The Power of Know, Like, and Trust with Dr. Ruth Gotian

In this episode of The Connected Leadership Bytes, Andy Lopata revisits his insightful conversation with the ultimate super-connector, Dr. Ruth Gotian. Andy introduces the concept of the “Gottian Sphere” to explore Ruth's phenomenal generosity with her network and why she believes in an abundance mentality. They examine the principle of "know, like, and trust," stressing that genuine relationships are never transactional—you must give long before you ever consider taking. Ruth explains how shared experiences and vulnerability can rapidly deepen connections, even in a virtual world. Discover the mindset of an extreme high-achiever who has built a world-class network not by hoarding contacts, but by thoughtfully and generously sharing them. This episode is a masterclass in building authentic, lasting professional relationships that open doors for everyone involved. 5 Key Takeaways The "Know, Like, and Trust" Principle is Non-Negotiable: Introductions carry weight. Dr. Gotian only connects people she genuinely knows, likes, and trusts, creating "associated trust" that gives the new relationship a strong foundation. Give Before You Take: A strong network is built on generosity, not transactions. Offer value and build the relationship over a long period before ever thinking of asking for something in return. Shared Vulnerability Accelerates Connection: The deepest bonds are often formed when the professional mask drops. As seen in her "shared misery" pandemic group, being authentic and vulnerable builds trust faster than any formal networking event. Deep Connections Don't Require Physical Presence: Meaningful, trusting relationships can be built entirely online. Consistency, shared values, and genuine interest are more important than meeting in person. Turn a Request into an Offer: When asking for an introduction, phrase it to benefit the person you're asking. Frame it as an opportunity for their contact 3 Actionable Insights When you make an introduction, your reputation is on the line. Are you making your connections feel safe by giving them an "out" and asking permission before connecting them? Dr. Gotian found a clever, non-demanding reason to initiate contact with a respected peer. What's the overlooked "hook" you could use to start a genuine conversation with someone you admire? Everyone wants an introduction to a key person, but most ask in a way that gets them ignored. What if you could reframe your request so it’s focused entirely on the other person’s interests, making it almost impossible for them to say no? SELECTED LINKS FROM THE EPISODE Connect with Andy Lopata: Website | Instagram | LinkedIn | X/Twitter | YouTube Connect with Dr. Ruth Gotian: Website |LinkedIn | Navigating the Gotiansphere with Ruth Gotian The Financial Times Guide to Mentoring