The Business Storytelling Show
Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 50 podcast to listen to in 2021, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking
Episodes
What are some of the common marketing mistakes companies make? Purna Virji, author of "High-Impact Content Marketing," joins me on Episode 663 of "The Business Storytelling Show" to tell us what they are and how teams can avoid making them.
Join us and grab a copy of her book here: https://amzn.to/3yh4rQL
Why coaching is important in the workplace shouldn't even be a question or something that should be discussed at length, but here we are. People are short on time, deliverables are piling up, and they forget about that personal balance. But to create a true content performance culture and even be successful in marketing, teams need to build and grow together. And that includes a certain level of coaching.
I joined Emanuel on his podcast to talk about some of my favorite AI workflows and tools.
Join us and listen to his podcast here: https://podcasts.apple.com/us/podcast/marketing-in-the-age-of-ai-with-emanuel-rose/id1741982484
Some of the products mentioned:
Opus Clips: https://www.opus.pro/?via=413b47
Grammarly: https://www.grammarly.com/referrals/redeem?key=n1c49xdadhw6hsts
Otter AI: https://otter.ai/referrals/XT65HNJS
The definition of communication is evolving in business. So, let's find out what that means to you!
David Toushek, the founder of Everything Communications, is leading a revolution in how companies (including communications experts) think about and approach communications. A complete paradigm shift is upon us in the way we approach this most essential building block of business.
Join us on episode 661 of "The Business St...
Erika Heald invited me to be a guest on her weekly Content Chat LinkedIn Live.
We discussed a recent market research conference I attended, technology advances in content and many topics in between
Here is our chat and you can connect with Erika here: https://erikaheald.com/
Do writers still need editors in the age of AI? What's their role, and how is it evolving? I can't wait to chat with content marketing director Patricia Chui about that topic on Episode 660 of "The Business Storytelling Show."Join us.
A question that's sparking debate in the podcasting world - do podcasts have video? And perhaps more importantly, should they?
Traditionally, podcasts have been an audio-only medium. Just a couple people chatting into microphones, maybe recording in a studio or at a conference. The core content was the conversation itself, delivered straight to your ears.
But times are changing. More and more podcasters are adding a video compo...
Let's discuss how technology can help businesses. On episode 659 of "The Business Storytelling Show," I cover:
- Enhancing productivity with tech
- Streamlining communication
- Data-driven decision making
- Operational cost reduction
- Innovative marketing strategies
Join me.
Here's how human writers and AI can play together and what human content creators must do differently if they don't want to lose their jobs to AI.
It's possible. Even so-called dull or dry topics need engaging content, but how? Content specialist Ellen Lichtenstein joins me on Episode 658 of "The Business Storytelling Show" to give us the answers. I'm sure it won't be dull. Join us.
Amanda Proscia, author of "PR Confidential" and COO and Founder of Lightspeed PR/Marketing joins me to discuss earned media.
In Episode 657 of "The Business Storytelling Show," we discuss:
- What is earned media?
- Isn't it just news coverage, basically?
- Why is earned media so credible, as mentioned in the book?
- How to get earned media coverage
Guest blogging is a strategy that can help executives and their brands get and stay in front of their consumers in a meaningful way. It's also often great for SEO. To discuss how to guest blog effectively, Jake Doll of BLASTmedia, joins me on Episode 656 of "The Business Storytelling Show."
What should a content calendar include? In this bonus episode with Christoph, learn about determining priority topics and unique angles for effective content planning. He unveils the four things that set your content up for success.
What are the best ways to promote your podcast, and where should you?
Bruce Wawrzyniak, who has spoken at conferences on the topic and is a seasoned podcaster, joins me on Episode 655 of "The Business Storytelling Show" to give us some ideas. Join us.
Rob Meyerson returns to Episode 654 of "The Business Storytelling" after discussing brand naming in Episode 491.
We discuss building a brand identity as the 6th edition of "Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding" hits bookstore shelves.
In this 24-minute episode, we discuss:
- The 6th edition! Congrats. What's new?
- What is a brand identify?
- How to start b...
Branded SERP specialist Jason Barnard returns to "The Business Storytelling Show" to share how to increase branded search and why that's an important strategy.
Join us for conversation.
Sign up for Jason's newsletter here: https://kalicube.com/about/newsletter/
Can crafting caring email narratives increase your conversions while respecting subscriber privacy? An ethical email marketing strategy builds loyalty by valuing people while driving profits.
I'm delighted to welcome Yuval Ackerman, an ethical email strategist and copywriter on episode 652 of "The Business Storytelling Show."
Yuval is a top email marketing voice on LinkedIn for her insights into balancing business g...
Shawn Goodin and team published the AI Playbook for CMOs, and he's joining me on Episode 651 of "The Business Storytelling Show" to discuss the topic.
ChatGPT and other AI tools are changing marketing fast. How can top marketers use them to be more creative and grow their businesses?
With over 20 years driving digital change, Shawn shares hands-on tips for CMOs on hot topics, including:
- How to maximize AI use t...
Tyler Stambaugh studies the culture of Discord and joins me on Episode 650 of "The Business Storytelling Show" to share how Discord can be used in a brand's strategy.
We cover:
- What is Discord?
- What are the use cases for brands?
- What are the advantages and disadvantages?
- And more...
Join us.
Learn more about Tyler's company: https://www.magnetiq.xyz
Chris Kocek, author of "Any Insights Yet?: Connect the Dots. Create New Categories. Transform Your Business" joins me on Episode 649 of "The Business Storytelling Show" to discuss his book, including the "insight-building process in a way that can help any business leader or marketing practitioner get to higher ground."
Join us. Grab a copy of his book here: https://amzn.to/3UbQTPo
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