S8 EP6:Overcome Entrepreneurial Fear: Rewire Your Mind for Business Success!

Episode Transcript
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Speaker 1 (00:00):
Fear is often the number one thing that holds us
back from taking the next bigstep in our businesses.
We have so much fear of failurethat we end up trapping
ourselves.

Speaker 2 (00:11):
Fear kind of narrows your focus and then you just
hyper focus on the thing that'sscaring you, and the problem is
that you start missing things,you start to miss the
opportunity and you start tomiss the wins that you are
getting.

Speaker 1 (00:22):
Half the time we don't feel like taking that leap
of faith.
There's a lot at stake andthere's a lot of fear.
We learn how to do it anyway.

Speaker 2 (00:30):
You can go fast because of your fear into the
new opportunity, or you can pullback and be afraid but not be
going anywhere.

Speaker 1 (00:37):
Face the facts here.
You got to look in the mirrorand say what am I not bringing
to the table today?

Speaker 2 (00:43):
And that's the thing about entrepreneurs is that we
do have big vision, and so,unfortunately, your big vision
can become big nightmare.
You're not keeping it seriously.

Speaker 1 (00:49):
In this episode we're going to give you practical
strategies to bust through thefears, really rewire your mind
and come out the other side awinner.
What's up, amelia?
It's Kim and Chris.
And you're listening to theBusiness Lounge Podcast.

Speaker 2 (01:04):
In each episode, we'll break down all the latest
in online marketing, give youall the deets on what's working
now to turn your content intocustomers, boost your leads and
sales and scale your businessfast.

Speaker 1 (01:14):
All without compromising on what you care
about the most faith, family andfreedom.
And listen, it's all real, rawand unfiltered.
So let's start the show.
Welcome back to the BusinessLaunch Podcast.
I'm your co-host, camille YannJimenez.
I'm here with Mr Christopherand I'm super excited because

(01:35):
you always get mad that I don'tcall you Chris.

Speaker 2 (01:37):
Mr Christopher, it's funny.
When I was a kid, I wasdetermined to be different, and
so I made people call meChristopher instead of Chris.

Speaker 1 (01:45):
So there you go, I'm playing into it.

Speaker 2 (01:46):
Kim Kim apparently got the memo on that one.

Speaker 1 (01:49):
But anyway, guys, in this episode we're tackling part
two of how to actually bustthrough fears.
How do you rewire your mind,how do you become unstoppable?
How do you not let the fearactually hold you back?
And in the previous episode wetalked about excuses, about, you
know, self-sabotage, aboutletting fear and a lot of the

(02:12):
doubts that we often haveparalyze you.

Speaker 2 (02:15):
So in this mindset this episode.

Speaker 1 (02:18):
I think it's super, super important because the last
one we got voice messages.
We had clients like crying tous like, oh my gosh, this felt
like you were speaking directlyto me which was so amazing.

Speaker 2 (02:30):
They thought we were like they thought we were
talking about them, yeah we madeit for it was like wow, no, but
it wasn't the case it's just weyou know, we've been there, we
get it yeah we've been there andlook, we've talked about this.
We're in a weird season in theworld I think you're fooling
yourself to say otherwise and sothis is what comes with that

(02:53):
right.
It's like uncertainty and somelittle bit harder economic times
.
Let's call it what it is,absolutely let's call it what it
is Economic times that arereally hard on people.
Things cost a lot more money.
Housing is wildly unaffordable.
I was looking at an index.
It's like the most unaffordablethat it's been in, like maybe
ever right.
Like I don't know if that'sspecifically ever ever, but like

(03:14):
way up there.
And then the average incomethat's required to even be
eligible to buy a home right nowis ridiculous right.
And so there's a lot there andas ridiculous, right, and so,
yeah, and so there's a lot there, and as a business owner, it's
easy to slip into fear, and Ithink it's easy to feel, um,
specifically with looking onlineand seeing other people or, you
know, everybody's smiling facesto be like I'm the only one
going through this, which Ithink is actually amplifies the

(03:38):
fear to a large degree, right,and so even like telling some of
our clients that like hey, yeah, like we know this and this and
this, not by name, but we'lllike say everybody's going
through this.
They're like, oh, really, likeOK, well, everybody's.
Like it kind of normalizes alittle bit.
And so we just kind of want tolet you guys know that fear is
part of the game here and we getto choose our fear.
It came off and says we get tochoose our suck, we get to

(03:59):
choose we, we get to choose whatwe do.
Like you go to a job and youhave.
I had an entrepreneurial mentorback in the day and he used to
say this he goes, having a jobis not less risky, he goes.
You have one customer insteadof many.

Speaker 1 (04:12):
And I was like ooh, that's a good reframe.

Speaker 2 (04:15):
Like notating that one, but it's true, like you
could wake up tomorrow and, forwhatever reason, your boss or
your place of employment, theyyour boss or your place of
employment.

Speaker 1 (04:23):
They're like yeah, especially now with AI, like hey
we're going a differentdirection, and that's it that
happened to me.
I mean legit.
I started a business.
It was one of the scariestthings I'd ever done, even
though I was running the movingcompany with you had a corporate
job.
Because Chris really pushed meinto the marketing world.
I got offered a corporate job,so I had clients on the side
doing social media managementand at the time that was like my

(04:45):
dream job.
It was amazing.
I was 22 years old, nomarketing background whatsoever,
and this company basicallyrecruited me and they were like
we want you to lead our entiresocial media division.
We had 14 different propertiesall over the United States.
It was student housing, studenthousing company.
And here I am working incorporate with a bunch of

(05:05):
interns in charge of hundreds ofsocial media posts every single
week.
It was wild.
We had a $4 million marketingbudget.
So it was fun times, but I knewthat God had something bigger
for me and that he was callingme to help small business owners
which is where my heart hasalways been, and so I remember

(05:26):
the fear of leaving that job,the fear of leaving like a
company, culture, an environmentthat was so positive, so
uplifting, so just unbelievablyfun, but grueling, still fun,
because that's corporate.
It was hard and there was a tonof fear involved.
I remember like crying to youand being like I just can't do

(05:48):
this.
I feel like I'm so, you know,selfish and I'm not grateful for
the opportunity.
And I remember talking to yourdad.
He took me out to lunch and hewas like him never, ever, ever,
ever be afraid to move fromsomething good into something
great and just killed it.
I was like man right and so Iremember writing my resignation

(06:10):
letter and literally like tearsstreaming down my face, like
what am I doing?
Am I making the biggest mistakewell, we had come out of a
season where, like financially,we were in a terrible you know
what I mean like we were marriedat that point but both of us- I
mean we were like if we couldget together and buy a can of
peas, like we were great rightso for her to come out of that
where we like, we had a stablelike situation and at least on

(06:31):
her side and Iwas you know hustling, hustling,
right like doing moves.

Speaker 2 (06:36):
I was out there doing the moves myself because I
could pay myself like the hourlyrate that I would have paid a
mover to, you know, whatever andwhatever.
And so it was illogical in manyways 100%.

Speaker 1 (06:47):
It was completely illogical For her to leave that
job.

Speaker 2 (06:49):
It was illogical, and sometimes that's what this game
requires 100%, but listen.

Speaker 1 (06:54):
this is why I feel like you have to be in alignment
with what God is calling you todo yeah, 100%.
Because I remember putting thatresignation letter and my boss
calling me into his office andbeing who was the president of
the company.
He was like what is this?
What am I reading right now?
He's like is it the money?
Are you unhappy here?
I'm like no, I love it.
It's my dream job, but I justfeel called to do this thing.

(07:18):
I want to start an agency.
And he was like are you sure?
I remember he asked me do youhave general liability insurance
?
And you had told me to get itlike the night before.
And so and I did get it, I hadit and he, I was like yes, he's
like you do like he.
It was it was such a like youknow the shift for him to be

(07:41):
like oh, she's serious, you know.
And I was like yes, I, you know, I did and I have all you know
I'm filing and all these things.
He's like I'm gonna pretendlike we never received the
resonant, this resignationletter.
He was like why don't we becomeyour first corporate client
instead?

Speaker 2 (07:57):
boom and I was like what I told you that was gonna
look at god.
I think you did tell me that.
I think I said you're likewatch, they'll probably think I
said You're like watch it.
They'll probably hire you backand I was like no way, Because
she was doing a great job, sothey're not going to want her to
go.
And I said what probably couldhappen is now they don't have to
cover your medical Right.

Speaker 1 (08:16):
It's a great trade-off.

Speaker 2 (08:17):
And so they're paying you less for basically the same
level of output, like basicallythe same level of output, like
you weren't dialing back thelevel of output Right.
So it was like it only is intheir best interest.
So I have to like, findsomebody else and it's like this
you know this really tiresomeprocess to just be like, okay,
well, can we become a client?
Yeah, and I think I was tellingyou like you should pitch them
on that.

