The Business of Self-Publishing
Helping you build your influence and income with self-publishing
Episodes
February 15, 2021 • 4 mins
Updated January 30, 2023
Subtitle
Easy writing techniques that will help you attract, connect, and hold on to your readers
Synopsis
Here are two fundamental and powerful non-fiction writing techniques to show your readers that you understand them and their issues. These two writing techniques, along with a hefty dose of sincerity, honesty, and respect for yourself, your subject matter, and the reader, will go a long way to help...
Mark as Played
October 12, 2020 • 6 mins
Updated January 30, 2023
Subtitle
A powerful writing technique that will help you build a bigger audience and sell more books
Synopsis
Writing in “plain English” is a great way to make a good impression on your audience. This technique means writing in a way that makes your message easy to read and understand. It doesn’t matter who your audience or subject matter is. Every audience will benefit from writing that uses plain Englis...
Mark as Played
September 14, 2020 • 6 mins
Updated February 18, 2023
Subtitle
Sharing the work of others comes with responsibilities that cannot be taken lightly
Synopsis
All content creators and authors want their work to be shared. But taking too much information and content from them can become a problem for you and the original author. This sharing is especially true if you take credit for someone else’s work or don’t credit them appropriately. Here are the basic rule...
Mark as Played
July 13, 2020 • 5 mins
Updated January 18, 2023
Subtitle
Sharing your skills, knowledge, and experiences will improve your life in surprising ways
Synopsis
If you like to help people improve their lives, careers, businesses, and relationships - by teaching, inspiring, and sharing your knowledge and experiences - then you should write non-fiction. Here is a short list of my favorite reasons why you should write and sell non-fiction books.
What You W...
Mark as Played
May 11, 2020 • 5 mins
This is an easy to read and comprehensive guide on how to republish public domain books to get started as a self-publisher. Heavy emphasis on starting and running a self-publishing company on a very tight budget. Plenty of practical advice and resources for doing this. Nagy also discusses how, what, and why he republished books that are in the public domain.
Mark as Played
April 13, 2020 • 8 mins
Synopsis
My main goal here is to share with you how I create my book promo videos so that you can see the basic steps involved. With a little bit of research, some patience, some practice, and persistence, you should be able to make your own book promo video without too much hassle. Now get ready, because here is a quick run-down of the 4 main steps I follow in order to make my basic 1-minute book promo videos.
What You Will Learn...
Mark as Played
March 12, 2020 • 6 mins
Updated January 2, 2023
Subtitle
Understanding the terminology of the book publishing industry can help us become better and more successful at self-publishing
Synopsis
Understanding the terminology, jargon, terms of art, vocabulary, and slang, of the book publishing industry can only help us become better and more successful at self-publishing. Here is a discussion of the terms “strippable” and “non-strippable” as they relate to...
Mark as Played
February 10, 2020 • 4 mins
This book is an ". . . an anecdotal account of how some of the most well-known book and play titles come to be. It is not meant to be a comprehensive compendium of every catchy title, but rather a lighthearted look at a struggle that has bedeviled writers for centuries.”
Mark as Played
February 3, 2020 • 8 mins
Synopsis
Memorization is the fixing of information into your memory through sheer repetition. It’s a necessary first step in learning. Memorization of the fundamental terms and concepts of a difficult or new topic will provide a strong foundation for a deeper understanding of the more difficult concepts that will follow with additional study.
What You Will Learn
1. You’ll learn what memorization is and why it is important to lear...
Mark as Played
January 27, 2020 • 4 mins
Updated December 27, 2022
Subtitle
Sincerity will help you build a following of readers that will respect you and what you do, which will help you sell more books
Synopsis
Sincerity is crucial to all of us because it helps build trust. And faith is one of the fundamental building blocks to developing a lasting and rewarding relationship. Non-fiction writers need to display sincerity with their words. Readers can sense this and re...
