparadigms in terms of algorithms
and how platforms are kind ofcopying each other.
And then I also think that thetraditional funnel is not
working anymore and that's hard.
I think there's a lot of fear,but y'all, here's the thing.
I get it and I want toempathize if you're in that
place where nothing's workingLike we have clients who are

(41:03):
like their business just stopped.
Like their lead gen juststopped their clients, you know,
stopped buying like this All ofa sudden out of the blue.
Literally overnight, and it'schallenging to watch them go
through that, because we havebeen through that in our
business and it's really hardyeah but you have to believe and

(41:23):
you have to continue to levelup your mindset and know that
there's a new opportunity inevery season.
if you don't do that, the mindgame is the thing that
ultimately is going to determinewhether you win or lose.
You will get stuck in perpetualoverthinking, overanalyzing or
getting down on yourself.
If you get stuck there, there'sno coming out of it.

(41:46):
Like you have to pull yourselfout of it or at some point it's
a point of no return, and wehave seen businesses close left
and right.

Speaker 2 (41:54):
Unfortunately.

Speaker 1 (41:55):
Because of what I'm just talking about.
It's a mindset thing first, andif you don't put yourself in a
place where you're surroundingyourself with tribe and you know
collaborations and allianceswith other people and you're not
in a space, that is actuallypositive, and directionally
successful.

(42:16):
There is going to be a lot ofthings that you're going to, you
know, really, get to a pointwhere you're just self-doubt,
lots of fear lots of confusion.
It's too stressful.
So courage is everything.
Get your mind right, getyourself around people who will
support you.
Listen to shows like this one,encouraging, uplifting.
Hey, here's a positive, here'sthe opportunity.

Speaker 2 (42:37):
Yeah, and real, and real, and real.
For sure, don't fall, because Ifeel like the online space has
been uplifting and encouragingfor a long time.
But then I think a lot of themgot hoodwinked because they were
ignoring some of the real.

Speaker 1 (42:47):
Yeah, I agree.

Speaker 2 (42:48):
And I think it's a matter of being.
I always say this when I tellour clients something scary that
could be received as scary, Ialways say this is not to scare
you, it's to empower you Ahundred percent.
And so if we're telling yousomething, it's not us being
pessimistic, negative, it's likewhat Tony Robbins says.
He's like like if there's weeds, don't pretend like there's not
weeds exactly.

Speaker 1 (43:07):
You know what I mean.

Speaker 2 (43:08):
So we know there's weeds in the world there's weeds
, we know there's weeds going onright now in this economy
that's okay it's, and we knowthere's an elephant in the room
that's replacing people in jobsby the minute, like so let's not
pretend like that's nothappening let's talk about it
and put our head in the sand andbe like everything's fine and
daisies, like that's not astrategy, guys, it's not a
strategy.
So we move forward, and we moveforward empowered, but with an

(43:32):
equipped knowledge, right?
So kim says it best and I wantto repeat I actually highlighted
here because she was speakingto it but discipline your
disappointments I.
I don't think that's myoriginal actually it might not
be her original, but she says ita lot, so I'm going to give her
tony robbins quote okay, well,t TM Tony Robbins but, also
assist to Kim.

Speaker 1 (43:51):
Assist to.

Speaker 2 (43:52):
Kim.
Assist to Kim.

Speaker 1 (43:54):
Okay.

Speaker 2 (43:55):
We'll buy the trademark from you.

Speaker 1 (43:56):
Let me ask Rock, who said this first.

Speaker 2 (43:57):
Discipline your disappointments, guys.
You cannot.
We had a client.
It sounded like Bill Cosby,from Bill Cosby himself.
I know that's like a name youcan't say anymore, but if you've
ever watched bill cosby himself, he, he said you cannot.
Oh no, that was any murphy.
Anyways, regardless, disciplineyour disappointments.
So we just went on a wholething.

(44:18):
Yeah, that was totally random.
Um, so, discipline yourdisappointments.
Uh, we just had a client I'mgetting back on track here and
one of the things I told her Iborrowed this from ryan levec,
since we're borrowing statementsfrom people now um, but I told
her I said the name of the gameis to stay in the game until you
figure out how to win the gameand shout out ryan levec,

(44:39):
because he said that.
And I feel like in a seasonwhere there's a massive shift,
which is what we're seeing uh,we had a client that was ready
to throw in the towel and justshe was like wanting out of her
contract and it was like no, no,no, no, no, like you're gonna
honor your contract first of all.
Second of all, let's figure outhow to help you win.
And we just got a really,really positive report.
It took her like a month or two.
She's been battling her buttoff.
We have been too.
Everybody has been.

