Selling to Customer Personas with Gracie Prasanson of Jason's Deli

The better you know your customers, the more effectively your sales team will be able to reach them. In this podcast, Gracie Prasanson, Director of Off-Premise Sales of Jason's Deli, shares ways to strengthen customer relationships to grow a catering business. Plus, she answers our questions about what restaurants are doing to retain employees. Gracie Prasanson is Director of Off-Premise Sales of Jason's Deli, where she started as a one-woman sales team and rose to become the company's national director of off-premise sales. A 30-year restaurant veteran, she spent 20 of those years focused on building winning sales teams and developing strategies for growing business.