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October 10, 2025 44 mins

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Is your content getting attention but not sales?
In this episode, Kim & Chris break down one of the biggest traps online business owners fall into — chasing virality instead of focusing on building buyers.

They unpack why the influencer playbook no longer works for entrepreneurs, and how a “social media recession” is creating a brand-new opportunity for coaches, course creators, and service providers who know how to play the game differently.

👉 Ready to turn your content into customers?
Join the next TBL+ Coaching Cohort → 

Text 'COACH' to 1-866-498-2080
OR DM Us On Instagram:
@kimannjimenez
@chrismichaelharris

Discover:
 💡 Why “just staying consistent” is keeping you stuck (and what to do instead)
 🔥 The rise of the superfan and how algorithms now reward clarity and depth
💰 How small, focused audiences are generating massive profits
🚫 The hidden cost of virality — and why followers don’t equal freedom
🎯 A real roadmap for turning your content into consistent customers

Plus, hear real client wins — from $6K in a week to $60K in a month — all from small, intentional audiences who buy.

Follow us on Instagram:
 @kimannjimenez
@chrismichaelharris

#BusinessLoungePodcast #OnlineBusiness #ContentMarketing #Superfans #Entrepreneurship #DigitalMarketing #SocialMediaStrategy

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_02 (00:00):
Virality does not equal buyers.
People see you as anentertainment account, they're
not going to buy from you.
They need to see you like abusiness, like a professional,
like someone they want to hire,someone they want to work with.

SPEAKER_01 (00:12):
I'm gonna declare this the season of the super
fan.
So you are in a season of beingable to build those radical
superfans that will niche downbecause the algorithm is gonna
show content specifically toyou, but if you position
appropriately, if you're tryingto be everything to everybody
and you're just posting slopcontent, then the algorithm's
not gonna know who you're for.

SPEAKER_02 (00:30):
What the social media recession looks like.
It means that there's morepeople creating content than
there are people consumingcontent.
People are wanting to consumeless, but they're wanting to go
much deeper.

SPEAKER_01 (00:40):
Like you've roped in a bunch of people that are then
gonna scream at you the minuteyou say something that they
don't agree with.
Yep.
Now, then what happens?
Then you go back to just beingvanilla.

SPEAKER_02 (00:47):
That's the influencer playbook.
The business playbook iscompletely different.
As an entrepreneur, you don'tneed the crazy numbers, but you
need quality, you need to speakto the right people, and you
need to do that in a way thatactivates desire for your offers
in every single post.

SPEAKER_01 (01:02):
We have a client that's selling merchandise on
TikTok shop.
He has 300 followers.
He just started 96 months ago.
He sold one particular item hesold 7,000 times and growing.

SPEAKER_02 (01:12):
Made like$60,000 from that one product.
What's up, the media?
It's Kim and Chris.
And you're listening to theBusiness Lounge Podcast.

SPEAKER_01 (01:20):
In each episode, we'll break down all the latest
in online marketing, give youall the details on what's
working now to turn your contentinto customers, boost your leads
in sales, and scale yourbusiness fast.

SPEAKER_02 (01:31):
All without compromising on what you care
about the most.
Faith, family, and freedom.
And listen, it's all real, raw,and unfiltered.
So let's start the show.
Welcome back to the BusinessNodge Podcast.
I am your co-host, Kim.
We got Chris, as always, NetHouse.
And Chris, today we're we gottamerch.

SPEAKER_00 (01:50):
What are we doing?

SPEAKER_02 (01:51):
We got merch.

SPEAKER_00 (01:52):
We gotta merch it back here.

SPEAKER_02 (01:54):
These are not available yet, but we gotta
we're in the works.
We're in the works.
I know.
Someone asked about the hat.

SPEAKER_01 (01:58):
I'm gonna no shameless.
San Pellegrino, forget it.
It's TBL, baby.

SPEAKER_02 (02:06):
That's good stuff.
So, Chris, today, content traps.
Yeah.
We're gonna get into it.
Um, last this is a series,y'all.
So the last uh episode, wetalked a lot about content
mindset shifts.
Yeah.
And the way that you're thinkingabout content can absolutely
keep you stuck and unprofitable.
And we wanna change all that.
We want to make sure that you'rethinking about content the right

(02:26):
way, that it's not somethingthat you dread, but it's
something you look forward to,that it's a tool, a growth
lever, something that you dobecause you know it's gonna make
you money.
Yeah.
Not something that you dobecause you think that you need
to do it.
Um and so you're just ticking abox, which is how most small
business owners think aboutcontent, even if they're totally
in the content game.
Um so what do you think aboutthat?

SPEAKER_01 (02:45):
We're gonna have you guys go today from where you are
now to when we're done.

SPEAKER_02 (02:51):
Like all I'm like, yeah, you didn't I just do that.

SPEAKER_01 (02:55):
Had to.
Yes.
No, this is a huge deal, guys.
And um, we have quite a few thatI think you're all gonna
resonate with.
I would love for you to commentin the comments below and say
which one like resonated withyou the most or which one you
fall into the most.
So the cool thing is when youget out of this and we're gonna
talk about some amazing casestudies because we have people
that um either are brand new tobusiness, period, uh, or we're

(03:17):
doing another business and nowthey're they've transitioned
online.
And the awesome thing is thatthey don't have huge audiences
and they've never done contentbefore and they're getting
massive wins.

SPEAKER_02 (03:24):
Absolutely.

SPEAKER_01 (03:25):
So massive wins.

SPEAKER_02 (03:26):
If you wanna check out their case studies and also
we have a cool announcement atthe end, make sure that you
watch this entire episodethrough.
So we're gonna dive right in,right?
We're gonna get into the goodstuff.

SPEAKER_03 (03:36):
There you go.

SPEAKER_02 (03:36):
The first content trap that we see all the time is
people thinking that if you stayconsistent, eventually it'll pay
off.

SPEAKER_00 (03:44):
Oh my gosh.

SPEAKER_02 (03:45):
And that was the case 10 years ago, right?
That was absolutely the casewhen we had uh just the Gary V
eruption of like, just docontent and we will figure it
out later.
Don't worry about how it's goingto help you monetize.

SPEAKER_01 (04:00):
I don't think he was wrong at that time.
He wasn't wrong at that time.
You have to we talk about thisall the time.
We talk about market cycles.
You have to remember at thattime, so we have been around in
that.
Like that was our hormose, wasGary Vee.
Yeah, yeah.
We were on the V train.

SPEAKER_02 (04:12):
We're the old school.