(45:00):
But you've got to disciplinethose disappointments.
You cannot let yourself spiraland you cannot be like I'll just
go get job.
How long do you think it'sgoing to be before they replace
you?
If you're not able to sell itbecause of AI in your market,
what are the odds you're goingto get a job in that exact same
market doing the exact samething, where they're not going
to replace you with AI if thatwas your concern, right, they're
going to get replaced fasterbecause you can't adapt that job

(45:20):
to what you need it to be, toactually work.
You can't.
What if I do it this way?
Instead, he's like no, we'vereplaced you, like that's real,
that's happened, at least inyour business.
You can adapt and be AI enabled, or you can say I'm going to
give you prompts about how youcan use AI to do the thing that
I used to teach you to do.
So it's about that adaptation.
But if you don't disciplineyour disappointments, you will

(45:41):
spiral, you will wallow.
Everybody is going through this, whether it's AI or whether
it's whatever the economy.
Everybody's going through it.
So you have to discipline thosedisappointments.

Speaker 1 (45:52):
Yep I love.
So I asked Grog and it said theoriginal one is Jim Rohn and he
says leaders must learn todiscipline their disappointments
.
It's not what happens to us, itis what we choose to do about
what happens that makes thedifference.

Speaker 2 (46:07):
Love it.

Speaker 1 (46:08):
And it's so freaking good.
I love he also and this is thisis also kind of leads us to the
next thing.
You know, whenever there'schanges, we resist change, and
so we get from our clients like,oh, but it's so much work, or
like, oh, my gosh, I have tolearn this whole new thing.
It's like no, you don't.
First of all, it's gettingeasier and much simpler to run

(46:31):
an online business, true, butsometimes getting yourself out
there putting content out,consistently, learning how to
actually sell with your content,build desire with your content,
it is a skill up, right, you'reskilling up, and sometimes I
still get pushback from some ofour clients on that and I'm like
listen, okay, so I don't.
So I don't know.
Grog is a little confused.
I don't know who originallysaid this, but I remember

(46:55):
listening and I think maybe evenJennifer Allwood reiterated
this.
She said listen, in businessyou get to pick your suck, and I
love that perspective, right?
So, someone I don't know whosaid it, but this kind of
relates to it.
Right, they said like there'stwo kinds of pain.
There is the pain of disciplineand then there's the pain of

(47:16):
regret.
I think that's a tony robbinsit might be but I love that
paradigm all quotes.

Speaker 2 (47:21):
You either attribute it to tony robbins, but probably
jay shetty posted about it tooat some point oh my god shout
out jay shetty for all of themost historic quotes of all time
.
Et tu Brute, by Jay Shetty.

Speaker 1 (47:33):
So one of the things that I always tell our clients
like listen, you can choose tobe upset about this new way of
doing things.
You can choose to be like oh, Ihave to learn how to build
desire in my content.
I can't just post, you know,frivolous things like an
influencer on instagram andpeople are going to hire me yeah
, or oh, my gosh or you can bewhy do we ever think that would
work?

Speaker 2 (47:53):
I?

Speaker 1 (47:53):
know or you could be upset when flowers join my
quenching program or you can beupset when your leads suddenly
die all of a sudden and there'sno one buying and you have a
hard time paying your bills.
Like.
That sucks much more.
Yeah, Like so pick your suckLike what sucks more Right, and
I think in a lot of ways we havea hard time doing trade-offs in

(48:16):
online business.

Speaker 2 (48:17):
Yes.

Speaker 1 (48:17):
It's like it has to be one way or the other.
It's like, guys, let's adaptand evolve.

Speaker 2 (48:29):
It doesn't mean it'm going to be real right now, I'm
just going to be real raw.
But some of y'all some of themparents out there that these
people had were softy, mcsoftpants, because I can tell you
one thing my parents and I knowKim's parents obviously did not
set us up to think that life wasgoing to be easy.

Speaker 1 (48:45):
Like what?
Why did you say obviouslyBecause I have Latino parents.

Speaker 2 (48:49):
Oh yeah, easy, like what?
Why did you say?
Obviously because I have latinoparents.
Oh yeah, that's not.
That's not the latino culture.
If you know anything aboutlatino culture, it's life.
So my dad used to say life ishard, and then you die like, no,
you didn't, yes, he did no, hedid because I would be like it's
hard or whatever.
I'd make some beta boy comment.
You know, little littlesix-year-old chris was like that
is hard and he's like, well,life is suck, and then you die.

