S8 EP9: From Followers to Buyers: How Online Businesses Can Attract 1,000 True Fans That Buy EVERYTHING

Episode Transcript
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SPEAKER_00 (00:00):
I'm pretty sure, and I can ask her to clarify, but
I'm pretty sure she made over$20,000 from this one post
alone.
Imagine if your whole life wasjust to wake up and create
content.
That's all you had to do.

SPEAKER_06 (00:07):
Exactly.
So that's what they do.
They create what?
Entertainment content.
Yeah.
That's all they create.
They are not creating attractioncontent, they're creating
entertainment content.
It's not just a thousand truefans.
And so it brings about thismindset shift from a focus on
popularity to a focus onprofitability.
That's why six years ago wecoined the term profitability
over popularity.

SPEAKER_00 (00:26):
He looked over and he said, three people put out
their wallets because they knewyou were ready to buy whatever
it was.
They didn't even care what itwas.
They'll ask us to pitch them.
Be like, you haven't pitched usin a while.

SPEAKER_06 (00:35):
What's up, Amelia?
It's Kim and Chris.
And you're listening to theBusiness Lounge Podcast.

SPEAKER_00 (00:40):
In each episode, we'll break down all the latest
in online marketing, give youall the details on what's
working now to turn your contentinto customers, boost your leads
in sales, and scale yourbusiness fast.

SPEAKER_06 (00:50):
All without compromising on what you care
about most.
Faith, family, and freedom.
And listen, it's all real, raw,and unfiltered.
So let's start the show.
Welcome back to the BusinessLatch podcast.
I am your co-host, CamillianJimenez.
I'm joined by Chris, which welove doing this season eight of

(01:11):
the show.
Everyone's loved our combo.
So I think we're gonna keepgoing.
We're gonna keep rolling.

SPEAKER_03 (01:15):
Just keep doing it.

SPEAKER_06 (01:16):
Um, so we're so excited, guys, to be back for
part three of our content tocustomers series.
If you have not been caught upon the first two episodes, we
talked about content traps inthe first one, and then we
talked about all the differentstrategies that you could be
unlocking to add$10,000 to$40,000 to your bottom line just
by posting content, which isreally exciting because it's a

(01:37):
different way.
It's a new way of doing content.
We're entering a different era.
Um, and today I'm super pumpedbecause we're gonna talk about
the secret to having an onlineprofitable business that stands
the test of time, and that is toget your first 1,000 true fans.
Now, just because you alreadyhave an existing following and
maybe you're already makingmoney, that doesn't necessarily
mean that you have a thousandtrue fans, does it, Chris?

SPEAKER_00 (01:57):
It does not.

SPEAKER_06 (01:57):
And so we're excited to unpack the strategies today,
help you think about new andfresher ways in which you can
actually attract buyers,monetize your business, and do
it all while sell serving with alot of integrity.

SPEAKER_00 (02:08):
Here's what's gonna help you guys get ahead more
than anything.
If you take anything away fromthis episode, just remember this
core concept that I'm gonna tellyou right now.
The market expanded and wentwide.
Right?
Everybody, not everybody, but alot of people got started doing
this thing.
When we started 10 years ago,that wasn't the case.
There weren't many people thatwere using content the way we do
to amplify message and sellproducts and services.

(02:28):
So it went wide.
When the market goes wide, youwin not by just being more wide,
but by going deep.
Right?
So the market is aware now thatpeople sell things on the
internet, that people usecontent to promote their
business.
That wasn't the case 10 yearsago.
People are like, I don'tunderstand why are you posting
content.
Now you want to say, show whyyou're different.
So when everybody else is tryingto go wide and just be even more
funny and cutesy and engaging onthe internet, it gives you the

(02:51):
opportunity to go deep andactually take all that
amplification into actuallydriving more customers, and you
don't need a huge following todo that.
In fact, in some cases, due towe talked about societal
implications, people actuallytrust smaller creators.
Think about like the independentpodcasts you listen to instead
of mainstream media, stuff likethat.
They actually trust people thatare more niche and specific.

(03:11):
People want to know when thingsgo wide, what's for me though?
Not what's for everybody else,and I gotta piece it all
together.
They want an answer forthemselves specifically.
That's where you can get really,really deep.
When I say deep, that's what Imean is connecting with them on
those niches, right?
And connecting with them on thatdifferentiation.
And that's what we're seeingplay out both in society, but
also with what's working incontent.

SPEAKER_06 (03:29):
Yeah, and I feel like we get this question all
the time.
But Ken, how do Kim and Chris,really, how do we actually stand
out in a busy marketplace?

SPEAKER_00 (03:37):
It feels like yeah, it's a courtesy method.

SPEAKER_02 (03:41):
It's only because I'm the content person and you
are more of the sales visionaryoffers person.

SPEAKER_00 (03:46):
Um They don't like my ninja turtles shirt.
Not true.

SPEAKER_06 (03:50):
Not true.
But we do get this question alot, and that's you know, how do
we stand out in a busymarketplace?
Like it feels like things arenose, noisy, nosy.
Noisy on that.

SPEAKER_03 (03:58):
Nosy and noisy.

SPEAKER_06 (04:01):
I can't say both.
Anyway, so really noisy.
Everyone seems to be creatingcontent.
You have content creators andinfluencers who have stepped
into the game and have changedit forever in many ways.
And I think that onlinebusinesses start feeling like
they're falling behind.

SPEAKER_03 (04:15):
Yeah.

SPEAKER_06 (04:15):
And also like they have to compete with creators
and they have to compete,compete with influencers in
order to actually stand out,sell their products, pro
programs, and services.
And that is not necessarily thecase in the way that we think
about it.
And so, what we're providing foryou today is a totally different
way of thinking about content.
And so, what's crazy, Chris, islike this concept has been
around for a long time, but veryfew people actually know about

(04:36):
it, talk about it, or implementit.

SPEAKER_03 (04:38):
Yeah.

SPEAKER_06 (04:39):
And we have held on to this theory for a really long
time.
We built both of our businesseswith this theory.
Yeah.
And we see it play out in ourclients' lives and in their
businesses every single day.
And so I love this concept of1,000 true fans because we are
not the authors of it, but Ithink we have taken it to the
next level and evolved it inmany ways.

SPEAKER_00 (04:57):
Totally agree.
So let's jump into it.
Kim's got a baller, a little setof slides for you guys.
We have slides today.

SPEAKER_04 (05:04):
We got slides.
We're fancy.

SPEAKER_00 (05:06):
Yeah, but this will this will really drive it home.
Uh, and it's layered into ourcontent to customers method.
And that's what we mean by we'vetaken it to the next level.
And so Kim's gonna walk you guysthrough this because um, yeah, I
think you're gonna get somepretty significant takeaways
here.

SPEAKER_06 (05:17):
I love it.
So, what is a true fan anyway?
I think that's a question a lotof people are asking.
And the reality is if you go tothe next slide, Kevin Kelly was
the person who originallycreated this concept.
And it started as I think it wasuh a blog that he wrote, and it
just kind of went viral back inthe day when blogs were like
super popular.
And they they still work now,but in a different way.

(05:38):
But he defined it basically as afan that will buy anything that
you produce.
And originally it really was forartists.

SPEAKER_00 (05:45):
Notice it says not like all your stuff, engage with
all your stuff, comment on allyour stuff.

SPEAKER_06 (05:49):
Buy buy all your stuff.
And it was really a way forartists to break through and
become independent creators.
Before creator was a thing.
And I love this concept becauseit you could see the chart here.
It's all about popularity versusproducts.
And the mega artists or the bignames in our space, right?
They make money by selling a fewproducts to a ton of people,

(06:10):
right?
That's kind of like what you seeon that left-hand side where the
popularity train is reallyintense.
Go ahead.

SPEAKER_00 (06:16):
It's like a movie, right?
So uh the latest Tron movie justcame out.
I'm a huge Tron nerd.
Probably don't even know whatthat is, right?
That's because I'm proving mypoint here.
So Tron really caters to acertain demographic, super hyper
nerd, big visionary type dreamerfolks.
And they don't try to bemainstream.
In fact, when they've hadpitfalls in the franchise, it's
because they try to bemainstream.

SPEAKER_03 (06:34):
Right.

SPEAKER_00 (06:34):
So they really lock in.
They know they're not gonnaappeal to like the Megas,
they're never gonna be like thebig Disney princess movie that
appeals to all demographics.
And so they're just like, wejust need our loyal true fans to
show up.
And in fact, this kept thefranchise alive for like 40
years.
And even when the franchise isbasically dead and nobody's
watching it, um, they come out,they just came out the latest
one because the the the truefans, the super fans kind of
like dictated that it come backagain.

SPEAKER_06 (06:55):
Yeah, I love that.
That's a very relevant examplebecause as we see in the second
part, you see, oh, just go backright there.
Yeah.
The artists with a thousand truefans, their whole game is to
sell more products to the samepeople, right?
So more products to a few numberof people.
That's what Tron has done.
They come up with the next movieand the next movie and merch and
all these different offerings umjust catered to their super

(07:18):
fans.
And the movie might not havecrazy, you know, amazing
revenue.
They'll do like half a billion.

SPEAKER_00 (07:24):
It'll do like half a billion in revenue more than we
can.
Total.
Total.
Right.
Which is not great for like yourmega movie situation now, right?

SPEAKER_06 (07:30):
Right.
But it's as long as it'sprofitable, it's great.
And so I think that this is areally interesting concept that
a lot of online businesses, atleast like the OG people in our
before the people who camebefore our time, I I think we're
generation two in the onlinespace.
Yeah.
And then there's generationthree.
And generation three, or youguys, you don't know about these
concepts as much becausegeneration two got taught a lot
of this from generation one.

(07:51):
True.
And so generation one is veryaware of the power of a thousand
true fans.
They've built businesses on it,but it's not a concept that a
lot of people talk about.

SPEAKER_00 (07:57):
It's true.
We did skip a generation, right?

SPEAKER_06 (07:58):
We skip the generation.
And so one of the things that umwe're really passionate about is
like showing you guys theseprinciples that are timeless,
that are tried and true, thatare proven.
And I love this idea and thisconcept because if you think
about it, you are really justattracting a thousand true
buyers.
Yep.
That's what it is.
It's not just a thousand truefans.
And so it brings about thismindset shift from a focus on

(08:20):
popularity to a focus onprofitability.
That's why about six years ago,we coined the term profitability
over popularity, right?
And a lot of people get mad atus and they think that we're
saying put profits over people.
We're not talking about people.

SPEAKER_00 (08:33):
People get really salty about the weirdest things.

SPEAKER_06 (08:36):
No, we're talking about profitability over
popularity.
We're comparing two separateideas that one, right?
Popularity is let's become supermega celebrities on the
internet, which I am all for, ifyou can also be super
profitable.
And the reality is what youtalked about originally is that
most people are trying to cast aginormous net so that they can

(08:57):
monetize a small, tinypercentage of their audience.
Yeah.
I think you gave the example ofThe Rock in the previous
episode.
Yeah.
Um, I don't know if you want tomention that again, but it's so
good.

SPEAKER_00 (09:05):
Yeah.
So he casted a huge one of thebiggest nets in the world.
I mean, he casted 395 million.
I went back and checked, it'sjust under 400 million in just
Instagram, his Instagramfollower account.
And it was one it's one of thebiggest box office blunders in a
long time.
Like it only did like$8 millionon opening weekend.
And so, you know, the idea oflike casting this huge net and
then hoping to bring in fishfrom the sea, I think what we're
seeing now is people are gettingvery specific about where

(09:27):
they're fishing.
Yeah.
Right.
And that's really what that is.
And they're being like, no, myfish are here, and I'm gonna go
there and I'm gonna speak with aspecific message that attracts
those versus just having abigger net, which is great news
for you, and it's great news foreverybody because we all get our
little corner and it's a loteasier to find that.
Guys, this method is much, much,much easier because it just
requires proper messaging, theright offer, and speaking the
right language to the rightperson.

