You’ve Been Focused on the Wrong Thing... Here’s What Really Matters

In this episode, Rory Vaden shares how your past pain may hold the key to your future impact. Rory is a New York Times bestselling author and co-founder of Brand Builders Group, where he’s helped shape some of the most influential personal brands in the world—including Lewis Howes, Ed Mylett, and Amy Porterfield.

We explore why so many people chase fame and followers but still feel empty—and how shifting your focus to serving others can radically change everything. Rory opens up about his own journey from self-centered success to purpose-driven impact, and breaks down the surprising path to finding your unique voice and turning it into lasting influence. If you’ve ever wondered what really makes your work matter, this one’s for you.

Rory is also giving away the entire audiobook of his new book, Wealthy and Well-Known, for free. Get it at freebrandaudiobook.com/chase.

Some highlights we explore:

• “You are most powerfully positioned to serve the person you once were.” Rory’s core idea for finding your purpose.
• Why multiple income streams don’t build wealth—but focus does.
• How Lewis Howes 10x’d his podcast by cutting nearly everything else.
• A blunt truth: “If you have diluted focus, you get diluted results.”

Enjoy!