Is it ever a good time for a company to announce vaporware? Let’s discuss the pros and cons of pre-announcements, vaporware, and the strategy of products that may or may not ever exist.
SHOW: 928
SHOW TRANSCRIPT: The Cloudcast #928 Transcript
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SHOW SPONSORS:
- [US CLOUD] Cut Enterprise IT Support Costs by 30-50% with US Cloud
- [VASION] Vasion Print eliminates the need for print servers by enabling secure, cloud-based printing from any device, anywhere. Get a custom demo to see the difference for yourself.
SHOW NOTES:
IS IT EVER A GOOD TIME TO PRE-ANNOUNCE SOMETHING? OR VAPORWARE ON PURPOSE?
- Russ Hanneman (Silicon Valley) - “No Revenue”
- Set a big ambition for the company
- Distract the market from current company challenges
- Distract your competitors to chase something where they don’t have strengths
- Probe the market for ideas - sort of like a “leak”
- Get the market to pump your valuation, so you can take other actions
- Stall your customers from potentially buying a competitive offer
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