SPEAKER_06 (09:46):
Yeah, exactly.
And and that's what we loveabout it.
If you go to the next one, Ilove this quote from Brian
Clark.
He says, Audience first isreally the idea that you build
that group of people byproviding them value.
And so this is a concept thatgot very lost over the last 12
plus years in the online space.
We used to talk about audiencefirst.
We used to talk about a thousandtrue fans.
Um, and we're gonna run it backbecause it's so important in

(10:08):
this era where we have so muchnoise, it's still crowded.
Ads cost more than they used to,right?
We have a lot of people enteringthe conversation.

SPEAKER_00 (10:15):
Um, and so when he says audience first, not
engagement first.

SPEAKER_06 (10:18):
Exactly.
Audience first, person.
It's all about connecting withthe right people and then taking
them on a journey with yourbrand in a way, you're
co-creating with them.
Yeah.
And it's so powerful becausewhen you're listening to people,
when you're engaging with themand you actually are actively
solving their problems, they'rebuilding this loyalty and this
trust with you, which is soneeded in a marketplace.
Like we talked about in thesecond episode, the last

(10:40):
episode, how trust is at anall-time low.
Institutional trust iscompletely eroded.
We talked about the 2025 Edelmanuh report that came out, trust
report.
And that was mind-blowing tosee, you know, even five years
post-pandemic, people are stillfeeling like they trust
institutions less and less.
And so they're looking for ouralternatives.
And that is such a powerfulthing.

(11:01):
So, really, what we're talkingabout with a thousand true fans
is this idea of a three-steproadmap.
How do you actually acquire athousand true fans?
Um, and how do you build up toyour first six figures, your
first maybe$300,000, and thenmultiple millions of dollars
afterwards.
We'll talk about how it fitsinto the content to customers
method later, but essentiallyit's three things.

(11:21):
This is your content funnel.
This is how you actually attractthose first 1,000, three fans.
You do three very simple things.
Number one, you attract yourideal person by speaking that
right message.
You connect with them and buildrelationship through content
pieces like this podcast.

SPEAKER_03 (11:33):
Yeah.

SPEAKER_06 (11:34):
And then you make them an offer, right?
You convert them from fans intosuper fans, from fans uh or from
followers into buyers.
And that is such a powerfulthing.

SPEAKER_00 (11:42):
I would say, right, just with what we see.
Let's talk about some mistakes.
And by like show of hands,obviously, like maybe in the
comments draw below, like whichone you're guilty of, right?
I think a lot of people, they'rejust trying to engage new people
all the time.

SPEAKER_06 (11:53):
All the time.
Right?

SPEAKER_00 (11:54):
Just new people, new people.
Did I get more followers?
Then engage new people.

SPEAKER_06 (11:57):
Right.

SPEAKER_00 (11:57):
And they're not doing a lot of this.
They're not doing a lot ofactually showing why they're
different, connecting andbuilding a relationship.
And they're never doing theconvert stuff.

SPEAKER_04 (12:04):
Right.

SPEAKER_00 (12:05):
Right?
Maybe they have like a littlelink in their bio that says like
my thing, but they're neveractually creating content
intentionally that drives peopleto their product or service
unless they're selling like aphysical product.
But a lot of the coaches andexperts or service providers,
they literally never do this atall, the convert part.

SPEAKER_03 (12:18):
Yeah.

SPEAKER_00 (12:18):
Then secondarily, sometimes what I think we see
mistake-wise is people we theyhear this, right?
They hear that they need to likespeak to their person, and they
just so they're creating connectcontent and they're not actually
focused on growing audience,which we'd have to have a little
bit of an audience, guys.
You can't have nobody followingyou.
Like if it's if it's your mom,your dad, your brother following
you, and that's it, and you'relike, but Chris and Kim said I
need to be connecting andconverting.
Okay, but we kind of need acrowd a little bit.

SPEAKER_02 (12:39):
We need a crowd.

SPEAKER_00 (12:40):
I'm not saying you need an arena filled of people,
that's right.
But I'm saying you at least needa room full of people.
Right.
Right.
And so we need so we gotta havea healthy balance between these
three.
And this is the guardrails Ithink that you're gonna follow
uh going forward that's gonnaallow you to get new people in
the room, show them why yourproduct, service, or offering is
better or different than whatthey've tried before that didn't
live up to the expectations orserve them in the fullest uh

(13:01):
capacity, and then convert theminto the offer that you're
leading them to.
Yeah.
And that's the core cadence ofhow this works.

SPEAKER_06 (13:07):
Yeah, I love that.
And I think also, Chris,something you mentioned was
between attract and connect, um,we're not saying that you
shouldn't have any fans.
We're trying to get you yourfirst 1,000 true fans, right?
That there's a difference.
Right.
Um, and so when you have about athousand true fans, that's when
you can pretty seamlessly growto your first six figures.
That's usually the benchmarkthat we're looking at.

(13:27):
We see exceptions.
We have people that have 500true fans, yeah, and they're
just coming up with new productsand releasing them, and people
are buying.
But we want to get to at least athousand true fans.
Could you have 10,000 true fans?
Yeah, 20,000, could you have amillion true fans?
Yeah.
Absolutely.
I think companies like Applehave a million true fans who
will buy every iPhone release,every iPad release, every
MacBook release.
Um, and so what we're trying todo is replicate what has worked

(13:49):
in a microcosm and give you guysthe relief of being like, okay,
you don't have to have 10,000people.
You have to have a thousand ofthe right people.
If you can get to a thousand ofthe right people, you have a
very profitable business.

SPEAKER_00 (13:58):
Now, the best news for you, right?
So back in the day, remember youhad to put, you had to load up a
bunch of hashtags because youhad to tell the algorithm who
and what this was, who this wasfor and what it was you were
talking about.

SPEAKER_06 (14:07):
Like on Instagram, you're talking about it.

SPEAKER_00 (14:08):
On Instagram, on Twitter.
I mean, it didn't matter, right?
Like you had to feed it data tobe like, okay, this is what I
know people are looking for.

SPEAKER_03 (14:13):
Right.

SPEAKER_00 (14:14):
So you had to do a lot of that work.
Most of that is no longer needednor necessary.
True.
Because now it can actually itcan actually understand what
content you're you'repositioning for, which means
speaking with clarity is goingto attract the right person now
more than ever.

SPEAKER_04 (14:28):
Exactly.

SPEAKER_00 (14:28):
Right.
So really, really a huge benefitfor you in this season to
attract that right person whenyou have the right messaging and
positioning that you'reutilizing.

SPEAKER_06 (14:34):
Absolutely.
And so if you go to the first orthe next slide, really, we're
looking at the old way.
Right.
So the old way, when we talkedabout a thousand true fans, we
talked about, okay, you've gotto build a content marketing
funnel.
Right.
And we would have, you know,traffic and social media, and
then we'd send someone to a leadmagnet, and then we would have
them consume our long firmcontent, and we would do, you
know, a 30-day email sequenceand a sales page, and we would

(14:58):
finally get to the offer.
Six months later.
Six months later.

SPEAKER_00 (15:00):
They buy a nine dollar offer.

SPEAKER_06 (15:02):
Now, does this still work?
Totally.
Right.
We we talked about top offunnel, middle of the funnel,
bottom of the funnel.
All of this is marketingprinciples that are pretty
timeless.
Yeah.
What we're seeing now is anacceleration of desire to go
straight to the offer.
Yes.
Which simplifies the entire waythat we acquire a thousand true
fans.
Right.
So if you go to the next slide,you'll see the difference

(15:23):
between the old way and the newway, right?
So the old way, we had to builda million sales pages.
We had that's where clickfunnels came into play, right?
And we're like, we gotta learnclick funnels.
And then it was like, well, wegotta run paid ads and we have
to do all these things.
And those things are helpful andthey're good and they still work
and there's a place for them.
Yeah.
But it was slow and complicatedand clunky.
And it took you kind of havingto have a marketing PhD to
understand how to put all thepieces together.

(15:45):
The new way, the way that we'rebuilding now, that we're talking
about, the era that we're inright now, it's fast, it's
simple, and it's way moreprofitable.
And I want to show you what thatcontent to customers method,
that new way actually lookslike.
So this is the mechanism, theclient acquisition strategy that
we take every single one of ourclients through.
Now we don't take them in thisexact order, all of them,

(16:06):
because they're all in differentphases.
And we also don't have them alldo these things at the same
time.
But what I really like is thatthere's three essential phases,
right?
Remember, we talked about theattract connecting third.
There's three phases when you'rebuilding an online business and
going from zero to multipleseven figures, right?
That's what we're covering here.
It's the roadmap.
The first phase is calledcapture.

(16:28):
And then the second phase iscalled monetize.
And the third phase is calledscale.
That's really what we're tryingto do.
We're trying to capture ourfirst 1,000 true fans in phase
one and phase two.
We're focusing on doubling downon monetization.
You're gonna make money in thecapture phase, don't worry.
But this is where we're reallyare preparing for scale.
And then in scale, we're makinga ton of money, right?

(16:48):
And a lot of people, they justwant to stay in phase number
one, Chris.
They don't want to have to, youknow, do all the funnel things
and they don't want to do theads things, and that's okay.
But I want to show you guys aswe're going through here, if we
go to the first phase, that'swhere you start seeing attract,
connect, and convert, right?
We have our content funnel.
That's how we get from zero to ahundred thousand dollars a year.
Next, we have our monetizedphase, and this is where we're

(17:10):
building your sales funnel.
Yeah.
It's kind of the old school way,but refreshed and reinvigorated
and adapted to this era.

SPEAKER_00 (17:18):
So this, okay, here's the difference, right?
This was necessary before.
Meaning you may get people to belike, okay, I'll join your email
list and I'll consider that.

SPEAKER_03 (17:26):
Yeah.

SPEAKER_00 (17:27):
Right.
And but that was necessary.
Like content was just to warmpeople up and give them value so
that they would take the nextstep.
Now it's more reinforcing whatthey've heard from you that
you've been selling on platformthrough your content funnels as
little nudges reminders to getthem over the edge if they
haven't already done so.
Exactly.
So it's more supportive ratherthan necessary.

SPEAKER_06 (17:43):
I love that.
And so what you can expect ifyou want to go beyond six
figures, you're going to needphase two, right?
You're going to need phase two.
Now, phase three is where welayer on advertising, right?
We're building your ads funnel.
We're actually taking thecontent that did really well in
phase number one, which isattract, connect, and convert,
and we are adding it majorrocket fuel to it, right?

(18:04):
We're just ex expanding andamplifying that through ads.
And that is phase number three.

SPEAKER_00 (18:08):
Can I just say that no one, no one, no one talks
about it this way?

SPEAKER_02 (20:24):
Oh, it's true.

SPEAKER_00 (20:25):
The ad bros just want to like come up, they would
just want to wave a creativewand, come up with some
unproven, unqualified thingsthat they're gonna run ads to.
And then a lot of the people arejust teaching you to just hustle
your buns off all day on socialmedia.

SPEAKER_04 (20:35):
Right.

SPEAKER_00 (20:35):
No one is building it out in phases like this that
actually teach you how to gofrom yes, you do want to hustle
with content, but you also wantto start building supportive
sales assets that help yourcontent efforts, right?
We want to capture as much as wecan from that.
Right.
And monetize as much as we canfrom those capture efforts,
rather.
And then if we have winningoffers, why not put some spend
behind those?
That just like if something'sworking, do more of that.

