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January 28, 2025 64 mins

From running a bar & failing at it to raising $90M for multifamily projects to eventually dominating the self-storage space? In this episode, we dive into Joe’s incredible entrepreneurial journey learning about the multiple pivots and detours that finally  landed him into the self storage industry.

Joe shares the challenges of running a bar, the tough lessons learned from the 2008 crash, and the pivotal moment when he discovered the self-storage industry. Tune in to hear about Bellrose’s value-add strategies, how they leverage technology to improve operations, and their unique approach to working with mom-and-pop facilities. Joe also shares how the “Pro-Storage” model is poised to dominate the storage space in the coming days.

Have all your questions on how to build a successful investment portfolio, leverage technology, and optimize cash flow in self-storage answered. Don’t miss out on Joe’s practical advice for navigating industry transitions and seizing market opportunities.


Reach out to joe@bellroseam.com for a free discovery call with the Bell Rose team.

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