The Businessology Show
A podcast about the business of design, and the design of business.
Episodes
January 15, 2025 • 58 mins
Welcome to the final episode of The Businessology Show! After an incredible 12-year journey, Jason brings this era to a close with guest, Caroline Johnson. Caroline, co-founder of The Business Model Company, navigates through the essential shifts agencies must make—from time-based to value-based pricing, and from service-centric to solution-oriented models. She emphasizes the need for agencies to reclaim their commercial confiden...
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December 16, 2024 • 65 mins
Welcome back to The Businessology Show! In today’s episode, Jason chats with Joan Herlong, CEO of Herlong Sotheby’s International Realty, about what it takes to run a successful real estate business. Joan dives into the importance of integrity, personalized service, and continuous learning in the ever-changing real estate market. She also shares insights from her book, As Is: An Insider's Guide to Real Estate, offering tips to el...
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November 15, 2024 • 59 mins
Welcome back to The Businessology Show! Leadership coach and entrepreneur Jen Dary joins Jason to dive into the unique challenges and needs of entrepreneurs with ADHD. Exploring how structure, delegation, and direct communication can make a significant difference, Jen shares her expertise in coaching professionals with ADHD, discussing the balance between self-regulation and external support, especially in remote work environment...
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October 15, 2024 • 26 mins
Welcome back to The Businessology Show! In today's episode, our special guest is Will Stewart, here to introduce us to the intricate world of film production. Will illustrates the role of a director and the necessity of meticulous planning in teaching creativity and the art of selling creative services. Join Jason and Will as they uncover the trials and triumphs of transitioning from a freelance venture to a thriving company, the ...
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September 16, 2024 • 28 mins
Welcome back to another episode of The Businessology Show! Jason and Jen, COO and partner of video production company, 9/8 Central, dive into the art of seamless project management and the intricacies of video production. Jen shares her journey from chaos to structured success, leveraging lessons from past agencies to build efficient processes. They also uncovered how client comfort and transparency are paramount, and the steps t...
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August 15, 2024 • 43 mins
Welcome back to The Businessology Show! In today's episode, Mary-Ann Pruitt joins us to discuss the world of media management within agencies. She shares her expertise on the intricacies of adjusted gross income (AGI) on a departmental level and the evolving demands of clients for sophisticated expertise in media. Jason and Mary-Ann illuminate the complexities of precision targeting in digital media, highlighting the generational...
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July 15, 2024 • 45 mins
Welcome to another insightful episode of The Businessology Show! In today's episode, we are thrilled to feature Brian Williams, an esteemed author, and industry expert in sales and management consulting, who also happens to own multiple thriving businesses. Jason and Brian discuss how sales and negotiation are intertwined and that trust is key in overcoming the public's general mistrust of salespeople. Brian emphasizes the danger...
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June 26, 2024 • 2 mins
Welcome to another insightful Businessology lesson! Today, we're diving into the topic of scope creep – a common challenge that many businesses face. It’s important to set your team up to strike a balance between exceeding client expectations and safeguarding the financial health of the business. That's where clear communication and boundary-setting come into play. By educating your team members about the importance of sticking t...
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June 19, 2024 • 4 mins
Today, we're diving into the world of agency benchmarks and why they're crucial for your agency's success. Metrics are like the GPS for your business journey. They help you navigate through the twists and turns of entrepreneurship, guiding you towards gaining a deeper understanding of your business and the way it works. Now, agency benchmarks take this concept a step further. These benchmarks are tailored to the specific needs and...
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June 17, 2024 • 39 mins
Welcome to another episode of The Businessology Show! Jason explores the entrepreneurial journey and best practices for scaling businesses with special guest, Parker Cox. Parker shares his insights and experiences from managing multiple ventures—including property management, digital marketing, and offshore recruiting. Tune in as they explore key topics such as the importance of accountability, creating stable cash flows ...
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June 12, 2024 • 6 mins
Tracking your team's capacity might seem like a daunting task, but fear not – Jason's got your back! Building trust and collaboration between team members and leaders is key. It's important to remember that sometimes, team members themselves might not realize they're struggling. That's where you, as a leader, step in. So, join Jason on this journey as we explore practical strategies for tracking and optimizing your team's capacity...
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June 5, 2024 • 5 mins
Welcome to another Businessology lesson, where we dive into the age-old conundrum of juggling creativity and efficiency within agencies and teams. It's a delicate dance, but fear not, we're here to guide you through. Now, we all know the battle between letting those creative juices flow and hitting those pesky deadlines. Your team might be itching for more time to finesse their work, but sometimes you've gotta remind them that per...
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May 29, 2024 • 6 mins
Hey folks! Ever find yourself wondering when it's the right time to give your business's financials a good once-over? Well, you're in luck because Jason's here to spill the beans on all things numbers! In this video, we dive deep into the importance of doing an internal review for your books, bookkeeping, and financials. Trust us, getting your records in order isn't just about seeing your losses and profits – it's about unlocking...
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May 22, 2024 • 4 mins
Join Jason as he explores the diverse landscape of business growth, where each company's journey is unique. From expanding teams to venturing into new markets, growth takes various forms. In this enlightening discussion, Jason emphasizes the role of contractors in fulfilling the needs of flex labor – a crucial component in scaling your operations efficiently. Learn why contractors are ideal for specialized tasks requiring experti...
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May 15, 2024 • 37 mins
Welcome to The Businessology Show! In this episode, we dive deep into the intricacies of leadership and operational challenges that agency owners face, especially as we approach an economically uncertain 2024. Our guest, Karl Sakas an expert in agency consulting shares invaluable insights on distinguishing between being a manager and a leader, and how this understanding can dramatically reshape your approach to business growth an...
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May 8, 2024 • 5 mins
Join Jason as he dives into the inevitable truth of making mistakes while navigating the journey of business growth. Even the seasoned pros like Jason aren't immune to ""oopsie" along the way. Jason shares valuable insights on the importance of taking a step back before making significant moves, such as niching into a market. Discover why it's crucial to strike a balance between narrowing your market focus and avoiding the pitfal...
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May 1, 2024 • 3 mins
Business growth can be tricky to navigate as a creative entrepreneur. In this episode, Jason dives into one of the common mistakes many creative business owners make: getting too caught up in the creative work for too long. He explores why creatives, especially for those who started as designers, are often driven by a deep passion and skill for the artistic endeavors of the business. Jason unpacks the fears associated with dele...
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April 24, 2024 • 4 mins
Jason is diving deep into the practical impact of inflation on creative marketing agencies. Join us as he breaks down how decisions made by the Federal Reserve directly shape the landscape for creative marketing agencies, while offering invaluable insights on navigating these economic changes. In this episode, you'll uncover a comprehensive understanding of how inflation intertwines with our economy's growth. We'll also explore t...
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April 15, 2024 • 36 mins
Welcome back to The Businessology Show! Get ready for an exciting episode featuring Jackie Green, the dynamic CEO of Behind the Design. Jackie brings a wealth of experience from her corporate marketing, commercial design, and teaching background, making this discussion a must-watch for all creatives and entrepreneurs! Jackie shares invaluable insights on the importance of effective client communication during the often-disruptive ...
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April 10, 2024 • 4 mins
Sit back as Jason takes a journey through the latest business trends and practical insights tailor-made for entrepreneurs and small business owners just like you! We're breaking down the outlook for the year 2024 and what it means for businesses everywhere. Jason also discusses the potential impact of the Federal Reserve's decisions on interest rates, the job market, and the overall economy. Plus, we'll dish out some savvy strateg...
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