SPEAKER_03 (20:56):
Yeah.

SPEAKER_00 (20:57):
That's a very simple, basic life principle,
right?
And so that's all we've done iswe've really tied this together.
Uh now there's obviously nuanceto it, but at its core, you
know, the things I think thatare most sophisticated in life
are the things that are the mostsimple.
Absolutely.
And so that's what we've reallytried to do here.
And I think, you know, thathelps you hopefully see how this
works and how it's worked bothoffline and online and tens of
thousands of situations, notjust ourselves, obviously, but
also extending to our customersand clients.

SPEAKER_06 (21:17):
Absolutely.
And we need to do episodes oneach of these phases, but for
this one episode, we're focusingon your first 1,000 true fans,
right?
So we're gonna focus on phasenumber one, which is a capture
phase.
Right.
And again, we're just talkingabout attract, connect, and
convert.
How do you actually build thosethree individual uh content
pieces in your Instagramaccount, on your YouTube
channel, on your podcast, onyour blog?
Really, we're doing threethings, right, Chris?

(21:38):
With the attract, we're gettingpeople to find you.
Very simple.
With connect, we're gettingpeople to trust you, which is so
important.
It's like digital gold rightnow.
It's the currency of our time.

SPEAKER_00 (21:48):
Trust is a commodity in this environment.
And with AI, it's gonna continueto be more of a commodity.
It's true.
Like I can't even trust this isreal.
So yeah, leaning into peoplethings that you do trust or
people that you do trust isgonna be a huge commodity.

SPEAKER_06 (21:57):
100%.
And then finally, we're gettingpeople to buy from you, right?
And so very simple, verystraightforward.
The thing here, though, that Ithink a lot of people get stuck
on and they don't understand isactually creating a cadence in
your content calendar, in yourcontent map.
And maybe we'll do a whole otherepisode just on the content map
um where you actually areplanning intentionally, these

(22:18):
are my attraction pieces versusthese are my connection pieces.
And the way that they differ issimple.
Your attraction pieces are goingto be calling out a specific
person that you help and then aresult, a transformation that
you help them with, right?
Really simple, those two things.
Your connection pieces then aredifferent in that you have a
specific transformation attachedto your individual secret sauce

(22:42):
mechanism, right?
That's your system, that's yourblueprint, the way that you
actually show people and teachthem or train them on how to
achieve the result.
It's different and unique toyou, very similar to what we're
doing right now.
We're showing you our secretsauce, right?
This is our mechanism.
This is content to customers.
And so we have a promise.
We're telling you, hey, thepromise on this episode is get a
thousand true fans that aregonna buy from you.

(23:03):
And then we're showing you thatmechanism of how to actually get
there.

SPEAKER_00 (23:06):
This is where, so again, show of hands in the
comments, right?
If you've had issues with peoplehaving objections and you can't
overcome those objections, youprobably haven't done Connect
content well enough.

SPEAKER_03 (23:17):
Right.

SPEAKER_00 (23:17):
Because what Connect content allows us to do, you
never sell around objections,you sell through them.

SPEAKER_03 (23:22):
True.

SPEAKER_00 (23:23):
When you try to sell around objections, people feel
like you're trying to forcesomething down their throats.
And the reality is that untilyou move that barrier, that
blockade, they're not gonnatrust you that this thing will
work for them.
They're not gonna believe thatit's gonna work for them.
And so that's the core thing youhave to do, is you have to move
that.
And when you give them that ahamoment of helping them identify
why they haven't succeeded orwhy they haven't succeeded to

(23:43):
the degree that they want orachieve the outcome they were,
they were originally, you know,going after, um, this is how you
eliminate that.
And the problem is this the morepeople, the more opportunities
people have tried, meaningthey've bought 10 courses,
they've worked with fivecoaches, they spent tens of
thousands of dollars.
If they still haven't achievedthe ultimate transformation,
what happens?
They start the the level ofdisbelief in a new opportunity

(24:04):
gets lower and lower and lower.
They don't believe it anymore.
They don't believe it'spossible.
And sometimes, unfortunately,they believe that it's because
of themselves that it's notpossible, that there's something
about themselves, a limitingbelief.
I'm not capable, I can't beconsistent with content.
I'm not a good marketer, I'm notcut out for this, right?
And we see those things all thetime.
And so the trust building andthe connect building not only is
gonna allow you to showcase whoyou are, to establish no like

(24:26):
and trust, but again, it's gonnahelp you sell through those
objections and give themnewfound hope, which makes them
what more willing and able topull out the credit card and
say, I'm gonna give this anothershot because now I'm excited
again, which let's put it intoreal perspective, not just
making money.
You're changing people's liveswhen you do that.
If your product or service isactually what you believe it to
be, and people, there'sobjections because of past

(24:46):
failures, but you've madesomething better than what the
for that specific person andwhat the market has provided,
it's your job to showcase thatto them, to help them achieve
breakthrough, whether that'shealth, whether that's wealth,
or whether that's relationships,which is the three main things
that we're selling.
In all those ways, it's your jobto communicate that to people in
a way that helps them achievethe result because that's what
you've likely been called to doin the world.
And so it's really importantthat you nail that because

(25:06):
there's lives more than justprofit, there's lives that are
counting on you for you bringingyour special sauce and helping
them finally achieve a thingthat maybe they've been
struggling with for a long time.

SPEAKER_06 (25:14):
I love that because it sets up the next one with
convert really well.
And before you go to that slide,um, you're talking about, hey,
it's legacy, it's mission.
Yeah.
If you don't offer people thechance, the opportunity to work
with you, they will neverachieve transformation.
They're gonna forever stay stuckfor years.
Think about how many timesyou've had a problem that's been
nagging at you.
You know, for us, for example, II've been for the longest time,

(25:38):
I've been trying to find a foodsupplement mix for our cats.
Yeah, that actually is made ofreally healthy ingredients that
I feel happy and excited to givethem that I can pair with
homemade food.
And I couldn't find thatanywhere.
One of our clients created it.
Superior Feline, shout out toHolly.
And it's an amazing product.
I am so happy that Holly talkedabout her product because that

(26:00):
gave me an opportunity to try itand solve something in my life
that was a major problem.
So think about all the thingsthat you have purchased that
have made a huge difference inyour life.
And imagine if people did nothave the audacity to showcase
those, to give you theopportunity or give you an
invitation to come buy them.
You would still be stuck havinga problem that you wish had been
solved for you.
And so I think that that's areally important thing because

(26:22):
most people will be happy aboutcreating attraction content and
excited to create connectioncontent.
But the conversion part is like,oh, I don't know about that.

SPEAKER_00 (26:29):
The thing is when you do it, when you do the
connect part right, the sellingis easy.

SPEAKER_06 (26:32):
It's seamless.

SPEAKER_00 (26:32):
It's seamless.
It doesn't feel salesy.
Why?
Because you're skipping, you'reskipping steps.
Yes.
When you go from attractconvert, you haven't warmed them
up.
So it feels like it feelsthey're they're begging you to
buy if you do connect right.
Right.
They're like, where do I sign upfor this?
100%.
You don't even have to ask forit in most cases.
Now, it's a layup when you do,right?
And so you'll have a differentrelationship with selling when
you do that.
In fact, uh, most of our people,like uh one somebody came to one

(26:53):
of our in-persons and they'rerelatively new to our world.
And usually at the end of eventsor whatever, we'll be like,
okay, the next opportunity to dothis, that, or whatever.
And he noted, he looked over andhe said, They're like, three
people put out their walletsbecause they knew you were
getting ready to like whateveryou're gonna sell next.
They were already ready to buywhatever it was, they didn't
even care what it was.
And they're like, they'llthey'll ask us to pitch them, be
like, You haven't pitched us ina while.
We want to buy something else.

SPEAKER_07 (27:12):
I know.

SPEAKER_00 (27:13):
So I just want to paint a picture of what's
possible, and that's therelationship that we want you
guys to have with your superfans.
Is imagine, imagine where you'vemaybe been in a situation where
it feels so awkward, you know,it feels so awkward to be
selling.
And then imagine the scenariothat I just outlined.
These are not made-up stories.
This actually happens on aweekly basis from our super fan
people.
Right.
And that's the relationship wewant you guys to have with your
people is you don't need to bereaching millions of people, you

(27:35):
need a thousand people that arejust jazzed about the next thing
you're releasing, and the nextproduct line you're dropping,
the next service you'rerendering, whatever that is,
they're here for it and they'regonna gobble it up and just
literally it's gonna be theeasiest sell of your life.

SPEAKER_06 (27:45):
But why?
Because you're building so muchvalue.
Right.
And this is only predicated onthe fact that you love people
and that you're serving themwith integrity and that you're
building things they actuallywant to buy.
Yeah.
Super important.
Totally.
Um, and that's where our wholeother episode on offers comes
in.
If you haven't listened orwatched uh that one in this
season, I don't know if it was,I think it was episode three or
episode four.
So definitely we'll link thatone too.
But that's really the essence ofcontent to customers phase one,

(28:08):
Chris.
It's let's get people to findyou who are the right people.
Let's get people to connect withyou and build desire into your
content for your offers, notjust let me entertain them
because that's what most peopledo.
And then let's get them to buyfrom you.

SPEAKER_00 (28:19):
And this has been such a huge thing for us for so
long that I'm excited here in alittle bit to show you guys
gonna basically do all beforeyou, which is cool.
Yeah.

SPEAKER_06 (28:25):
I love it.
Okay, so I'm gonna wrap up withthis.
This is not what is modeled tous on social media.
Okay, we do not see a trackconnect convert just out in the
wild for the most part.
First of all, most people aren'tdoing it.
Uh, but the reality is there'stwo core purposes that our
content has.
It either is there to build ourbrand or is there to build our
business.
Those are two different things,okay?

(28:46):
Brand is audience, brand isplatform, brand is visibility,
brand is exposure, brand is yourstory, the way that your uh
entire company communicatestheir values.
That's your brand.
It's your platform.
Your business is your clients,okay?
That is your buyers, the peoplewho actually power the entire
thing.
And so in different seasons ofyour business, you might want to

(29:06):
push the brand lever, meaningyou want to reach more people,
you want to build visibility, oryou might want to hit that
business level lever, you wantto actually cash flow and make
more money.
The way that you think aboutcontent is you want to change
how you actually create andmessage your content depending
on your goal.
So if your goal initially is toget your first 1,000 true fans,
you're gonna be hitting thebrand button quite

(29:27):
substantially.

SPEAKER_00 (29:28):
Yeah.

SPEAKER_06 (29:28):
And what we mean by that is you're gonna create the
majority of your content, it'sgonna be attract content.

SPEAKER_00 (29:32):
You need people in the room.

SPEAKER_06 (29:32):
You need people in the room.
Your attract content has aspecific person that's calling
out and it has a promise, atransformation, something that
you're gonna help them achievethrough your content.

SPEAKER_07 (29:48):
Yeah.

SPEAKER_06 (29:49):
Now, business is the opposite, right?
If you are really wanna createmore momentum in the cash flow
department because you're there,you already have an audience.
Now you're gonna create themajority of your content, it's
going to be connect content anda little bit of convert content.
Okay.
You don't need to be creatingconvert content every day unless
you're a physical uh productbrand, which most of you guys
are coaches and serviceproviders.
That's who we work with themost.