SPEAKER_01 (04:13):
Yeah, we were on the V train for sure.
And so back then, guys, it wasjust a matter of getting your
voice out there.
We we had to twist people's armsjust to produce content.
She twisted my arm just toproduce content.
That's true in our firstepisode.
So that's at that point in time,the algorithms they didn't have,
you know, as many people uhbecause they didn't re-again, we
were problem aware, no one wasdoing this kind of thing.
Like, so we had to can we had toeducate them on why they needed

(04:35):
to do it to begin with.

SPEAKER_03 (04:36):
Yeah.

SPEAKER_01 (04:36):
And so just letting people know you did something
was like, oh, that's cool.
And then now that's not a newopportunity anymore.
People know about it doesn'tmean you can't win, because I
promise you, you can win biggerthan ever now for a lot of
reasons because people are usedto now.
See, back in the day, our uh wehad to fight people on like,
yeah, it's safe to spend moneyover the internet.
It's safe to meet somebody onsocial and buy something from
them.

SPEAKER_03 (04:54):
No.

SPEAKER_01 (04:54):
Back then it was like, oh no, no, so taper,
right?
If you weren't like the yellowpages, like that was what they
were used to.
They didn't, you know, find youon good old Google and get on
the phone with you and mail youa check.

SPEAKER_03 (05:02):
Right.

SPEAKER_01 (05:03):
Um, and so you again, pros and cons, but you
have to play the season you'rein, and the season we're in now
is cut through with clarity,messaging, and positioning,
which is what we preach andteach and how people do, and you
can win big.
But back then, yeah, Gary, theGary V season was just get it
out there.

SPEAKER_02 (05:17):
So stay consistent and you'll figure it out.
And the reality is, like Chrissaid, the market has evolved and
shifted.
We're in a way moresophisticated market.
Yeah, and consistently doingsomething that isn't working is
kind of the definition ofinsanity.
That's full, right?
Like and if you think about it,and I don't want to like offend
you or make you feel bad ifyou've been in the consistency
train.

(05:38):
Feel bad feel offended.

SPEAKER_03 (05:39):
I'm kidding.

SPEAKER_02 (05:40):
But we've done that.
We've just created content forthe sake of creating content.
Yeah.
Just because we're like, oh,people are expect this from us.

SPEAKER_01 (05:47):
Yeah, I was fully in Gary V mode.

SPEAKER_02 (05:49):
And so it's one of those things where that is no
longer working.
That is no longer the thing thatis actually going to move the
needle, that's gonna help youget more clients and customers.
It's gonna make you feelrelieved because you have a
steady stream of leads andsales.

SPEAKER_03 (06:02):
Yeah.

SPEAKER_02 (06:03):
What is going to accomplish that for you is
having an actual strategy.
It's coming, you know, it'sshowing up to the content sphere
with something to say, speakingto your ideal client very, very
specifically, like we talkedabout in the previous episode.
And so I think we need tocompletely deprogram ourselves a
little bit and remember thatit's not about just creating
content consistently, it's aboutmaking sure that it's turning

(06:26):
into real momentum.
Otherwise, you're just gonnastay stuck wondering why you're
getting fewer and fewerfollowers, fewer and fewer
likes, fewer and fewer views.
Cause like we talked about inChris's podcast, actually, I
don't know if we've talked aboutthat here yet.
Um, or in a social mediarecession.
And what that means is you needto double down on strategy
because you need to make theviews and the engagement that

(06:49):
you are getting count 10x.
And you can do that.
We're gonna show you how to dothat.
Oh, I mean how our clients aredoing that.

SPEAKER_01 (06:54):
I want to flip a positive there because I know we
talked about the recession andobviously that carries a
negative connotation.
Totally.
As it should, right, as itshould.
Like people are really disruptedwhen in recessions and
depressions happen.
However, did you know that 80%of new millionaires are made
during recession and or bearmarket seasons, meaning when the
economy's not good.

SPEAKER_02 (07:10):
Right.

SPEAKER_01 (07:10):
So what you have an opportunity to do here is be one
of those new millionaires,right?
Not not in a monetary sense.
I mean, hopefully if that's whatyour goal is.
But what I mean is there's allin that season, there's always
so much disruption and thingsthat change that there's a new
opportunity.
There's always a newopportunity.
And so I I just want to flipthat as an as a positive, right?
And not have you be like, oh mygod, it was religion I came
with.
No, because that's not the case.

(07:30):
And we're seeing people winbigger than ever.

SPEAKER_02 (07:32):
But what you're talking about is the macro
market.
I'm talking about social mediaas it relates to content.

SPEAKER_01 (07:36):
No, I'm connecting the two as a metaphor.

SPEAKER_02 (07:38):
Right.
So let me clarify what what thesocial media recession looks
like.
It means that there's morepeople creating content than
there are people consumingcontent.
And what that creates in anenvironment like this one, yes,
is that people are wanting toconsume less, but they're
wanting to go much deeper.
So if they were following 25people and they were, you know,
watching their YouTube videos orthey were listening to 25

(07:58):
podcasts, now they want tolisten to four or five.
And they want to, instead ofspreading themselves thin and
spending 15 minutes with each,they want to spend three hours
with each.
And so what that's to me, thatis exciting because what happens
is I have to create lesscontent, but I need to make it
more specific.
I need to have less of a lift interms of hustling and quantity.

(08:19):
And what I need to do is focuson quality.
We have made that shift the lasttwo years and we have produced
the least amount of content andmade the most amount of money.
Yes.
Why?
Because we're speaking veryspecifically to course graders
and service providers andexperts who can relate with the
strategies that we're sharing.
And more importantly, it feelslike an answer for them.
It's an answer for them, butalso we're layering in right our

(08:41):
values.
And so we talk about beingmission-oriented and faith-based
and all these things areattracting the people that
actually are like, oh my gosh,you know.
So let's say, for example, thatwe're getting, and we're not,
but let's say that we're getting50% less views on our YouTube
channel than we used to, right?
What we're doing is we're beingreally specific because that 50%
of people that we're nowreaching those views, because

(09:02):
we're being really specific withour message, now we're able to
maybe like increase ourconversion rate from maybe 10%
than it was before to 30%.

SPEAKER_01 (09:09):
Way higher.

SPEAKER_02 (09:10):
And so now we get more customers, even though we
have fewer views potentially.

SPEAKER_01 (09:14):
We've we've sold high ticket at a higher rate
than ever before.

SPEAKER_02 (09:17):
For sure.
And our content is like I can'teven believe it.
By episode six, we'd sold like$21,000 just directly from and
it that keeps growing.
Yeah.
And we only had 300 subscribers.

SPEAKER_00 (09:30):
Oh, it was crazy.