Speaker 1 (08:35):
Oh my gosh, yeah, yeah, which is great, which is
so cool.

Speaker 2 (08:42):
Best case scenario right.

Speaker 1 (08:43):
Yeah, it was incredible.
So like taking that leap offaith was literally I felt like
everything inside of me wasgonna die because it was so
scary.
I was terrified to do that andyet, right, that phrase I always
talk about even if.
And yet God showed up inbeautiful ways.
And that doesn't mean thatevery time you take a leap, by

(09:05):
the way, that you're going tohave like a safety net, do not
expect that to happen.
We've taken leaps and fallenflat on our faces before.

Speaker 2 (09:08):
That's part of the game she's looking at me on that
one.

Speaker 1 (09:11):
No, I have two like we have stories for days.

Speaker 2 (09:14):
She's looking at me.

Speaker 1 (09:15):
But the reality is, I think sometimes we don't
understand.
You know, like that quote says,everything that we want is on
the other side of fear.
It's true, everything that wewant we don't and we expect to
not be afraid.
We expect to, for the fear tobe, like you know, go away and
for us to walk confidently intoour mission, into our calling,
and it's like no yeah I did itterrified those are you have to

(09:38):
learn how to do it.

Speaker 2 (09:38):
Terrified too those are just words until you
actually live it and then you'relike oh, that's what it means
100 and I think you know it's,it's, it's um, it's not human of
you to assume that doingsomething like this, that we're
really bad with trade-offs,we're really bad at accepting
proper x, a set of properexpectations.
Right, none more than myself.

(09:59):
Right, because we get into thisthing with the dream right, we
get into the vision with thevision, and that's all exciting
and well and good, um, and thenyou get into it and you're like,
oh you know, this is actuallypretty scary stuff the reality
like smacks you in the face andso you know, I think you have to
, I think you have to assessthat and I'm this is not
discouraging you to start.
If you haven't started, ifyou're watching this, be like
I'm not starting.
That then like I'm not.

(10:20):
Like every element.
To me, everything in life couldbe scary theoretically, you
know what I mean.
Like anything you engage withthat's new, that's exciting,
that gets you Like there's goingto be some scary or some
tradeoffs there to accept that.
Like it's scary for me, like Isaid, to enter into a nine to
five in which they can decide atany point in time.
Like I'm no longer wanted orneeded here.

Speaker 1 (10:40):
Like that's a scary proposition.

Speaker 2 (10:41):
I control none of that.
A hundred percent needed here.
Like that's a scary proposition.
I control none of that.
Um, and so for me it's choosingthe scary and also normalizing
the fear yes um, and so we'regoing to talk about the four
different types, because umactually gave us four yeah, four
or five common fears that we weshould cover, and so I thought
this was a good outline tofollow for sure but one is fear
of failure right, we're going totalk about that.

(11:02):
Two is fear of judgment, threeis fear of success, four is fear
of the unknown, and five isfear of rejection.
So there indeed are five thatare the most common, based on
the research we did forentrepreneurs, right?
So do you want to take one ofthese and run with?
That and we kind of talkedabout, you know, like that was a

(11:23):
pretty big fear situation toleave something good and go into
something great maybe.
Well, here's totally.

Speaker 1 (11:30):
but here's, I think, the silver lining in all of it.
I know we, like I, initiallystarted by you saying you know
that we have essentially aclient of one, one, we're
working for other people, um,but that was the case for me,
you know.
The story ended well and I gotto work, you know, have my first
corporate client become.

(11:50):
You know one of my coolestsuccess stories and testimonials
.
But it wasn't two years afterthat that the company went
through what is usually calledlike an inventory sale, and so
they sold all of theirproperties at one time laid off
the entire marketing team I'mtalking my boss, my boss's boss,

(12:11):
my boss's boss's boss andeveryone under me, and I would
have been laid off two yearslater had I not figured out.
You know, I needed to answerthe call and do it now.
Right, like sometimes, I thinkthat we expect all the pieces to
be in place before we take theleap, and what we don't realize

(12:32):
is, if we don't take the leap,there is a chance that God is
protecting us from somethingelse that's coming, and so we
think that, like, the safety ofit is like oh, we're going to.
I'm not saying quit your nineto five, okay, we have a
strategy to that.

Speaker 2 (12:45):
And we can talk about that.
There's no call to action here.

Speaker 1 (12:47):
But essentially no, please don't do that but
essentially, you know, the ruggot pulled from under all the
entire team and I can't imaginethey started businesses two
years after I already had anestablished business.
Things were rocking and rolling, I had figured out a bunch of
things that they were now justtrying to figure out on their
own and it was crazy to see howGod worked that situation.

(13:09):
So I think sometimes we whatwas the first fear?

Speaker 2 (13:13):
Failure yeah.

Speaker 1 (13:15):
We have so much fear of failure that we end up
trapping ourselves and making-.

Speaker 2 (13:22):
And a failing situation.

Speaker 1 (13:23):
Yeah, exactly, but like it's almost like we are
essentially crafting that sameoutcome that we're afraid of
because we're not willing totake the steps.
And that would have happened tome if I would have stayed stuck
in fear of failure, I wouldhave never launched, and then I
would have ended up with nobusiness and no job, which would
have been wonderful.

Speaker 2 (13:41):
Yeah, what do you think when it comes to fear of
failure for entrepreneurs, foronline business owners, the
people we work with, what do youthink we're seeing as their
number one fear of failure?
Is it the financial scarcitylike not having enough money,
seeing the numbers dwindle?

Speaker 1 (13:59):
I think for the girls , I think for us, a lot of it is
pouring our heart and soul intoa project that never takes off.
I think it's putting in thetime and the effort and the
money, so rejection then yes, ina way, because fear of
rejection is number five.
I think those two are connectedin the way like this is never
going to take off, it's nevergoing to bear fruit, it's never

(14:20):
going to be.
You know the thing.
And the problem is you have alot of us, who you know.
We're kind of convincing ourpartners and we got the hubbies
involved and they're investedand it's like, okay, I better
figure this out, because now myfamily has, you know, invested
in this concept, or in this ideaand there's a lot of pressure

(14:41):
around that.

Speaker 2 (14:41):
Yeah.

Speaker 1 (14:42):
What do you think it is for most of our clients, or
for the guys?

Speaker 2 (14:46):
Yeah, I think what I'm seeing a lot is people that
see that they're having somemonths in the red.
And it just creates a lot of it, especially for the ones you
know.
Like for us right.
Like we're supporting humans,like we're supporting salaries
here.

Speaker 1 (15:00):
You're talking more of the established people.

Speaker 2 (15:02):
Yeah, when you're more established and we're going
to talk about fear of success,because it leads into fear of
success.
Some people will scalethemselves down because they
don't want that responsibilityor that stress, and so they're
not fully stepping into theircalling because of that.
But what I'm seeing a lot ofnow, like I mentioned, is
economic pullback, which meansyou've got to bring more of your
marketing game.
One of the things I've beensaying recently is that ads are

(15:24):
no longer optional, like you'vegot to run ads, because here's
what happened and this is whatthis is the problem with fear,
guys.
Fear makes your mind, your eyes, your focus really for those
that are listening, not watching, I'm doing like you know, the
blinders are up right, um focus,and then you just kind of like
hyper focus on the thing that'sscaring you, and the problem is

(15:45):
is that you kind of miss, youstart missing things, right, and
you start to miss theopportunity and you start to
miss the resources you do haveand you start to miss the wins
that you are getting, and so allit is literally when you're
operating in a season like that,where you've seen pull back or
customers are not renewing orwhatever, your situation is
right and it's because ofeconomic reasons, which may very

(16:07):
well be real, is cool, like anycast bigger net, like I got to
get out there and I got a hustleharder.
I got to use other people'saudiences.
I got to show up and do somecollaborations.
I got to run ads right, justbroaden your scope.
And so when we see that happennow, it's like okay, we got to
get really aggressive on the adsgame, because it means there
are always players with moneyand there's always a new
opportunity.

(16:27):
The game is who gets to the newopportunity faster, who reaches
the person fastest.
It's not a race.
You're not racing the wholeentire market.
Look, I was telling a client.
I was like you can go fastbecause of your fear, into the
new opportunity, or you, you canpull back and be afraid but not
be going anywhere.
Yeah, like that's on you,that's your decision.

(16:49):
But pulling back is not goingto make you less afraid.
If anything, it's going to makeyou afraid in the future to try
ever again.
Right, like it's only a losinggame at that point.

