In this episode of The Claw, Eric is joined by Max Traylor of MaxTraylor.com. Max delves into his journey from running a traditional marketing agency to becoming a consultant's consultant. Max shares insights on productizing consulting services, emphasizing the importance of focusing on high-ticket, low-volume engagements before scaling to broader models like group workshops or courses. He also discusses the value of specialized knowledge, imposter syndrome, and the balance between personal life and business. Whether you're an executive looking to leverage your expertise or an agency owner seeking a streamlined approach, this episode offers practical advice on maximizing impact and profitability.
To connect with Max, click here: https://www.linkedin.com/in/maxtraylor/
To connect with Eric, click here: https://www.linkedin.com/in/eholtzclaw/
To subscribe to our YouTube channel, click here: https://www.youtube.com/channel/UCbiiVRIqMa2mDOLD34GfyFg
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