SPEAKER_02 (09:31):
So it's one of those things where it's like, guys,
don't worry so much about theinfluencer playbook.
That's why we're talking so muchabout the influence influencer
playbook.
You have a different businessmodel, right?
The influencer playbook thateveryone was playing 10 years
ago when Gary Vee was like morecontent, more consistently, was
get as many followers aspossible and as much engagement
as possible.
But that's the influencermindset because they make money

(09:51):
by the amount of followers andengagement that they have.
Let me just sorry, Rob.
Um, and that's because they needto go and show sponsors, which
are businesses like us, hey,this is my reach.
This is my platform.
They get paid based on how manyfollowers they have, how much
engagement they can actually uhget, and also how many traff,
how much traffic they canactually send.
That's the influencer playbook.

(10:12):
The business playbook iscompletely different.
As an entrepreneur, you don'tneed the crazy numbers, but you
need quality.
You need to speak to the rightpeople, and you need to do that
in a way that activates desirefor your offers in every single
post.
So they're excited to dobusiness with you and they're
like, she's the one.
I'm ready.

SPEAKER_01 (10:27):
Yeah.
I have a lot of thoughts here.
And I want to try.
No, no, no.
I want to try to make sure myADD brain stays on stays on
point here because I can go downsome rabbit holes.

SPEAKER_02 (10:35):
We're here for the rabbit holes.

SPEAKER_01 (10:36):
Okay.
So one, I think I'm going todeclare this the season of the
super fan.

SPEAKER_03 (10:40):
I love that.

SPEAKER_01 (10:41):
It's this is the season of the super fan.
And what I mean by that is whatKim just said.
We so when when when theinformation expanded, it gets
overwhelming.
Think about it.
When you've heard 17 differentstrategy approaches and pieces
of advice, and you're like, Idon't even know which one to
start with, right?
And so what you do is you say,No, they need to I need to find
somebody that understands mespecifically.
So you niche down, then withinthat niche, you try to find

(11:04):
somebody that aligns with otherthings, psychographics.
I talk about psychographics alot.
So then what you do is you say,niche into vertical, niche down
to person or few people, meaningmaybe you have one or two people
that you follow that you learnfrom or that you consume content
from, right?
So you literally have wedgedyourself down because of the way
the market expanded into being asuper fan of few versus

(11:24):
following many.
Now, let me f let me equate thatback to how the algorithms work
because that is just asimportant.
When expansion takes place andnow you have more content
mediums, you have TikTok, youhave Instagram, you have X, you
have whatever.
What's the what what do theseplatforms need to do to make
money?
They need you on platform,staying on platform, consuming a

(11:45):
lot of content because why?
You see more ads.
When you see more ads, they makemore money.
That's how they monetize, right?
Now, when the when thecompetition is fierce, meaning
it's not just Facebook has amonopoly, but they've got real
competition in the marketplace.
Who wins?
The person that can get you tocontent that you want to see
faster than anything, becausethen you're gonna stay longer.

(12:07):
If you go to TikTok and yourfirst five swipes are not things
that you want to see, you'relike, I'm kind of bored with
this today.
I'm gonna go to Instagrambecause Instagram's showing me
relevant things.
I have people on TikTok thattell me the reason they're on
TikTok is because the algorithmis way better than the meta
platforms.
It shows them what they want tosee.
Now, let's flip that back.
So you have two parallels here.
You have the part that I talkedabout, people, people's
behavioral trend, meaning theywant to go down and niche into

(12:29):
finding become super fans ofsomebody, but also you have
what's happening in social medialand with their business model.
Layer those two together, andwhat do you find?
It works to your benefit, bothalgorithmically, but also based
off of human psychologyprinciples.
So you are in a season of beingable to build those radical
super fans that will niche downbecause the algorithm is going
to show content specifically toyou.

(12:50):
But if you positionappropriately, if you're trying
to be everything to everybodyand you're just posting slop
content, then the algorithm'snot going to know who you're
for.
And moreover, you're not goingto play to the psychology that
we're seeing play out withpeople wanting to niche down and
find people that they theybecome super fans of.

SPEAKER_02 (13:05):
I love that.
You put that so well.
That's really cool.
And it should make you excitedbecause that's to give new
opportunity.
That's what is exciting rightnow.
It's the fact that we are livingin a world that is shifting and
changing so quickly.
Um, but yet with the rightmessage, you can stand out in
ways that you never could haveeven five years ago.
What's really cool.
I remember five years ago, wehad to go so broad with our

(13:27):
message so that we could attractenough people and then funnel
them down to our offers.
Now we can go so direct with ourmessage, we can layer in the
values.
And guess what?
People are so sensitive.
And this is like, I'm just gonnasay, this is the this is the
positive side of politics andalmost like the culture wars
that we're living in, everyoneis hypersensitive to all the

(13:47):
messages, which means that whenthey hear you say something that
speaks to them, they're like,she's my tribe.
She gets me.
She understands what I'm saying.
And it's true.
And what's cool about whatyou're saying is that now the
algorithms are also adapting tofind people that are like the
people that you're speaking to.

SPEAKER_01 (14:04):
Faster than ever.

SPEAKER_02 (14:05):
Faster than ever.
Which means that the whole ideaof kind of going viral and
having to have a huge followingis imploding in itself.
Yeah.
And we're not adapting to thatyet because we're used to
playing by the old rules.
The neurals are way more fun,they're way more profitable,
profitable, and they do notrequire you to actually do more
work, which is super exciting.

SPEAKER_01 (14:25):
Yeah, and people don't care.
They don't care if you have amillion followers.
If it's something that they wantand they see alignment, yeah,
they're gonna buy it, even ifyou have 300 followers.

SPEAKER_02 (14:32):
Totally.

SPEAKER_01 (14:33):
Like we have a client that's selling uh
merchandise on TikTok shop.
He has 300 followers, he juststarted like not even six months
ago.

SPEAKER_02 (14:38):
Yep.

SPEAKER_01 (14:38):
And he sold that item, he sold one particular
item, he sold 7,000 times andgrowing.

SPEAKER_02 (14:43):
Made like$60,000 from that one product.
So it's one of those thingswhere I'm just really excited
and it kind of leads into yourthe second contact trap, Chris,
which is I need to go viral tobe successful.

SPEAKER_03 (14:53):
Oh gosh.

SPEAKER_02 (14:53):
Um, and look, attention and visibility is
important, but the wrongattention and visibility is
detrimental.
It can actually shift things inyour business in the wrong
direction.
We see this all the time withour clients who go viral um and
then tell us it did nothing formy bottom line.
I didn't get a single lead, butalso it actually shifted the
algorithm.

(15:14):
And now I'm getting all thesepeople who don't actually want
to do business with me.
Yeah, they're just here for thefree tips.
Yeah.
And you want to not be here forthe free like that's not what
you want your account to be seenas a free tips account.