Speaker 1 (16:57):
But also you'll stay stuck.
If you let the fear take overthat means that you're going to
be completely closed off to newcreative ideas of switching
things up, trying new things.
And I think it's reallyimportant too that when you're
in those seasons, you rememberthat it's a season.
It doesn't have thiscatastrophic reflection on you

(17:20):
as a human being, on your value,on what you're bringing to the
table.
There's economic shifts andthings in the market that you
can't control.
There is never going to be aseason not a season, but a
prolonged period of time inwhich you're always going to be
growing, growing, growing.
That is not realistic.
If you look at most companies,at some point they plateau, at

(17:41):
some point they have losses andit's about getting back in the
game and being like okay, whatis this new toolkit, what is
this new strategy?
What got me here is not what'sgoing to get me there.
Cool, let me level up myskillset so that I know how to
better guide my company.

Speaker 2 (17:56):
We've talked about mental conditioning in previous
episodes, right, and it's likeit's really hard as an
entrepreneur to think differentthan what we've been accustomed
to our whole entire lives.
Like if you took the test andyou made a C, that's done and
maybe you do better on the nextone.
Like, but it's over and I thinkwe carry that with us, like
that month hereby was in the redyou know like and so we don't

(18:18):
play the game of being like,okay, what's the new opportunity
, what's the next opportunity?
Or like not a big deal.
We took a little bit of a stepback, okay, cool, like it's
always about the next thing.
And I remember my executivecoach.
He challenged me at one point.
He said, because we were in apullback season, and he said so
what he goes, do you feel likeyou're moving in the direction

(18:41):
that working?
We were going to something new,but we knew it was the
direction we needed to go.
And that was really scarybecause we had done so well and
we had served tens of thousandsof people doing things a certain
way, and then we werecompletely shifting and going a
totally different way and hegoes.
If you took $100,000 and yousaid I'm putting that into this
growth, he goes, what do youthink would you get back in this
new direction?
And I said a million, I don't,he goes.

(19:09):
Hey, you don't have to be agenius mathematician to figure
out that 10x return is worth it,right?
So we see one month in the redor one season where we're not
making as much money Like.
There are companies, guys thatgo, big companies, corporations.
They go multiple years in a rowin the red or never.
Some retailers aren't in theblack.
That's why they call it BlackFriday.
By the way, yes, no, seriously,I know.

(19:29):
The reason they call it BlackFriday is because a lot of
retailers are not.
They're in the red the entireyear until Black Friday, and
that's where they get over thehump and get profitable, for the
entire year is on that one day.

Speaker 1 (19:41):
You said that like we were already getting with you.
You're like no really.

Speaker 2 (19:44):
Oh really, no really.

Speaker 1 (19:45):
He's listening to you guys from afar.

Speaker 2 (19:47):
So we tend to like manage our business like we like
manage our personal finances.

Speaker 1 (19:51):
Yes, you know, it's like oh, I couldn't make rent
this month, but we haven't beentaught otherwise, right, you
know?

Speaker 2 (19:56):
Right, so I'm trying to I've always been trying to
think of a metaphor that makessense for this, but you're
investing in something that isnot you as a person.

Speaker 1 (20:07):
Yes.

Speaker 2 (20:07):
Right, it doesn't say anything about who you are.
It lives outside.
It's like if you're working ona project at school, right, and
you know, hey, we didn't make asmuch progress this month, but
it doesn't say anything aboutwho you are as a person.
Yeah, you just get back at itand work on the project yes, and
I think if we looked at ourbusinesses that way, we would
probably like it doesn't.
If the business doesn't work,if your school project didn't go

(20:28):
as well as you wanted to,there's always another school
project.
And I'm not saying like, hey,whatever, throw your business
out the window, like that's notwhat I'm saying, but you get the
opportunity to readdress it orreinvent yourself or reinvent
the way you do things.
And it doesn't speak to like ohmy gosh, this is forever going
to be like pinned to my I'm likethe scarlet letter, like
forever I'm this failed likeperson and um, because I had two

(20:49):
months in the red or six monthsin the red or even a year in
the red right, like you canchange the dynamic in the
situation literally in a matterof a week, but you've got to
keep your mind in the game,because if you live in that
paralysis of fear, unfortunatelywhat ends up happening is it's
kind of a self-fulfillingprophecy Like you keep, like Kim
says, you stay stuck.
You're doing the same things,you're not seeing the new
opportunity, you're not movingin a new direction, you're not

(21:10):
figuring out what other peopleare doing, that they're winning.
You're pulling back on yourinvestments and your coaching.
We just hired our third,probably going to hire a fourth
coach right now, because we'rein this weird economic season
where we are seeing a pullbackwith our own numbers and we're
like oof, we've got to find outwhere the new opportunity is.
Who's winning?

Speaker 1 (21:27):
Wait, hold up.

Speaker 2 (21:34):
But we're more profitable this year than we
were last year, we are, we are,which is crazy.
You're just saying in ourmarket, we're seeing a pullback
In our market.
We're seeing people that havebeen in this business for 10
years being like.

Speaker 1 (21:39):
I'm not in this game anymore.
Yeah, they're retiring.

Speaker 2 (21:40):
We're like whoa.
So the big names, like theNikes of our industry, are
pulling back and going bye-bye,and so we're like better, and
it's for that reason, because wedid invest in mentors and
coaching, we tripled down.
You know, like so it's just,it's a different paradigm, it's

(22:01):
a different way of thinkingabout things I think that we
have to adopt.

Speaker 1 (22:03):
But that's the mindset thing, right.
So I remember three years agomy business coach said you know,
we're about to see the mostamount of online businesses
closed.
That we ever have she called itand she told us straight up like
hey, people in this room andthis mastermind, half of you are
not going to make it and we'relike whoa, that's brutal, Brutal

(22:24):
.
But it gave me the like, hey,fire in my butt to actually get
in line and figure out somethings that I needed to figure
out, that we needed to figureout that we needed to figure out
that I had been, you know,putting off, and putting off,
and putting off, and um, it wasreally amazing.
And I think that's why everyoneneeds coaches.
Coaches need coaches becauseit's it's a hard season.
One of the things, too, chris,I thought you brought up was so,

(22:46):
so powerful was how we wrapourselves and the identity of
our business and how dangerousthat game can be.
You know, you and I both haveexperienced major failures in
our businesses our respectivebusinesses and major successes.
So we've been to the top of themountain and we have been in
the valley many times.
We know what that's like.
And so if you do not guard thewar in your mind, if you do not

(23:12):
like protect yourself from theconstant attacks that are going
to come relentlessly in yourmind, you are never going to get
through the obstacles and thechallenges and into that bigger,
brighter future, because we'rewrapping our entire identity in
what we should not wrap it in.

(23:32):
If your identity is anywhereelse but christ, you have a
major problem in your businessand we were baby immature
entrepreneurs and did that andit.
It almost killed us spiritually, mentally, physically,
emotionally, because we thoughtthis is the end.

Speaker 2 (23:49):
You know, this is the end.
Yeah, I lost myself for likethree years.
It was bad.
Yeah, I lost myself for likethree years.

Speaker 1 (23:52):
It was bad.

Speaker 2 (23:53):
Yeah, I lost myself for like three years, it's scary
Because I had gotten so wrappedup in being Chris the
successful entrepreneur and thenwhen I had a major health
crisis and I had to step backfrom that business because it
just demanded so, much of me.
It was too much, it was just.
I mean the 18-hour days, andyou know it's like you're
learning.
It was like people say, oh,you're drinking through a fire
hose.
It was like 10 fire hoses.

(24:13):
You know, like, like I'm 25.
I don't know how to manage ahalf a million dollars in cash
or revenue lag, and you knowwhat I mean.
Like I had cashless situation,I remember like talk about fear,
geez you had clients who owedyou like 400 and 400 thousand
dollars 442 or 430 somethingthousand dollars that they owed
and I was driving, um, we're allover the country.

(24:36):
At that point I was drivingthrough manhattan.
I'll like never forget this.
I remember I was wearing, Iremember where I was and, um, I
was trying to catch a flight andI had to be there, like the
flight was leaving like 20minutes and I wasn't even at the
airport yet and I'm driving arental car through manhattan.
I'm on my phone, which you'renot supposed to be, it's like a,
it's like five points againstyour license, apparently in
manhattan, to be like like onthe actual phone, not
speakerphone, and I was talkingto some random guy that I didn't

(24:57):
know that I got connected to.
This is a true story, like I'mnot, there's no hyperbole.
This actually happened and, um,he was some attorney, that
somebody.
I had an outsourced cfo and wehad it was wednesday night and
we had my payroll's gonna beFriday and I think it was gonna

(25:18):
be like $65,000 in payroll Plusplus all the expenses for the
guys on the road.
So all these installation jobsthat my guys were doing
Somewhere like 80.
It was probably 80,.
Yeah, but they're in hotels,rental cars, food, and they all
have company cars and they'rerelying on that because they
have like a per diem right andthey rental cars, food and they
all have company cars andthey're relying on that because
they have like a per diem rightand they you know, a lot of the
guys were broke, so they were.
I mean they couldn't pay foranything outside of.