(30:10):
Um, you're going to be creatingconversion pieces a couple of
times, and then you're going tobe sending people down your
content funnel.
So now that when people findyour attract pieces, you're
going to send them to yourconnect pieces, and then you're
going to send them to yourconvert pieces.
That's really the differencehere.
And I want to make sure that youunderstand this concept because
unlike what we're modeled,right?
What we're modeled as influencermarketing, that's brand focused

(30:30):
marketing.
It is not business focusedmarketing.
They don't have a business.
Influencers do not have abusiness.
Their entire business model isgetting paid by businesses.

SPEAKER_00 (30:39):
Imagine if your whole life were just to wake up
and create content and that'sall you had to do.

SPEAKER_06 (30:42):
Exactly.
So that's what they do.
They create like entertainmentcontent.
Yeah.
That's all they create.
They are not creating attractioncontent.
They're creating entertainmentcontent, which is very
different.
It's the masses.
Let me get as many eyeballs as Ican so I can put that in my
actual media kit to show tosponsors and I can get paid more
money, right?
And so it's important that youunderstand the difference here.

SPEAKER_00 (31:02):
Something wrong with this, by the way.
There's nothing wrong with this.
This is just a differentbusiness.
There's a time, there's a timeand space for everybody to do
what they do and more power tothem if they can make money
online that way.
It's just not the game that'sgoing to work for business.

SPEAKER_06 (31:11):
Exactly.
But it is what we see and what'sflooded in the algorithm because
it's designed for the masses andit's influencer content, right?
It's uh for me, this is myYouTube channel.
It's uh I got hot ones in thecorner.
I'm looking at uh influencertesting a better mob, but really
she's just dancing the wholetime.
I got designer dupes, I got uhMarquez Brown Lee sharing the
latest uh phone review, uh, andthen Mr.

(31:32):
Beast, right?
These are all influencer models.
They're creating content likeinfluencers.
That is not who we need tomodel.
So when we're thinking aboutbrand versus business, what I
want you to do as an assignmentin this episode is go and look
for businesses who areleveraging content to actually
build their businesses, not justbuild their brand.
And so I have a bunch ofexamples here again from my

(31:53):
feed.
We have uh, of course, AlexHarmozy, we have Sonny
Leonardozy, we have Paula's uhchoice here in the physical
product world, we have Dr.
Ben for Osmosis Osmosis Skincarealso in the physical product
world.
Um, we have Will, who's one ofour friends, Sean Campbell.
All of these content pieces seemlike they're influenced.
Content on the surface, butreally they're attract content.

(32:14):
They're designed to help peoplemove through a very strategic
process of turning them fromjust people who watch their
content or consume their contentall the way to buyers.
And so, Chris, I think this isso unbelievably important for us
to surround ourselves with moreof that business content rather
than influencer content becauseeverything that we consume
influences how we produce.

SPEAKER_00 (32:34):
You guys know the saying you are what you eat, you
also are what you consume.

SPEAKER_06 (32:37):
There you go.

SPEAKER_00 (32:38):
And you will start to I remember when we first when
I first started a podcast, Iremember so I was, I used to be
a huge Dales Cowboys fan untilfinally the disappointment and
the mediocrity got the best ofme.
Uh but I listened to a showevery day called Talking
Cowboys.
They were doing podcastingbefore podcasting was a thing.
I listened to that every singleday straight for like 20 years.
And when I started a podcast, Iremember I sounded like I was
one of the talking cowboys uhradio hosts because that's what

(33:01):
was modeled.
That's that is I I became what Iconsumed.

SPEAKER_03 (33:04):
Yeah.

SPEAKER_00 (33:04):
And so it's really important, guys.
And even if you have to do thisas kind of a pro tip, we do
recommend to people to start aburner account.

SPEAKER_03 (33:10):
Yeah.

SPEAKER_00 (33:11):
And log into that one.
And all you do is follow yourbrand models, the people that
you're trying to emulate.
That way when you log in, you'renot seeing all the other stuff.
You're just seeing primarilythose individual people that
you're looking to model.
So that that's a little bit of apro tip if you want to start
being more specific about howand what you consume.

SPEAKER_06 (33:25):
Okay, Chris.
So we've given them a ton ofstrategy, a ton of tips, it's a
ton of advice.

SPEAKER_00 (33:29):
Speaking of consuming, we've given them a
lot to consume.
Yeah.

SPEAKER_06 (33:31):
Absolutely.
But now it's time to actuallyget it done, right?
How do you actually get it done?
I think the biggest objectionthat we hear is, Kim, I don't
have the time or the creative uhbandwidth to actually sit down
and create this content.
You've given me some greatframeworks, but I don't know how
to actually implement them.
I don't know how to take whatI'm creating now and adapt it
for a track connect and revert.
And so the good news is we havecreated an incredible tool.

(33:52):
We've spent the last year reallyof coming up with all these
frameworks, training an AI tool.
It's called Spark.
We talked about it in theprevious episode.
Yeah.
It's going to help you writethis content with the exact
frameworks that we're buildingso that it is primed to sell.
It's designed to build desirefor your offers and not just
keep people entertaining andconsuming your content and just

(34:15):
thinking of you as a free tipsaccount, which is the trap that
we talked about.
A lot of businesses fall in.
This is actually going to directevery single one of your steps.
It's going to write all thecaptions for you.
We have built in what is calledthe caption conversion formula.
It's going to tell you exactlyhow to build your content
calendar.
It's going to actually create acontent calendar for you for
your specific niche in yourspecific industry.
It's going to understand youroffers and your products so that

(34:37):
it can layer it in perfectlywith the attract, connect, and
convert formula.
It's going to tell you how manytimes you should be posting,
what platforms you should beusing.
It's going to answer all thosequestions and then some.
So really, it's basically like acontent assistant that's going
to guide you at every step, butdo the work for you, which is
incredible.
And our clients, I'm not evenexaggerating, guys.
We had someone literally lastweek tell us that they were

(34:57):
crying tears of joy, of reliefwhen they played with it for the
first time.
She did.
It's absolutely true.
So I want to show them how itworks.
But before we do that, I want toask Chat GPT why using content
to customers, our specificframework inside of the content
GPT is different than just usinggeneric AI prompts or using the
free I'm confident.

(35:19):
I'm confident.
She's confident.
Okay, so let's go ahead and askit right now because I want them
to hear from the horse's mouthexactly why it's different.
Hey chat, how are you?

SPEAKER_01 (35:29):
Hey there.
I'm doing great and always happyto chat with you.
Hope you're doing well too.

SPEAKER_06 (35:33):
Awesome.
So listen, can you tell ourlisteners in the Business Launch
podcast in detail why usingContent GPT is different than
just using regular chat toactually create their content
marketing strategy?

SPEAKER_01 (35:46):
Absolutely.
So for everyone listening in theBusiness Launch Podcast, let me
break it down.
When you use content GPT versusjust the regular chat GPT, it's
kind of like having a specialistversus a generalist.
Content GPT is specificallytrained on your content to
customers method, yourframeworks, and all the niche
specific strategies that youbuilt out.
That means it knows the nuancesof your playbook, it understands

(36:08):
the avatars you target, and it'stailored to churn out content
that aligns with your exactmarketing strategy.
On the other hand, regular chatGPT is more of a general helper.
It can certainly give youcontent ideas and help you
brainstorm, but it's not gonnahave that laser-focused insight
into your proprietary methods.
So basically, content GPT islike your in-house content
marketing expert while regularchat GPT is more of a generalist

(36:31):
who's happy to help with allsorts of topics.

SPEAKER_06 (36:33):
Okay, I love this.
Now, when it comes to conversionspecifically, how is it
different from just creatingcontent versus conversion
focused content?
Is there a difference therethat's tangible?

SPEAKER_01 (36:44):
Absolutely.
And that's a really greatquestion.
So the tangible difference isbasically that when you're just
treating content for content'ssake, you might be focusing on
things like engagement, views,or just getting attention.
It's kind of like, hey, let'sjust put something out there
that's interesting or fun orvaluable.
But when you shift intoconversion focused content,
which is what content GPT isreally tuned for, you're
crafting each piece with the endgoal of moving your audience

(37:06):
closer to a sale or an action.
So it's not just about beingengaging, it's about being
strategic.
You're positioning your contentto build desire, to address
objections, to create thoselittle moments that nedge people
to actually take the next step.
So yeah, the difference isdefinitely tangible with Content
GPT.
You're not just creating contentthat sounds good, you're
creating content that actuallyhas a clear path to turning a

(37:27):
reader or a viewer into acustomer.

SPEAKER_00 (37:30):
I have the last question for you, Chad.
Thank you.

SPEAKER_01 (37:35):
Of course.
Hit me with your last questionwhenever you're ready.
I'm all yours.

SPEAKER_00 (37:39):
So, how much of an advantage would you say a
business owner has using ContentGPT versus someone using regular
ChatGPT in terms of actuallyflipping their followers into
actual buyers?

SPEAKER_01 (37:50):
Yay, absolutely.
So I say the advantages arepretty significant.
Using Content GPT, a businessowner is essentially working
with a tool that's built tounderstand exactly how to
convert their audience based ontheir own frameworks.
So it's not just a small age,it's like having a tailored
playbook that's really focusedon moving followers to buyers.
If I had to put a number on it,I'd say you could easily give

(38:11):
someone, you know, a notablepercentage increase in their
likelihood of turning contentinto actual sales because it's
so specifically tuned to thatgoal.

SPEAKER_04 (38:18):
So yeah, it's a it's a pretty big blade.
Okay, I like that.
That's fair.
Thank you for that.

SPEAKER_01 (38:23):
We appreciate you, chat.

SPEAKER_00 (38:24):
Thank you.

SPEAKER_01 (38:26):
You're so welcome.
I'm really glad it was helpfuland thanks for having me on.
If you ever need more insights,just give me a shout.
Okay, can we talk about howcrazy this technology is?

SPEAKER_00 (38:35):
That is wild.

SPEAKER_06 (38:36):
Like I trained it well.

SPEAKER_00 (38:36):
It's amazing and terrifying.

SPEAKER_06 (38:38):
It's amazing and terrifying.
Absolutely.
Okay, so now that we have heardfrom chat, let's actually do the
thing, right?

SPEAKER_00 (38:43):
Yeah.

SPEAKER_06 (38:44):
Okay, guys.
So this is like what we'recalling Baby Spark because this
is the first iteration.
It's inside of uh ChatGPT, butwe're actually building this
into our own platform, our ownapp.
Chris is gonna show you that ina little bit.
But I want to show you how do weactually get this started.
Super simple.
We're gonna click to begin andthen it's gonna ask us a little
bit about our business.
Now, I already have a statementthat I've prepared just as a

(39:06):
little bit of a background ofwho I'm trying to create content
for.
I'm just gonna imagine this is abookkeeper in the law niche,
right?
And so I'm gonna tell it, hey,this is who I am, this is who I
serve, and this is usually theirmain challenge, right?
You don't have to go in thatdeep, but the deeper you go, the
more specific the content isgoing to become, as we know with
all AI, right?
So it's gonna say, perfect,let's move on to your target

(39:27):
audience.
And it wants to get to know thisperson a little bit better.
Right.
So it's gonna ask me, what'stheir personality or work style
like?
What do they value most?
Time, peace, and mind, growth,what frustrates them most about
bookkeeping or managing money.
So I'm gonna answer that as wellas I can.
Remember, this is just a test.
I don't, I'm not a bookkeeper,so I don't know this avatar as
well as you would know yourpeople.
But what's their personality?
Okay, they are type A andusually work 50 to 70 hour

(39:54):
weeks.
Right?
So long hours.
And then I'm assuming that alsothey value uh growth and peace
of mind.
And then what frustrates themthe most about bookkeeping and
money management, it's probablynot having consumption cash flow
and having to take time to do itwhen they're already so busy.

SPEAKER_03 (40:17):
Yeah, right?
Yeah.