SPEAKER_01 (15:24):
So everybody's afraid about people screaming at
them about something they saidin the comments.
I know.
If you want to attract a lot ofpeople that are gonna scream at
you in the comments, go viral.

SPEAKER_02 (15:32):
Please do.

SPEAKER_01 (15:32):
Because what you're doing is you're going out to the
ocean and you're just castingthis giant net and you're
hoping, like, come to me, dobusiness with me.
And it's like, nope, you caughtsome jellyfish, nope, you caught
some sharks, nope, right?
Like exactly.
Like you roped in a bunch ofpeople that are then gonna
scream at you the minute you saysomething that they don't agree
with and realize that you are aperson that they don't agree
with.
Now, then what happens?
Then you go back to just beingvanilla and not saying things

(15:55):
that you're like, oh, the peopleare gonna scream at me, but
you've created the problemyourself through going viral to
the wrong people.

SPEAKER_02 (16:00):
But test this out, y'all.
Open up your Instagram or evenlike your YouTube and go to the
explore tab and look at what isbeing recommended to you as
viral content.
Go to the comments and tell usthat we're wrong.
It's crazy.
Like, I live in the commentsection.
Am I wrong?
I live in the comments, becauseI am fascinated by people's
psychology.

SPEAKER_01 (16:17):
So this is an interesting kim and I.
My ADD brand is like, next,next, fast, go, more, more.
And Kim's like, comments.
And she's reading everythingevery single time.
She'll read the comments to thecomments.
Yep.
To the comments.

SPEAKER_02 (16:26):
Because they're so bored.

SPEAKER_01 (16:28):
I'm like giving my phone back, please.

SPEAKER_02 (16:30):
It's so true.
Um, so here's the way that weneed to think about it.
Virality does not equal buyers,verality just equals attention,
right?
And so sometimes, if you, likeChris said, if you have the
attention to the wrong audience,you're just going to invite a
slew of criticism and the wrongkind of follower that now is
going to hold you to that samecontent piece and that same

(16:52):
message throughout the next likeiteration of your whole account,
which sucks.
So, for me, at least, what Ireally want to focus on is
thinking of how do we actuallyturn more of the views that we
have into more valuable views,right?
So, how do we attract the rightperson so that we get the right
views, the right audience, andturn those people into
customers?

SPEAKER_01 (17:11):
I've got I've got a good metaphor I think is going
to land with people.
Okay.
It just came to me.

SPEAKER_02 (17:16):
He was, did you see he was so excited he couldn't
wait to talk?

SPEAKER_01 (17:20):
So you remember when you were in high school and you
had the one person that wasreally popular that everybody
knew, and he was the classpresident, and he was the
captain of the football team,and he was, you know, on the
morning news as the main anchor,whatever, right?
What whatever your high schoollooked like.
The McDonald's All-America.
I had a McDonald's All-Americanathlete, like was crazy, you
know what I mean?
But everybody knew who he wasbecause he because he was known

(17:41):
for things that aligned with whohe was.
And he built that viralityvisibility of himself through
being very strategic about howhe positioned himself in the
world based on who he was.
Now, flip side, we all had theclass clown, the kid that would
literally do whatever just tomake noise, just to be seen.

(18:03):
And everybody's like, yeah,everybody knows who he is, but
they think he's an idiot.

SPEAKER_02 (18:07):
How many people are being class clowns on social
media?

SPEAKER_01 (18:11):
That's so that's what's happening.
People are being there's coachestelling people to like leave
your fly undone, leave somethingin your teeth, leave a booger
hanging out of your nose becauseit'll cause people to stop and
see your stuff.
That's class clown behavior.
That's uh the adulting versionof being a class clown on the
internet.
Be the all-American.

SPEAKER_03 (18:29):
I love that.

SPEAKER_01 (18:30):
Be the guy that's known for the right things, not
for having boogers hanging outof your nose and being visible
because of that.
Don't be a content class clown.

SPEAKER_02 (18:37):
I love that.
That's such a good analogy,babe.
You crushed it.
Um, but here's the thing.
We we can we can actually likeshow you guys examples of this
because not two weeks ago, wehad a client and you worked with
her on dialing in her messaging.
So she's a dietitian, she has anamazing range, she's an expert
in many things, but we wanted totalk to a very specific

(18:59):
sub-avatar within her audience.
And her post got like what, 15likes?

SPEAKER_01 (19:04):
16.
And I was one of them.
I'm not her audience at all.
She works with women.

SPEAKER_02 (19:08):
Her Instagram post got got like 16 likes, and yet
she got six applications to hercoaching program.
Yeah.
Because she spoke directly tothat person and that problem.
And she flipped, she talkedabout some misconceptions, she
flipped uh some of the commonbeliefs that people have around
her niche.
And that post alone generatedlike$20,000 because she has a

(19:30):
high like a high-ticket coachingprogram, um, which is amazing
because again, it's not aboutquantity, it's about quality.
It's about speaking to the rightperson with the right message
and giving them a layup to yoursolution.
And this might soundcomplicated, but it's not, you
guys.
All you really need to thinkabout is what is the problem
that I'm solving with my productor my offer and how do I speak

(19:51):
directly to my audience so thatI'm attracting the right person.
And I think that sometimes weget too caught up in the leads
in that.
And the reality is this newopportunity does not require us
to be sophisticated from thestandpoint of being complex.

SPEAKER_03 (20:06):
Yeah.

SPEAKER_02 (20:06):
The the strategy behind it is sophisticated
because it's simple and becauseit's uncomplicated.
And I hope that you're breathinga sigh of relief.
Yeah, you should.
We we had a coaching sessionyesterday.
We're talking about this, and Icould visibly see our clients be
like and like sigh a sigh ofrelief because it's intimidating
and it's a lot of work to try tocompete with influencers and

(20:27):
content creators.
Yeah, yeah.

SPEAKER_01 (20:28):
That's but that's you mentioned, yeah, you said
you nailed it.
Like that's that's the pressureliterally from the buildup of
all these years of peoplefeeling that's the play that
that's the play that they haveto make.
And the reality is that we seepeople winning all the time, and
that's not what they're doing atall.
Totally.
That doesn't mean though thatwe're anti-growth on the
internet.
I feel like we're so binary theway we focus on things that
people hear us they think we'rejust like crusty about social,
but like, well, they're justcrusty, old, grumpy people.

(20:50):
And it's like, no, we just wantyou to be the McDonald's
all-American that grows for theright reasons and builds a tribe
of loyal super fans that buyyour stuff, not just people that
follow you for wrong reasons.

