The way you market impacts your casino brand. Marketing for casinos can be done in a variety of forms like commercials, billboards, digital ads, content and influencers, direct mail, email campaigns, and so much more. One of the most important, in our opinion, is Experience Marketing. This marketing strategy focuses on creating memorable moments and crafting unique experiences that customers will remember and talk about. The power of moments lies in discovering what resonates with the guests, by providing something that meets a deeper need. Successfully done, this creates lasting memories that allow casinos to engage their audience in ways that go beyond the dollar.
URComped Sr. Marketing Manager, Katie Vanpool, interviews President and Chief Brand Strategist of J. Carcamo and Associates as well as the author of “REEL MARKETING”, Julia Carcamo, to take a deep dive into understanding and executing Experience Marketing. This discussion also addresses growing the casino brand, developing new strategies, utilizing feedback, making the most of conferences, Casino Marketing Bootcamp 2025, and more.
Topics Discussed:
– Julia Carcamo’s background and experience
– The inspiration behind Julia’s book ‘REEL MARKETING’
– What is Experience Marketing (understanding, executing, and being successful with)
– Experiences guests look for
– The target market for experience marketing
– How small/ mid-sized venues and properties compete with the giants
– Create and execute new marketing experience strategies
– Using Reviews/ Feedback
– The 7 deadly sins of Casino Marketing – Sin #3: Wrath of Ignoring Feedback.
– Branding (experiences/ partnerships / starting points)
– How marketers can enhance a brand through partnership.
– The starting point to invest more in brand-building
– Making the brand unique
– Making the most at a Casino Conference. As an attendee/ As a Vendor
– How big conferences impact more businesses and casinos
– Casino Marketing Bootcamp and confirmed topics 2025
– How it’s developed and evolved
Learn more: https://trio360.vip/enhancing-the-casino-brand-through-experience-marketing-julia-carcamo-interview/
Check out our previous interview: https://www.youtube.com/watch?v=e1DuNhbOg4c
Popular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com