SPEAKER_06 (40:18):
Perfect.
So now it's going to go in andum create essentially what it
thinks it believes our targetaudience is, and it's gonna
reflect that back to us so thatwe can say thumbs up or thumbs
down, right?
So it says solo attorneys, yourtarget audience solo attorney is
mostly in their 50s, highlydriven and detail oriented,
working 50 to 70 hours a week.
They value growth and peace ofmind, but struggle with unclear
cash flow and limited time tomanage their books effectively.

(40:41):
So let's finalize one lastpiece.
Which platforms are you gonna befocused on?

SPEAKER_00 (40:45):
Definitely LinkedIn.

SPEAKER_06 (40:45):
LinkedIn.
So we're gonna put LinkedIn,maybe Instagram and uh YouTube,
or we just say just Facebook andYouTube.

SPEAKER_00 (40:53):
Yeah, I'd go Facebook and YouTube.

SPEAKER_06 (40:54):
Facebook and YouTube.

SPEAKER_00 (40:55):
Okay.

SPEAKER_06 (40:56):
Awesome.
Now it's trained on all theseplatforms, so it will already
know based on our uh you knowmethodology what to do.
But now it's gonna go ahead andcreate your social media
calendar.
I mean it's three questions,boom, ready to go.
And what I love about this isthat it's not just a social
media calendar, Chris.
Yes, it has attract, connect,convert layered in, yeah, which
is so important.
So it's not just giving you likepost ideas.

(41:17):
It's like, hey, this is thestrategy and we're gonna lay it
out for you.

SPEAKER_00 (41:20):
Yeah, and you can tweak it too.
So if you're in more of a brandbuilding season, you can have it
do more attract.
And if you're more in a businessbuilding season, you need to
make more sales, then you canactually have it adjusted to
where you're doing more connectand convert content.

SPEAKER_06 (41:31):
100%.
And you can like ask it to dothat.
Like you say, hey, um, I'm in aseason where I'm doing more
business building content.
Can you give me 80% connectioncontent as an example?
And it'll rewrite it for you.

SPEAKER_00 (41:40):
Yeah, versus generic um Chat GPT, right?
It's not gonna know what thosethings are.
Exactly.
So it might give you stuff thatit gets engagement and you might
feel great about that and you'regetting it done faster and more
consistently and all the things,but it might not be moving
people and changing therelationship into buyers or
super fans of your brand as muchas it could be.

SPEAKER_06 (41:56):
Exactly.
Now, I love that it's promptingyou essentially to use the
conduct to customers playbook,which by the way, we are
literally getting the physicalcopy in the mail this week,
which is so exciting.
So when you're part of ourcoaching programs, you get a
copy of that and you actuallyget to play analog and also
digital, which helpstremendously.
We've noticed that our clientsreally understand the concepts
when they can read it in a bookand then use the AI to write it

(42:17):
all for them, which is supercool.
Okay, now we're gonna do aseven-day version.
Um, this is for those of you,you could skip this, but this is
for those of you who like the30-day thing is too
overwhelming.
You just you want to see it justin seven days.
Yes.
That's easier.
So exactly.
So I'm gonna say, yes, let'screate the seven-day version.
And from there, it's going toessentially give me uh those
same ideas.

(42:38):
We're gonna have it write thecaptions for us, and then we can
layer in and get deeper anddeeper.
Like if we're gonna be posting acarousel on Facebook or on
Instagram, it'll write thecarousel for you.
If you want to actually writethe caption just for a reel, it
can do that too.

SPEAKER_00 (42:50):
Can you say I'm in a promotion, promotional season
right now?
I need to make some money thisweek.
Can you focus more on makingmore sales?

SPEAKER_06 (42:57):
Absolutely.
And you can also tell it this ishow long my launch is.
Yes.
Can you actually fill in thedays backwards to where I'm
opening the cart on this day?
It will do all of that for you,which is really exciting.
Okay, but let's keep it inorder.
I would like to try yours.
Maybe we have time.
We'll try that too.
Um, but I want it to help mewrite five captions with the
caption conversion formula.
So I'm gonna say yes.

(43:18):
And all it's gonna do is it'sgonna take those five posts.
Um, again, you can play with it,you can say, Hey, I like it, but
give me 10 or give me 15, right?
Push it to the limit.
We do that all the time.
It's gonna just give you fivefor now, so it's less
overwhelming.
And what it's gonna do is it, ifyou notice, it's gonna write you
a hook, it's gonna write you thecaption, but then it's gonna
have a call to action that leadsto guess what?
The next step in the salesprocess.

(43:39):
That's why it's so differentthan just regular Chat GPT or
using Grok or Gemini.
And what I love is that it'svery specific to your person.
Remember, we talked about personand we talked about the problem
and we talked about the product.
This is what it's doing in oneplace.

SPEAKER_00 (43:52):
Yeah, we talk about relatability, guys.
When you speak to things thatare relatable to your client
avatar, it builds trust fast.

SPEAKER_03 (43:58):
Exactly.

SPEAKER_00 (43:58):
And when we're talking about a world in which
people are producing content atlarge scale, and now they're
using AI to produce content evenfaster and even at more scale,
you have to build no like andtrust at a ridiculous rate.
And so this is going to allowyou to go deep and do that
quickly.

SPEAKER_06 (44:10):
Exactly.
So let's take a look at thefirst one.
Still working 60 plus hours andensure where your money's going.
If you ever opened your bankaccount and thought, where did
it all go?
You're not alone.
Most solo attorneys, right, withusing specifics.

SPEAKER_03 (44:20):
Yeah, beacon call out.

SPEAKER_06 (44:21):
Beacon call out, juggle long case timelines,
unpredicted retainers, andendless expenses.
Relatability.
Relatability.
The truth, you don't need to bea CPA to have control.
You just need clear systems andconsistency.
That's what I help my clients doso they can stop guessing and
start growing.

SPEAKER_00 (44:34):
When you say you don't need to be a CPA to have
control, that's called attackinga common enemy.

SPEAKER_06 (44:38):
Right.

SPEAKER_00 (44:38):
So it's a common belief that people have or a
common enemy that they'veexperienced.
So these are marketing, I'm justhighlighting this because these
are marketing psychologyprinciples that have been built
into this thing that otherwiseyou wouldn't get that.
Exactly.
So it's really important.
You may not see it, right?
But it's marketing psychologyprinciples that work.
They're baked in.
And it's been laid, it's beenbaked in, right?
And they're subtle but powerful.
Yes, they're subtle butpowerful.
So you don't have to be afreaking CPA that's attacking a

(45:00):
common enemy.
You just need this, and that'swhat I do.
Right.
Right.
So you're giving them that.
Wait, there's nothing wrong withme.
I just needed this intro.
What?
Now we're going to talk aboutmechanism, which is what her the
the playbook, I'm guessing, iswhat it's going to say next,
right?

SPEAKER_06 (45:13):
Exactly.
So we're we're going in, we havea call to action, it's
connecting it to the offers.
In this case, DME Cashflow.
If you'd like a quick clarityaudit of your books, you can
also, hey, say, hey, this is theoffer that I have.
I want to promote thisspecifically, and it'll rewrite
the whole captions for you usingthe same structure so that
you're not missing any of themarketing goodness that is built
into those psychologicalprinciples that you were talking

(45:34):
about.

SPEAKER_00 (45:35):
Right.
Now, in most situations, itwould have put a ball or connect
piece together and it would havesaid, follow for more tips.

SPEAKER_06 (45:39):
Exactly.

SPEAKER_00 (45:40):
It's like, no, you need to know this is a connect
piece that's driving to followfor more tips for the love.

SPEAKER_06 (45:44):
That's like, do not have that call to action, you
guys.
That is the one call to action Iwill not allow.

SPEAKER_00 (45:49):
If you yes, if you have an attract piece and you're
trying to grow brand, yes, sure.
Like and follow and share with afriend so that you're growing
brand.
But in this particular case, itknew this is a connect piece,
and therefore it needs aconnect-driven call to action
there, which was not just followfor more, because then guess
what?
You're training people how totreat you.
Yes.
When you drop a post, you'retraining people to just come
back for more free stuff andthen never actually pay you for

(46:11):
what you're worth, right?
And we hear all the time, I wishI got paid what I was worth.
Well, then stop doing thingsthat tell people how to treat
you.

SPEAKER_06 (46:17):
Exactly.
Stop working against yourself.

SPEAKER_00 (46:19):
Yeah, like it's hard enough to sell, right?
Let's not sell against ourselveshere.

SPEAKER_06 (46:23):
I love it.
Okay.
So now it's going into contentbuckets.
But what I want to do is take abreak and have it actually write
a carousel post that is specificfor a sale.
Right.
So I'm going to say, okay, Ilove this, but write me a
carousel post for Facebookthat's focused on the offer.
And you don't even have to tellit that last part is going to do

(46:43):
that automatically.
Um, but let's it's always goodfor clarity's sake, though.
Exactly.
Yeah.

SPEAKER_00 (46:48):
You gotta be a good pilot.

SPEAKER_06 (46:51):
Okay, it froze for a little bit, but we are back.
It says, awesome, let's build atight cool.
So hook, still building 60 plushours and wondering where the
money's going.
Solo practice equals long casetimelines, retainers, trust
accounts, and cash flowconfusion.
You don't need morespreadsheets.
You need a system built for lawfirms.
Ready for clarity?
Tap the carousel, then DM cashflow for your audit.
So that's the caption first, andthen it's building the carousel.

(47:12):
So it has our proprietary slideprocess, which we actually no,
no, no, no, no.
It's got, well, promise theproblem, challenge a belief,
debunk a misconception, presentthe solution, why it works,
highlight the positioning, andthen create urgency.
This is based off of actualcarousel posts that sell like
hotcakes for our clients.

SPEAKER_00 (47:30):
It does it for reels, too, right?
It has the mechanism.
It does it for reels, exactly.

SPEAKER_06 (47:33):
So we have tested and tried and played with a
bunch of different ideas to seewhat's actually working.
And when we find something thatworks, then we can repeat it for
our clients.
Boom, we build it into Spark,and Spark actually can write it
all for you in a way that isdesigned to captivate attention
and get people to the sale.
Wow.
So that's what I'm reallyexcited about.
And as you can see here, it'llsay, hey, uh, this is how to
actually create the carousel.

(47:54):
Use this caption, cash littlecharity in 30 days without doing
your own books, um, have avisual concept.
So it tells you what to actuallycreate visually.
Then it gives you the text onthe image and the purpose.
And now it's going to do thatfor each and every single one.

SPEAKER_00 (48:07):
Can I show you guys how that played out in real life
real quick?

SPEAKER_06 (48:09):
Yes, please do.

SPEAKER_00 (48:10):
Okay.
So this is Nikki.
This is uh one of our clients.
So she put together, since we'retalking about carousels, so she
established the problem, talkingabout cravings.
She's a dietitian, so obviouslycravings being food cravings,
right?
And then it goes, it's not awillpower problem.
What are we doing?
Attacking a common belief.
Exactly.
This gives people newfound hope.
Oh, it's not a me thing.
Because what happens when peoplethink it's a me thing is that
they they they will sink intoshame and guilt and they don't

(48:33):
talk about it.
And it's just this thing theycarry around as a burden.
And that's why they won't takesteps.
They're not empowered to takenext steps because guess what?
That's gonna potentially meanmore failure, feeling worse
about themselves, exposure tothe thing they're struggling
with that they don't realizeother people struggle with too,
right?
Like these are all things youhave to think about.
Well, you don't have to anymorebecause we built it into the
tool for you.

SPEAKER_05 (48:49):
Uh, there you go.

