Lots of casinos are missing opportunities to engage local audiences as well as reach new ones. “Many potential guests don’t even know what you have to offer,” Justin Shank states in his recent article on Tribal Gaming and Hospitality.
In this interview, Katie Vanpool, URComped Marketing Manager speaks with Justin Shank, CEO of Shank Marketing, about insights from his article, “Keys to Engaging Locals and Reaching New Audiences,” emphasizing the importance of using social media and digital advertising to go beyond the database. Justin provides actionable strategies, including targeted digital ads, active social media engagement, and showcasing the casino as more than just a gaming venue—highlighting dining, entertainment, and atmosphere.
Topics Discussed:
– Justin’s background and experience
– Recent article “Keys to Engaging Locals and Reaching New Audiences”
– Reaching new audiences beyond the database
– Strategy issues casino face
– Using social media and digital marketing more effectively
– How to make the local market feel more connected
– Balancing marketing strategies with varying audiences
– Highlighting customer service in your content
– Measuring the impact of digital and social media campaigns
– New trends impact on casino marketing
Learn more: https://trio360.vip/beyond-the-database-strategies-for-expanding-casino-reach-shank-marketing-interview/
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