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July 22, 2024 63 mins

Sometimes the bold goals we set out to achieve actually happen, and sometimes something even more amazing happens - something better than we can imagine.

Usually that happens because of the people we meet along the way, the conversations we have, the unexpected connections we make that open up new doors - in a word, Serendipity. I had always wondered about what amazing, powerful and sustained conversations led to the High Line Park in New York City becoming a reality.

Have you walked the High Line? Literally millions of people a year walk some of its 1.45 mile length, enjoying expansive views of the city and hundreds of local plantings, as well as amazing art installations. But it was slated for demolition and considered an eyesore and a relic, as long ago as the 1980s.

Built in 1933, it was at the time a revolutionary elevated train line that was colloquially called the Lifeline of New York City since it was regularly bringing millions of tons of meat, dairy and produce by rail, directly into the warehouses and factories of lower manhattan for preparation and distribution. The rail line wasn’t just a lifeline because of the food it brought, it also moved the rail lines safely above the city’s growing traffic - in the 1910s, hundreds of people were killed by the ground-level trains that ran in the middle of the bustling 10th avenue!

By the 1960s the line was growing obsolete due to the rise of trucking, and by the 1980s, it was a hulking relic of the past.

In 1999, Robbie Hammond, my guest for this conversation, co-founded the Friends of the High Line along with Joshua David. The two met at a local community board meeting where the High Line’s future was being discussed. Rudy Guliani, NYC’s mayor at the time, had signed an executive order for its demolition - many property owners wanted it gone so they could take back the land occupied by the tracks and build bigger buildings - a dream of greater square footage and increased rent rolls.

Currently Robbie is the President & Chief Strategy Officer for Therme Group US, where he is leading an initiative to bring large scale bathing facilities to the United States. He also currently serves on the boards for Little Island, Sauna Aid, Grounded Solutions Network, and the San Antonio Museum of Art.

When I was a little kid in NYC in the 80s, I looked up at the hulking tracks and thought “what the hell is that doing in the middle of the city?!” Many adults thought the same thing.

Robbie and Josh looked at the tracks and thought “we should really do something cool with that instead of tearing it down.”

In 2009 the first section of the high line opened to the public. In 2019 and 2023 new sections were completed.

Against all odds, “two neighborhood nobodies” (as one writer described them!) created a coalition, learned to raise money and garner the favorable attention of local politicians, and persisted and succeeded. The park is maintained, operated, and programmed by Friends of the High Line in partnership with the NYC Department of Parks & Recreation and is run on donations.

There are many amazing angles to the story of the Highline:

Maybe you DON’T need a coherent or complete Vision or Mission?!

Robbie makes it clear that they didn’t even have a clear vision or strategic plan for some time…just the idea that the elevated line was worth saving and doing something with…they discovered what they wanted to create along the way. He actually credits the vagueness of the mission with creating a “big tent” that attracted more people to the organization.

From a conventional dream to something better than anyone could imagine

One surprising insight is that the property owners had a rather conventional dream - tear the elevated tracks down so they could build bigger. Turning the High Line into a park seemed like a low-value, impossible pipedream - sex workers and drug users congregated under the overpasses, after all! But the High Line’s millions of visitors have transformed the value of the area far beyond the addition of a few extra square feet.

The High Line as a symbol for dreamers of impossible dreams

One of Robbie’s greatest points of pride is that the High Line now stands as a symbol to many “crazy dreamers” who find inspiration in the story of outsiders persisting and accomplishing more than they ever dreamed possible. The High Line is now a global inspiration for cities to transform unused industrial zones into dynamic public spaces. But Robbie loves the personal stories of folks who come up to him at talks, who are working on all sorts of projects and who find inspiration in Robbie

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