SPEAKER_02 (21:00):
So But also, and I would say we're giving you an
alternate path.
We're saying, hey, if you'retired of hustling, a profitable
path.
If you're tired of gettingstuck, if you're trying of just
speaking into the void andhaving no real momentum with
your content, with yourmessaging, with the way that you
run your online business, here'sa different way of thinking
about it.
Here's a new way of thinkingabout it.
Here's how you actually uh canturn it into leverage and into a

(21:23):
positive, where most people arefreaking out and being like,
just upload five test reels aday.
Oh my god.

SPEAKER_01 (21:29):
I'm like, who's got time?
What do you do the rest of thehow do you how do you grow a
business if you're spending thatmuch time uploading test reels?

SPEAKER_02 (21:35):
Exactly.

SPEAKER_01 (21:36):
That does it's just not business owner behavior.
That's that's shenanigans.

SPEAKER_02 (21:40):
It's shenanigans.

SPEAKER_01 (21:41):
What do we do?

SPEAKER_02 (21:42):
Exactly.
Which again leads up to ourthird content shift.
Yeah.
Or the not content shift, butthe content trap that we will
shift into a positive mindset.

SPEAKER_01 (21:52):
There's a there's a BIG, notorious BIG rhyme.
I'm gonna make out of this.
You know, Mo Money, Mo Problems.
I'm gonna make one like nofollower, more followers, no
money.
I don't know.
I'm working on it.
I'm working on it.

SPEAKER_02 (22:03):
This does not it's not refined yet.

SPEAKER_01 (22:05):
It's not refined, it's just a it's an idea in my
crazy brain.
Something will come to me.

SPEAKER_02 (22:09):
Well, people do think more followers equals more
money.

SPEAKER_01 (22:12):
That's the myth.
Yeah.

SPEAKER_02 (22:13):
Um and not necessarily.
I mean, it used to in a lot ofways, but I think that the way
that things have shifted and howpeople are thinking about
content and consuming content,that's no longer the case.
Um there are always we've alwaysseen people who have smaller
audiences be able to, you know,produce crazy amounts of numbers
because they're so dealt in withtheir messaging.
Yeah.
But now more than ever, I feellike people don't care about

(22:35):
celebrity dumb.
They don't care about the hugenumbers.

SPEAKER_01 (22:39):
Uh that's really important point you just made.

SPEAKER_02 (22:42):
Right.
We used to care aboutcelebrities.
And I think that again, we canthink politics for this.
Um, celebrities used to carrythis like aura about them and
this mystery and this authority,and people don't care.
They don't care.
They don't care at all.
They want to be able to relateto someone, not necessarily feel
like just because they have alot of attention or a lot of uh

(23:04):
pull that they should show themor tell them how to think.

SPEAKER_01 (23:08):
Yeah.
Yeah.
I was about to go down a rabbithole, but we we talked about
this the other day.
We talked about this the otherday, like the the the death of
the movie star, right?
Like the movie star era doesn'treally exist, and how in a lot
of ways social media hasactually demystified because
before, like you never got tosee like their thoughts or their
real lives, and so they werejust like these mythical
creatures.
And now they just post liketheir everyday common folk.

SPEAKER_02 (23:29):
Right.

SPEAKER_01 (23:30):
And unfortunately, and the people that have
remained movie stars, theDenzells, the Tom Cruises, the
Brad Pitts, like they're notactive at all, hardly, unless
it's just promoting their stuffon YouTube.
But it was it was fascinating tome because the rock, Dwayne
Johnson, depending on you knowwhat however you were introduced
to him, um, just released a newmovie, which is getting rave
reviews, by the way.
Apparently he like wasn't justrock bro, like he actually like

(23:50):
put on a performance and triedto just be more than just muscle
bro, which I like the rock, Idon't know how to put on shade.
But anyways, um but he like itpulled, it's like bombing at the
box office right now, likecompletely bombing.
And I told him, I said, What'scrazy to me is that he has
350-some odd million hundreds ofmillions of followers on
Instagram, and yet he was onlyable to, in the opening weekend,
to pull eight million dollars.

SPEAKER_02 (24:11):
That's terrible for movies, that's terrible.

SPEAKER_01 (24:13):
That's a joke.
Yeah, and it was a$50 millionbudget movie, but it just goes
to show you, I think it speaksto, and I'm gonna tie back to
why Matters for what the heckI'm telling you guys now.
That guy has 350 million plusfollowers, and comparison, like
if one of if every single one,if half of those people went and
bought a movie ticket, thatmovie is the biggest success in
the world.
But he's got a bunch of freebieseekers.
Yeah, he's got a bunch of peoplethat are just entertained by him

(24:36):
daily on the internet followingwhat The Rock is doing, but they
don't care enough to actuallyjust get in their car and go
spend$12 on a movie ticket to gosee what he had to produce.
And I think we're we aresometimes in some ways, we're
doing that to ourselves.
And I just want to tell you guyslike the one of the biggest
Instagram accounts on planetearth bombed at the box office
because he couldn't flip hisfreebie seekers into buyers.

(24:56):
I mean, that's really whathappened.

SPEAKER_02 (24:57):
And the thing is, we are following that celebrity
influencer model, and we'rethinking that people want to be
entertained.
If people see you as anentertainment account, they're
not going to buy from you.
They need to see you like abusiness, like a professional,
like someone they want to hire,someone they want to work with.
Um, and so what's really coolabout this era, I think, is that
you don't really need to focuson followers.

(25:19):
I think that followers willcome.
Followers are a good thing.
I want to I want you to have amillion, two million, seven
trillion followers, but I wanteach of those people to be
potential buyers.
I don't want them to be freebieseekers.
I don't want them to justconsume all your free stuff and
not actually buy.
I want you to focus on actuallyattracting buyers, not just
random followers.

(25:41):
And so if we shift our mindsetto that, it is so empowering and
so powerful because now we're nolonger freaking out because you
know, we posted and then wegained three people but lost
six.
And that mindset game is sodraining emotionally.
It makes you feel like you'renot moving forward.
But when you focus on actuallyattracting buyers and you start
seeing people DM you and youstart people start seeing people

(26:04):
ask you questions about yourprogram and you start booking
people, you no longer worryabout, oh my gosh, how is my
Instagram doing this week?
Did I gain followers?
Did I lose followers?
Am I actually growing?
You're thinking about dollarsigns and you're thinking about
how do I serve people more?
How do I actually um you knowgive back?
How do I actually uh create moreand more momentum in my
business?
It is a totally different, moremature way of thinking about

(26:26):
content.
And it actually leads down apath of relief and not stress.

SPEAKER_01 (26:30):
Yeah, the cool thing, dollar bills, y'all.
The cool thing is is that umwhen you are monetizing.
So let's say that that um let'ssay that growth, you do want to
have a big for whatever reason,right?
You want to be popular on theinternet too, in addition to
making money.
And again, we're not againstthose things.
But one thing you can do is youcan uh really own and start
making money and converting andthen invest in growth in those
opportun like ads, like run adson those platforms.