(25:39):
I mean they could have maybebought themselves a hamburger,
right.
Like they needed these companycars to clear and go through,
and I think we had like maybe$2,000 in the operating account
and I needed 80.
I in the operating account andI needed 80?
.

Speaker 1 (25:51):
I remember you called me and you were literally in a
straight panic.

Speaker 2 (25:54):
But like it got to the point, and this is where I
understand, where people havefear of success, and I'm
probably going to give you moreof this, no more.

Speaker 1 (26:01):
Here's a nice double dose of fear of success.
Rewind your brain in theopposite direction.

Speaker 2 (26:06):
I think it was 26, maybe I don't know.

Speaker 1 (26:07):
Anyway, so I'm driving through Manhattan and
I'm talking to this guy thatI've never met and I'm asking
him for 80 000 wait.
What?
Yeah, what do you mean?
Well, so the oh you gotconnected to someone who would
give you a bridge loan basicallyso the outsource cfo.

Speaker 2 (26:23):
She's like, hey, like I know this guy, he's super
high net worth, he's an, he's anattorney in north atlanta and
she goes no, she did yeah andshe goes.
He really gets it.
He loves startups.
He'll probably give you a loan.

Speaker 1 (26:35):
What yeah a?

Speaker 2 (26:36):
short-term loan.

Speaker 1 (26:37):
She was the worst CFO anyway.
No, she was terrible.
I'm not surprised that she didthis.

Speaker 2 (26:40):
Yeah, I should have fired her after day one, because
she came in.
I could have been a better CFO.
She came and looked at ourQuickBooks online.
Well, listen, you don't have tobe an accountant, but the fact
that she never was able to giveyou any revenue projections or
give you a system to evenclosely monitor what your
payroll would be was insane, andI had only really developed my

(27:01):
skills as a salesperson and Ialways thought that, like,
growth in a business was makingsales, and I learned quickly
that, like no, there's a lot oflevers of growth in a business
and not just sell yourself intoTimbuktu.

Speaker 1 (27:10):
But anyway, go back to your story.

Speaker 2 (27:17):
So this was after I sold myself into Timbuktu and
now I was owed a ton of moneybut I wasn't getting paid that
money because all those projectsof install jobs, you had to hit
milestones of completion beforeyou unlocked another
contractually obligated round ofpayment on that job.
And then they would always.
They were like net 30 terms,meaning they have to pay within
30 days no but it would easilybecome net 90, net 120, and me
being young and wanting to like,just take on the world, like I

(27:38):
should have put my foot down atthat.
You know again, I'm 25, 26years old, but been like, hey,
attorney, like can you send thema letter and let them know,
like we're not working tomorrowon this new project until and we
ended up doing that eventually,but this was when I was still
trying to be like golly, gee,I'm a team player and uh, so I'm
on the phone.

Speaker 1 (27:55):
They definitely take a took advantage of that.

Speaker 2 (27:56):
They knew it was and it was, and it was the chinese,
and they I mean this is likecultural but the french too.

Speaker 1 (28:01):
The french were, the french were the worst, yeah they
were bad.

Speaker 2 (28:04):
So these all these companies were were basically
overseas and they were.
You know.
They import this furniture forthese student housing apartments
.
There's off-campus, like youknow, private student housing
apartments, those off-campus,like you know, private student
housing apartments.
And so the Chinese guys I meanthey kind of like they kind of
get off on screwing people Likethey really do, like it's like a
cultural thing.

Speaker 1 (28:20):
It was like six months.
Right that they owed you Sixmonths?

Speaker 2 (28:23):
yeah, I don't know $65,000.
Yeah, no-transcript.
Get to Baton Rouge, louisiana,because I had a guy that had

(28:45):
quit as a project manager and hehad a crew showing up the next
day with no project managergoing to be there, nor
somebody's going to give themtheir paychecks.
So this was my life.
This was my life.
So I totally get the state offear, the state of the unknown,
right.
We ended up getting it funded,we ended up making payroll this
and that, but, like dude, youtalk about being in a situation
where you're like how did I endup here?

Speaker 1 (29:08):
I don't think you know fear until you're 36 hours
away from having to pay yourcompany payroll, and it's
$80,000.

Speaker 2 (29:17):
And all these guys were college kids that were
working for me, that had parents, and you better believe they
were all going to blow me up.
Be like you sent my son to NorthNebraska and now they have no
money, I mean even when thecards would fail, because the
bank would trip these cards andthey would try to check into a
hotel or whatever and itwouldn't clear.
And they would try to checkinto a hotel or whatever and you
know that they wouldn't clearand they would get there like
two in the morning or something,because they drove from georgia

(29:38):
where we were located at thetime and I was asleep.
So kim can tell you, like allthe time I was waking up in the
middle of the night like I neverI didn't sleep for like four
years and I would have to wakeup to like call the bank.
Yeah, it's, you can clear thetransaction, it's fine yeah, I
approve the transaction, buttheir parents would call me and
be like what?
you sent my kid to Nebraska andyour cards are failing.
I'm like, yeah, because we'rejust growing so fast, like we
just you know the bank's likewhat is going on here?

Speaker 1 (30:00):
Like why are you in Nebraska?
What are?

Speaker 2 (30:02):
you doing.
You got guys here, you got guysthere.
You know what I mean.
So they're like just doingtheir thing to think that
they're going to have a bunch offraud, Disputed charges or
whatever.

Speaker 1 (30:09):
So when we tell you that we understand fear of
failure, we understand fear ofrejection, we know what it is to
be like.
Oh my gosh, we have 300seasonal employees and they all
need to get paid and peoplearen't paying us.
What are we going to do?
But the reality is too, Chris.
This brings me up to like thenext point too, and that is like
I feel like you have tochallenge and check yourself,

(30:33):
and that is like I feel like youhave to challenge and check
yourself.
I think you need to develop, asan entrepreneur, a mechanism of
really thinking through the junkthat's in your head and whether
or not it's actually legit.

Speaker 2 (30:42):
No, I think as a Hispanic, that is like ingrained
in me since I was little.

Speaker 1 (30:47):
My parents were always like is this true, what
you're telling yourself?
Are you actually afraid becauseyou're incapable or are you
afraid because it's just new anddifferent?
And I think sometimes, asentrepreneurs, we are so
comfortable and coddled bysociety where everything is fast
and everything is instantgratification and everything is

(31:10):
like oh, your feelings and tellme how you're feeling.
And it's like, guys, feelingsare valid, but they should not
rule how you operate day to day.
You need to be the master ofyour feelings and your emotions.
Half the time we don't feellike taking that leap of faith.
There's a lot at stake andthere's a lot of fear.

(31:30):
We learn how to do it anyway.
And if you don't practice thatin the little things like I will
have people who will message me.
We'll get the messages.
You know this is not reallyfrom our clients, but from
people who are just gettingstarted in like our lower level
programs.
I'll be like I'm just so afraidof being on camera on YouTube
and I'm like I get that.

(31:55):
But, that fear compared to thefear of not making payroll right
big difference right, but youwill not get to the point where
you can actually take big stepsof faith, yeah, in your life and
in your business, unless youcheck yourself and you're like
what's the worst thing thatcould happen right if I put
myself out there on youtube, acouple people say some mean
things.
Okay, everyone gets criticismon the internet.
Is that that the worst thing?
Is that worse than me notactually building my dream

(32:15):
business and answering thecalling?
No, it's not so.
I think sometimes we also needto grow up a little bit and we
have to self-check ourselves andchallenge ourselves.

Speaker 2 (32:23):
We're kind of soft.

Speaker 1 (32:24):
We're so soft.

Speaker 2 (32:25):
Yeah, we're kind of soft.
It's ridiculous.
There's a couple of mentalchecks, so something that I do,
as, like you mentioned.
I think it's such a great point, mental self check-ins, right.
So oftentimes at the end ofevery week I'll be like I do an
exercise what am I missing, whatam I making too hard?
Just as a check inentrepreneurship, because when

(32:47):
you're in the trenches it's likeI've mentioned, it's
paradoxical.
You don't see the things thatare right in front of your face,
and so I challenge myself tothink about what we're missing,
what we're making too hard.
But also when things suck, whenthings are not going well, when
we send the email we don't getyou know a sale and we've busted
our butts on the sales page weput together.
Or you know, we put out a videoand it gets 12 views or whatever

(33:10):
things.
Right?
Two things I've been practicingmyself, right, just to make
sure that I'm checking myselfWhenever, whatever happens.
Right?
Will I lose sleep over this infive years?
Right?
Am I going to lose sleep overthis five years from now?
Is this going to be somethingthat I look back?
I'm like, oh my gosh, I'm stillcan't sleep.
Probably not, you don't.
To think about it, it's just.

