What does it take to run the UK’s best fish and chip shop? In this episode of The Ceres Podcast, host Mark Petrou sits down with Will Burrell of Yarm Road Fish & Chips, fresh off winning Takeaway of the Year at the National Fish & Chip Awards 2025.
Will shares his journey—from growing up in a family-run chippy to taking the leap and opening his own shop. He reveals the key strategies behind Yarm Road’s success, including why keeping a tight, traditional menu works, the power of strong customer relationships, and how meticulous portion control helps maintain profit margins.
Plus, they dive into:
🔹 The awards process and what it takes to compete at the highest level
🔹 Challenges facing the industry, from rising costs to changing consumer habits
🔹 Why investing in the right team is crucial for long-term success
🔹 Will’s big year ahead—opening a restaurant, getting married, and welcoming his first child
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