(26:52):
You'll grow your audience likecrazy.
But the cool thing about that isthat it's it's targeted, right?
So it's gonna attract a lot ofpeople that are actually the
right people for your brand, andyou're gonna grow followers
faster than ever.
Way faster from organic, by theway.
So that's that's something Ithink with uh when we ran ads
for your Facebook account foryears.
We spent we were spendingmillions of dollars on Facebook
ads, yeah, and it was explodingher audience on Facebook.

(27:12):
It was tens of thousands ofpeople that are, and then this
is a niche, right?
So that's a pretty decent size.

SPEAKER_02 (27:17):
And so, Chris, really in summary, here's a good
news that I think everyone needsto get excited about.
This new era of content is soeasy and it's so simple because
it's all about getting the rightmessage in front of the right
people and focusing on makingmoney, not just posting content
that just exists in the world.
What I love about this wholeprocess is that you can sell

(27:39):
more with less effort.
You can also create contentthat's far easier to produce and
less time, and you don't need afancy production to make it
happen.
No longer it's necessary to havelike this fancy podcast studio.
We have one because we've builtour brand this way.

SPEAKER_00 (27:58):
Thank the Lord.

SPEAKER_02 (27:58):
Thank the Lord, but it's not necessary.
And I think that that used tohold people up a lot.

SPEAKER_03 (28:02):
Yeah.

SPEAKER_02 (28:02):
And I think this is the one that makes me excited
all the time.
We're seeing basic, simplecontent convert over fancy,
overproduced stuff.
It's true.
And again, that is the cultureeffect.
People are tired of mainstreammedia, they want to connect with
people that they can actuallyrelate to and that are real with
them.
And we know because we havebuilt multiple seven-figure

(28:25):
companies just with basiccontent.
We've also taught so many of ourclients who do the same thing.
Here is a screenshot from Amber.
She said she made$30,000 in lessthan 24 hours with TBL coaching
and our sales page bootcamp.
We also, she casually droppedthis in one of our Zoom calls.
She was like, Hey, I forgot totell you guys, but since I've
been coaching with you, I hitthe million dollar mark.

(28:48):
And then we have an awesomemessage from Nikki.
She was like, Hey, literally10,000 new followers, 500 leads,
and over 30,000 hits on mywebsite just because she was
able to implement our content tocustomers method, which is our
whole philosophy of how we thinkdifferently about content.
Here's another screenshot fromEmber.
She was like, Hey, uh, when youtold us we think you can hit

(29:10):
200,000 in this launch, I waslike, wait, what?
And then we did it.
That's crazy.
So we're seeing how people arestill winning in this
environment and they're doing itby playing their own game.
We have Emily who's like, hey,uh, this was the greatest.
Every minute that I spent in TPLplus is like a hundred times
value beyond anything that Ihave paid.
We have another screenshot injust the last month of
implementing their tips.

(29:30):
I have more clarity than I everhad with my business.
Have seen more than 10x growthin sales, and I feel like I'm
just scratching the surface onwhat they can help me
accomplish.
Or like Matt, who said, Hey,today's messages were worth the
3,000.
I'll spend with you this monthalone.

SPEAKER_01 (29:43):
That's in one of our one on one programs.
Yeah.

SPEAKER_02 (29:45):
Or Erica, who's growing her email list from
scratch to 750 people over fourweeks with the right message.
And so here's the thing you canstill monetize while you're
building your audience if you'reworried that you don't have any
followers at All?
Well, we have answers for youtoo.
We use something called the OPAmethod.
And this is how our clients likeEmily are using it with no

(30:07):
audience to actually bookclients.
So she said, Hey, I took theadvice that you gave me and
landed to clients that made me$6,000.
Oh, Rosillo, who had no audienceat all, and she was able to book
a$10,000 client because we madesome simple tweaks to her
messaging on her website.
Okay, and we can go forever andever and ever on all the
different testimonials and casestudies that we have.

(30:30):
But the reality is this.
I want to ask you one simplequestion.
What would happen if you finallygot serious about your content
creation and over the next fewweeks started posting profitable
content with a differentstrategy, something that we call
the content to customers method.
And you actually startedbuilding a content acquisition

(30:52):
system that brought in idealclients and customers into your
business every single month.
So you guys have two differentoptions.
You can try to figure it all onyour own, or you can work with
us personally.
And I don't think we've everopened this up to the podcast
audience.
No.
So I'm actually really excitedabout this because we want you

(31:14):
to be able to skip a decadeworth of mistakes and tens of
thousands of dollars and missedopportunity.
And we want to introduce you toour signature program, TBL Plus.
It's our coaching program wherewe're going to actually help you
create content that turns intocustomers consistently, even if
you only have one to two hours aweek to spare.
We're also going to help youperfect your message.

(31:34):
So you're only attracting idealclients with your content, even
if you've tried and failed inthe past.
But this is totally different.
And we're seeing it work in realtime, which is so exciting.
We're also going to help youunderstand how you're going to
monetize with a clientacquisition system that's built
on content that is easy toproduce and simple.
And we're going to help youscale with confidence and

(31:55):
achieve your God-given mission,even if you've tried a ton of
things and failed in the past.
So, Chris, this is only for veryselect few people who are in our
audience, who run onlinebusinesses, who are coaches,
consultants, service providers,course creators, community
owners, speakers.
It is definitely not for you ifyou're not in this category.

(32:16):
That's really, really important.

SPEAKER_01 (32:17):
We've had experts to that category as well, but
definitely, you know, not thebrick and mortar type.
Like that's like that's not whowe serve at all.
I think a lot of thisinformation wouldn't apply for
you directly.

SPEAKER_02 (32:27):
Exactly.
Okay.
So here's what you get everysingle month with us.
This actually is three callsnow, right?
Two monthly calls with Chris andI in a very small container
where we only take about 25people per cohort.
So it's very tight and intimategroup.
Um, there's a training and anactual uh section at the end for
questions and answers.

(32:48):
But then we also do what's themost powerful part, Chris.
And that's the hot seat.
That's where you get to come oncamera, uh, ask questions,
submit homework, tell us exactlywhat your challenge is.
And so this is where we actuallyget to coach you personally.
You get to come on camera, askus questions.
We'll dive into assets, reviewthings, shift things, look at
your content strategy, and helpyou actually grow with a

(33:08):
strategy that's custom createdfor you.

SPEAKER_01 (33:10):
The seat, the seat is not actually hot, by the way,
guys.
I I'm not trying to be funny.
No, I don't want people to thinkthat we're gonna put you on
blast.
That's okay.