(33:31):
You might even remembersomebody mentioned it.
You'll be like, oh yeah, thathappened once, you know, so it's
insignificant, but we hyper, wehyper focus on it.
Now we put it under themicroscope because it's the
current thing, right.
And then the other thing, too,is perspective of there's other
people in the to have theproblems that you have.
They would be like that's anamazing problem to have.

(33:52):
Like you're doing your ownthing in your own business and
you get to make money doing that, but like, temporarily, nobody
opened your email.
Like for real, like that's your, that's your thing, like I'm
like when I think about that,I'm like I'm embarrassed, you
know like I'm like I like that.
I can't bring that.
I can't bring that kind ofsauce to the playground.
Like that you can't bring thatweak sauce to the playground,

(34:14):
because you're talking aboutpeople, third world countries,
or people that like really likesuffer, right, like actually
like they don't know wherethey're gonna get food today,
like they don't know, likethey're war-ridden countries.
Like my godfather he grew up ina in a in the middle of a civil
war in in the british guyana insouth america, and like he I
mean he literally went to schooland there was a bomb and he was

(34:35):
like he woke up like 6 pm thatnight like literally from he
missed a hole.
He was unconscious the entireday.
He was laying face down on thepavement and like dead bodies
were all around.
I mean, I'm not trying to begross here, but like that was
his reality.
And then he, his mom, never methis father.
His mom moved to New York Cityfor better opportunity and he

(34:55):
was basically like at 11 yearsold, like just all right, like
here I am, because mom wasworking like two or three jobs
so he was on his own.
He was an only child, likethere was no like an older
sibling to take care of him.
So he's like the mean streetsof New York City.
Yeah, you know, and that wasprobably deep in the middle of
like a lot of the civil rightstype stuff.
That's around his age range,right.
So like there was probably someracial prejudice and stuff that

(35:16):
was happening.
And so you know what I meanLike perspective, bro, because
every time you look to your leftor to your right I can do that
right now she's had she had amuch harder upbringing than I
had.
Like I had fairyland.
Compared to this stuff, like,oh, my parents and their half
million dollar home on this onthe square, we lived on the
square, you know.

(35:37):
Like, like legit.
Like I had, like the guy downthe street was on cnn, like for
real, for real, like I'm notexaggerating like the dude
across the street worked atmercedes-benz and drove two amgs
, you know.
Like another guy was a pilot onthe other side.
Like I had some pretty simpleproblems in the world, you know,
and that was really hard for meto get in the startup world
because that's not something Ihad to worry about was where,
like, my next meal was going tocome from.

(35:58):
Like I had the whole basementto myself.

Speaker 1 (36:00):
Hold up, did I?
I didn't either.
Just just letting everyone knowI didn't have to worry about
where my next meal was going tocome from.
It wasn't that bad, I knowgoodness.

Speaker 2 (36:08):
No, I know that, I know that, but I know, know.
So your parents had kids youngand they were still figuring out
career, and it was in an area,puerto Rico that's not the most
wealthy or affluent.

Speaker 1 (36:19):
Right, you see how carefully he said that.

Speaker 2 (36:21):
I mean.

Speaker 1 (36:22):
Chris, we're not politically correct on this
podcast.
Okay, it's on the same level.

Speaker 2 (36:26):
So there's a website I have to find the name of it,
but it ranks like places to liveright.
It'll give it like a d or an aor an a, I forget the name of it
.
People will probably know whatI'm talking about when I mention
this.
So kim's town is on the samescale as flint michigan, like
the place that doesn't even havelike drinking or any water that

(36:46):
comes out of the hose.
It's not brown like.
It's on that level.
Like the, the companies thatleft, the pharmaceuticals and
the automotive companies.
You get automotive right.
No, or just the pharma, the bigpharma companies that left it
just left the town destitute.
Okay, much similar to whathappened in Detroit.

Speaker 1 (37:02):
Let's set the record straight, though I am hecka
proud of where I come from.

Speaker 2 (37:07):
Good, you should be.

Speaker 1 (37:08):
I love my little beautiful island of Puerto Rico.
You should be love my littlebeautiful island of puerto rico,
but that doesn't mean that whatchris is saying is not true.
All of that is true.
Economic growth is not there,there's no opportunities.
There's a lot of poverty.

Speaker 2 (37:19):
You guys, I remember export is our people,
professionals.

Speaker 1 (37:22):
Exactly the biggest export is humans I remember
moving to the states and havingno clue that homeless people
were homeless oh no, no, no atall, guys.

Speaker 2 (37:32):
Why?
Because?

Speaker 1 (37:33):
here, homeless people are fully clothed they have
backpacks, they have phones nothey have.
I'm not saying that they'rewell off by any means, but in
comparison to what it's like inpuerto rico, it is a world and
you have seen it no, no, no ityeah you know when somebody is
homeless.

Speaker 2 (37:51):
In puerto rico there is no question about it, legit,
they look like they just got outof Vietnam.

Speaker 1 (37:58):
For real, they have no shirts Sometimes they have no
clothes.

Speaker 2 (38:02):
They usually have no shoes.
They got sores and they'rebleeding.
It's intense, it's real bad.

Speaker 1 (38:08):
Perspective.
I think that in the US as Icome into this culture, one of
the things that bothers me themost about America.
As much as I love America, I ama patriot, a Texan.
I am so proud of this country,but the reality is we are
coddled like crazy.

Speaker 2 (38:24):
I mean, there is no, it's embarrassing, it's
embarrassing.

Speaker 1 (38:27):
It's embarrassing.
We don't understand what itactually looks like to struggle
for real.
For real and that's not todismiss anyone's personal issues
or the things that we gothrough that are hard.
We all go through stuff, but asa collective, the fact that you
can go and get anythingdelivered via amazon that you
freaking want, that there's aninstacart service that'll bring

(38:49):
you groceries to your house,that you have power and water
consistently.
As a kid I remember you can askbrian, we would take showers in
the rain all the time becausethe water would just go out.
That was just a thing thathappened.
The power would just go out.
That was just the thing thathappened yeah, and here, little
tiny things happen and peoplelose their freaking mind.

(39:10):
I mean, it's like literally theapocalypse, it's like y'all.
We have to correct this.
In our culture we are breedingweakness and comfort and we're
cuddling the heck out of thenext generations to the point
that the entitlement and thebelief systems of this new
generation are beyondcomprehension.

(39:33):
We have literal adults in thisworld who are suing their
parents because they did nothave consent.
They didn't give their parentsconsent to bring them into the
world.
I mean the level of insanity inour culture and entitlement and
the belief that you deserveeverything in life and that
everything should be peaches andcream is wild to me.

(39:55):
It drives me crazy and I canjust go on a rant for two hours.
But the reality is we needperspective.
Wake the heck up.
You live in a country where youcan become anything you want to
be at any point in time andyour biggest holdup is putting
yourself out on youtube like forreal I mean, you know what I'm

(40:18):
saying.

Speaker 2 (40:19):
like it's first world problems on steroids no, no, no
, no, yeah, yeah, and then theexcuses of like I am just too
busy and I'm too tired to putcontent.

Speaker 1 (40:29):
I'm like, really you're too busy to answer the
call that God has put on yourlife.
Is that going to check out atthe end of your life when he
asked for an account?
Is that what you're going tosay, lord?
I'm sorry, I was just tired.
I was just so busy.

Speaker 2 (40:46):
Homie, it's the four seasons of First World Problems.

Speaker 1 (40:50):
It's, exactly, it's like it's the top of the top of
first world problems lord jesus,give me patience.
I mean, it's insane it's so badand so if we're, not passionate
about it.

Speaker 2 (41:02):
I just don't feel in alignment you know how many
times I hear that one I justdon't feel in alignment.

Speaker 1 (41:08):
Get the heck yeah are you gonna feel in alignment
working 60 hours in corporate?
Are you gonna feel in alignmentwhen you don't have money to
pay your bills?
Are you gonna feel in alignmentwhen you don't have money to
pay for groceries so your kidscan eat tonight?
My gosh, I mean it's softy, mixsofty, like you would say.
It's it's softy mix soft pants Imean we expect that

(41:31):
everything's gonna be our dreamsituation.
It's like you work towards that.
Okay, it takes years of workand endurance, resilience get
some strength even some of ourpeople.

Speaker 2 (41:43):
They don't want to grow their business because of
like what will come with that Iknow and I'm like oh my god,
lord jesus what like.

