How to Ride the Wave of Big Data Trends in the Restaurant Industry [Podcast]

In this podcast episode, Tom Kaiser, editor and podcast host of Food on Demand and a senior editor at Franchise Times, discusses how to navigate big data trends and focus your strategic goals. Tune in to hear how to expand your catering business and use customer data to improve your marketing.

Episode Takeaways:

Data allows you to stay competitive. Collecting and translating data can help you develop targeted marketing messages and differentiate yourself from the competition.

Set simple goals. Choose one or two strategic marketing opportunities by focusing on the data that matters to your brand.

Consider outsourcing. Many new vendors offer specialized marketing and analytics services for restaurant operators. Outsourcing lets you to focus on the customer experience and delivering incredible food.

Build partnerships to expand your business. Whenever you work with a new third-party ordering or delivery service there's a chance to expand your customer base.