(49:10):
Or life is hard and then youdie, life is hard, life is hard
and then you die, not until youdie, and then your dad should
have been a motivational speaker.

Speaker 1 (49:18):
Oh 100.
No, he would have been abestseller no, but these people
need this message.

Speaker 2 (49:23):
you know, like it's true, life is hard, man, it's
not I.
I think too, and obviously andfor the Christians in the room,
you know this right Like lifeactually gets harder when you
declare yeah, get ready for it,not only when you declare
yourself for the kingdom.
But then, when you declareyourself a kingdom builder, oof,
Because like we work withcourageous Christians, we're not
out here.
For like the Salvation Sundayfolks, they're like I got my

(49:43):
salvation to show up on Sunday.

Speaker 1 (49:45):
Wait, wait, wait, wait.
This did you just.
I have never heard you say this.

Speaker 2 (49:49):
I make it up, you 100%, just made it up the
salvation Sunday, the power ofwinging it.

Speaker 1 (49:55):
I love this.

Speaker 2 (49:56):
The salvation Sunday people Uh-huh.
So salvation Sunday peopleagain.
I'm not hating if that's yourthing, but like they get to the
point, grow in their spirituallife.

Speaker 1 (50:05):
That's enough for them.

Speaker 2 (50:05):
They're cool with that.
They're fine.
They show up on Sunday.
They go through the motions,they eat at the same place.
At the end they make theirlunch reservations.
This is what they do.
They read their Bible.
They do their devotional everyday.
They read the verse of the day.
That's what they do.
That's awesome.
I'm happy for them.
I'm glad that they found Jesus.

Speaker 1 (50:33):
I am, but that's not who we work with.
We work with courageouschristians that not just declare
themselves for the kingdom,they declare themselves as
kingdom builders, and they'rethe difference we're all here
with, like the sword of thespirit.
Oh yeah, no, kim's reading.

Speaker 2 (50:39):
You know the book, kim's reading right now it's
called girls with swords likethis is my wife I'm ready for
the battle sometimes she praysnow and it's like I think she's
mad at me, like it's full Latinenergy.
I get in the spirit.
She's like and I'm declaring,and I'm like whose black folk
church did you attend this week?

(50:59):
Like all that energy, like forreal for real.

Speaker 1 (51:02):
He just doesn't know.
He doesn't know, no, so I stillpray like a white dude.

Speaker 2 (51:09):
I, so I still pray like a white dude.
I got to step it up.
I do.
I'm like Father.
Please help me today in all ofmy pursuits.
Please make me prosperous andgive me peace.
Why are you making me laugh somuch today?
And it's like it's just likeit's going in on it, you know.
So I got to evolve beyond mywhiteness in that regard,
because I really keep it veryCaucasian in.

Speaker 1 (51:24):
Oh, what's the girl from the Terminator?
I forget her name.
Oh, Sarah Connor.
Sarah Connor is my spirit.
A hundred percent.

Speaker 2 (51:30):
If Sarah Connor is not on her wallpaper on her
phone right now, I'd be shocked.
I just gave you a quote fromSarah Connor the other day.
She's like.
I want it.
Send it to me.

Speaker 1 (51:38):
True, you did she did .

Speaker 2 (51:40):
It's just happened.
This is real life.

Speaker 1 (51:49):
This is life married to a Puerto, not a new yorkan a
real putter, thank you, thankyou, no, but for real y'all.
I feel like this is the timethat we're living in.
This is not a time like we areat war.
You guys and people get scaredwhen I say that, but it's the
freaking truth yeah, we mightnot have the war in the
traditional sense, like maybeour grandparents where they were
, you know, scared of likenuclear bombs and nuclear bombs
and you know that kind of thing.
Yeah, but we're in aninformation war, we're in a

(52:10):
spiritual war we're in aneconomic war there's so many
things you said, you said infothere's so many things that are
happening right now that we haveto be aware of, and I don't
want people to think like, oh,you know, if you're not a
christian, you're not welcomedhere.
Chris said, you know, we workwith courageous christians, we
work with people from all walksof life, like we have clients

(52:31):
who are atheists or clients thatdon't believe like us at all.

Speaker 2 (52:33):
That's true, they're going to learn, for right now,
we're going to learn them.