Speaker 1 (41:51):
We should talk about that too.

Speaker 2 (41:52):
You know.
But the reality is that it's ablessing to be able to bless
other people.
It's a blessing to be able Likeif that's your central focus.

Speaker 1 (42:01):
Your focus is too much on you, it's all about you,
it's all about you, it's allabout you.

Speaker 2 (42:05):
And it's not about yeah, but I can help these
people, right, or I can employmore, more people that right now
need a job because the economysucks right.
Like we're not thinking likethat, no, we're only thinking
about ourselves.
And so, if that's where you'reat, like, check yourself bro.
Yeah, because I think the setlike I bring that weak sauce to
the playground with godsometimes like when I pray.
I'm like god here's my problems, and it's like I catch myself

(42:27):
in the middle of prayer.
I'm like no I'm embarrassed bythat prayer.
I'm embarrassed by that prayer.
I take it back like hardened,like like I'm not, nope, nope,
I'm good, I'm good, I don't needthat, you know.
But like I don't know, man, Isometimes I I've talked about
this before like you know, likewhat houses y'all grow up in.

Speaker 1 (42:46):
I know right?
I mean, like did your parentsjust like let you slide on in
with all your desires anddemands?

Speaker 2 (42:54):
my grandfather was a marine and he faked.
He seriously he faked his id at14 to try to join the marines
at 14.
Right, and they caught him.
They're like there's a fake id,like you're not joining the
marines at 14 years old.
The guy he never gave me a hugmy whole life, my whole life, my
whole life.
He says men don't hug.

Speaker 1 (43:14):
Oh my gosh, we don't want to take it to the extreme.

Speaker 2 (43:18):
That's what I was gonna say that's too far, that's
too, far.
But he's like men don't hug.
I remember like when I startedgrowing facial hair and like he
got on me about that you know,like men shave, and you know
because, it was military andthis and that and like I don't
know man, like I just I feellike I'm soft and sometimes I
hear what some of our people sayto us and I'm like, do you not

(43:39):
hear yourself?

Speaker 1 (43:41):
there's an echo in the call.
I thought you said this youknow what I'm saying.

Speaker 2 (43:45):
Like do you hear yourself?
And and sometimes I know you'reonly thinking about yourself
for these people, this is notlike just complaining about
whatever.
Like we all have our thing,right, yeah, but like they'll
know at the time like we'regoing through like a difficult
season or whatever.
Like we'll make that we're nothide, like stuff that's going on
in our world right.
Like we tell people what'sgoing on and they'll still come

(44:05):
to us with like real soft stuff,like you know, self-serve softy
ice cream.
You, you know what I mean.

Speaker 1 (44:12):
And it's like knowing Like what is an example?
I have one.

Speaker 2 (44:17):
Okay, what's your example?

Speaker 1 (44:18):
It can be like, oh my gosh, oh my gosh, I'm working
so hard in my business this weekI feel like I have worked for
like 70 hours, and when we'relooking at their deliverables,
oh, it's true, they're like sixmonths behind their action plan.
They're acting like they'rejust working so hard.

(44:39):
And listen, I'm here for it.
I'm here for hard work, buttheir definition of hard work
and output is needs correction.
It's a pretty low bar then.

Speaker 2 (44:50):
Sometimes, too, I will see them messing around on
social media but they don't havethe time because they've been
working so hard.

Speaker 1 (44:59):
No, no, and I'm like wait, I follow you.
I see your stuff we talkedabout last month.
You told me your revenue's downand you're freaking out Like
barely keeping the doors openand we put together a plan that
you were all in on, and yet thisis what I haven't seen your ads
.
I haven't seen your YouTubevideos.

Speaker 2 (45:18):
I haven't seen your marketing campaigns.

Speaker 1 (45:20):
But I have seen some reels.
I have seen some storiesdocumenting what you're eating
for lunch today, which doesnothing for your business and
isn't related at all to what youdo If you're a dietician.
Different story.

Speaker 2 (45:32):
Different story, but this is not One excuse.

Speaker 1 (45:34):
I'm like y'all have to really face the facts here.
You got to look in the mirrorand say what am I not bringing
to the table today?
What did I put ahead of thethings that I said were my
priorities?

Speaker 2 (45:51):
excuses do you think.
A lot of it, though, in thatsituation, is that you're hiding
from the thing, because you'reafraid?

Speaker 1 (45:56):
absolutely, I think there's so much, yeah, like mess
in our head.
I think we try to.

Speaker 2 (46:00):
I think we try to um cope.

Speaker 1 (46:05):
Yeah, we try to and we avoid.
We try to cope it's avoidanceit's avoid.

Speaker 2 (46:08):
That's what I was looking for yes yeah, you avoid
the thing by you know playing onsocial media it's like I was
productive and I worked reallyhard.
Today, binge watching no, youdid not binge watching your
favorite show and like it'sgonna come back and it's gonna
be worse yeah you know what Imean.
It's like what do they tell youwhen you start antibiotics?
Like, hey, if you, when youstart and you got to finish them
I'm not a subscriber of that,by the way but anyways.

Speaker 1 (46:27):
No, we're high for crunching, but but the saying
still, you're right, right, youstart, you got to finish but
yeah.

Speaker 2 (46:33):
So, like when you take, they're like if you only
take a couple, it's going tocome back worse than it was
before.
Yeah, like every time we dothis escapism, nonsense to
ourselves, the problem's justgoing to get worse it's just
going to come worse, it's justgoing to come back, and that's
where we start getting likecrazy illogical as people, and
this is again like everything wesay.
I feel like a broken record butI'm like we've been through it

(46:53):
but you know what?
But you know what got us to seethe ish for what it is Somebody
else telling us.
What are you guys?
What are you doing?
Yep, right or therapist,whatever.

Speaker 1 (47:03):
Put your big girl pants on, if you're playing this
game by yourself.

Speaker 2 (47:06):
You're not even gonna realize you're doing this to
yourself.

Speaker 1 (47:08):
It's true.

Speaker 2 (47:08):
That's the thing with gaslighting is you don't know
you're gaslighting yourself youknow what I think is really
funny too.

Speaker 1 (47:15):
Our clients come to us because they're like we know
you're not gonna BS us andyou're gonna tell us the truth.
Tell us like it is.
Is such a statement or areflection of our space, of our
society?
of our culture, where inbusiness we have business
coaches and mentors who wouldrather coddle you into

(47:36):
submission like lull you into asleep than to wake you up to the
reality that there is somethingbetween your ears that is
causing major obstacles in yourbusiness and it's holding you
back.
We have so many scaredy pantsleaders in this generation that
are unwilling to call a spade aspade to speak truth into your

(48:00):
life, because the culture hassaid that if you speak truth
you're being mean.
No, honey, there is no love inlying to people.
There is no love in keepingpeople stuck in a place that
they cannot actually prosper.
It is not kind to tell peoplethat the sky is actually red and

(48:21):
not blue.
It's not Agreeing with delusion, is not loving, and I think
that we have gotten that sotwisted into our culture,
especially in the female space,where everyone needs to be
hypersensitive to everyone'sfeelings and emotions and we
just end up lying to ourselves.
Yeah, that's not healthy.
I'm not saying you need to bemean.

(48:42):
I think that you can say itwith a lot of love, with a lot
of kindness, but you have to bewilling to call other people up
if you're a leader and you haveto be willing to hear other
people challenge you and callyou up out of your situation and
into a higher level ofeffectiveness and prosperity.
Because if it wasn't for peoplewho called us up and said what

(49:04):
are you doing?
What are you doing?
Why are you doing this this way?

Speaker 2 (49:07):
True.

Speaker 1 (49:08):
Why aren't you going for the big thing?
You know, we have coaches whocall me out many times, Kim.
Let me tell you right now.
I remember a coach told me thisHappened to me today.
Did it happen to?

Speaker 2 (49:16):
you Happened to me today, really yeah.

Speaker 1 (49:18):
Nice.
Well, it was a strategy thing,nice.
They called me out.
They're like why would you dothat if you know it's not
serving you?
I love that.
That's awesome, you're right.
But I remember one of mycoaches.
He compared me to one of themost prominent people in my
space one of the girls who'sreally prominent and he said you
know what the difference isbetween you and her?
And I was like no, what sheoutspends you on that's it,

(49:41):
that's it, that's it and it's anotable.

Speaker 2 (49:42):
It's a notable, prominent name.
I I was like whoa, it's likeyou are not.
Yeah, you are, but why?
But specifically, why were younot though?

Speaker 1 (49:51):
Why was I not what?

Speaker 2 (49:52):
Spending more.

