The Campaign Podcast

As 2025's Pride Month comes to a close, Campaign reflects on how the global DEI rollback has impacted the way brands show up for LGBTQIA+ communities.

Gay Times' chief executive Tag Warner said the news outlet has lost £5m in ad revenue this year due to eight of its top ten advertisers pulling their contracts, and Thinkbox's head of marketing Chris Dunne, who is also chief executive of Outvertising, also commented on the noticea...

Campaign asked this year’s A List cohort to name their favourite TV ad ahead of the upcoming 70th anniversary of commercial television. Guinness “Surfer” by AMV BBDO came out top.

One trend that emerged from the choices was that many of the most popular ads were more than 25 years old. Armed with this finding, Campaign reporter Eszter Gurbicz wrote a feature exploring the industry’s love of old ads.

This episode of the Campai...

Campaign’s editors from around the world come together after the Lions festival for the final episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.

We review the festival and talk about the work that won, the big trends that emerged, the first year of Campaign House and the best parties.

Gideon Spanier (far left), the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, ...

Campaign’s editors from around the world come together at Campaign House at the Lions festival for the second episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.

Gideon Spanier, the UK editor-in-chief of Campaign, hosts the podcast and is joined by Maisie McCabe, editor of Campaign UK, Nikita Mishra, editor of Campaign Asia, Chris Powell, co-editor of Campaign Canada, and Luz Corona, editor of Campai...

Campaign’s editors from around the world come together ahead of the Lions festival for the first episode of the Campaign Cannes global podcast in partnership with Ocean Outdoor.

We preview the festival and talk about the work we want to win, the mood in the ad industry and Campaign House – our exciting new venue at Cannes. 

Gideon Spanier (centre in picture), the UK editor-in-chief of Campaign, hosts the podcast and is joine...

Group M, the world's largest media buying group, has undergone a titanic course correction and "simplification", re-emerging as WPP Media. While the destination "makes sense", according to Campaign's editor-in-chief Gideon Spanier, the reorganisation is coming at a huge cost to those that work there.

In February this year, The Campaign Podcast asked 'What is Group M?' and in the three months since, the group has merged agency br...

Cannes Lions Festival of Creativity 2025 is only a few weeks away. With the prejudging completed last week, Campaign speaks to three jurors on what they're expecting this year at Cannes and what purpose the festival serves in a year of economic turbulence.

Tech editor Lucy Shelley speaks to Kate Stanners, president of the Film Lions and global chief creative officer and chair of Saatchi & Saatchi; Dan Clays, president of the...

VCCP London’s chief executive Andrew Peake is the special guest in the studio, joining Campaign’s creativity and culture editor Gurjit Degun, deputy editor Gemma Charles and features editor Matt Barker.

Andrew explains why VCCP are moving out of their home in London’s Victoria after 23 years and heading over to Fitzrovia, prompting a conversation among the quartet around the role that offices – and crucially, office cultures – h...

Campaign hosted its star event Media360 in Brighton this week, gathering together leaders from UK media agencies, owners and businesses to discuss and question where media is headed in 2025.

Hosted by the chief executives of Essencemediacom and Hearts & Science, Natalie Cummins and Garrett O’Rielly, the two days covered connecting with gen Z, what to do about AI and urged advertisers to support trusted journalism. Jamie...

In this special episode of The Campaign Podcast, Charlotte Rawlings, deputy creativity and culture editor at Campaign, chats to four of the industry’s top creatives about some recent ads. 

Rawlings is joined by Laura Rogers, executive creative director at AMV BBDO; Jonny Parker and Chris Birch, joint chief creative officers at VCCP; and Caitlin Ryan, creative partner at Dentsu Creative. The creatives discuss the longev...

The darker side of agency life reveals that burnout is still an issue in advertising. Adland is infamously known for late night calls, weekend pitch prep and a culture of long working hours being the norm. Four years ago Campaign launched an investigation into the darker side of agency work and in this year’s follow up, it seems little progress has been made.

This week is Mental Health Awareness week, and in this episode Campaig...

Live experiences couldn't get more real. They provide consumers with a tangible connection to a brand. But in an era of declining third spaces, consumers need to be wowed if they are to venture out their homes to attend an event.

Louisa O'Conner if the founder and managing director of experiential agency Seen Presents. She joins the podcast to discuss the change in consumer behaviour, why consumers generally prefer grassroots ev...

Women in creative leadership roles have been leaving adland. The IPA Census reported a decline in both of the last two years, down from 30% in 2022 to 25.6% in 2024. On top of this, the Census reported a widening pay gap, increasing to almost 20% in 2024.

This episode welcomes Laura Jordan Bambach to the studio, founder and chief creative officer of female founded Uncharted. Alongside editor Maisie McCabe and deputy creativity a...

Last week, the greats of UK media gathered in London to celebrate the Campaign Media Awards 2025. The coveted Commercial Team of the Year award went to LADbible while Spark Foundry’s Mondelez Team took home Agency Team of the Year.

The winning Campaign of the Year was awarded to PHD and "Stream of (un)consciousness" for the British Heart Foundation. The gaming campaign worked with Twitch creators, interrupting their streams to t...

In February this year, the UK government published a consultation on AI, proposing a change to current copyright legislation. It would allow tech companies to use creative works including film, TV and original journalism to train AI models without permission of the creators, unless they have opted out.

It was met with harsh criticism, rallying "Make it fair" campaigns and rejections from both creatives and tech platforms alike, ...

What links McDonald's "Iconic needs no explanation" by Leo Burnett, KFC's gravy take over of the BFI and Kellogg's "See you in the morning" also by Leo Burnett? These three ads are the latest in a line of out-of-home posters that zoom in on products, alter or remove logos and have minimal text. Tesco, Heinz and B&Q have also created similar ads.

While this might be a trend, it certainly isn't new. A 1990 Silk Cut ad "Slash" ...

Campaign's Agency of the Year Awards took place last week celebrating the best shops in adland across creative, media, independent, customer engagement, start-up and more.

This episode chats to three of the big winners: Mother, who took home Creative Agency of the Year, MG OMD which won Media Agency and Rapp which celebrated five awards with three golds: Performance Marketing Agency, New Business Leader and Customer Engagement A...