Speaker 1 (52:36):
We don't think right, we don't feel like God is
calling us to be Christiancoaches for.
Christians Right, Um, but weare, we're we're bold about our
faith.
We talk about our faith a lotand I think it just naturally
attracts people who are like us.

Speaker 2 (52:49):
Yeah, it's funny because we've actually had a lot
of people that don't share thatand we've had some really
amazing conversations with themabout it.
But what I mean by that isyou're out there, you're kingdom
building and you tend toattract a lot of kingdom
builders when you do that.
And you know that it's true.

(53:12):
Like you are, you just saidlike I'm, I'm an enemy of you
and I'm like I am declaringmyself against, literally the
prince of this world.
What do you think is going tohappen?

Speaker 1 (53:22):
You put a target on it, so you better stop slipping.

Speaker 2 (53:26):
You better stop living in compromise, like gotta
right, like you gotta be outthere.
Because I'm telling you, Ithought life when I became a
christian at 25 I'm like, hey,it's gonna be great, you know,
joel osteen.
And then it was like, hey, thatwasn't my experience at all.
Like I'm like I need thatprosperity gospel back, joel
osteen, because that was notwhat I expected oh my gosh,

(53:47):
chris, chris, no, I actuallylike.
Joel, you're hilarious, thankyou.

Speaker 1 (53:51):
Now I lost my train of thought.

Speaker 2 (53:53):
That's what I tend to do.
I was going to add to somethingyou were saying Welcome to my
brain.

Speaker 1 (53:56):
It was so good, oh man, I forgot.

Speaker 2 (53:59):
Salvation Sundays.

Speaker 1 (54:01):
Salvation Sundays Salvation.

Speaker 2 (54:03):
Sundays.

Speaker 1 (54:04):
But getting back on track with the list.

Speaker 2 (54:09):
We have a list.

Speaker 1 (54:09):
Yeah, thank god we have a list.
Thank god we have a listthere's.
We talked about courage.
We talked about how that's soimportant.
You can't, you can't playscared.
You got to go all out, and Ifeel like this is a season to
try new things and be a risktaker, like you have to in a in
a shifting economy, when thingsare pivoting, when things are
changing, you just gotta trystuff and not be afraid of
failure.

Speaker 2 (54:28):
Okay, if it doesn't work great.

Speaker 1 (54:29):
You start something else, like it's not a big deal.
I feel like a lot of us want tohave all the fricking little
pieces before we're ready totake the first step, and that's
not you will guys the name ofthe game is speed is speed.
We told our clients listen.
The theme for this year is fastthe future is and the reason
that we're simplifyingeverything is because we're
trying to go faster yes we can'tgo fast if it's overly

(54:51):
complicated yeah, it's got to belean and mean, and so that
means that, like you got to takethe first step before you know
all the pieces, before you knowhow you're going to make it work
.
I'll give you an example.
We launched our coaching grouplast year yeah 2024 yeah, last
year yeah and group had nocoaching Right.
We had one-on-one coaching fora while and had no idea what we

(55:12):
were going to teach, how it wasgoing to be formatted.

Speaker 2 (55:14):
No idea.

Speaker 1 (55:14):
How the structure was going to work, but we didn't
care.
I was like listen, we're goingto learn from their behavior and
we're going to try some thingsright yeah like we broke them
out into pods and they hatedbeing in pods.

Speaker 2 (55:27):
Oh my gosh, it was so awkward.

Speaker 1 (55:29):
It was so awkward one session and then we didn't do
it anymore, right but slowly,over time, we understood what
they needed, what they wanted,and they started getting results
that we had no idea were evenpossible in a group setting.
That, like, changed our wholeparadigm and we're like okay,
we're going all in on group thisyear.
So it's one of those thingswhere, like, you just have to do

(55:49):
it and experiment as you go,instead of thinking that you're
going to get this magic formulaand that everything is going to
come into place and you're goingto know exactly what you're
going to teach, exactly howyou're going to pivot, exactly
what the offer is going to looklike exactly what the price is
no.
you have to test the market andlet the market tell you hey, we
want it this way, we want itthat way.

(56:10):
Simple.