SPEAKER_00 (48:50):
But anyway, so if your sweet tooth feels
impossible to tame, it's notbecause you're weak.
What would you just say?
It's a youth, it's not a youthing.
It's not a you thing, yeah.
It's because something's out ofsync in your mind.

SPEAKER_06 (48:58):
So we're removing that shame, that guilt in the
way.

SPEAKER_00 (49:00):
Removing the shame, removing the guilt, right?
Here's what's really drivingthose things.
Here's what it actually is,right?
Oh, there might, there's nothingwrong with me.
There's just something going on,and oh, these are the things
that I might have going on.
And they'd be like, you know,it's weird because I always feel
like I have blood sugar crashes.
I always I have had some gutissues.
Maybe I do have that dysbiosisthing.
Wow.
So what am I getting?
If I tackle these things, maybe,maybe I'll finally overcome this

(49:22):
craving thing that I've beenfighting my entire life.

SPEAKER_03 (49:24):
Exactly.

SPEAKER_00 (49:24):
Right?
So then what do we do?
We infuse personal story, right?
Human connection buyers like tofeel they like what we say
before.
I'm alone in this.
No, you're not.
I went through this too.
Right.
Right?
Years ago, once I addressed theroot issue, everything changed.
Newfound hope, right?
Here's what happened.
Things got quieter, energy cameback, confidence soared.
These are this outcome andtransformation.

(49:46):
This is what people want.
They want the cravings to goaway, they want their energy
back, and they want to feelconfident, right?
But objection, counteredobjection, all without
restrictive dieting or forcingwillpower.
Guys, I'm telling you right now,regular Chat GBT is not gonna
know how to build any of thesemechanisms.
I'm just telling you, it's notgonna know how to do that.
Now she's saying, this isbasically a mini sales page,
right?
You see this, right?

SPEAKER_04 (50:04):
That's what we're doing.

SPEAKER_00 (50:05):
Now I help women like you.
So I've done it for myself.
I can do it to you.
That's Story Brand 101.
Uh, I can help women like you dothe same thing inside of what?
What is she doing?
She's setting up the the bigthing, it's not follow for more.
Come back tomorrow and get allmy stuff for free that I've
spent all this time and energyinto giving to you, right?
I help.
This is what I do withspecificity, person and promise.

SPEAKER_06 (50:25):
She's presenting the solution, which is all 101
marketing principles that no oneuses with content.

SPEAKER_00 (50:30):
Yep.
So here's the mechanism, here'swhat she does, this is what it
looks like specifically, right?
And then you are made.
So you were made, right?
This is gonna be more on thepromise.
You are made for this, is anempowering statement.
This is important.
People are not at feelingempowered.
Ready to kick this the sugarcycle and reclaim your health
for good.
Drop ready.
I have four spots in FuseScarcity in September, more
scarcity deadline to work withme one on one.

(50:51):
Guys, I love it.
Yeah, I would just want to tellyou guys, we I think we talked
about this already.
This has 18 likes, right?
Most of you'd be like, oh darn.
I gotta get more engagementtomorrow.
Tomorrow.
I gotta try harder.
I gotta get flops.
I put my soul into this, andnobody guys, she got six
applications.
So we focus on this number, the18 likes.

(51:12):
By the way, I'm one of them, andI am not a female that struggles
with heart cravings.
I am more, I am merelysupporting a client here by
liking this post.
Right?
So 17, really, 17 likes is whatshe got.
And six of those becameapplications.
And these are multi-thousanddollars.
I'm pretty sure, and I could askher to clarify, but I'm pretty
sure she made over$20,000 fromthis one post alone.

(51:33):
Now that's the differencebetween posting and say, follow
for more tips, and I'll see youtomorrow, where I just pour my
soul out, and yeah, I'mstruggling to pay the bills
behind the scenes, right?
Versus being like, I made$20,000from one post.
From an Instagram post with only18 likes.
One of them was my amazing coachthat loves to support me and
like my stuff, even though ithas nothing to do with him.
And people see it and be like,why did Chris like that?
That's a little suspicious.

SPEAKER_06 (51:53):
I freaking love it.
So not only are you going to getall of the ideas, the strategy,
the structure, but it's going todo it for you, which means
there's no excuses, y'all.
It's easier than ever to win.
It's easier than ever to createcontent with purpose, to create
content with a mission, and tohave it not just serve people at
the highest level, but also makeyou a lot of money.

(52:15):
And that's something that youshould be very proud of because
you worked really hard to get towhere you are right now.

SPEAKER_05 (52:20):
Right.

SPEAKER_06 (52:20):
The last thing we want for you is to stay stuck in
a cycle of feast and faminewhere maybe you have a client
one day and then no clients fora couple of weeks, and then you
have another client.
That is not a way to run abusiness.
It's not a way to run your life.
You did not, you know, quit yourjob or go all in on your
business and your dreams just tobe in a constant stress cycle
where you can't actually haveconsistent clients.

(52:40):
And so I feel like the way wethink about content is so
completely different than how weshould be thinking about
content.
Content to customers solves thatand Spark does it for you.

SPEAKER_03 (52:48):
Yep.

SPEAKER_06 (52:48):
So Chris is going to give you a little bit of a
glimpse because we're notstepping there.
This is just one of our tools.
We're building an entire suitefor clients so that you can get
work done faster so thatmarketing feels easy and
seamless and in flow and notsomething that you dread, but
something that you totally lookforward to because you know it's
a lever in your business thatyou can pull and boom, have
clients, have cash flow, feelconfidence in your business and

(53:10):
what you are actually creatinginto the world.

SPEAKER_00 (53:11):
Absolutely.
Yeah.
So this is inside of our uhcommunity.
And you'll see this is where ourgroup coaching people go and our
one-on-one coaching people go toaccess their specific dashboard.
So you see, we've added Sparkright here.
Uh right now it opens up insideof the community, but eventually
it's gonna be a standalone aswell on its own website.
But you'll see here we have ourthree custom bots that we've
already trained and built, likethe one that Kim just showed
you, which was Content GPT.

(53:31):
But what Brian, our CTO, isworking on behind the scenes is
actually building this.
This is gonna be Spark theplatform, right?

SPEAKER_06 (53:37):
And can I just say that Brian is just crushing it?
Like he literally is we areasking of him like a crazy ask,
and he is delivering in like 48hours.

SPEAKER_00 (53:45):
It's crazy.
So the good thing about this andhaving it as a standalone is
it's gonna be a lot easier foryou guys to come back to and be
able to utilize it.
You'll see you'll have yourentire directory over here.
It'll look very different by thetime this is a sandbox view.
You're getting early access toview this.
Um, but basically what willhappen is you'll come back to
the conversation that youalready have been having.
Now, the reason that matters iscalled persistency, by the way.
So a lot of people have apersistence issue when it comes

(54:06):
to like when you use ChatGPT,you come back and you have to go
find that thread all over again.
Right.
And if not, you're kind ofstarting from scratch, you have
to feed it the same data.
So, with this, what you'll seeis when you click on your
YouTube title generator, themore you feed this thing and the
more you're using it, meaningthe more you're doing your
YouTube and the more you'redoing your content or your VSLs
or whatever, the better it'sgonna get because it's gonna
start to understand not justhistorically what you've posted,
but updates as far as whatyou're doing, what's going on,

(54:28):
and not having to restart thosethreads over again.
So the more compounding interestyou build into these individual
uh chat threads that you'rehaving in this bot, the better
it's gonna get, right?
But we're not gonna stop there.
We're gonna have an entiredirectory of different bots that
we're building inside of Spark.
And if I didn't cover thisalready, Spark is an acronym.
Yes.
Strategize, plan, amplify,repurpose, and convert.
So it's made specifically,specifically for content

(54:50):
marketing.
Yep.
All right, it's not generic,it's made specific for these
exact things.
And so if you're wondering whywe named it Spark, that's why.
Uh but we're not gonna stopthere.
You're gonna have an entiredirectory, it's gonna be growing
probably by the week.

SPEAKER_06 (55:00):
So Content GPT is already here.
We have a YouTube titles likeviral formulator that is
unbelievable.
And we're also building all ofthese.
So tell them about us.

SPEAKER_00 (55:10):
Yeah, so if you've ever had to build a sales page,
how many agonizing months didyou spend building a sales page,
right?
So this is using our 12-stepsales page formula that layers
in the four different buyertypes.
It's gonna infuse all of thesame marketing principles that
we're talking about, all thatmarketing psychology that we
showed you in one Instagrampost.
Right.
Now imagine that extrapolatedonto an entire sales page.
Your job then is just to utilizeContent GPT to send it to a
sales page that was written withour mechanisms.

(55:30):
Again, you don't have to be amarketing expert anymore.
We've built the expert into thetool.
So you'll have a sales page,literally, I'm calling it a Hot
Pocket sales page, becauseliterally you'll have a sales
page that you're thank you thatyou're ready to rock and roll
with in a matter of minutesversus what again was very
arduous, right?
Uh next we have is our rockboard generator.
So we want to build productivityin this thing too.
A lot of people uh come into ourworld and they don't know what

(55:52):
to focus on.
This is made for people likeyou, and part of that is being
productive.
And so if you're familiar withthe term quarterly rocks, uh one
of my friends and mentors, GinoWickman, came up with this
notion of creating quarterlyrocks, which means things you're
focused on for the quarterinstead of doing annualized
planning.
You're gonna give uh this, youryour rockboard generator, your
whole list of goals and tasksand initiatives for the year.
You're gonna it's gonna help youfigure out what's most important

(56:14):
and it's gonna break down yourquarter so you know exactly what
you're supposed to be workingon.
And you just literally copy andpaste that directly into Trello
or ClickUp or whatever you usefor task management.
It's gonna be simple, easy, anddone for you in minutes.

SPEAKER_03 (56:24):
I love it.

SPEAKER_00 (56:24):
Next is gonna be our productivity planner.
I'm not gonna go into alldetails with all these.
Productivity planner, funnelstrategist.
You need to build follow-upfunnels we talked about.
That's phase two.
Right.
Right?
A lot of people can spend monthsjust writing these emails for
these funnels that they'rebuilding.
Well, guess what?
Spark's gonna know what youroffer is, who your ICA is.
You're not gonna have to startfrom scratch because again, we
built in that persistency withthe bot that's gonna allow it to
know exactly who that is.

(56:45):
Hey, all this work I've put intoit.
I need some email funnels.
Great.
It already knows you from thesales pages, it already knows
from the YouTube generator, italready knows you from using
Content GPT.
All together.
All together.
And it's gonna help you writethose and build those funnels in
no time.
Webinars, same thing.
Offer enhancer, you need to knowwhat how do I make more money
off of the things I'm alreadyselling?
Great, order bumps, upsells.
It's gonna help you figure outwhat are good ideas to add on

(57:06):
the back of what you're alreadyselling, right?
Or trying to sell.
Paid ads, email advantage,right?
So all these are gonna be builtinto Spark, and we are currently
working on those right now.
Uh, you're gonna have that atyour disposal.
So I love it.
Most of the time people say, allright, like what?
Like, what do I do to get accessto this thing?
Sounds like it's gonna beexpensive.
You spend a lot of time heretalking about that.
Right.

(57:27):
Uh so I did want to say this isclient exclusive.

SPEAKER_04 (57:30):
It is.

SPEAKER_00 (57:31):
Meaning we want to reserve the right to this.
It's a weapon, is what it is.
It's a very powerful one at thatto our specific clients.
The reason is two things.
Responsibility.

SPEAKER_03 (57:40):
Yep.

