What Big Data Says About the Catering Market: A Podcast with Tina McDonough

We know that brands need data to succeed in the catering industry. So we partnered with Technomic to compile data for you to use to grow your catering business. That required looking at millions of ezCater catering transactions, surveying restaurant leaders across the country, and distilling that data into a report on the opportunities in the catering industry. In this podcast episode, Tina McDonough, Partner Marketing Manager at ezCater, discusses the insights from our catering report. Tina dives deep into data, such as the investments brands are making, the common denominators among restaurants with growing catering sales, and much, much more. Tina also explains how you can use these insights to capture more sales and invest in the right resources to grow your catering business. Episode Takeaways: - While many people are more familiar with B2C catering, such as for weddings, 61 percent of the restaurants we surveyed say that their catering sales are coming from the B2B catering market. - Ninety percent of restaurant leaders say that catering is strategically important to growing their catering business. - Restaurants with growing catering sales are investing in people, technology, and marketing. - According to our research, restaurants with online ordering have higher conversion rates than restaurants without. Download our report "The Catering Opportunity: Understanding a $60-Plus Billion Market" at cateringdata.com.