Speaker 2 (56:12):
I want it.
Next, shorten your planningtime.
All right, so the future's fast.
Kim mentioned that.
I want to pull this note upbecause shorten your planning
time, guys, one of the biggestdifferences that we've made in
this season.
You talk about the future beingfast, simplify, simplify,
simplify.
I.
And you talk about the futurebeing fast, simplify, simplify,
simplify.
I'm reading a book right nowcalled Blitz Scale.
It was written by Reid Hoffman,was one of the co-founders of

(56:33):
LinkedIn, big in the tech space,whatever, but he says get a
foundation, make sure yourfoundation is established and
run fast.
So one of the ways that we'vedone that, and we highly
recommend, is to do what we callquarterly rocks.
Shout out to one of my personalfriends and mentors you know
Wickman on that one, because weoperate in quarters now.
Also, brian P Moran not there'stwo Brian Moran's one, sam cart

(56:55):
, one author, so I call himBrian P Moran, but wrote a.
What is it?
12 week year and he talks aboutplanning in quarters.
Highly, highly, highly, highlyrecommend game changer for us.

Speaker 1 (57:05):
I love that.
Listen, my practical brain ishaving a hard time.
These are all theoretical.
Can we jump to the practicalones?

Speaker 2 (57:11):
Yeah, the bottom of the list.

Speaker 1 (57:13):
Yeah, okay, I like this Down here yeah.

Speaker 2 (57:22):
Down there Right.

Speaker 1 (57:23):
Perfect.

Speaker 2 (57:24):
So here's, a couple of things, y'all go up a little
bit.

Speaker 1 (57:26):
Okay, so simplified business models that go deep,
not wide, okay, so less offers.
Sometimes I think and this iswe fall into that trap.
We have too many offers andit's too hard, for, like people
do not have the appetite rightnow to figure out what you do.

Speaker 2 (57:36):
They're not going to do it If they have to accept.

Speaker 1 (57:40):
You know they have to like have any calorie.
Like what exertion calorie?

Speaker 2 (57:44):
exertion.

Speaker 1 (57:45):
What am I trying to say?

Speaker 2 (57:45):
Help me out here we like consuming calories, not
exhausting calories.

Speaker 1 (57:48):
If they have to exhaust calories.
I trying to say help me out, welike consuming calories, not
exhausting calories.
If they have to exhaustcalories, trying to figure out
what you do, they're out.
So instead having fewer offersthat are way more targeted to
the market, meaning they'reexactly what people want, and
you need to do research andactually test those yeah that is
going to be so much easier.
We've simplified our businessmodel significantly technology

(58:08):
has given us shallow brains thisis proven scientifically.

Speaker 2 (58:11):
There's a book about you can read it called the
shallows yeah um, and we havepancake brains now.
We actually have less attentionspan than a goldfish by four
seconds, so you don't have timefor them to learn about your 72
offers.
Yeah, like if you're doing thespray and pray method of just
launch a bunch of stuff and thenhope You're just on a roll with
these zingers.

Speaker 1 (58:29):
You're doing the spray and pray.

Speaker 2 (58:31):
Spray and pray method .
It's when you just launch abunch of stuff and hope that
somebody buys something.
It's not going to work.

Speaker 1 (58:36):
It's not.

Speaker 2 (58:37):
It's true.
There's too many people sellingsomething.
People are not going to exhaustthe calories to learn what you
have and what you sell.
They don't care you about ityeah.

Speaker 1 (58:45):
The beauty of that, though, is that there's people
selling newsletters makingliterally seven figures a month
writing emails, guys writingemails right, just emails.
Simple business model.
Hey, youtube channel thatpromotes their free newsletter
and the free newsletter promotestheir paid newsletter.
Simple same thing with like lowticket subscriptions or
communities simple businessmodel.

(59:06):
You don't know ultracomplicated with a billion
upsells.

Speaker 2 (59:09):
We have a lot of people that feel pigeon-held by
that.
Yeah, that's true, but I'm notpassionate about just that thing
, and it's like okay, but justmake money with that thing.

Speaker 1 (59:16):
Do you want to?

Speaker 2 (59:16):
have a lot of hobbies or do you want to make money,
and I'm sorry but again arethings you're going to do as
hobbies and you can find a wayto do them as hobbies, and
there's things that you can findmarket penetration and make
money and you can always expandyour brand if you're known for
something.
Guys always say this amazonsold just books to start.
Now amazon sells everythingunder the sun and then some

(59:38):
things you don't even know thatthey sell.
They sell it 100 and so you cancontinue to you.
Once you go deep in one area,you can then start to expand,
and that's just a generalprinciple, not not even a
seasoned principle.

Speaker 1 (59:48):
Yeah, another thing I think that's really important
this year y'all is like youreally want to make sure that
you're creating content thatbuilds desire for your offers,
and we've been saying this atNauseam, so I'm going to be very
short here but, we justliterally put out a new mini
class on my YouTube channel.