SPEAKER_02 (33:17):
No, it's not.

SPEAKER_01 (33:18):
It's not an actual hot seat.
It's just, it's just aterminology.
So don't freak out.

SPEAKER_02 (33:22):
You also get access to all of our courses and a
library of templates and swabfiles.
But what's really cool is youget our AI tool that we just
released.
It's called Spark.
Chris is gonna talk to you aboutthat in a second because it's
gonna do all of this for you.
It's trained on all of ourmechanisms, which is incredible.
Um, and our clients areliterally crying tears of joy

(33:43):
and relief because it's writingexactly how they write.
It's creating hooks, it'screating scripts, it's building
out their entire uh contentcalendar for them so they're not
having to worry about doing itfrom scratch.
Yeah.
You also get awesome bonuseslike our bootcamp replays, our
monthly workshops inside thebusiness lounge, our get it done
days, which are a time when weactually go into the community.

(34:05):
We're all doing uh basically atext chat and getting things
done in our business becausethat's what we're all about.
That's why you see our mug.
Oh, sorry, that's fascinating.
Og here that says get it done.
And then finally you have aVoxer community where you can
interact with everyone and justget feedback and support.
So we're launching a new cohortand we want to invite you
because in the next few weeks,we're going to be implementing
the same exact system that'smade our clients anywhere from

(34:27):
$10,000 to$50,000 a month tohelp you actually grow your
business consistently with newleads and sales from simple
content.
And this is a small, tight-knitprogram.
So seats are limited.
We actually are having also alive event next month.
So that's gonna be super fun.
But Chris, do you want toquickly demo our bonuses?

SPEAKER_01 (34:44):
Yeah, let me show real quick what we got going on.
Uh, first, I actually wanted toshow you guys the actual
community because this is ourown app that we built.
Uh, there's a mobile version ofit as well.
This is the desktop version,this is the general homepage.
Uh, what you'll see iseverything that comes inside.
So all the workshop replays thatwe've done historically are in
there.
Group coaching calls are inthere.
You can look at our entireevents calendar, see everything
that's coming up.

(35:04):
And soon you will see thisedition, which is our Spark AI
tool.
And we're gonna try to build itright there inside of the
platform as well.
So all of the AI tools that weuh release will be right here on
your dashboard for you to comeback to.
We have Content GPT, which thosetwo alone, guys, insane
literally will blow your mind.
Uh, we have a VSL scriptbuilder.

(35:25):
So if you're in like a pitchseason right now, it's gonna
help you a lot, or you want toput a VSL on a landing page,
send people to from social mediafrom that hard work you're
putting into.
This is gonna help you buildthat out specifically.
Uh, we have others that um Ihave in the pipeline we're
working on.
We have a sales page builder.
You need a good sales page,great.
It's gonna build it on our12-step sales page mechanism.
It's already built in for you.
It's gonna ask you somequestions, uh, but the whole

(35:47):
thing's been trained on givingyou a sales page that literally
you could roll out in a matterof hours and the copy's done.
You're just gonna put somestamps of nice aesthetics on it,
style it, and you're ready tolaunch it, right?
Uh, our rock board generator.
So we use quarterly rocks for ifyou're a big productivity nerd,
you know what rocks are.
Uh, this is gonna help you buildout your entire year and then
break it into quarters so thatyou're being as productive as
you can be, but focusing on thethings that matter the most.

(36:09):
A productivity planner, whichKim's gonna lead.
If you guys know Kim fromTrello, you know that that's
been her mojo.
Like people love herproductivity approaches.
We're gonna build that in aswell.
Funnels, webinars, enhancingyour offers, meaning order
bumps, upsells.
Like it's gonna help you buildthose and it's gonna take data
and be like, hey, you shouldconsider doing this instead.
Like, what are the things you'reconsidering?
Right.

(36:29):
So it's gonna help you as you'reworking hand in hand with us,
which you will be, but this isgonna allow you to kind of take
it even further.
So paid ads assistant, emailadvantage.
Like we are adding theseliterally by the week.
And but keep in mind, as we addthings, the tool gets more
powerful.
The price is going to go up onthat.
So if you're a coaching client,one, you're gonna get strategy

(36:50):
and you're gonna get theinformation and education that
you need from the two of us.
We're gonna hold your hand,we're gonna hold you
accountable, but we're also nowdeploying you with a weapon, and
I mean that in a positive sense,as a tool that's gonna allow you
to take all the stuff you learnfrom us, the strategy we give
you, and put it into actionfaster than we've ever been able
to do before.
So we're super, super, superexcited about that.
And as Skim said, we do havesome awesome bonuses right now

(37:13):
if you were to take advantage ofthat opportunity.
Can't promise these bonusesforever.
As you'll see, they are quiterobust, right?
Let me move us here on thescreen because I'm gonna get in
the way here.
So let me move us up to the topcorner.
Boom.
Okay.
So one, you get everythinginside of TBL Academy.
This is hundreds and hundreds ofhours of trainings, swipe files,

(37:33):
and resources that you can takeadvantage of.
That's a$3,000 value.
Meaning, if you came today andyou bought TBL Academy lifetime,
it would literally cost you$3,000.
You're getting that included ifyou sign up for this program.
Uh, next is you're gonna get adeep dive asset review from Kim
and myself.
So if you want us to take a lookat your current content
strategy, you want us to look ata landing page or a sales page
and have us give you one-on-onefeedback on it, you get that

(37:56):
included as well as a bonus.
Now that's a$500 value, andpeople pay that as a one-off for
times that they want feedbackfrom us if they're outside of a
coaching environment.
You're gonna get that includedwhen you sign up.
Uh, next is one-on-one VIPcoaching days.
So you will literally get anentire day with us on Voxer,
which is a walkie-talkie app, togo back and forth for an entire
day.
Now it's asynchronous.

(38:18):
We don't have time to sit andjust chit-chat all day, but
you'll drop a message within anhour or so, we'll be back in
touch with you.
So for a whole day, eight hours,uh, we'll be working with you on
whatever it is you want to workon, and that's included as well.
People buy these one off aswell.
It's a$1,500 value.
It's not one of those thingswhere people say value, and
that's not actually what peoplepay.
No, people actually pay thatrate uh to do have these

(38:38):
one-on-one days with us onVoxer.
So you're getting that for freeas well.
And for a limited amount oftime, the actual cart is set
because Brian, our CTO, set itup that way.
Uh, after a certain amount oforders that come through, uh,
this will, you know, you won'tget this fast action bonus.
It's limited, I think, to 10people.
Uh, but you'll get a fast actionsuper bonus, which is a
one-on-one Zoom strategy callwith Kim and myself.