SPEAKER_00 (57:41):
We need to know that people are using this in the
appropriate fashion.
I think people are way toocavalier with utilizing AI.
And we want to make sure thatwe're doing our part to make
sure people are using thesethings responsibly because we
have built a lot of ourmarketing psychology into this.
And I don't want people usingthis to go sell things that are
things that we don't believe in.

SPEAKER_06 (57:56):
I love that because it is our intellectual property
and it could be weaponized inthe wrong way.
And we want to make sure thatwe're staying in integrity, and
that's a big part of ourmission.

SPEAKER_00 (58:04):
Right.
And and secondarily is thatthere's two, so the market has
evolved.
There's four different types ofoffers that you could
fundamentally sell, right?
It's build.
Now that was courses back in theday.
You went through somebody'seducational information and you
had to go build it yourself.
Become.
So think like motivationalthings.
I'm going to become the betterversion of myself by getting the
rah-rah, jagged, the juggle, theJocos, et cetera, right?
So that was build and become.

(58:25):
Now what we've evolved into inthis post-AI environment is do
and take.
Do is done with you.
Take is done for you.
Right.
And so when you pair those two,I can't just give you a weapon
and you're just swinging it allover the place.
If you you need to have you needto become a good pilot.

SPEAKER_03 (58:42):
Yeah.

SPEAKER_00 (58:43):
And you need to know what you should be focused on.
In fact, in many cases, justhaving a tool is just going to
go fast, maybe in the wrongdirection.
Now, it's a powerful, very fastweapon, right, that we've
created for you.
But when you layer in coaching,when you're part of a coaching
cohort and you've got somebodythat helps you actually figure
out how to be a really goodpilot, how to understand a
baseline knowledge of whatyou're doing with these tools,

(59:04):
how to look at these things andsay, ah, there's an idea, or
here's what I should focus onnow.
Otherwise, you're going to cometo a directory of AI tools and
you're just going to startcreating stuff and you're going
to get even more confused.
If information was the answer,guys, we would have, we've all
we'd all be billionaires 25years ago when Google came out.

SPEAKER_06 (59:18):
Yep.
So I that's why do is the partthat we love to work alongside
you with.
We are in the trenches everysingle day with our clients,
both one-on-one and in our groupcoaching programs, helping them
do the thing.
Now we're layering in the take,meaning it's done for you.
And those two are powerfulweapons.
We're already seeing our clientsget incredible results.
In fact, Katie, last week wegave her one new piece of ideas

(59:41):
for her LinkedIn strategy.
She started her content fromscratch, and within five days,
she already had a lead and she'ssuper excited to do business
with them.
So it's one of those thingswhere when you actually have the
AI tool and you have theenvironment, you have the
culture, you have the group ofpeople who are like-minded and
we're all running in the samedirection, we're all encouraging
each other, we're all holdingeach other accountable, you just

(01:00:01):
can't lose.
And that's what's reallyexciting about this.

SPEAKER_00 (01:00:04):
Yeah, that's our goal is to put you in the best
position to win.
And this is the formula we foundthat has worked the absolute
best to help people win and winbig.
So if that's something that'sinteresting to you, if that's
something you're like, let meget my hands on this thing.
I heard chat, you know, we didnot train chat to say that.
That was general.
That's literally impossible.

SPEAKER_02 (01:00:19):
You don't even know how to do that.

SPEAKER_00 (01:00:20):
I don't know how to get ChatGBT to lie.
So that's not a possibilityhere.

SPEAKER_02 (01:00:23):
Maybe with a bunch of prompts now, now it's getting
the machiavellic thing.
That wasn't a possible running,but that's not.
That's all we did.

SPEAKER_00 (01:00:29):
That wasn't a cheap parlor trick here.

SPEAKER_02 (01:00:31):
Exactly.

SPEAKER_00 (01:00:31):
So, anyway, so we did want to give you guys the
opportunity to check out ourgroup coaching program that we
call TBL Plus, right?
So TBL is the is the company,TBL Academy is our self-study,
TBL Plus is our group coaching,and we have TBLC, which is our
one-on-one coaching.
So at any level of coaching, youunlock Spark.
It comes with it as a bonus.

SPEAKER_06 (01:00:48):
I love it.
So you can't buy it, it's freeinside of our coaching group.

SPEAKER_00 (01:00:51):
It's free inside of the coaching group.
So you're going to get access toboth Kim and myself inside of a
group cohort situation, as wellas unlocking Spark, as well as
our entire community that Ishowed you a little bit of here
a second ago.
So let's talk about it, right?
So why coaching?
We talked about this a littlebit.
So I just want to really talkabout and expand on some of the
concepts I mentioned before.
One is answers over information.
Like I said, if information werewhat we all needed to be rich

(01:01:11):
and successful and grow ourbusiness, we would accomplish
that.
Look no further.
We don't need Chat GPT.
We had asked Jeeves.
That would have been the end ofit.
We'd all be successful.
That's not the case.
We have entered a situation now,guys, where we are in
information overwhelm and answerunderwhelm.
So overwhelm on the informationand underwhelm on the answers.
That's this that's theenvironment we're in now.
And so our job is to help youget an answer and then go use

(01:01:33):
the tool to go fast towards youranswer.
Right.
Clarity and then quickness.
We would get people results incoaching.
Now it was up to them how fastthey implemented.
Now, why we're seeing people winat such a fast pace is because
we're giving them an answer thatthey're putting into hyperdrive
into execution.
I love it.
The tool helps you execute, butthe answer comes from working
with dynamic coaching.

(01:01:53):
That's what it comes from,right?
That understands your specificbusiness with historical
context, with previousexperience.
All of those things arefundamentally very important.
Kim and I invest an obsceneamount in our own coaching, and
it has been literally the numberone driver of our successes, bar
none.

SPEAKER_06 (01:02:07):
We're talking hundreds of thousands of
dollars.
Not just tens of thousands,hundreds of thousands.

SPEAKER_00 (01:02:12):
Our coaching, and we continue to do that.
Right.
We have three coaches right now,three at the moment for
specialized things, right?
So here's the thing everyoneconsiders the cost and time
investment in coaching, but noone considers the cost of
staying stuck in the same placea year from now.
And what do we say before aboutwith Nikki, right?
When she when you talk about thecravings and the shame and the
guilt, it's the same thing here.
A year or two from now, it's notjust the cost financially of

(01:02:34):
being where you're at right now.
It's you start thinking things,limiting beliefs start to
manifest.
I can't do this.
This market doesn't want to buywhat I have to sell.
People don't want to pay forwhat I'm offering, right?
All those things that we hear,guys, it's conditioning from
this right here.
It's conditioning from going toolong, having information and not
answers that actually driveresults.
Don't find yourself in thatsituation.

(01:02:55):
Whether it's us or anybody else,don't find yourself in that
situation.
We had teachers when we grew up.
They didn't just give you thebook and tell you to go home and
read and come back at the end ofthe semester for the test.
You had a coach.
It was called a teacher.
Our whole lives, we've hadguides that help us derive
answers from the informationwe've been given.
We're not making anything uphere, guys.
This is what works fundamentallyfor humans in all of history,
right?
So don't find yourself stuck ayear from now because we always

(01:03:18):
think about, oh man, this isgoing to be a big investment.
But no one, no one, no one evertalks about not only the
personal cost of being stuck ayear from now and the
psychological cost and theemotional cost and the mental
cost, but also the financialcost of being where you're at a
year from now, right?
So this is from Atomic Habits.
You might maybe have heard this,heard of this book before is a
really popular book.
But nothing sustains motivationbetter than belonging to the
tribe.

(01:03:38):
It transforms a personal questinto a share one.
I cannot tell you how many timessomebody shows up, like Katie
last week shows up and talksabout her wins, and all of a
sudden the entire energy on thatcall shifted.
Everybody went from like, oh,I'm here for another coaching
call.
Man, I'm going through my ownstuff.
They saw Katie get a win andthey gave them renewed hope.
It gave them renewed spirits.
It gave them renewed, oh, I cando that too.

(01:04:00):
Oh, I can win big two.
We need that, right?
How many times have we been in asituation where we went
somewhere and you just feelenergized?
You went and heard Tony Robbinsspeak and you're like, that's
it.
I'm fired up.
Like, build that in as a cadencein your life.
Like hold yourself accountableto building that in deliberately
and with intentionality.
That's really what this is.
But around like-minded what?
Tribe.
It needs to be like-mindedness.
You didn't get fired up when youwent and you heard somebody that

(01:04:21):
wasn't relevant to yoursituation or to your life, or
they weren't like you.
They didn't have the same goalsand pursuits.
Sure, you're happy for them, butit didn't get you fired up about
what was possible for yourself.
That's what the power of tribemoving forward gives you
sustained motivation.
We talk about this often, guys.
Momentum builds motivation.
People wait till they'remotivated to try to get
momentum.
We have to flip that paradigm.
So nothing's gonna help sustainthat more than getting momentum

(01:04:43):
inside of a tribe and buildingthat motivation that's going to
in turn pull back into yourmomentum.
Those are gonna have acompounding effect, like roll,
like a like a snowball rollingdown a hill, right?
It just gets bigger and bigger.
And the more it gets bigger, theharder it is to stop.
So you're not gonna have thesestop and start seasons anymore
where you're having toconstantly push yourself to get
going.
Kim and I are the most some ofthe most consistent people, and
I think people would tell wouldwould would agree with this,

(01:05:04):
consistent and persistent.
That it's not some gifting,guys.
Like we've we have fostered thisover years to the point that it
just becomes you be youcondition yourself.
You either build good habits oryou build bad habits.
We've just built really goodhabits over years, and it's
because we have appliedourselves to things like what
I'm talking about right here,right?
So let's put some let's put somenumbers to it, right?
70% increase in individualperformance when you invest in

(01:05:26):
coaching.
70% increase just by literallyinvesting in coaching.
That's it.
Remember that whole statistic?
If you just write down yourgoals, you're 45% more likely to
achieve them just by writingthem down.
Like write your goals down.
Why not invest in coaching?
70% increase in your performancejust by being in coaching.
50% increase in teamperformance.
So it doesn't stop with you.
Your team benefits from your ownindividual coaching.

(01:05:50):
That's crazy.
Why?
Because you're showing up in adifferent way, and you may not
even notice that you're showingup differently, right?
48% increase increase inorganizational performance.
So your actual organization, notjust your team, but your entire
organization is going tofunction at a 48% increase in
your performance overall just byyou investing in yourself.
Everything, the buck stops withyou, right?
You're the founder, you're thedriver, you're everything.

(01:06:12):
Invest in the driver, right?
Lastly, 788% return oninvestment, investing in
coaching.
788% return on investment.
I don't know about you.
I don't know about you, butthat's a huge number that I'm
gonna sign up for.
What is that?
That's like every dollar Ispend, I'm gonna make a$788
back.
I mean, that's ridiculous,right?
So I hope I did that math right.

(01:06:33):
But regardless, guys, that'sthat's something that I want to
subscribe to.
Now, does that mean you're gonnaget in two weeks?
No, it probably doesn't meanyou're getting in two weeks.
Maybe.
I don't know.
That's up to you, right?
It's happened.
It's happened.
It absolutely has happened.
We see people quadruple theirbusinesses in three months
inside of these programs, right?
They go from barely getting byand kind of making ends meet to
having a multiple six-figurebusiness in a matter of months.
Like it's entirely possible.
But I can tell you this, I willconfirm this 100%.

(01:06:55):
We have spent upward ranges ofabout$50,000 on a single day of
coaching, not multiple years,not like, oh, collectively,
right?
Between the two of us.
No, individually, we have spent$50,000,$48,000 to be exact, on
one day of coaching.
I can tell you directly what Iknow of.
We've made millions of dollarsfrom that investment.