Speaker 1 (49:53):
Because I was scared.
Exactly Because I was scaredand I didn't think I was good
enough, I thought she's betterthan me, right, and I don't have
what it takes.
And I internal that and keptmyself small in a little tiny
box of my own creation for somany years when God was saying
run, baby, run, yeah, go, takethe space and the place that I

(50:14):
have set for you Something.

Speaker 2 (50:15):
I really respect that and Kim's been pushing me to do
it because I need, I need to doit and it helps me what I do.
But something that Kim hassubscribed to that I think is
crazy beneficial is everymorning you spend time with god
yeah you're in the word, you'rejournaling.
Every night you go to bed.

Speaker 1 (50:30):
You're not playing on your phone but I wasn't good
about that for many years.

Speaker 2 (50:35):
No I'm at night, I'm watching, you know japanese
anime and you know like for realI was watching dragon ball last
night I was, I admit it.
You know I'm watching whateverI love.

Speaker 1 (50:47):
You know how much I love it.

Speaker 2 (50:48):
You're transparent like you are, you are no, like
bs, everything is transparent.

Speaker 1 (50:54):
You don't try to put up a front, you're just who you
are.
I love that well anyway,continue.

Speaker 2 (50:59):
You were complimenting me thank you back
to your compliment.
So she's, I'm watching, youknow, children's anime, right,
basically?
And uh, it is rated 13 plus tobe fair okay so anyways,
cartoons, so kit kart anime.
So kim is over, kim's overthere journaling like my mom
watching cartoons.

Speaker 1 (51:19):
Oh, I know, because you will.
You will hear about it.
It's not cartoons, it's animeit's different, so anyway.

Speaker 2 (51:25):
So um kim's over there journaling like pages and
pages and pages, and I think wethe the coping mechanism that we
have now is just fill ourselveswith distractions you know I
was talking about before, likeyour escapism, yeah.
And so for me, right at the endof the day, I'm like, oh, I just
want to watch something to takemy mind off of it.
And, um, one of the practicesthat a lot of people have and I

(51:47):
think Kim has really leaned intothis and it's benefited her a
lot is taking time to actuallywork through those things, work
through your fear, work throughyour anxieties, work through,
like, give yourself there's somuch noise in our day.
There's so much noise in ourworld.
There's so much noise in ourbusiness, so much noise
everywhere we go.
So much noise in our world.
There's so much noise in ourbusiness, so much noise
everywhere we go.
Like spending some time andactually processing your

(52:08):
thoughts, and I think when youactually do that, what you
realize is like the answer thatyou're looking for that's going
to get you out of fear is notdistracting yourself with
japanese 1980s anime it's notdistracting myself with watching
the office yet again for the785th time, you know, meaning
the entire show, not like ingeneral episode, like the

(52:29):
watching it through binge 785times, you know.
Or playing video games.
Like we have found a way todistract ourselves from the
things we fear through thethings that we escape into, and
I think it really doesn't serveus to actually process our
thoughts in a way that allows usto look.
The faster you can get throughyour mental hurdles, the faster

(52:49):
you can process what's going onin your world, in your head, the
faster you're going to arriveat the thing that's going to
lead to the thing you actuallywant.
100, and I think kim has reallydone a good job of that, and
now I see her, throughsituations of crises, navigate
it insanely better than maybeany other time that I've seen
anybody navigate crises, and soit's a really good practice that

(53:09):
you've adopted.
And I'm gonna stop watchingJapanese anime and actually get
on my journal and dude I don'tlike writing because my
handwriting looks like atwo-year-old, but type it then
you know what I mean.
Like I spend time, I put myheadphones on, I listen to
worship music or whatever I golisten to synth wave.
I don't know, I listen to weirdstuff.
Like I listen to weird stuff.

(53:29):
It is what it is but you knowwhat?

Speaker 1 (53:31):
I think that journaling is one of the most
powerful things.

Speaker 2 (53:33):
You can do.

Speaker 1 (53:34):
I think it is it was something that one of my health
coaches recommended lahanavigliano from new true wellness.
Shout out to lahana, because Iwas in the midst of oh, oh, my
gosh the worst health crisis,and we're going to talk more
about that because we're stillgoing through that.

Speaker 2 (53:50):
I'm still recovering.
Kim didn't sleep for like twoyears like for real, for real.

Speaker 1 (53:53):
Yeah, I'm going on three now.
Yeah, like a couple hours aweek type situation.
You know what I mean?

Speaker 2 (53:58):
No one even knew that was going on, because that's
not how she showed up.

Speaker 1 (54:03):
Yeah, but it's editing your thoughts, it's
seeing them on paper and sayinghold up, that's not right.
It's coaching yourself Really.
It is into a better way ofthinking and processing how
you're feeling.
And that doesn't happen everysingle day, but oftentimes I
will be journaling and I usuallyjournal.
I journal a lot.

Speaker 2 (54:22):
I journal as much as I need to Like, sometimes it's
like six to eight pages of thislike giant notebook.
We're not talking note cards.
It's a big page.

Speaker 1 (54:33):
It's a big page.

Speaker 2 (54:33):
I got through several episodes last night of Dragon
Ball while you were journaling,that's true.

Speaker 1 (54:38):
But that's because I have a lot going on and I need
to, you know, unload that,Otherwise it starts really
showing up in the way that Iinteract with you and my
relationship.
You know, in our, in ourmarriage, it starts showing up
in the business and we're at apoint where I can't afford to
have my mind not right, Um andso, looking at what I'm writing,

(55:00):
I will constantly self-correctand be like this is not true.
I'm thinking this completelywrong perspective, challenging
my own thought process andbringing myself back into
reality and then partnering withGod, because I'm journaling and
really I start my every singlepage with dear God and it's me
just talking to him.

Speaker 2 (55:18):
I do that too.
That's crazy, really.
Yeah, oh, that's cool, it justfeels more natural.
I didn't know that, yeah.

Speaker 1 (55:23):
I do, it does know that.
Yeah, I do, it does um, butalso because I want god to be
the one who has the ultimateword, and the ultimate filter on
my thoughts to be like, okay,this is, this is the truth, and
I can anchor myself in the wordyeah, and know that my thoughts
need to be filtered through theword and write those down.
Instead and write it downinstead of like thinking that
everything that the world istelling me and all the input

(55:44):
from and the pressure fromculture and society is true, I
have to come back to like no,this is what the word says, this
is what my father says, andtherefore.

Speaker 2 (55:54):
I'm moving forward in faith.
Sometimes I have to reject thelies and I'll hear God say
remember the promises 100%Remember the promises because
I'll hear the lies and I startto believe them and my mind
starts to spiral and go in crazyplaces.
And that's the thing aboutentrepreneurs is that we do have
big vision A lot of us do andso, unfortunately, your big
vision can become big nightmareif you're not keeping it
seriously, if you're not keepingit under control, and so I have

(56:16):
to stop and be like nope, thatis not the promise, and God will
remind me remember the promises, remember the promises.
So, yeah, you know, yeah, Ithink that's a daily thing and I
think, and I also think too isyou know, I'm a big subscriber
to learning, I'm a bigsubscriber to reading, and when
I don't read, kim knowsimmediately she's like I've been
reading and I think, hearingabout people that are doing the

(56:37):
things that you aim to do orhave already done them.
You know, following, like the,the titans of industry, the guys
that have done big things, thatare the gals that you want to
follow and admire and you knowkind of, you know, model them as
an example.
Um, it, it makes you realizethat this is part of the game
this is part of what everybodygoes through.
You know, like I don't know ifyou knew this story I was
reading, um, I don't remember alot of books, I can't remember

(56:59):
the name of it.
It was called something scale,uh.
It was by, uh, reid hoffmansomething scale like hyperscale,
something like that.
Anyways, so he was talkingabout Airbnb Get this, so Airbnb
.
Brian Chesky, I really respectBrian Chesky.
Of all the tech bros, I thinkBrian.

Speaker 1 (57:13):
He's cool.

Speaker 2 (57:13):
He's one of the best I know.
His right-hand man, chip Conley.
Shout out to Chip.
He's a really cool guy.
He's following Millennial too.
He's Is no, Brian.
Oh, Brian, yeah, Brian, no, yeah, Chip's older, Anyways.
So they just built Airbnb.
They were exploding, right.
Well, apparently overseas Ithink this was in Europe there
are like companies out therethat they poach ideas from the

(57:35):
US and then they build aEuropean version, Like that's
their whole thing is theyliterally steal American ideas
and then they just because I wasgoing to say something- we won
the war.

Speaker 1 (57:46):
I thought that was China.
China does that constantly.

Speaker 2 (57:49):
No it is China.
China does that too.
My uncle actually has thepatent.
This is a true story.
My uncle has the patent onconsumer grade metal detection
like those little things youwave against the sand.
My uncle actually owns thepatent on the consumer version
of those.
He takes military products andhe makes consumer versions of
them For real, if you go toacademy you need to stop acting
like the audience doesn'tbelieve you.