Mark as Played
January 13, 2020 • 10 mins
Updated February 2, 2023
Subtitle
This list can help you make profitable changes to your book
Synopsis
Why is my non-fiction book not selling more copies? Why is my book a failure? Why do I feel unsuccessful as a self-publisher? The answer is not always as obvious as it might seem at first glance. The results of this survey might help you reassess your book.
What You Will Learn
1. You will learn what steps you can take to fix yo...
Mark as Played
October 14, 2019 • 8 mins
Synopsis
Here is an explanation of the process, or steps, involved in repurposing your blog posts into a saleable, money-making, format. It’s not a quick or easy way to make money from your blog posts. But, it is an interesting and practical way to take your blogging to a whole new level.
What You Will Learn
1. You'll learn some easy ways to enhance your blog posts by repurposing content.
2. You'll learn about the “value-added add...
Mark as Played
September 12, 2019 • 6 mins
Synopsis
Repurposing your blog post is one of the smartest and easiest ways to spread your message to a wider and more varied audience. The more people that see it and read it, the more that will benefit from it, and you will sell more books. With these 5 steps, you can easily and quickly take that same written post, and change it into an audio podcast.
What You Will Learn
1. You will learn the quickest and easiest way to repurpos...
Mark as Played
July 15, 2019 • 6 mins
Updated December 26, 2022
Subtitle
If you cannot explain the benefits and features of your book, the readers will not buy it
Synopsis
One of the biggest marketing mistakes we non-fiction authors can make is confusing the benefits and features that readers will get if they buy our book. And at first glance, it might seem a little challenging to understand the differences – especially if you’re writing a book for the first time. S...
Mark as Played
March 14, 2019 • 7 mins
Updated January 22, 2023
Subtitle
Needs versus wants in non-fiction book marketing
Synopsis
Your needs and wants, as an author, can be surprisingly and distinctly different than those of your readers. But, once you realize these differences between you and the reader, you can focus on truly understanding your reading audience and their needs and wants. So, here is a short discussion to help you define and understand what your re...
Mark as Played
December 13, 2018 • 6 mins
Updated February 16, 2023
Subtitle
Having genuine and honest empathy for your audience is one of the keys to success as a non-fiction author
Synopsis
Even though empathy and sympathy both involve your feelings about your readers, they refer to two distinctly different emotions. As an author, book marketer, and emotionally mature adult trying to help people, you must genuinely understand the difference. Here is a short discussion ...
Mark as Played
September 20, 2018 • 8 mins
Updated December 10, 2022
Synopsis
To become or remain financially successful as a self-publisher, you must be able to quickly and effectively get your marketing message to your book-buying audience. Your book’s sell sheet is an excellent tool to do this. The sell sheet is a perfect marketing tool for offline AND online marketing – because it’s simple to understand and gets directly to the point. So, here is a short discussion of ...
Mark as Played
March 15, 2018 • 7 mins
Synopsis
Creating a huge platform with many thousands of followers might seem like the most obvious way to achieve success. But there’s more to it than that. A huge email list, and huge Twitter and Facebook following, are all great, and are always an accomplishment to strive for. But the quality of those followers is what’s really important.
What You Will Learn
1. You will learn why a large author platform isn’t always the best or...
Mark as Played
November 13, 2017 • 7 mins
Synopsis
Do we write books for profit alone, or to gain favorable approval from others? Or is it a combination of both? Is money more important than fame? Does fame guarantee a stream of income? These questions are a good place to start to understand why we do what we do, and how we can, or should, be defining our own success as self-publishers.
What You Will Learn
1. You will learn to look at how you define what success means to ...
Mark as Played
September 14, 2017 • 4 mins
Updated January 31, 2023
Subtitle
Without credibility, your book will not achieve the critical or financial success you seek
Synopsis
For a book foreword to give a substantial strategic advantage over other books competing for the same audience, someone with believable credibility should write it. And this credibility must be backed up by a combination of objective and subjective characteristics simultaneously.
What You Will Lea...
Mark as Played
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