(01:07:16):
Direct knowledge.
Another one,$12,000 investmentfor a single day of ads
training.
One single day,$12,000 in agroup setting, not even
one-on-one.
We directly made$2 million fromthat investment within about a
year.
That's crazy, guys.
So those are just not justnumbers on paper.
We've actually lived that and wesee it happen every single day,
right?
So let me tell you about some ofthose people.
Let me tell you who they are,right?
We talked about Nikki earlierwith her Instagram post.

(01:07:37):
Let me tell you about Nikki.
So this was actually from thatpost, actually.
She said, guys, this is such atransformation/slash win about
our new messaging andpositioning.
Guys, it's all about messagingand positioning.
That's what Spark does.
It helps you with messaging andpositioning.
That's what we do.
We help you identify, Nikki.
This is a real opportunity.
You produce great content.
You're a phenomenal dietitian.
We got to work on this part.
Let's focus on that.
She got a new application fromthat post yesterday.

(01:07:59):
And in the application shewrote, the exact words show up
fully for her family.
What do we talk about?
Relatability.
She used the exact words thatactivated someone to move closer
to the sale.
That's what happened.
Now, you notice something.
I got a new application.
Remember what we told you guys,she got six, right?
Make that six applications.
So proof, right, that I wasn'tjust making that up, right?
18 likes and six newapplications.

(01:08:19):
I'm pumped.
This is how we want you guys tofeel.
We want you guys to feel I'mpumped, not I'm overwhelmed.
I can't tell you how many peoplecome to us.
I'm just so overwhelmed withcontent.
I just, I just don't know whatto do.
I don't know what to post.
Like I feel like I've beenreally like times I'm making
this in.
No, we want you to feel likethis.
We want to feel I'm pumped and Igot six applications from 18
likes.
Not a huge audience, right?
18 likes.
That's not a huge deal.
That's not 10,000 likes.
You're not following theinfluencer playbook where they

(01:08:41):
tell you, oh my gosh, you know,you got to get 100,000 followers
and then you can start talkingabout your offer.
That's crazy.
Nobody's got time for that.
18 likes and six applications.
That's the kind of stuff we wantto see.
Uh next is Amber.
She says, I haven't told you allthis set yet, but I did the math
the other day.
Since coaching with you guys, Ihit the million dollar mark.
She just casually dropped that,that she hit a million dollars.
In fact, one of her promotions,I'll go back a little bit here,
she came in and we actuallyhelped her go from one year, she

(01:09:02):
had a relatively successfulbusiness already on her own,
right?
She went from$85,000 in apromotion.
That exact same promotion oneyear later working with us, we
hit$225,000.
She didn't even believe it waspossible.
Now imagine for most people,that's an entire year, if not
two years or more of theirsalary.
She did that in three weeks in apromotion, right?
Amazing.
Again, just positioning,messaging.
We just worked on her email andher sales page.

(01:09:23):
Same promotion, same pitch, sameeverything.
We just tweaked the messagingand made sure it was on message
with building no like and trust,moving them closer to the sale,
and using an audience withattract content that she had
already built.
Next is Emily.
So Emily joined the program.
Uh in fact, I think at that timeshe was really struggling as a
freelancer, just like I said, tomake ends meet.
It was just kind of like a sidegig.
Uh within about four to sixmonths in the program, she's now
charging five to ten thousanddollars for websites.

(01:09:44):
I think she even got a$20,000website opportunity.
Like huge for her and herfamily.
Huge.
When we told her that, we'relike, Emily, we think you can
double or triple your business.
She didn't believe us.
I was like, I think you can.
Like, I think you can do that.
I was like, what would that dofor your family?
She started crying because ofwhat that would do for family.
Well, it's real now.
It is what happened.
In fact, uh, her amazinghusband, Keith, uh, is now gonna
be joining forces with her.
They're gonna start their ownagency together where they're
gonna provide more and moreservices.

(01:10:05):
They're gonna have a multiplesix-figure business where they
get to do it on their own timeand on their own terms, and they
get to it's freedom.
It's ultimate freedom, right?
So amazing.
Uh Emily said that was thegreatest meeting of the session
she was in.
Every minute TBL Plus, it's like100x value beyond the money I've
ever paid, right?
And it goes on, guys.
I'm not gonna go through allthese.
Rocio, in between sessions,working on her messaging, got a
$10,000 client.

(01:10:25):
Sterling came into our program,had never done anything business
on his own.
Check this, guys.
359 followers, brand new.
I feel like I've got a goodproduct that I can win with.
Look at this.
6,700 items sold.
This is in one month or twomonth time frame.
$60,000 in 30 days.
Now he's he was aggressive.
He went with ads, but he foundsomething he knew was gonna

(01:10:46):
resonate.
He got traction, content tocustomers, find what works,
scale it with ads.
That's it.
We're finding qualified winners,we're building sales assets
around them, and we're gonnaflip them to ads if we choose.
We don't have to.
He chose to and made 60 grand in30 days with only 359 followers,
right?
Proof.
You do not need the followers.
Uh uh Erica came in.
She says, it's insane to getthis level of coaching for this
price.
She's getting$1.50 leads runningads.

(01:11:07):
He had never run ads before,$1.50 leads.
And it again, it goes on and onand on and on.
So I would tell you guys this.
Uh, I don't know if Kim hadanything else that she wanted to
add.

SPEAKER_04 (01:11:15):
That's great.

SPEAKER_00 (01:11:15):
Yeah.
But if you guys are interestedand you want to get access to
this incredible tool spark, andagain, guys, I'm gonna tell you
the reality of the situation isthis as we continue building
tools into this thing, each oneof these people sell custom GPTs
for about a thousand dollars apiece.
That's the skinny.
That's the skinny.
We're not gonna charge you a$1,000 a piece.
We're gonna build this directoryfor you guys, and it's gonna be
free on the back end of ourcoaching.
Like that's a crazy valueproposition.

(01:11:36):
The pricing that we have forgroup coaching right now is
gonna go up because that tool isgonna continue to get more and
more robust and more and morepowerful.
It's gonna be the tool stack ofall tool stacks as far as things
you need to run your business,be productive, do your content,
get your offers on point, getyour message on point, get your
sales pages done, all the thingsyou've been putting off, or all
the things that have been kindof like, oh, I need to do that,
you're gonna get those thingsdone.
And you're gonna feel amazing.
And that momentum is gonnacreate crazy motivation and

(01:11:57):
that's gonna spiral for you in apositive direction.

SPEAKER_06 (01:12:00):
I love it.
And we also, I don't know ifyou're getting to the point, but
we got some bonus surprises.

SPEAKER_00 (01:12:05):
We do have some bonus surprises.
You want me to show them thosetwo?
All right.
So I'm glad Kim reminded me.
I am gonna show you guys.
So when you guys sign up, youget 90 days of access to group
coaching.
You can you can decide if youwant to continue or not after
that, and we'll give you custompricing if you're so interested.
Make sure if this is a good fit.
We always talk to people, makesure it's a good fit first.
Absolutely.
So, yeah, make sure it's a goodfit.
You're gonna get three VIP days.
I'm gonna talk about what thatlooks like here in a second.

(01:12:26):
I mean, you get one-on-one timewith Kim and I.
Um, and then also you get a Zoomstrategy call, which is crazy.
You could actually spendone-on-one time with us and go
over an actual strategy and agame plan for you.
Usually what we recommend ispeople do their Zoom strategy
call and then do their VIP daysright after because you create
so much momentum and velocity inthe right direction.

SPEAKER_06 (01:12:42):
And these are going away because we can't take the
time to do this with everysingle person, as you guys can
imagine.
Now, our calendar is crazy withscheduling three VP days plus a
strategy call.
So if you guys want to actuallyget in the program while these
bonuses are super hot, pleasemake sure that you use the
description below to follow theinstructions.
I think you're gonna text us andyou can DM us on Instagram.

SPEAKER_00 (01:13:02):
Yeah, text and DM and then we'll have a
conversation from now.
Totally.

SPEAKER_06 (01:13:04):
Um, we want to just talk to you.
We want to see if you have theright business for this program
and if we're the right solutionfor you.
We want to make sure that thisis a win-win.
Um, we only win when you guysare winning.
And so we want to make sure thatwe are uh delivering on
everything that you need andthen some, but we also want to
make sure that you're actuallyuh in a position where you have
the pieces in place and you'reready to run.

SPEAKER_03 (01:13:24):
Yeah.

SPEAKER_06 (01:13:25):
And also we turn people away all the time.
So we're super honest.
We tell you, hey, go throughthis program first and then come
into coaching, or hey, go workwith someone else entirely
because we know a coach that isour friend, that is better
suited for your particularindustry.
So we'll be very specific withadvice and tell you very
transparently, hey, this is theright program for you, or it is
not.

SPEAKER_00 (01:13:45):
Yeah, I'm glad you said that because we're not
going to shame you guys in turnanyway.
But like that's not what wehave.
We we we point you in the rightdirection.
Exactly.
And we're not always the rightdirection, and we're very candid
and transparent about thatbecause ultimately your success
is our success.
Right.
If you come into the program andit doesn't work for you and it's
not the right fit, it it's a badreflection on us.
And so we have to protect thatbecause your success is directly
tied to our success.
Exactly.

SPEAKER_06 (01:14:03):
And we want you to win.
Above all, we really want you tobe in the right place at the
right time with the rightpeople.
Um, we think this is TBL Plus,it has incredible tools, and
we're gonna give you incrediblestrategy, which uh the strategy
sessions alone are incrediblevalue.
We sell these on our shop.
So for this price, we're notjust making that up.

SPEAKER_00 (01:14:19):
So you get twice a month group coaching calls, uh,
and then addition to thosebonuses that we mentioned,
right?
So I mentioned the VIP days.
We conduct those over Voxer.
It's a walkie-talkie app.
I love that.
So it's asynchronous.
You get to just hit this littlebutton and you can text if you
don't feel like talking.
But you just drop a little voicenote and then we respond in
kind.
So you'll get each one of those,you get about eight hours.
You get a full day back andforth.
Uh again, usually there'sthere's a gap in between.

(01:14:39):
It's not like, you know, aboutan hour to respond or whatever.
We're not just chit-chatting allday, but it's amazing because
you do get that full eight hoursfor three consecutive days,
which is really great.
And then again, the Zoomstrategy call with both of us as
well.
We're gonna iron out what we'regonna work on over the 90 days
in your coaching tenure.
And if you decide to stay,amazing.
If it's working for you, great.
You can continue to stay and itreduces your costs as you
continue to stay.
We'll talk about that if you'reinterested.
Um, so you get both of those,which again, it's like a four or

(01:15:01):
five thousand dollar value, justthose alone.
So, really, really awesomeopportunity there.
All right, Kim.
That's what I had for everybodytoday.

SPEAKER_06 (01:15:08):
So wrap.
So we hope to see you inside atcoaching.
Don't forget that you can textus over coach through the number
on the screen, or you can uh DMus over on Instagram and we will
give you the next steps, talk toyou for a little bit, make sure
it's still right.
But we love you and we can'twait for the next episode.
We're gonna keep talking aboutcontent that converts.
We have a very special episodeuh planned out for you.

(01:15:29):
So we'll he'll see you here inthe next one.
Until then, we believe in you.
We are so excited for thepassions and the dreams that God
has put in your heart.
Don't forget that those arereally important and there are
people out there that need tohear what you have to offer.
So we hope that you take itseriously, that you understand
it's your responsibility to makesure that your business grows so
that the mission that God hasgiven you not only is stewarded

(01:15:52):
to a few people, but to themasses.
So we're very excited aboutthat.
We love you all, and we'll seeyou in the next one.
Un beso.
Bye for now.

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