(58:10):
They don't believe this entireepisode.

Speaker 1 (58:11):
You're like but really, but this is a true story
.
I know it sounds crazy, butit's actually true?

Speaker 2 (58:16):
no, his name's tom walsh.
I'm we believe you, I'm dead,ass, tom walsh.
Tom shout out to uncle, uncletommy, uncle tommy.
So anyways, he told me, he hasto have all these attorneys all
over.

Speaker 1 (58:29):
Yeah.

Speaker 2 (58:29):
His retainer, just in return, just in attorneys,
every month is like $60,000.
I'm not joking.

Speaker 1 (58:34):
Just to defend his patent overseas.

Speaker 2 (58:36):
Yeah, but he said he called the Chinese.
The Chinese are bastards.
They steal all of his stuff,they buy it and they hack it.

Speaker 1 (58:42):
What's ruthless, chris is that they do hack it
and then they sell it back to uson Amazon.
Yeah, so like every time youget on Alibaba and they stole
his stuff and they're selling it, but like every time, there's
like an innovative product, waittwo years and like the bootleg
version is going to be on themarket.

Speaker 2 (58:54):
Yeah, and it's like what Anyway?

Speaker 1 (58:56):
but we are getting off on another tangent.

Speaker 2 (58:58):
Yeah, so, brian.
So Brian, basically thiscompany launched, but they
launched a competitor to Airbnb,and then guess what they do?
They call you and they want thebuyout, but they also wanted
25% of the American like asroyalty.
They want 25% of the Americancompany too.
And so I think it wasZuckerberg actually that like
said like dude, you got to crushthem, like, so like they had

(59:19):
that breakthrough and then boom,somebody copied them and then
tried to use their copycat tolike put themselves in a
position of not only acquisition, but then with that M&A they're
going to leverage themselvesinto the Airbnb as an equity on
the cap table, like for real.

Speaker 1 (59:33):
Unbelievable how bold is that right.

Speaker 2 (59:35):
So I don't know, man, I don't remember why we really
started the premise of that.

Speaker 1 (59:40):
Why did you, why did we start?
The premise of that story Idon't know.
Anyways, I don't know.
But.

Speaker 2 (59:43):
Oh no, anyways, I don't know.
But guys stepping into thisstuff, oh yeah, I know what I
was going to say.
Like, when I read about, that'swhat I was going to say.
When I read about stuff likethis, I'm like, oh, like, my
problems are easy, right?

Speaker 1 (59:55):
You know what I'm saying.
Someone was about to crush yourcompany.
Yes, with your own idea.

Speaker 2 (01:00:01):
Like this mega behemoth, somebody stole it and
tried to leverage it against you.
Like my email, open rate isgoing to be fine.
You know, like chill out, likekeep your pants on.

Speaker 1 (01:00:10):
Like the mad, like the angry comments are going to
be okay, we're going to surviveit.
The one.

Speaker 2 (01:00:14):
YouTube person that doesn't even have a profile
picture, right that?
Was like okay, delete it, moveon A hundred percent.
Like, what are we doing here?

Speaker 1 (01:00:21):
Yes, and what's crazy about that, too, chris, is like
we never think of it that waytoo.
Because we are so afraid ofrejection, because we've been
conditioned to to really respondto rejection and fear, and
because our culture and societyhas been pumped with fear, I
feel like it's scary enough tostart a business.

Speaker 2 (01:00:40):
It's on, it's on.
You don't need steroids.
Of course it is.
It's a thousand percent onpurpose yeah, people, people in
fear, will accept.
They'll accept authority morereadily.
Yes, and we saw that in thepandemic.

Speaker 1 (01:00:53):
Oh my goodness.
I mean people were like rattingout their neighbors.
I mean, it was just absolutelyinsane.
And so we're seeing theescalation of fear in the world
as a whole.
What is most important for youto understand and if you don't
take away anything else fromthis podcast, take this away the
war in your mind needs to bewon on a daily basis.

(01:01:17):
The enemy knows that if he caninject fear, doubt, constant
imposter syndrome, he caneffectively dwindle the gift
that God has put in your lifeand render it ineffective before
it even is birthed.
What a great strategy.

Speaker 2 (01:01:35):
That's his only shot.
That's his only shot.
That's his only shot atstopping what God has planned
for your life.
That's his only shot Because heknows he's got to make you quit
.

Speaker 1 (01:01:42):
He knows that if you choose faith over fear, that if
you let yourself step, into thecalling, fully knowing that your
father is the king of theuniverse and he will provide
even if the enemy is renderedcompletely.

Speaker 2 (01:01:58):
He has no authority.

Speaker 1 (01:01:59):
Completely ineffective in your life, and so
understand that this isn't justabout us, you know, kind of
making poking fun at you guys,or or us trying to be mean or
telling you that your fear isnot that big of a deal and being
self-righteous.
No, that's us telling you thatthis is more than just about,
you know, the Instagram post orthe YouTube strategy, or you

(01:02:21):
actually moving forward despite,you know, having a bad month in
your business.
It's about legacy and it'sabout the gift that God has
placed in your heart and youstewarding it responsibly and
with intention.

Speaker 2 (01:02:33):
Yeah, no, dude, could not mic drop.
Can we just call it a day Likewe're good?
So listen, have a good day.

Speaker 1 (01:02:41):
Guys, if this episode was impactful, would you be on
mission with us and share itwith a friend?
The podcast cannot grow.
Listen.
If we wait for the YouTubealgorithm, it's gonna be forever
.

Speaker 2 (01:02:51):
We need you guys to partner with us where this is
send it to your friends is tobase.
This is to base with YouTubealgorithm.
We need your help.
We have to overcome.

Speaker 1 (01:03:00):
We have to overcome send it to your friends who need
encouragement, who need thatreassurance, who need someone
who's gonna tell them we havebeen there, we've come out the
other side, and you can do it toyour friends who need
encouragement, who need thatreassurance, who need someone
who's going to tell them we havebeen there, we've come out the
other side, and you can do ittoo.
Share it with everyone you know, because it helps us to reach
more people, help encourage moreonline entrepreneurs to beat
fear, to really take hold ofGod's promises and to not stay

(01:03:22):
in a perpetual state of anguishbecause the enemy is attacking
them nonstop.

Speaker 2 (01:03:26):
So would you do that?

Speaker 1 (01:03:27):
And then also comment below with any questions that
you might have about fear orfuture episodes.

Speaker 2 (01:03:31):
I'm gonna tell you right now.
I'm gonna tell you right nowthis is not a call to action,
it's like, it's seriously don'tcome back here without a coach.
It doesn't have to be us.
It doesn't have to be us itdoesn't have I agree, but the
enemy wants you in isolation,it's true.
He wants you in isolation.
Why?
Because he knows that he candominate your mind and push you
into fear without somebody doingwhat needs to be done.
As a coach or a therapist, Idon't care, I don't care.

(01:03:54):
Whoever it is, yeah, like, getthose people in your life that
can speak truth and remind youof the calling, and remind you
of the lies that you're beingtold and remind you of the lies
you're telling yourself.

Speaker 1 (01:04:03):
Right, please, please , please it makes a huge
difference stop doing this inisolation.

Speaker 2 (01:04:08):
It's exactly where the enemy wants you is in
isolation, please, like I cannottell you enough.
One of our clients was like I'mthinking about doing this and
I'm like, blep, like that's yourthird coach, don't care.
Like he's like, well, I don'tknow, you know my no, you need
another coach.
You need that.
That's what you need in yourbusiness.
Is what you need?
Quit, need Quit.
This has been a problem.
This has been a problem that'sbeen persistent.
You need to combat it and youneed a coach that's going to

(01:04:29):
help you navigate it.
Like that's how you need tooperate.
So, whatever you need to do,get those people in your life,
because I'm telling you rightnow, it will make all the
difference.
You can have all the strategiesin the world.
You can bloody YouTube videoall over the world, listen to
every single podcast until youwin the war in your mind.
Until you have those people inyour corner as resources to help

(01:04:51):
you, I promise you you're goingto find.
You're going to find thatyou're you're fighting a losing
battle.
You're taking one step forwardand two steps back and you're
going to literally become yourown worst enemy in your mind.
And then, guess what?
You start to feel defeated andthen eventually you just stop.
Yeah, and eventually you juststop.
Yeah, we don't want that tohappen to you.
No, god has a calling in yourlife and it's important, and it
matters.

Speaker 1 (01:05:07):
Amen.
I love that.
We're rooting for you.
We love you Un beso.
We'll see you in the next one.
Bye for now.

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