(01:00:08):
We'll link it here if you wantto go check out how we're doing
this.
But your content can no longerbe random.
You can't just post, you know,your content pillars and then
have a couple things that you doevery day like stories and show
up every day on stories.
It's like no, no, no.

Speaker 2 (01:00:24):
The document, your life strategy, oh gosh?

Speaker 1 (01:00:26):
no, you need to create desire for what you sell,
and you do that by bringingpeople into the behind the
scenes.

Speaker 2 (01:00:34):
I feel like the vlog is kind of dead right, the vlog
style stuff, unless you're like,really noteworthy.

Speaker 1 (01:00:41):
I think if you're a content creator and you're just
showing people cozy content,yeah, yeah, yeah, like you said,
that trend is huge of like justwatch silently as I document my
life mary's nest, just cookingin mary's kitchen, her hill
country kitchen right, verysimple
yeah um, there's still somethingto be said about that, but most
people that we talk to they'renot content creators they're

(01:01:01):
service providers they'recoaches, they're consultants,
they have a business yeah and soit's like dude.
Yes, there's something to besaid about showing people how
you interact with clients.
That kind of documentation isgreat, yeah, but not like oh,
hello, good morning I have ahundred and breakfast.
I have 150 followers off, 150followers on instagram and
you're documenting dropping yourkids off at kindergarten but it

(01:01:23):
has nothing to do with what youdo and that's fine occasionally
, but when that's 90 of what youpost, yeah, I'm like come on I
have a friend who, literally,that is all that she does, um,
and I'm like, oh my gosh, how isthis making money?

Speaker 2 (01:01:37):
it's not I know.
I know because we talk about it.

Speaker 1 (01:01:40):
It's not, and so the the time for that.
Like I think people had thatappetite in like 2018 and we
were all taking like pictures ofourselves, like we were models
on instagram and it's likethat's not it anymore.
So we have to move beyond andthat's kind of like the
influencer, the influencer era alittle bit yeah, and we're not
there.

Speaker 2 (01:02:00):
The influencers are really that.
That era is really fading outdid you see?
Kim has been way ahead on thatone did you see dave ramsey's
talk on that?

Speaker 1 (01:02:09):
On Sean Cannell's?

Speaker 2 (01:02:10):
Yeah, because you shared it with me.
Yeah.

Speaker 1 (01:02:12):
But did you watch it?

Speaker 2 (01:02:13):
Not the whole thing, just the clip that you sent me.

Speaker 1 (01:02:15):
Dude, I'm thrilled that Dave Ramsey is talking
about how the age of theinfluencer is dead.

Speaker 2 (01:02:20):
He goes hard in the paint.
He's wrong about Bitcoin, buthe's right about this.

Speaker 1 (01:02:29):
But do you know how many people came at me in 2021?

Speaker 2 (01:02:31):
when I started talking about that.

Speaker 1 (01:02:31):
People were mad, big mad that I said that, but it's
true, they were mad.
I'm sorry, it's true and nowwe're seeing that all over, not
just online, but you were seeingthat in the markets, like in
the financial sector, wherepeople are basically saying like
, hey, we're going back to areturn of proof of work, meaning
we're going to invest inbusinesses who actually generate
a profit, not the speculationstuff that we do with like oh,
could they reach unicorn statusbecause we got a random

(01:02:54):
valuation yeah, even in theonline space you see a guy like
alex hormosi who has emerged askind of like the thought leader
in a lot of ways, and it's it'sabout money it's all about money
.

Speaker 2 (01:03:04):
It's about money and the previous ones, if you
remember back five, six, seven,eight years, it was about just
keep.
It was about just keep puttingout content, just keep putting
out content.
You know, go sell stuff at agarage sale until you can make
enough money with your brand toget brand deals or whatever Like
keep building your audience.
It's going to take years andyears, and years.
And then you have a guy likeHermosi to be like no, I pretty
much just put on ads.
In one month I was going to gobroke and instead I made

(01:03:26):
millions of dollars.
And this is how you do it.

Speaker 1 (01:03:27):
A hundred percent.

