On today’s episode, we’re joined by financial journalist and fintech insider Gemma Boothroyd to explore why women are better at investing than we think. With a background in product and marketing at top UK fintech firms, Gemma saw firsthand the stark differences in how men and women approach investing—and how the industry often misinterprets those differences.
That experience inspired her upcoming book, Hidden Risk Economy, which challenges the outdated belief that women are too risk-averse to succeed as investors. Instead, she reframes women’s approach to risk as a strength and a powerful driver of long-term success. Her mission is to close the gender investing gap by showing women that not only are they capable investors—they may just be the best in the game.
WHAT GEMMA DISCUSSED:
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Her background in finance and fintech, and how those experiences shaped her perspective on women and investing.
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The harmful myth that women are too risk-averse to be great investors, and where that narrative comes from.
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Why the problem isn’t a lack of confidence among women—it’s a lack of fair and accurate narratives.
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What research actually shows about how women invest compared to men.
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The difference between being risk-averse and being risk-intelligent.
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Why women’s cautious, long-term investing approach is a competitive advantage.
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How financial marketing often alienates women and what needs to change.
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Advice for women who feel investing is too complicated or risky, including how to take the first step with confidence.
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Practical ways women can reframe their relationship with risk and invest on their own terms.
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The one narrative she would change about women and money.
HOW TO KEEP UP WITH GEMMA:
- On TikTok: https://www.tiktok.com/@gemmaboothroyd
- Via her website: https://hiddenriskeconomy.com/
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