050 The Copy Closer Podcast With Lory “Lo” Morgan

Years ago, she dreamed of being an actress. Now, years later, she’s a well-known copywriter cranking out projects like she’s simply reciting the alphabet. She’s had the privilege to meet Gary Halbert LIVE, many times and even be mentored by John Carlton.

In this episode we went through...

How her copywriting skills flourished from press releases to discovering the world of sales letters, auto response emails, and MORE

The key to building a business and how to break out of the “anti-social” shell

The skeleton to every piece of copy, and how every project has similar elements

The differences between selling to a male dominated audience and selling strictly to women (Her strategy for women is “Problem - Relate - Solution”) 

 

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