Speaker 2 (01:03:28):
And so I think that's healthy.
That's a healthy correction inmy opinion, because I think we
were too cutesy in onlinebusiness and this feels more
transactional in a lot of ways.
I know it feels like a grossstatement to say that it's true.
Look, when the economy is notgood, you don't have time to be
playing around with stuff likethat.
I don't care what your lunchlooks like, I need to pay for

(01:03:51):
mine today.
Exactly you know what I'msaying?
A hundred percent.
You know what?
I'm saying Like I don't give acrap what you ate.
I got to put food on mine,unless you're a dietician.
People grow an online business.
Well, I don't care that you hadspaghetti and meatballs this
morning as your leftovers fromlast night at olive garden show

(01:04:14):
me the strategy yes, show me themoney, show me the money show
me.

Speaker 1 (01:04:19):
But seriously, here's the other thing chris launches
are dead in the water you saidthat I know, but I'm gonna say
that again, okay I'm gonna saythat again listen jeff can be a
big man.
It's not.
You keep saying Jeff, oh, mygosh.
At first I thought you weretalking about another.

Speaker 2 (01:04:33):
Jeff, no, Jeff Walker Walker.

Speaker 1 (01:04:36):
Texas.
Anyway, guys, launches stillare working.
If you have an actual componentto it, that is done with you.

Speaker 2 (01:04:45):
Okay.

Speaker 1 (01:04:50):
Now done with you.
Okay, now, here's the thingwe're.
Up until last year, I was stillseeing a lot of our clients win
with launches that were longer,meaning like five to.
We have one client who doeslike three weeks of live events,
Um, and that was still working.
But now this year we're seeingthat slow down significantly,
where I'm to the point, Chris,where I'm just like I don't want
to launch ever because I just.
I'm not a launch person've neverbeen a launch person there's

(01:05:12):
many people who built theirwhole business model of launch.
I'm very much like an evergreenperson, like I love, mrr, and
having continuous cash flow umlike this life that I'm gonna
launch twice a year.
In other words, a real business,thank you so this is this is
for real, because I heardsomeone I think it was jack from
oh my gosh, what's this funneltimer that we use?

(01:05:36):
Hurry timer no, no, no, no.
The other one, the real onedeadline deadline funnels,
deadline funnels.
Yeah, so the founder jack.
He said that launches are asales mechanism they are not
your whole business, and I'mlike preach bro preach it's so
true.
Uh, we've never taught thatlaunches are the thing like, in

(01:05:57):
fact we have a client right nowthat we're trying to move her
away from launches, because ifyour whole business is launching
and then disappearing, it'slike that's a lifestyle, that's
not a real business.
And sure, you can make a lot ofmoney in the old way, but the
new world isn't going to waitfor you to launch six months
from now.

Speaker 2 (01:06:15):
Even some of the leaders in that space we won't
name names but even some of theleaders in the launch space,
we've personally heard them inperson, not like from afar, like
actually in the same room saylike I don't know why we did
that.

Speaker 1 (01:06:33):
Like actually in the same room, say like I don't know
why we did that, like I don'tknow why we weren't selling all
the time Right, and it's likeyeah, we, we, we, we thought
that we agree, we, we, we agree.
So one of the things that Ithink is exciting, though, when
launches aren't working as wellas they used to, though, is that
you can actually turn yourlaunch essentially into an
evergreen content funnel.
And you should have been doingthat all along, it's like Nike,
to an evergreen content funnel.

Speaker 2 (01:06:47):
And you should have been doing that all along.
It's like Nike They'll releasethe shoes and then they continue
to sell the shoes that sold out, because hello.

Speaker 1 (01:06:54):
They did a good, awesome, big event that got
everyone excited and they didn'tpull the shoe.
They kept the shoe on the shelf.

Speaker 2 (01:07:01):
I understand the scarcity aspect of it.
Limited, limited availability.

Speaker 1 (01:07:04):
It worked for the market.
It worked for a season.

Speaker 2 (01:07:07):
But when you've got people who can go to ChatGPT or
can literally get online and getblasted with 15 other offers,
they're not going to wait sixmonths for your epic launch.

Speaker 1 (01:07:15):
Also, people are getting served what they want
now via ads.
We haven't even talked aboutthat in the news feed, and so
people don't want to wait, theywant what they want.
They want it.

Speaker 2 (01:07:24):
now is on a fact they'll wait six months to go to
the tony robbins date withdestiny, because it's freaking
tony robbins right, um.
But they're gonna do otherthings in the meantime, and even
tony's doing his online now,not in person, and it might be
for that reason, so they can doit more often or evergreen, I
don't know.
I don't know what the plan is,because they just announced
they're not doing that anymore,which is an interesting shift,
that we'll talk about anotherdate yeah, so we're landing the

(01:07:44):
plane now right with like one ortwo more yes, at the most okay,
we talked about specificitywith your offers.
That's good.
If you have courses you'regoing to do, done with you as
much as you can.
We talk about launches, alsowith courses.

