Cat Financial Celebrating 40 Years of Helping Customers Be Successful

Keeping it in the family. It’s a theme that defines much of the success Cat Financial has earned since it’s founding in 1981. As Caterpillar’s finance company, Cat Financial only works with Cat dealers and Cat customers. It is a business model built on trust, and it’s worked that way for 40 years. In this Beyond The Iron podcast, a roundtable of Cat Financial leaders tell the story of their organization’s past and present, and where they’re headed for the future. PROGRAM GUIDE (39:51 total run time)    Guests: Dave Walton, Caterpillar Vice President and President and Chief Executive Offier of Caterpillar Financial Services Corporation (CFSC) Mark Bainbridge, CFSC Executive Vice President with administrative responsibility for Services and Global Marketing Vanessa Hollingshead-Cook, U.S. Western Regional Manager for CFSC 2:50 – First, an origin story that starts with lift trucks. 5:00 – Not a traditional bank or insurance company. But relationship builders? Yes. 8:45 – Creating the one-stop shop experience, one customer at a time. 11:05 – Regular customer contact and a key question: What’s your plan to be successful 13:15 – Leveraging technology before, during and after the pandemic. 17:35 – Good things happen when the business model is built on trust. 21:21 – Giving back. A big pillar of Cat Financial’s culture. 27:00 – The ultimate crystal ball question. 32:10 – What’s the one thing Cat Financial customers really want? 34:15 – Cat Financial’s mission for the next four decades. Hint: take a look at the last 40 years.