(39:01):
Now, I wouldn't say how powerfulthis is.
Kim mentioned people using ourtool, you know, the Spark tools
that we showed you guys in crybecause they're just it's like
they finally can do the thingsthat they've always wanted to
do, but it took them hours andhours and hours to do it.
And they've painstakingly triedto keep up and stay consistent,
but just brute force.

SPEAKER_03 (39:18):
Yeah.

SPEAKER_01 (39:18):
Well, simultaneously, sometimes
getting one answer is all youneed.
And we'll have people on theseZoom calls, we give them a
strategy, we give them a plan,we map out the next six months,
and they literally cry tears ofjoy in a positive sense.
And I'm not talking to thesewomen, the bros too.

SPEAKER_03 (39:31):
Well, we've had bros too.

SPEAKER_01 (39:32):
We've had bros too in a positive way.
And I'm not judging them for it.
I'm just happy to see peoplehave those breakthroughs.
And so this is something that Ipromise you we cannot offer a
lot because it is very, verytime consuming for us, but very,
very powerful to have thisone-on-one interaction with both
of us on a Zoom strategy call.

SPEAKER_02 (39:47):
Yeah, and I think it's because people are so
overwhelmed with so manydifferent avenues and paths and
strategies.
It's so nice to just sit downwith someone who's gonna say,
Listen, I understand yourbusiness.
This is where you're going.
I get your goals.
This is the path.
Don't go this direction or thatdirection.
It's gonna lead you in the wrongplace.
We've been through that and youwant to avoid it.

(40:07):
But this is the path, moveforward.
And you can do that with so muchclarity and confidence, knowing
that we're gonna hold your handfrom that strategy call
throughout the group coachingprogram.
Um, and then even if you want tocome and work with us in person,
you you have the opportunity todo that too.
Yeah, a lot of in person events.
Yeah, crazy.
Now, we're not gonna be able todo that very long because we
can't we have to dedicate overan hour for every client.

(40:27):
And it's all it's very timeconsuming.
But we love doing these strategycalls because they're so
impactful.

SPEAKER_01 (40:32):
Yeah.
So what most people do is whenthey sign up for the program,
they use these bonuses early.
So they do their strategy callto kick off, and then what they
end up doing is they do a VIPday right after.
So you got the strategy call,you join the program, and then
it kind of sets you off with alot of velocity to start the
program.
So uh we can't promise that, butscheduling wise, it you it can
become a challenge if a bunch ofpeople sign up at once.
Yeah.
Uh, but what we can do though iswe'll get that in within a

(40:52):
matter of weeks of joining theprogram.
So you wouldn't maybe get itlike the day after, but within a
few weeks, you'd be able to getyour should your super bonus
scheduled and your VIP daysright there after.
That's what we recommend doing.

SPEAKER_02 (41:01):
And Brian on our team will onboard you
regardless, so you know exactlywhere everything's located, how
to use it, how to use our AItools, which we will demo in the
next episode because I don'tthink we're we have enough time
for to do to do it today.

SPEAKER_01 (41:13):
Yep.
So that's a$2,000 bonus.
Again, that is what we actuallycharge for those specifically.
So uh that's what you get insideof TBL plus group coaching.
And now, this is an unofficiallogo.
Sorry, we will have a real logosoon uh because it's brand new
as of the time we're recordingthis literary this week.
We're really excited about it.
But you also are gonna begetting included now, Spark
Marketer.
So you've got the coaching,you've got the strategy, you've
got the accountability, you'vegot the community, you've got

(41:33):
um, you have everything youneed.
You have workshop replays, youhave coaching call replays, you
have resources we put together,and now you get a juggernaut of
a tool behind it as well that'sgonna take everything you're
learning.
Guys, I I say this.
There are a lot of people thatgo out and get a tool.
There's plenty of those tools,generic tools out there.
Now, it doesn't mean AI is notpowerful, but generic AI tools,
it just makes you faster.
But if you're not going in theright direction with the right

(41:53):
strategy, if you're not if yourtool's not trained on mechanisms
like what we've trained ours on,it doesn't mean it just means
you're going faster, but maybenot in the right direction.

SPEAKER_02 (42:00):
But it also means you're putting out noise.
It's just content that exists,not content that's gonna lead to
a sale, not content that's gonnaspeak to your person, not
content that is at all built tobuild desire and excitement for
your offers.
It just is.
And you don't want content thatjust is, it's just noise.
You want content that isstrategic and specific and
dialed in to actually get morecustomers.

SPEAKER_01 (42:21):
I did a side by side with a general chat, same tool,
Chat GPT, a generic take thistranscript and make me a caption
for Instagram.
And then I used our tool, andthe difference would blow your
mind.
It literally was a completelydifferent caption that actually
led people to your offer, notjust creating noise on the
internet.

SPEAKER_02 (42:38):
Yeah, now you're teasing it too much.
We gotta we gotta get thisepisode done so we can show you
in the next one.

SPEAKER_01 (42:43):
I'm sorry, I'm sorry.
So just for the sake of mathhere, right?
So you're getting$7,000 inbonuses.
We're actually gonna give youour content uh to customers'
playbook as well.
So you'll have that couple withour content GPT inside of Spark.
So you're getting groupcoaching, plus you're getting
immediate access for free to ourSpark marketer, right?
Which again, that's insane.
Spark AI isn't a phenomenaltool, uh, plus the$7,000 in

(43:04):
bonuses that we talked about.
So if that's something ofinterest to you, those are the
bonuses that we have carved outfor you.
Uh, as far as what they can doto take next steps, what does
that look like?

SPEAKER_02 (43:13):
It's gonna be in the description.
There's going to be a link.
You can also text us directly,the word coach, to the number
below, or maybe we'll put it onthe screen too, or you can DM us
over on Instagram.
We'll leave our links there sothat you can get in the program.
That's really it.
We want to make sure that we'rethe right fit, that we're the
right solution for you.
So we'll ask you a couple ofquestions, make sure that we're
good to go, and then you're inthe program as as soon as you

(43:33):
make that purchase.

SPEAKER_00 (43:34):
Awesome.

SPEAKER_02 (43:35):
So listen, guys, we hope that you enjoyed today's
episode when we walk you throughsome of those content traps that
we see all the time, as well ashey, now you have an opportunity
to come work with us personallyif you would like.
And don't forget to like,comment, and subscribe.
We're gonna be back with anotherepisode all about content
strategy and how do you standout?

(43:56):
How do you compete?
How do you um start turning moreof your content into customers
without compromising your wholelife, right?
And without being silly or theclass clown, like Chris talked
to us about today.
All Americans know class clowns.
We love you.
We'll see you in the next one.
Bye for now.

SPEAKER_01 (44:12):
Bye.
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