Speaker 1 (01:07:55):
If your course isn't selling, consider that
transition and here's the thinghigh ticket is still selling,
low ticket is still sellingwhat's getting destroyed?
is the middle and so it'smodeling what's happening in our
economy.
That's why we have talked andbeen so vocal about the fact
that economies matter, politicsmatter.

(01:08:16):
We have to talk about it.
It impacts small businesses, aswe see right, and so when you
have, um, the middle classshrinking, that's exactly what's
going to happen.
It's going to model that in theonline space.
That's why you're seeing a lotof people like Amy Porterfield,
for example, reframing herpodcast to actually work with

(01:08:37):
people who are more advanced.
She's going for that higherticket, and if you're going low
ticket, you got to go low, lowticket right.
You're serving a consumer marketand so, in a lot of ways, I
think that the middle people arethe people who are really
suffering right now, becausetheir their sales just died yeah
, you gotta go, and they weresupporting a lot of people.

Speaker 2 (01:08:58):
Yeah, totally agree.
Um the other another thing, Ithink we've kind of touched on
this, but I think this is reallyimportant to restate if we
haven't.
Um, that people are overwhelmedwith information now more than
ever.
Oh gosh, it's so true, likesure you can go to ChatGPT and
it'll give you an entirebusiness plan.
One, are you going to holdyourself accountable to do it?
Two, are you going to be ableto curate it until you know what
the opportunity is that youshould pursue right now, given

(01:09:20):
all the context and layers ofwho you are and what you've done
, can guarantee you that it'snot dynamic enough to help you
with that?
But three, your person isprobably significantly
overwhelmed because now it's notjust one fire hose, it's like
3,000 fire hoses of information.
So Kim said answers overinformation 1,000%.
But know that you can be thecounter and be the final answer

(01:09:43):
or the help.
It's also why they're lookingfor specificity.
I don't need more information,just tell me what to do.
And a lot of that overwhelmedwith information aspect is why
that's becoming the case.
So done with you is part of whypeople want that.
I don't care, I'll pay whatever.
I just want help getting itdone.
Go with people that are all in.
You've got to be all in.
Kim said go all out, be all inWhatever terminology you want to

(01:10:06):
utilize but you got to be allin and find people that are all
in.
We talk about PWMs players withmoney.
You want to make sure you'refocusing on people that actually
have money to spend and makesure you're meeting them with an
offer that makes sense for you.
I don't have a problem with alow ticket subscription, but you
better have a lot of people.
If you're going to sell $7 lowticket subscription, like you
better have a lot of people, andso it's always good to have
people PWMs that are willing topay you.

(01:10:26):
And what would you render thatservice for?
If you do have a business,that's a service providing
business that you can offersomething higher ticket.
It's a lot easier than selling1,000 people at $7, right?

Speaker 1 (01:10:37):
100%.
And I think just a final onewould probably be guys, you have
to reposition your offers forconsumption and I feel like a
lot of us are still kind ofthinking in very narrow ways of
like it's got to fit into thecourse, you know, bucket, or

(01:10:58):
it's got to fit into thesubscription bucket perfectly.
We're seeing hybrid crush rightnow, where people are taking
their courses and turning theminto.
There's a coaching element toit or there's a done with you
element.
There's ways in which you canreposition your offer where it
doesn't have to fit perfectlyinto like it's either you know I

(01:11:18):
do it for them or they take myself study course.
It's like no, no, no, likethere's in-betweens.
So, finding those and beingreally smart about how do you
plug into the need that themarket has right now with an
established offer that maybe youtweak, maybe you, you know,
share it in a different way,switch the format around.
There's so many ways in whichpeople can actually pivot and

(01:11:40):
position their offers to crushin this new economy.

Speaker 2 (01:11:44):
New economy.
Awesome guys.
All right, this was all we hadfor you today.
All we had, all we had.
Sorry, this was all we had foryou today.
All we had, all we had.
Sorry, this is all we broughttoday.
Um, yeah, do you want to closethis out?
Sure I don't know what to saygo host.

Speaker 1 (01:12:00):
No, but thank you so much for being here with us.
You guys, don't forget tosubscribe for more episodes
there's going to be share with afriend and share with a friend
extra videos for you to watch.
Next, I'm here on the screenand we will see you in the next
one, un beso bye for now.

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